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Download or read book Marketing Matters written by and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Olympic Committee. Marketing Dept
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (126 download)
Download or read book Olympic Marketing Matters written by International Olympic Committee. Marketing Dept and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Olympic marketing matters written by and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Derick Mondalle
Publisher : MedTechBiz
ISBN 13 :
Total Pages : 145 pages
Book Rating : 4./5 ( download)
Download or read book Olympic Marketing : Strategies, Challenges and Impacts written by Derick Mondalle and published by MedTechBiz. This book was released on 2024-07-19 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games go beyond sports spirit and athletic excellence, being one of the most important global events that unites people from different cultures around sport. Companies from various sectors invest billions in sponsorships and advertising campaigns to take advantage of the visibility and prestige of the Olympic Games. This book, "Olympic Marketing: Strategies, Challenges and Impacts," explores the many facets of this field, covering the history and evolution of the Games and modern marketing strategies used by global brands. It also examines ethical challenges and controversies, such as ambush marketing and integrity issues. We invite the reader to explore the world of Olympic marketing, understanding the strategies, challenges and impacts that shape one of the most important events of our time.
Author : Alain Ferrand
Publisher : Routledge
ISBN 13 : 1136476881
Total Pages : 298 pages
Book Rating : 4.1/5 (364 download)
Download or read book Olympic Marketing written by Alain Ferrand and published by Routledge. This book was released on 2012-07-26 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.
Author : John A. Davis
Publisher : John Wiley & Sons
ISBN 13 : 1118171713
Total Pages : 284 pages
Book Rating : 4.1/5 (181 download)
Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
Author : Michel Desbordes
Publisher : Routledge
ISBN 13 : 0429619685
Total Pages : 224 pages
Book Rating : 4.4/5 (296 download)
Download or read book International Sport Marketing written by Michel Desbordes and published by Routledge. This book was released on 2019-04-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.
Author : Trevor Slack
Publisher : Psychology Press
ISBN 13 : 9780714680781
Total Pages : 335 pages
Book Rating : 4.6/5 (87 download)
Download or read book The Commercialisation of Sport written by Trevor Slack and published by Psychology Press. This book was released on 2004 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines five of them in a global context.
Author : International Olympic Committee
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (48 download)
Download or read book Olympic Marketing Guide written by International Olympic Committee and published by . This book was released on 1998* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide de la Commission marketing du Comité International Olympique pour les Comités Nationaux Olympiques. Le guide de référence pour le programme marketing TOP (The Olympic Programme). Annexes.
Author : Alain Ferrand
Publisher : Human Kinetics Publishers
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing of Olympic Sport Organisations written by Alain Ferrand and published by Human Kinetics Publishers. This book was released on 2005 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing of Olympic sport organisations" was developed for use in the Executive masters in sports organisation management (MEMOS) programme. It offers valuable insight into the purposes of Olympic sport organisations as well as the differences between profit-motivated sport businesses and not-for-profit sport organisations. The book also shows how to integrate the two increasingly similar concepts into a marketing strategy.
Download or read book Olympic Family written by and published by . This book was released on 199? with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Olympic Committee
Publisher :
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4.:/5 (455 download)
Download or read book Olympic Marketing written by International Olympic Committee and published by . This book was released on 2000 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michel Desbordes
Publisher : Routledge
ISBN 13 : 0415507200
Total Pages : 210 pages
Book Rating : 4.4/5 (155 download)
Download or read book Global Sport Marketing written by Michel Desbordes and published by Routledge. This book was released on 2012 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Author : Michael Payne
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313080496
Total Pages : 366 pages
Book Rating : 4.3/5 (13 download)
Download or read book Olympic Turnaround written by Michael Payne and published by Bloomsbury Publishing USA. This book was released on 2006-01-30 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.
Author : Derick Mondalle
Publisher : Clube de Autores
ISBN 13 :
Total Pages : 145 pages
Book Rating : 4.3/5 (41 download)
Download or read book Olympic Marketing written by Derick Mondalle and published by Clube de Autores. This book was released on 2024-06-27 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games are the most important in sports spirit and athletic excellence, being one of the most important global events that unites people from different cultures around sports. Companies from different sectors invest thousands of millions in sponsorships and advertising campaigns to increase the visibility and prestige of the Olympic Games. This book, Olympic Marketing: Strategies, Challenges and Impacts , explores the multiple facets of this field, covering the history and evolution of games and modern marketing strategies used by global brands. It also examines ethical challenges and controversies, such as ambush marketing and integrity concerns. We invite the reader to explore the world of Olympic marketing, understanding the strategies, challenges and impacts that shape one of the most important events in our time.
Author : Will Jennings
Publisher : Springer
ISBN 13 : 1137022000
Total Pages : 273 pages
Book Rating : 4.1/5 (37 download)
Download or read book Olympic Risks written by Will Jennings and published by Springer. This book was released on 2012-05-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of how the Olympics are organised in response to risk. This book looks at the tension between the riskiness of mega-events, attributable to their scale and complexities, and the societal, political and organisational pressures that exist for safety, security and management of risk – leading to changes in how the Games are governed.
Author : James J. Zhang
Publisher : Taylor & Francis
ISBN 13 : 1351967347
Total Pages : 296 pages
Book Rating : 4.3/5 (519 download)
Download or read book Contemporary Sport Marketing written by James J. Zhang and published by Taylor & Francis. This book was released on 2017-02-17 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.
