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Online Marketing For Busy Authors
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Book Synopsis Online Marketing for Busy Authors by : Fauzia Burke
Download or read book Online Marketing for Busy Authors written by Fauzia Burke and published by Berrett-Koehler Publishers. This book was released on 2016-04-19 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should they sort through the dizzying range of online options? Where is it most worth spending time; what is a 'must do' and what is a 'might do'? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building an online brand doable but proves that it can be fun and fulfilling, too. Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. 'Once you build your brand, ' Burke writes, 'no one can take it away from you.' An author's digital brand is a conversation about their book that builds their community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get his or her next manuscript in on time.
Book Synopsis The McGraw-Hill 36-Hour Course: Online Marketing by : Lorrie Thomas
Download or read book The McGraw-Hill 36-Hour Course: Online Marketing written by Lorrie Thomas and published by McGraw Hill Professional. This book was released on 2011-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!
Download or read book Savvy written by Ingrid Law and published by Penguin. This book was released on 2008-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.
Book Synopsis The Savvy Author's Guide to Book Publicity by : Lissa Warren
Download or read book The Savvy Author's Guide to Book Publicity written by Lissa Warren and published by Da Capo Press. This book was released on 2004 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading publicist for the publishing industry shares her best advice to writers on how to maximize exposure for the work, showing writer's how to become skillful at marketing and self-promotion, while also learning how to network in the right places.
Book Synopsis Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by : Dave Kerpen
Download or read book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Book Synopsis Your Book, Your Brand by : Dana Kaye
Download or read book Your Book, Your Brand written by Dana Kaye and published by Diversion Books. This book was released on 2016-09-20 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Out-of-the-box PR campaigns” for authors to get their books to legions of readers from “one of the best publicists in the business” (James Rollins, #1 New York Times bestselling author). From the rise of ebooks to the impact of online retail sales to the wide acceptance of self-publishing as a natural path, countless authors are writing books and then wondering what to do with them. Self-published authors need to know how to bring their book to market themselves and reach audiences without a publisher’s marketing or publicity department behind them. Even published authors want to supplement the work of in-house publicity managers and develop a direct relationship with everyone from the media to potential fans. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children’s authors like Liz Climo and Claudia Gray, and now she brings her insights to you. Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations. “There’s a reason I didn’t hire an outside publicist through my first ten books. It’s because I hadn’t yet met Dana. Smart, no-nonsense, creative, and to the point, she’s the best in the business.”—Gregg Hurwitz, New York Times bestselling author of Orphan X
Book Synopsis Outcome-Based Marketing by : John D. Leavy
Download or read book Outcome-Based Marketing written by John D. Leavy and published by Entrepreneur Press. This book was released on 2011-04-29 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market. Succeed. Repeat. Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry—you will. Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales. “John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve ever read about succeeding on the Internet without making silly and common errors. I simply cannot imagine finding the pot of gold offered online without John’s superb information serving as your compass and guide.” —Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series “By the time you get down to chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself.” —Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents “Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition.” —Brian Tracy, Author, The Psychology Of Selling “It’s not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy’s tools help you take your efforts from the expense line on your P&L to the investment line on your balance sheet. It’s a must-read for anyone using the web to grow their business.” —Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks John D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leading internet presence management firm, where he specializes in developing strategies related to strategic marketing, pay-per-click advertising, social media, web design, and search engine optimization. Learn more about John D. Leavy at www.johnleavy.com.
Book Synopsis Book Marketing Is Dead by : Derek Murphy
Download or read book Book Marketing Is Dead written by Derek Murphy and published by Creativindie. This book was released on 2013-12-31 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to... Avoid the common mistakes that kill book sales Set up an author platform quickly that will triple your results Use Social Media (like an expert) without being annoying Advertise for maximum impact (at the lowest cost) Make powerful friends online who can move thousands of books Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.
Book Synopsis eMarketing Strategies for the Complex Sale by : Ardath Albee
Download or read book eMarketing Strategies for the Complex Sale written by Ardath Albee and published by McGraw Hill Professional. This book was released on 2009-09-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn prospects into buyers with a powerful emarketing strategy! “Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.” David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave “A compelling read for both B2B marketing and sales professionals alike, eMarketing Strategies for the Complex Sale is a practical and insightful how-to guide that will enable marketers to drive sales conversions and faster sales results.” David Thompson, CEO, Genius.com, and founder of the Sales 2.0 Conference “Albee lays out a path to understanding buyer personas, building their trust, and delivering contagious content that they want to read. A must-read for B2B marketers looking to engage with today’s buyers.” Steven Woods, CTO, Eloqua, and author of Digital Body Language “If you’re looking for a comprehensive, well-researched, single resource to plan, build, execute, and succeed in your eMarketing efforts, then buy this book!” Barry Trailer, managing partner, CSO Insights “New media, content marketing, social networking . . . Ardath cleverly wraps these concepts in a bow and makes this book required reading. . . . Become the expert resource for your customer and watch your business grow.” Joe Pulizzi, coauthor of Get Content Get Customers and founder of Junta42 About the Book Web 2.0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its products—and your competitors—they can make buying decisions without ever communicating with you. Doing what you’ve always done simply won’t work anymore; you must entirely rethink how you attract and compel buying behavior. With eMarketing Strategies for the Complex Sale, expert B2B marketing strategist Ardath Albee breaks new ground in the field of digital marketing and new customer acquisition. Albee offers techniques and tools for developing and executing strategies that are guaranteed to generate results. The Internet offers an unprecedented opportunity for creating trusted relationships with your prospects and customers—before you ever “meet” them. Never before have marketers enjoyed such a wide-reaching and varied communication platform. Yet with all the noise, you have to stand above the crowd. The key is to converse about meaningful and relevant topics with your diverse audiences, to share your perspectives on what matters to them. That’s just what Albee teaches us to do. eMarketing Strategies for the Complex Sale shares methods to help you: Create eMarketing strategies based on customer perspectives Use a contagious content structure for competitive differentiation Establish trusted relationships Continuously measure, tune, and improve your effectiveness eMarketing Strategies for the Complex Sale also shares proven approaches to collaborating with sales. You can leverage eMarketing to move leads further into the pipeline while focusing sales time and energy on highly qualified opportunities. The results? Reduced time to sales, increased sales productivity, and growing revenues. eMarketing Strategies for the Complex Sale reveals processes critical to ensuring that you make a powerful, measurable contribution to the lengthy sales process—and to the longterm success of your organization as a whole.
Book Synopsis Too Busy to Shop by : Kelley M. Skoloda
Download or read book Too Busy to Shop written by Kelley M. Skoloda and published by Bloomsbury Publishing USA. This book was released on 2009-03-05 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research indicates that most women do it at least ten times every five minutes. What is it? Multi-minding—mentally juggling a complex mix of family, career, and self-care decisions at any given moment, with little time for commercial messages to seep into the mix. How do marketers reach women, who still make 85% of all consumer purchasing decisions? This book, based on research, interviews, and Kelley Skoloda's twenty years of leading-edge work in brand marketing with major clients, explains how to connect with multi-minding women, gain their trust, and tap into their purchasing power. Multi-minding is a cultural phenomenon that is here to stay. A multi-minding woman, even if she appears to be relaxing in front of a late-night television show, reading a magazine in the pediatrician's office, or tackling a complicated analytic study at work, is at the same time thinking about and preparing for the other dimensions of her life. She's weighing the benefits of changing her 401k plan, plotting out her organic vegetable garden, ticking off birthday-party logistics, and longing for a neck massage. That's why one study shows women feel they are packing 38 hours of activity into a 24-hour period. But studies also show that most women feel marketers are ignoring their needs. That's a big mistake considering women spend $3.3 trillion annually on consumer products. Too Busy to Shop explains what marketers need to know about multi-minding—a word coined by Skoloda and Ketchum—and its implications for companies seeking to speak to women buyers. Besides theory and insight, readers get how-tos and action items designed to ensure women view their brands favorably and hear the marketing message. The book also contains insiders' views of some of the most successful marketing-to-women campaigns of recent times. In short, Too Busy to Shop helps marketers understand multi-minding in depth—an essential task if they want to reach today's overloaded female consumer.
Download or read book The Lead Machine written by Rich Brooks and published by take flyte publishing. This book was released on 2017-01-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to generate more leads online? Do you want to rank higher at the search engines, engage your audience on social media, and get them to take action at your website? Sometimes getting to the first page on Google or building an audience on Facebook seems incredibly difficult, frustrating, or even impossible. In The Lead Machine, author, digital agency owner, and entrepreneur Rich Brooks breaks down digital marketing into its BARE Essentials: Build, Attract, Retain, and Evaluate. He shows you a step-by-step approach to how you can master SEO, social media, email, and content marketing. How you can improve your website to convert more visitors into customers. How you can stay in touch with prospects even after they've left your site. And how to make sense of your website traffic reports and other analytics so you can continually grow your business.Regardless of your business or industry, the BARE Essentials framework will help you generate more quality leads online, leading to more sales and more business.
Book Synopsis Web Marketing That Works by : Adam Franklin
Download or read book Web Marketing That Works written by Adam Franklin and published by John Wiley & Sons. This book was released on 2014-03-17 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.
Download or read book The Circus Train written by Amita Parikh and published by Penguin. This book was released on 2022-12-06 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Bestseller and #1 LibraryReads Pick Water for Elephants meets The Night Circus in this World War II debut about a magnificent travelling circus, a star-crossed romance, and one girl’s coming-of-age during the darkest of times. “A powerful reminder that to live is not just to survive, but to be seen and known for ourselves.” —Pam Jenoff, author of The Orphan’s Tale When all is lost, how do you find the courage to keep moving forward? 1938. Lena Papadopoulos has never quite found her place within the circus, even as the daughter of the extraordinary headlining illusionist, Theo. Brilliant and curious, Lena—who uses a wheelchair after a childhood bout with polio—yearns for the real-world magic of science and medicine, her mind stronger than the limitations placed on her by society. Then her unconventional life takes an exciting turn when she rescues Alexandre, an orphan with his own secrets and a mysterious past. As World War II escalates around them, their friendship blossoms into something deeper while Alexandre trains as the illusionist’s apprentice. But when Theo and Alexandre are arrested and made to perform in a town for Jews set up by the Nazis, Lena is separated from everything she knows. Forced to make her own way, Lena must confront her doubts and dare to believe in the impossible—herself.
Download or read book The Lucky Ones written by Liz Lawson and published by Ember. This book was released on 2021-03-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fans of Thirteen Reasons Why, This Is How It Ends, and All the Bright Places, comes a gripping novel about life after. How do you put yourself back together when it seems like you've lost it all? May is a survivor. But she doesn't feel like one. She feels angry. And lost. And alone. Eleven months after the school shooting that killed her twin brother, May still doesn't know why she was the only one to walk out of the band room that day. No one gets what she went through--no one saw and heard what she did. No one can possibly understand how it feels to be her. Zach lost his old life when his mother decided to defend the shooter. His girlfriend dumped him, his friends bailed, and now he spends his time hanging out with his little sister...and the one faithful friend who stuck around. His best friend is needy and demanding, but he won't let Zach disappear into himself. Which is how Zach ends up at band practice that night. The same night May goes with her best friend to audition for a new band. Which is how May meets Zach. And how Zach meets May. And how both might figure out that surviving could be an option after all. A Chicago Public Library Systems selection for Best Teen Fiction A Kirkus Reviews Best Book of 2020 A Texas Library Association 2021 Reading List selection "A harrowing and beautifully told story about how far the tentacles of tragedy can reach. May's story of grief, survival, and reckoning is tenderly and honestly explored. A simply stunning debut." --Kathleen Glasgow, New York Times bestselling author of Girl in Pieces "A must-read for fans of Thirteen Reasons Why and This Is How It Ends."--Paste Magazine "Gripping, emotional, suspenseful, and ultimately hopeful" --Karen M. McManus, New York Times bestselling author of One of Us Is Lying
Book Synopsis The Memoir Project by : Marion Roach Smith
Download or read book The Memoir Project written by Marion Roach Smith and published by Grand Central Publishing. This book was released on 2011-06-09 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extraordinary "practical resource for beginners" looking to write their own memoir—now new and revised (Kirkus Reviews)! The greatest story you could write is one you've experienced yourself. Knowing where to start is the hardest part, but it just got a little easier with this essential guidebook for anyone wanting to write a memoir. Did you know that the #1 thing that baby boomers want to do in retirement is write a book—about themselves? It's not that every person has lived such a unique or dramatic life, but we inherently understand that writing a memoir—whether it's a book, blog, or just a letter to a child—is the single greatest path to self-examination. Through the use of disarmingly frank, but wildly fun tactics that offer you simple and effective guidelines that work, you can stop treading water in writing exercises or hiding behind writer's block. Previously self-published under the title, Writing What You Know: Raelia, this book has found an enthusiastic audience that now writes with intent.
Book Synopsis Beautiful Disaster Signed Limited Edition by : Jamie McGuire
Download or read book Beautiful Disaster Signed Limited Edition written by Jamie McGuire and published by Simon and Schuster. This book was released on 2012-11-27 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abby Abernathy is re-inventing herself as the good girl as she begins her freshman year at college, which is why she must resist lean, cut, and tattooed Travis Maddox, a classic bad boy.
Book Synopsis EMarketing by : Rob Stokes (eMarketing specialist)
Download or read book EMarketing written by Rob Stokes (eMarketing specialist) and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
