Omni Channel Marketing Secrets From Search To Sale On Every Platform

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Omni-Channel Marketing Secrets — From Search to Sale On Every Platform

Author : Josh King Madrid
Publisher : Panel Rank Publishing
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4./5 ( download)

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Book Synopsis Omni-Channel Marketing Secrets — From Search to Sale On Every Platform by : Josh King Madrid

Download or read book Omni-Channel Marketing Secrets — From Search to Sale On Every Platform written by Josh King Madrid and published by Panel Rank Publishing. This book was released on 2024-09-06 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to rank #1 across multiple platforms, build a dominating online presence, and harness the power of AI to master the future of SEO? Could it be simpler than you think? Josh King Madrid, renowned digital entrepreneur and neuromarketing expert, reveals how you can rise to the top of search rankings—whether on Google, TikTok, Amazon, or voice search platforms like Alexa and Google Assistant—in Omni-channel Marketing Secrets. As the creator of AI-driven marketing systems that have generated millions in revenue, Josh shares his years of expertise to help marketers and entrepreneurs navigate the modern search landscape using Search Everywhere Optimization (SEOE). OMNI-CHANNEL MARKETING SECRETS🎯 - From The Founder of RANK1.COM , JOSH KING 'JETSET' MADRID (JETSETFLY) Learn the little known secret method to Rank #1 Using AI on Google, TikTok, Amazon, and Voice Search with The New SEO Search Everywhere Optimization Master 11 AI-Powered 'Search Everywhere Optimization ' Strategies To Achieve Brand OMNIPRESENCE And Outperform Your Competitors From Search to Sale On Every Platform 🛍️ 💥 Here’s what you’ll gain from this book: ✔️ Master AI-Driven Optimization: Learn how to use artificial intelligence and natural language processing (NLP) to improve visibility on social media, voice search, and e-commerce platforms. ✔️ Rank #1 Across Platforms: Josh outlines how you can stop focusing solely on Google and instead dominate search on TikTok, Instagram, Amazon, and other rapidly growing platforms. ✔️ Maximize Your E-Commerce Success: Discover advanced SEO techniques for optimizing product listings on Amazon and Shopify, including the use of structured data, customer reviews, and mobile SEO strategies. ✔️ Dominate Voice Search: With smart speakers and AI-chatbots changing how consumers find information, Josh shows you how to optimize your content for natural language and voice queries to stay ahead of the curve. ✔️ Optimize Social Media Presence: Whether your focus is on TikTok, Instagram, LinkedIn, or Facebook, you’ll learn the secrets to crafting engaging, platform-specific content that captures attention and converts. This isn’t just a book about SEO—it’s a playbook for thriving in a world where social media, voice search, AI, and e-commerce platforms are becoming the dominant players in search visibility. Omnichannel Marketing Secrets delivers cutting-edge strategies to help you navigate and conquer this new search landscape. Chapter Highlights: Chapter 1: The shift from traditional SEO to omnichannel optimization. Chapter 4: How voice search is revolutionizing the way consumers search and how to adapt your keyword strategies. Chapter 6: E-commerce SEO essentials for Amazon and Shopify, including structured data and mobile-first optimization. Chapter 7: Social media SEO—how to tailor content for platforms like TikTok and Instagram to rank higher and gain visibility. Chapter 9: Mobile SEO strategies to ensure fast-loading, responsive websites that improve user experience and search rankings. If you're a digital marketer, e-commerce entrepreneur, or business owner ready to leave outdated SEO tactics behind, this book is your guide to achieving unparalleled success in the digital era. Josh King Madrid has already helped countless businesses revolutionize their digital presence, and now it’s your turn. With Omni-channel Marketing Secrets, you’ll master SEO across every platform—using AI, voice search, and omnichannel optimization to secure your place at the top of the search rankings. ---------------------------------------------- World-Leading Google Knowledge Panel SEO Expert Josh King Madrid Explains How to Leverage Cutting-Edge AI for Maximum Brand Exposure and Revenue Growth! Unlock the full potential of your business with Omni-Channel Marketing Secrets—the definitive guide to driving results across every platform. From optimizing search engines to converting sales on social media, this strategy ensures you engage with your audience at every touchpoint. Learn how to seamlessly integrate your marketing efforts across Google, TikTok, Amazon, and more, turning potential customers into loyal buyers no matter where they find you. Master the art of consistent, effective marketing in today's digital landscape.

The Definitive Guide to Selling on Amazon

Author : Tracey Wallace
Publisher :
ISBN 13 : 9781540575555
Total Pages : 154 pages
Book Rating : 4.5/5 (755 download)

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Book Synopsis The Definitive Guide to Selling on Amazon by : Tracey Wallace

Download or read book The Definitive Guide to Selling on Amazon written by Tracey Wallace and published by . This book was released on 2017-01-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a former journalist, the plethora of click-bait headlines across the web is nauseating. I've had to draw the line plenty of times in my writing career, refusing to call something "definitive," comprehensive" or "all-inclusive" if it wasn't that. This book requires no such moral delineation. This book's headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters. It is by far the most complete and actionable information out there discussing how exactly to sell on Amazon. Here are some things you'll find throughout the book: - How expanding to Amazon helped a Water Polo company successfully sell swimwear to Alaska - 7 skills you must have to win on Amazon, as told to you by the former business head of Selling on Amazon - How you could lose on Amazon by winning -- and other tips and tricks to avoid a double-sided sword- Real examples of how to successfully sell on Amazon, when to use which strategies and growth hacking tips that edge on the side of controversial - Pitfalls that trip up even the best Amazon sellers out there -- and how to avoid each and every one of them - How to win the Buy Box, as told by Feedvisor, the unencumbered champion of Buy Box wins, where 82% of Amazon's sales happen - Why mobile matters most -- 70% of Amazon customers made purchases on Amazon's mobile site -- and how to optimize for it - Pricing and repricing strategies for both resellers and private label sellers alike -- plus tips to make you more, faster - How to get a 320% increase in sales in less than 10 minutes (hint: Amazon has SEO, too) - What The Mountain has to do with an Amazon customer review legend -- and how you can jump start your own with a simple email - A step-by-step guide to determining, once and for all, your actual Amazon revenue -- calculations and exactly what to measure are all included - Growth hacking tips and tricks that could earn you $5,000 for every hour you spend focused on Amazon You will find everything you need to start selling and winning on Amazon here. I can also assure you it will be a vital resource you continue to reference as you grow Amazon as a revenue channel. Even for those sellers already highly profitable on Amazon, there are nuggets of insight to even further increase sales and operationalize your Amazon business. What are you waiting for? Dive in. Take action. Grow your business.

The 7 Secrets to Selling More by Selling Less: .....the Ultimate Guide to Reinventing Your Sales Life

Author : Allan Langer
Publisher :
ISBN 13 : 9781794315495
Total Pages : 226 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis The 7 Secrets to Selling More by Selling Less: .....the Ultimate Guide to Reinventing Your Sales Life by : Allan Langer

Download or read book The 7 Secrets to Selling More by Selling Less: .....the Ultimate Guide to Reinventing Your Sales Life written by Allan Langer and published by . This book was released on 2019-01-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to reinvent your sales life...Your sales career is good, but not great. Your customers like you but don't love you. Every potential customer does not want to talk to you (the salesperson), even if they need your product or service. You keep reading the same sales books and listening to the same CD's and podcasts. Everyone is telling you to do the same old things. You're ready to make a change. In his trailblazing and wonderfully refreshing book, Allan Langer takes on the outdated, overused and utterly ineffective sales philosophies of the past and kicks them to the curb. Today's customer's do not want a sales pitch, do not want to be coerced, and absolutely do not want to be "closed." In this book, you will learn: To sell more than you ever have in your career; to sell customers a product or service and actually feel good about yourself doing it; and to never use a "sales pitch" again. The 7 Secrets is your GPS with a new destination, a new route that will take you from where you are now, to a new place on your personal map that will change your life and the life of your loved ones. It will also change the life of your customers, as they will go from hating salespeople, to only wanting to do business with you. Whether you are brand new in the profession, or a seasoned veteran, 7 Secrets will be the best investment you can make in your career, and in yourself.

How to Sell Anything to Anybody

Author : Joe Girard
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis How to Sell Anything to Anybody by : Joe Girard

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Retail 101: The Guide to Managing and Marketing Your Retail Business

Author : Nicole Reyhle
Publisher : McGraw Hill Professional
ISBN 13 : 007184015X
Total Pages : 274 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Retail 101: The Guide to Managing and Marketing Your Retail Business by : Nicole Reyhle

Download or read book Retail 101: The Guide to Managing and Marketing Your Retail Business written by Nicole Reyhle and published by McGraw Hill Professional. This book was released on 2014-07-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: YOU CAN COMPETE WITH THE BIG-BOX STORES! Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way. "The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail "While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer "If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA

How to automate your sales with Efficiency - the definitive guide to optimize your sales processes

Author : Digital World
Publisher : Digital World
ISBN 13 : 1657899438
Total Pages : 80 pages
Book Rating : 4.6/5 (578 download)

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Book Synopsis How to automate your sales with Efficiency - the definitive guide to optimize your sales processes by : Digital World

Download or read book How to automate your sales with Efficiency - the definitive guide to optimize your sales processes written by Digital World and published by Digital World. This book was released on 2024-07-05 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tired of mediocre sales results? Wanting to turn your business into a magnet for loyal customers? In this series of practical and revealing ebooks, you will have access to an arsenal of advanced strategies and techniques to boost your sales to new heights and build lasting relationships with your customers. Throughout the series, you will: Unlock the secrets of consumer psychology: Understand the motivations and triggers that drive purchasing decisions and learn how to create irresistible messages that convert leads into loyal customers. Master foolproof prospecting techniques: Discover how to find your ideal customers, even in competitive markets, and build a solid foundation of qualified leads. Improve your communication skills: Learn to communicate with clarity, persuasion and empathy, creating genuine connections with your customers and building the trust necessary to close sales. Monetize your knowledge and skills: Transform yourself into a sales expert and explore lucrative opportunities to offer your services as a consultant or mentor. Each ebook in the series offers: Practical, actionable content: Proven tips and strategies you can immediately implement in your business. Real examples and case studies: Learn from the experiences of successful salespeople and replicate their results. Valuable tools and resources: Templates, checklists and scripts to help you implement strategies. Personalized guidance: Access to an exclusive group to answer questions and receive personalized support. Whether you are a beginner or an experienced seller, this ebook series is the key to your success. Invest in your future and become a sales master! Secure your complete series today and take the first step towards mastering the art of selling and building customer loyalty!

The Digital Marketer

Author : Larry Weber
Publisher : John Wiley & Sons
ISBN 13 : 1118760816
Total Pages : 273 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Digital Marketer by : Larry Weber

Download or read book The Digital Marketer written by Larry Weber and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

E-Commerce Growth Strategy

Author : Kunle Campbell
Publisher : Kogan Page Publishers
ISBN 13 : 1398607991
Total Pages : 337 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis E-Commerce Growth Strategy by : Kunle Campbell

Download or read book E-Commerce Growth Strategy written by Kunle Campbell and published by Kogan Page Publishers. This book was released on 2023-08-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

Sales Growth

Author : McKinsey & Company Inc.
Publisher : John Wiley & Sons
ISBN 13 : 1119281091
Total Pages : 320 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Sales Growth by : McKinsey & Company Inc.

Download or read book Sales Growth written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2016-04-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.

Exploring Omnichannel Retailing

Author : Wojciech Piotrowicz
Publisher : Springer
ISBN 13 : 3319982737
Total Pages : 292 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Exploring Omnichannel Retailing by : Wojciech Piotrowicz

Download or read book Exploring Omnichannel Retailing written by Wojciech Piotrowicz and published by Springer. This book was released on 2018-12-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

Marketing Channel Strategy

Author : Robert W. Palmatier
Publisher : Routledge
ISBN 13 : 1000649997
Total Pages : 374 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Marketing Channel Strategy by : Robert W. Palmatier

Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2019-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.

Resume Writing Tips and Strategies for All

Author :
Publisher : Life Hack Books
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4./5 ( download)

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Book Synopsis Resume Writing Tips and Strategies for All by :

Download or read book Resume Writing Tips and Strategies for All written by and published by Life Hack Books. This book was released on 2024-09-18 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's job market is increasingly competitive, and sending out an unpolished resume can be risky. Without the right strategies, you might end up blending into the crowd or, worse, missing out on the opportunity altogether. Resume Writing: Tips and Strategies for All is your essential guide to mastering the art of resume writing, no matter your experience level or industry. This book delivers actionable insights in a clear, concise format, designed to help you create a resume that stands out from the crowd—quickly and effectively. Inside this smartphone-friendly eBook, you'll discover 69 proven tips and strategies, including: - Step-by-step guidance on writing a professional summary that grabs attention. - How to tailor your resume to any job description for maximum impact. - The best ways to quantify your achievements to showcase your value. - Expert advice on overcoming employment gaps, frequent job changes, and other challenges. - Resume templates and real-life examples to help you craft your own. - Insider secrets on optimizing your resume for Applicant Tracking Systems (ATS) to get past the initial screening. Don’t risk sending out a lackluster resume that gets lost in the pile. If you're serious about landing the job, this book will help you avoid the pitfalls that hold candidates back and show you how to present your best self on paper. Stop wondering, stop procrastinating, and start learning. This book like the other books in the Life Hacks Books collection gives you the tools to grow, take action, and get ahead. Whether you're applying for your first job, making a career change, or advancing in your field, this guide will empower you to create a powerful resume in less than 30 minutes. Make today the day you invest in your future—let your resume work for you!

Cosmetics Marketing

Author : Lindsay Karchin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350299448
Total Pages : 265 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Cosmetics Marketing by : Lindsay Karchin

Download or read book Cosmetics Marketing written by Lindsay Karchin and published by Bloomsbury Publishing. This book was released on 2023-06-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

Be Like Amazon

Author : Jeffrey Eisenberg
Publisher :
ISBN 13 : 9781932226058
Total Pages : 0 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Be Like Amazon by : Jeffrey Eisenberg

Download or read book Be Like Amazon written by Jeffrey Eisenberg and published by . This book was released on 2017-04-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man and a younger man during a road trip.

Omni-Channel Retailing

Author : Ken Kwong-Kay Wong
Publisher : iUniverse
ISBN 13 : 1663226954
Total Pages : 482 pages
Book Rating : 4.6/5 (632 download)

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Book Synopsis Omni-Channel Retailing by : Ken Kwong-Kay Wong

Download or read book Omni-Channel Retailing written by Ken Kwong-Kay Wong and published by iUniverse. This book was released on 2021-09-17 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In Omni-Channel Retailing, Ken Wong has captured the essential technologies and tools that we use everyday to provide our customers with the products they want, through the channel that best serves their needs.” -David Markwell, Chief Technology and Analytics Officer, Loblaw Companies Ltd. “Ken Wong has crafted a formidable yet highly approachable guide that every retail business, large, medium and small, should devour. Retailers who want to do more than survive will find Omni-Channel Retailing an indispensable roadmap to winning and keeping customers.” -David Agnew, President, Seneca College “Dr. Ken Wong provides an outlook that is current to today’s Retail industry. His contemporary insights provide relevance to all those interested in learning more about Omni-Channel Retailing.” -Dr. Seung Hwan (Mark) Lee, Director, Professor, Retail Management, TRSM, Ryerson University “There is no space for ‘silos’ or functional borders within the organization. All have to be integrated to deliver the best and consistent customer experience. Omni-Channel Retailing explores this strategy, provides proven examples of success, and delivers practical advice to help today’s retailers.” -Perry Oosting, Former CEO, Clergerie Paris The COVID-19 pandemic is rewriting the rules of retail. A growing number of shoppers now rely on same-day delivery, curbside pickup, in-home/in-car delivery, and AI-powered drive-thru to get their goods. To accommodate such a paradigm shift, retailers must undertake significant changes in their business models to become digitally enabled and data-driven. Omni-Channel Retailing is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses today’s retailers’ challenges and gives new ideas for implementation. Relevant activities and discussion topics are included to help readers master the concepts.

Elgar Encyclopedia of Services

Author : Faïz Gallouj
Publisher : Edward Elgar Publishing
ISBN 13 : 1802202595
Total Pages : 755 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Elgar Encyclopedia of Services by : Faïz Gallouj

Download or read book Elgar Encyclopedia of Services written by Faïz Gallouj and published by Edward Elgar Publishing. This book was released on 2023-01-17 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.