Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download On Theory Building In Marketing full books in PDF, epub, and Kindle. Read online On Theory Building In Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Gerald Zaltman
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.F/5 ( download)
Download or read book Theory Construction in Marketing written by Gerald Zaltman and published by John Wiley & Sons. This book was released on 1982 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter D. Bennett
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.0/5 ( download)
Download or read book On Theory Building in Marketing written by Peter D. Bennett and published by . This book was released on 1970 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Eisend
Publisher : Springer
ISBN 13 : 3030107949
Total Pages : 242 pages
Book Rating : 4.0/5 (31 download)
Download or read book Research Methodology in Marketing written by Martin Eisend and published by Springer. This book was released on 2019-03-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
Author : Michael J Baker
Publisher : SAGE
ISBN 13 : 1446211045
Total Pages : 449 pages
Book Rating : 4.4/5 (462 download)
Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2010-03-18 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Author : Pauline Maclaran
Publisher : SAGE Publications Limited
ISBN 13 : 9781847870001
Total Pages : 0 pages
Book Rating : 4.8/5 (7 download)
Download or read book Marketing Theory written by Pauline Maclaran and published by SAGE Publications Limited. This book was released on 2008-01-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
Author : Richard A. Swanson
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609947339
Total Pages : 238 pages
Book Rating : 4.6/5 (99 download)
Download or read book Theory Building in Applied Disciplines written by Richard A. Swanson and published by Berrett-Koehler Publishers. This book was released on 2013-08-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory matters in applied disciplines—fields that apply scholarly research to professional practice, such as management, social work, health care, human resource development, education, and many others. Because these disciplines deal with human beings in the real world, a flawed theory can result in actual harm to people and institutions. When faced with a professional problem, practitioners resort to the latest fad or simply throw everything and anything at it because of the lack of sound theory. Scholars deal with problems by slicing them into small segments to study them but fail to address the practical implications. What's needed is a way to unite research and practice to create robust theory. This is exactly what Richard Swanson and Thomas Chermack offer here: a complete, five-step method for developing sound, field-tested theory in applied disciplines. Unlike many existing methods, which cover only the initial conceptualization of a theory, the authors offer a complete approach, from conceptualizing a theory to creating relevant assessment criteria, establishing a research agenda to test the theory's validity, applying the theoretical concepts in the real world, and using that experience to further refine and improve the theory. The method is not restricted to any single discipline, nor is it beholden to any research ideology. Swanson and Chermack provide a set of tools for each phase of the process, making this book accessible and applicable to a wide audience. And in addition to examples in each chapter, they offer two extended case examples of complete theory building. With flawed theories impeding the development of many applied disciplines, this book is desperately needed.
Author : Badrinarayan Shankar Pawar
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9788132102441
Total Pages : 0 pages
Book Rating : 4.1/5 (24 download)
Download or read book Theory Building for Hypothesis Specification in Organizational Studies written by Badrinarayan Shankar Pawar and published by SAGE Publications Pvt. Limited. This book was released on 2009-11-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on developing a cogent theory that leads to the specification of a hypothesis that can be taken up for subsequent empirical examination. It is a concise and holistic guide to theory building for such hypothesis specification. This volume breaks down the process of theory building into its component steps and explains each of them, starting with formative concepts of theory, units of theory, principles and processes of theory, to explaining theory building for hypothesis specification in organizational studies. The uniqueness of the book lies in its focus on theory building for the specific purpose of hypothesis creation rather than for propounding any grand idea or concept. It is enhanced with insightful texts and citations of thinkers and researchers of international repute.
Author : Peter F. Drucker
Publisher : Harvard Business Press
ISBN 13 : 1633692531
Total Pages : 80 pages
Book Rating : 4.6/5 (336 download)
Download or read book The Theory of the Business (Harvard Business Review Classics) written by Peter F. Drucker and published by Harvard Business Press. This book was released on 2017-04-18 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter F. Drucker argues that what underlies the current malaise of so many large and successful organizations worldwide is that their theory of the business no longer works. The story is a familiar one: a company that was a superstar only yesterday finds itself stagnating and frustrated, in trouble and, often, in a seemingly unmanageable crisis. The root cause of nearly every one of these crises is not that things are being done poorly. It is not even that the wrong things are being done. Indeed, in most cases, the right things are being done—but fruitlessly. What accounts for this apparent paradox? The assumptions on which the organization has been built and is being run no longer fit reality. These are the assumptions that shape any organization's behavior, dictate its decisions about what to do and what not to do, and define what an organization considers meaningful results. These assumptions are what Drucker calls a company's theory of the business. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world—and will have a direct impact on you today and for years to come.
Author : Martin Eisend
Publisher :
ISBN 13 : 9783030107956
Total Pages : 238 pages
Book Rating : 4.1/5 (79 download)
Download or read book Research Methodology in Marketing written by Martin Eisend and published by . This book was released on 2019 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
Author : Bruce I Newman
Publisher : Routledge
ISBN 13 : 1136691898
Total Pages : 195 pages
Book Rating : 4.1/5 (366 download)
Download or read book Communication of Politics written by Bruce I Newman and published by Routledge. This book was released on 2016-05-06 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia. Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include: a critical assessment of strategies used in the 2000 United States Presidential election branding as a means of establishing party values and winning support the expanding roles of polls, focus groups and Internet-based research on elections the relationship between foreign affairs/diplomacy and media/public relations Quangos (Quasi-Autonomous Non-Governmental Organizations) and much more! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovative—and sometimes controversial—uses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makers—even candidates.
Author : Taylor & Francis Group
Publisher : Routledge
ISBN 13 : 9781032113562
Total Pages : 152 pages
Book Rating : 4.1/5 (135 download)
Download or read book South Asia written by Taylor & Francis Group and published by Routledge. This book was released on 2021-11-25 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Post-colonial and post-partition South Asia, one of the fastest-growing and yet one of the least integrated regions of the world, is marked by both optimism and pessimism. This intriguing dichotomy of strength and weakness, security and insecurity, hope and fear, connections and disconnects underpins South Asia's regionalism conundrum and gives birth to borders and boundaries - both material and mental - with a complex territoriality. The Janus-faced nature of South Asian borderlands - the inward nationalizing impulses entangled with the outward regional frontier-orientations - is a stark reminder that history of mobility in this eco-geographical region is much older than the history of territoriality and colonial cartography and ethnography. This collection of meticulously researched, theoretically informed, case studies from South Asia provides useful insights into bordering, ordering and othering narratives as practices and performances that are intricately entangled with identity politics and security discourses. It shows how a sharper focus on subterranean subregionalism(s), border communities, popular geopolitics of enmity, and transborder challenges to sustainability, could open up spaces for new multiple (re)imaginings of borders at diverse scales and sights including sub-urban neighbourhoods, school textbooks/cinema and trans-border conservation initiatives. The chapters in this edited volume have been contributed by both renowned as well as young emerging scholars, looking into the borders and boundaries in South Asia. Each chapter offers new perspectives and insights into themes like trans-Himalayan borderlands, India-Pakistan physical and mental borders, Afghanistan-Pakistan border and numerous social boundaries that we see in everyday South Asia. The chapters in this book were originally published as a special issue of the Journal of Borderlands Studies.
Author : Pamela J. Shoemaker
Publisher : SAGE Publications
ISBN 13 : 1452210438
Total Pages : 241 pages
Book Rating : 4.4/5 (522 download)
Download or read book How to Build Social Science Theories written by Pamela J. Shoemaker and published by SAGE Publications. This book was released on 2003-12-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Click ′Additional Materials′ to read the foreword by Jerald Hage As straightforward as its title, How to Build Social Science Theories sidesteps the well-traveled road of theoretical examination by demonstrating how new theories originate and how they are elaborated. Essential reading for students of social science research, this book traces theories from their most rudimentary building blocks (terminology and definitions) through multivariable theoretical statements, models, the role of creativity in theory building, and how theories are used and evaluated. Authors Pamela J. Shoemaker, James William Tankard, Jr., and Dominic L. Lasorsa intend to improve research in many areas of the social sciences by making research more theory-based and theory-oriented. The book begins with a discussion of concepts and their theoretical and operational definitions. It then proceeds to theoretical statements, including hypotheses, assumptions, and propositions. Theoretical statements need theoretical linkages and operational linkages; this discussion begins with bivariate relationships, as well as three-variable, four-variable, and further multivariate relationships. The authors also devote chapters to the creative component of theory-building and how to evaluate theories. How to Build Social Science Theories is a sophisticated yet readable analysis presented by internationally known experts in social science methodology. It is designed primarily as a core text for graduate and advanced undergraduate courses in communication theory. It will also be a perfect addition to any course dealing with theory and research methodology across the social sciences. Additionally, professional researchers will find it an indispensable guide to the genesis, dissemination, and evaluation of social science theories.
Author : Shelby D. Hunt
Publisher : Routledge
ISBN 13 : 1317465148
Total Pages : 512 pages
Book Rating : 4.3/5 (174 download)
Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Author : James Jaccard
Publisher : Guilford Publications
ISBN 13 : 1462542441
Total Pages : 545 pages
Book Rating : 4.4/5 (625 download)
Download or read book Theory Construction and Model-Building Skills written by James Jaccard and published by Guilford Publications. This book was released on 2020-02-06 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides young scientists with tools to assist them in the practical aspects of theory construction. We take an informal journey through the cognitive heuristics, tricks of the trade, and ways of thinking that we have found to be useful in developing theories-essentially, conceptualizations-that can advance knowledge in the social sciences. This book is intended to provide the instructor with a useful source for helping students come up with ideas for research and for fine-tuning the resultant theories that emerge from such thinking. An objective of this book is to move toward a needed balance in the emphases given to theory construction and theory testing"--
Author : Byron Sharp
Publisher : Oxford University Press, USA
ISBN 13 : 9780195590296
Total Pages : 0 pages
Book Rating : 4.5/5 (92 download)
Download or read book Marketing written by Byron Sharp and published by Oxford University Press, USA. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: TODAY'S STUDENTS - TOMORROW'S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals.NEW TO THIS EDITIONNew chapter: Selling and Sales Management Focuses on the importance of personal selling, B2B selling, key account management, personal selling within consumer markets, call centres, sales management, the strategic role of personal selling, the impact of social media and ethics in sellingNew chapter: Developing and Implementing a Marketing Plan Covers the role and benefits of marketing planning, when marketing planning occurs, the marketing planning process, key observations on marketing planning, market selection and marketing objective setting and what design brings to strategic marketing and planningNew chapter: Social Marketing Focuses on the application of social marketing, application at brand and category level, segmentation and targeting, effective social marketing campaigns and the evaluation of social marketingRevised chapter: The Marketing Environment Focuses on the marketing environment, the micro-environment, the macro-environment and monitoring and responding to environmental changeUpdated industry insights, case studies and major case studies throughout the textbook (including over 25 new case studies)Updated and new practitioner profiles
Author : Nigel Jackson
Publisher : Routledge
ISBN 13 : 1136666575
Total Pages : 312 pages
Book Rating : 4.1/5 (366 download)
Download or read book Promoting and Marketing Events written by Nigel Jackson and published by Routledge. This book was released on 2013-10-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of audiences, and on how to use this to manage an event’s long-term reputation. The book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events. It integrates a range of international case studies from small-scale events to mega-events to help show how theory can be applied in practice. It further includes inserts of interviews with practitioners in the field, to offer insight into the realities of event communication and to show how to overcome potential pitfalls. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. The book is essential reading for all students studying Events Management, and provides valuable reading for students, academics and practitioners interested in marketing and public relations in general.
Author : Badrinarayan Shankar Pawar
Publisher :
ISBN 13 : 9781032828763
Total Pages : 0 pages
Book Rating : 4.8/5 (287 download)
Download or read book Theory Building for Hypothesis Specification in Organizational Studies written by Badrinarayan Shankar Pawar and published by . This book was released on 2025 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Research methodology is an integral part of the knowledge generation and dissemination processes. A hypothesis has a significant role in research methodology and theory building is a major step in the research process. This book is a comprehensive guide to theory-building for hypothesis specification in academic research in organizational studies. The book takes readers through the process of theory building for specifying hypotheses. It describes the nature, components and structure of theory and the process of theory-building. It does so by using relevant examples that illustrate this process comprehensively. While the main focus of the book is on theory building for hypothesis specification in the area of organizational studies, it could also be relevant to the other areas of the management field such as marketing, strategy and policy, business communication and general management and to various areas in the social and behavioural sciences such as psychology and sociology. This revised edition also includes an afterword with further reflections by the author on the themes discussed in the chapters. This lucidly written book will be a handy resource for research degree program students and researchers, especially in the fields of organizational, social and behavioural sciences including organizational behaviour, human resource management, marketing, strategy and policy, general management, psychology and sociology"--
