One Billion Customers

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Author :
Publisher : Simon and Schuster
ISBN 13 : 074325841X
Total Pages : 354 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis One Billion Customers by : James McGregor

Download or read book One Billion Customers written by James McGregor and published by Simon and Schuster. This book was released on 2007-09-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the most successful journalist/businessmen ever to do business inChina comes a blueprint for succeeding in the worlds fastest-growing consumermarket.

One Billion Customers

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0743282450
Total Pages : 337 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis One Billion Customers by : James McGregor

Download or read book One Billion Customers written by James McGregor and published by Simon and Schuster. This book was released on 2005-10-19 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge -- nothing is as it seems and nothing about doing business in China is easy. Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China really works. One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned -- from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China's remarkable rise to power.

Adventures in the Chinese Economy: 16 Years from the Inside

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Author :
Publisher : Springer Nature
ISBN 13 : 981161167X
Total Pages : 269 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Adventures in the Chinese Economy: 16 Years from the Inside by : Sven Agten

Download or read book Adventures in the Chinese Economy: 16 Years from the Inside written by Sven Agten and published by Springer Nature. This book was released on 2021-05-04 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an insightful overview of the social-economical trends in modern China, their global influence, and the disrupting consequences for businesses and countries all over the world. It is a fresh look at the business conditions that Western firms face in China, poised to become the world's largest and most dynamic economy. Using a vast array facts and data, combined with personal stories and experiences, Mr. Agten provides an accessible and entertaining glimpse at Chinese megatrends, such as the development of the middle class, innovation and upskilling, digitalization of Chinese society, rising labor costs and more. This book is a must-read for entrepreneurs, executives and economists seeking to understand the Chinese market.

One Billion Hungry

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Author :
Publisher : Cornell University Press
ISBN 13 : 0801466105
Total Pages : 469 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis One Billion Hungry by : Gordon Conway

Download or read book One Billion Hungry written by Gordon Conway and published by Cornell University Press. This book was released on 2012-10-15 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hunger is a daily reality for a billion people. More than six decades after the technological discoveries that led to the Green Revolution aimed at ending world hunger, regular food shortages, malnutrition, and poverty still plague vast swaths of the world. And with increasing food prices, climate change, resource inequality, and an ever-increasing global population, the future holds further challenges.In One Billion Hungry, Sir Gordon Conway, one of the world's foremost experts on global food needs, explains the many interrelated issues critical to our global food supply from the science of agricultural advances to the politics of food security. He expands the discussion begun in his influential The Doubly Green Revolution: Food for All in the Twenty-First Century, emphasizing the essential combination of increased food production, environmental stability, and poverty reduction necessary to end endemic hunger on our planet. Conway addresses a series of urgent questions about global hunger: • How we will feed a growing global population in the face of a wide range of adverse factors, including climate change? • What contributions can the social and natural sciences make in finding solutions?• And how can we engage both government and the private sector to apply these solutions and achieve significant impact in the lives of the poor?Conway succeeds in sharing his informed optimism about our collective ability to address these fundamental challenges if we use technology paired with sustainable practices and strategic planning.Beginning with a definition of hunger and how it is calculated, and moving through issues topically both detailed and comprehensive, each chapter focuses on specific challenges and solutions, ranging in scope from the farmer's daily life to the global movement of food, money, and ideas. Drawing on the latest scientific research and the results of projects around the world, Conway addresses the concepts and realities of our global food needs: the legacy of the Green Revolution; the impact of market forces on food availability; the promise and perils of genetically modified foods; agricultural innovation in regard to crops, livestock, pest control, soil, and water; and the need to both adapt to and slow the rate of climate change. One Billion Hungry will be welcomed by all readers seeking a multifaceted understanding of our global food supply, food security, international agricultural development, and sustainability.

One Billion Americans

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Author :
Publisher : Penguin
ISBN 13 : 0593190211
Total Pages : 290 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis One Billion Americans by : Matthew Yglesias

Download or read book One Billion Americans written by Matthew Yglesias and published by Penguin. This book was released on 2020-09-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER What would actually make America great: more people. If the most challenging crisis in living memory has shown us anything, it’s that America has lost the will and the means to lead. We can’t compete with the huge population clusters of the global marketplace by keeping our population static or letting it diminish, or with our crumbling transit and unaffordable housing. The winner in the future world is going to have more—more ideas, more ambition, more utilization of resources, more people. Exactly how many Americans do we need to win? According to Matthew Yglesias, one billion. From one of our foremost policy writers, One Billion Americans is the provocative yet logical argument that if we aren’t moving forward, we’re losing. Vox founder Yglesias invites us to think bigger, while taking the problems of decline seriously. What really contributes to national prosperity should not be controversial: supporting parents and children, welcoming immigrants and their contributions, and exploring creative policies that support growth—like more housing, better transportation, improved education, revitalized welfare, and climate change mitigation. Drawing on examples and solutions from around the world, Yglesias shows not only that we can do this, but why we must. Making the case for massive population growth with analytic rigor and imagination, One Billion Americans issues a radical but undeniable challenge: Why not do it all, and stay on top forever?

NO ANCIENT WISDOM, NO FOLLOWERS

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Author :
Publisher : Easton Studio Press, LLC
ISBN 13 : 1935212818
Total Pages : 150 pages
Book Rating : 4.9/5 (352 download)

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Book Synopsis NO ANCIENT WISDOM, NO FOLLOWERS by : James McGregor

Download or read book NO ANCIENT WISDOM, NO FOLLOWERS written by James McGregor and published by Easton Studio Press, LLC. This book was released on 2012-11-06 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past three decades, China has risen from near collapse to a powerhouse -- upending nearly every convention on the world stage, whether policy or business. China is now the globe’s second largest economy, second largest exporter, a manufacturing machine that has lifted 500 million of its citizens from poverty while producing more than one million US dollar millionaires. Then why do China’s leaders describe the nation’s economic model as “unstable and unsustainable”? Because it is. James McGregor has spent 25 years in China as a businessman, journalist and author. In this, his latest highly readable book, he offers extensive new research that pulls back the curtain on China’s economic power. He describes the much-vaunted “China Model” as one of authoritarian capitalism, a unique system that, in its own way, is terminating itself. It is proving incompatible with global trade and business governance. It is threatening multinationals, which fear losing their business secrets and technology to China’s mammoth state-owned enterprises. It is fielding those SOEs – China’s “national champions” -- into a global order angered by heavily subsidized state capitalism. And it is relying on an outdated investment and export model that’s running out of steam. What has worked in the past, won’t work in the future. The China Model must be radically overhauled if the country hopes to continue its march toward prosperity. The nation must consume more of what it makes. It must learn to innovate. It must unleash private enterprise. And the Communist Party bosses? They must cede their pervasive and smothering hold on economic power to foster the growth, and thus social stability, that they can’t survive without. Government must step back, the state-owned economy must be brought to heel, and opportunity must be freed. During the Tang Dynasty, an official in the imperial court observed: “No ancient wisdom, no followers.” He was lamenting that regime was headed alone into dangerous and uncharted waters without any precedent for guidance. Again today – as McGregor makes clear – this is China’s greatest challenge.

One in a Billion

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Author :
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1538143410
Total Pages : 309 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis One in a Billion by : Nancy Pine

Download or read book One in a Billion written by Nancy Pine and published by Rowman & Littlefield Publishers. This book was released on 2020-12-09 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This heart-wrenching story immerses readers in the dramatic survival of one outspoken man who illuminates the souls of a billion ordinary Chinese citizens. An Wei—a stubborn, hardworking peasant who has lived by his values and stood up for his convictions­—has succeeded against all odds in the authoritarian environment of China. Despite grinding poverty, hunger, reeducation campaigns, and attacks from jealous peers, An Wei continues to inspire with his daring achievements, such as launching a democratic congress in his own village. His compelling life provides a vivid backdrop for understanding the development of modern China from the unique perspective of an outspoken citizen. Through his audacious determination and survival skills forged in rural poverty, An Wei’s unstoppable drive to improve himself and rural China will captivate and enthrall readers. Her website can be found at https://nancypine.info/

Blueprint to a Billion

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118040643
Total Pages : 288 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Blueprint to a Billion by : David G. Thomson

Download or read book Blueprint to a Billion written by David G. Thomson and published by John Wiley & Sons. This book was released on 2010-12-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for BLUEPRINT TO A BILLION "A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company." —Howard Lester, Chairman, Williams-Sonoma, Inc. "If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more." —Joe Scarlett, Chairman of the Board, Tractor Supply Company "Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America's highest growth companies." —Professor John Quelch, Senior Associate Dean, Harvard Business School "Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovators did in common to become America's greatest growth companies." —William J. O'Neil, Chairman and Founder Investor's Business Daily, www.investors.com "Thomson has written a masterful work that will catalyze, empower, inspire, motivate, and illuminate entrepreneurs, investors, and policymakers. The world needs this book and will profit from it in manifold ways." —David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley

China's Super Consumers

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118905903
Total Pages : 245 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis China's Super Consumers by : Savio Chan

Download or read book China's Super Consumers written by Savio Chan and published by John Wiley & Sons. This book was released on 2014-09-03 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

In Line Behind a Billion People

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Author :
Publisher : Pearson Education
ISBN 13 : 0133133893
Total Pages : 343 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis In Line Behind a Billion People by : Damien Ma

Download or read book In Line Behind a Billion People written by Damien Ma and published by Pearson Education. This book was released on 2014 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors set out each of the scarcities that could limit China's power and stall its progress. Beyond scarcities of natural resources and public goods, they explore China's persistent poverties of individual freedoms, institutions, and ideological appeal--and the corrosive loss of values among a growing middle class shackled by a parochial and inflexible political system.

The Next Billion Users

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Author :
Publisher : Harvard University Press
ISBN 13 : 0674983785
Total Pages : 281 pages
Book Rating : 4.6/5 (749 download)

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Book Synopsis The Next Billion Users by : Payal Arora

Download or read book The Next Billion Users written by Payal Arora and published by Harvard University Press. This book was released on 2019-02-25 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do citizens of states with strict surveillance care so little about their digital privacy? Why do Brazilians eschew geo-tagging on social media? What drives young Indians to friend “foreign” strangers on Facebook and give “missed calls” to people? Payal Arora answers these questions and many more about the internet’s next billion users.

One Billion Seconds

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Publisher :
ISBN 13 : 9780692910757
Total Pages : 290 pages
Book Rating : 4.9/5 (17 download)

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Book Synopsis One Billion Seconds by : Poppy and Geoff Spencer

Download or read book One Billion Seconds written by Poppy and Geoff Spencer and published by . This book was released on 2017-07-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: One Billion Seconds delivers a powerful tale of how true love transcends time, tragedy and a broken heart. Deeply in love, Poppy and Geoff still need help from Jesse, a "relational choreographer," to help them manage life's ups and downs and the communication skills needed to maintain a mature relationship. But sometimes real life and true love don't mix. Jesse's 'star couple' break up and move to separate parts of the country. For the next 32 years-or one billion seconds-Poppy and Geoff lead separate lives, which include marriages, children, deaths, divorces, 9/11, and losing their own identities. Real-life couple, Poppy and Geoff Spencer, are relationship consultants, speakers, radio show hosts, and the authors of One Billion Seconds-a keen look into many true events in the couple's lives-both separate and united. The beautiful story opens in happy times, featuring the two college sweethearts in sunny Florida over three decades ago. But their storybook romance comes to a screeching halt when Poppy graduates ahead of Geoff and returns home to Wisconsin. Initially, the young love was not enough for distance and naivet�. "We were 21-years-old and naive," Poppy and Geoff quip of their real-life break-up more than thirty years ago. "Through the writing of One Billion Seconds, we uncovered the implicit understanding of what makes relationships work and what can lead to their downfall; and, the short answer is to embrace vulnerability. We wouldn't have turned tragedy into triumph, gotten back together, or written a book without being 100% vulnerable. This book not only entertains, it also inspires readers to truly understand the value of vulnerability." It's more than a novel and not exactly a memoir; instead, One Billion Seconds is an inspirational tale that weaves the Spencers' real-life professional experiences as relationship consultants with their own love story. Readers of One Billion Seconds are given hope, the courage to take risks that honor who they are, and a roadmap to eliminate negative thoughts, feelings, and behaviors that prevent true happiness in a relationship. One Billion Seconds provides a rich and textured love story against the backdrop of practical, useful relationship advice from real-life, professional relationship coaches. It also includes the following themes: * Hope and courage: which allow you to take risks to honor the core of who you are * Offers a positive mindset to help you get rid of any thoughts, feelings, and behaviors preventing you from being the best version of yourself * A Parenting style, including solidarity or one voice between parents * Strength to face, overcome divorce, and flourish * How to successfully integrate blended families * Challenges fear and social bias * The value of speaking the honest truth * A trademarked communication tool and effective communication solutions, even if no words are the best * Belief in a happy-ever-after.

The Customer Copernicus

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Author :
Publisher : Routledge
ISBN 13 : 1000365034
Total Pages : 137 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The Customer Copernicus by : Charlie Dawson

Download or read book The Customer Copernicus written by Charlie Dawson and published by Routledge. This book was released on 2021-05-16 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some companies are great for customers – not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters – obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the question that follows – if it’s obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.

Summary: One Billion Customers

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Author :
Publisher : Primento
ISBN 13 : 2511016230
Total Pages : 26 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: One Billion Customers by : BusinessNews Publishing,

Download or read book Summary: One Billion Customers written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of James McGregor's book: "One Billion Customers: Lessons from the Front Lines of Doing Business in China". This complete summary of the ideas from James McGregor's book "One Billion Customers" shows that it is difficult to emphasise just how important the Chinese economy will end up becoming to the global economy in the future. China has already surpassed Britain as the world’s fourth-largest economy and is now well on its way to becoming the world’s largest market. In his book, the author explains that foreign companies are therefore flocking to get a foothold in China before the market really becomes well established. This summary offers an insight into how the Chinese do business and how to understand and work with them in order to succeed in business in the future. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "One Billion Customers" and find out what you need to do in order to access the market in China and sell over a billion products.

The Cold Start Problem

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Author :
Publisher : HarperCollins
ISBN 13 : 0062969757
Total Pages : 368 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis The Cold Start Problem by : Andrew Chen

Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Beyond the Familiar

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470976500
Total Pages : 185 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Beyond the Familiar by : Patrick Barwise

Download or read book Beyond the Familiar written by Patrick Barwise and published by John Wiley & Sons. This book was released on 2011-09-19 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.

One Million Followers, Updated Edition

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Author :
Publisher : BenBella Books
ISBN 13 : 1946885606
Total Pages : 204 pages
Book Rating : 4.9/5 (468 download)

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Book Synopsis One Million Followers, Updated Edition by : Brendan Kane

Download or read book One Million Followers, Updated Edition written by Brendan Kane and published by BenBella Books. This book was released on 2018-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.