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O What A Luxury
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Book Synopsis The Value of Luxury by : Beata Stępień
Download or read book The Value of Luxury written by Beata Stępień and published by Springer Nature. This book was released on 2020-10-12 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
Book Synopsis The Future of Luxury Brands by : Annamma Joy
Download or read book The Future of Luxury Brands written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-02-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.
Book Synopsis Literature and the Idea of Luxury in Early Modern England by : Alison V. Scott
Download or read book Literature and the Idea of Luxury in Early Modern England written by Alison V. Scott and published by Routledge. This book was released on 2016-05-06 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the idea of luxury in relation to a series of neighboring but distinct concepts including avarice, excess, licentiousness, indulgence, vitality, abundance, and waste, this study combines intellectual and cultural historical methods to trace discontinuities in luxury’s conceptual development in seventeenth-century England. The central argument is that, as ’luxury’ was gradually Englished in seventeenth-century culture, it developed political and aesthetic meanings that connect with eighteenth-century debates even as they oppose their so-called demoralizing thrust. Alison Scott closely examines the meanings of luxury in early modern English culture through literary and rhetorical uses of the idea. She argues that, while ’luxury’ could and often did denote merely ’lust’ or ’licentiousness’ as it tends to be glossed by modern editors of contemporary works, its cultural lexicon was in fact more complex and fluid than that at this time. Moreover, that fuller understanding of its plural and shifting meanings-as they are examined here-has implications for the current intellectual history of the idea in Western thought. The existing narrative of luxury’s conceptual development is one of progressive upward transformation, beginning with the rise of economic liberalism amidst eighteenth-century debates; it is one that assumes essential continuity between the medieval treatment of luxury as the sin of ’luxuria’ and early modern notions of the idea even as social practises of luxury explode in early seventeenth-century culture.
Book Synopsis Developing Successful Global Strategies for Marketing Luxury Brands by : Mosca, Fabrizio
Download or read book Developing Successful Global Strategies for Marketing Luxury Brands written by Mosca, Fabrizio and published by IGI Global. This book was released on 2021-03-26 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.
Book Synopsis The Third Realm of Luxury by : Joanne Roberts
Download or read book The Third Realm of Luxury written by Joanne Roberts and published by Bloomsbury Publishing. This book was released on 2019-10-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world that is obsessed with luxury, critical luxury studies is a rapidly emerging field. This is the first book to explore the interplay between the real and imaginary realms of luxury, considering the most significant developments in the theories and practices of luxurious places and spaces over the last fifty years. Providing a critical approach to contemporary interpretations of luxury, the book interrogates the distinction between real places and imaginary spaces. Bringing together an interdisciplinary group of leading scholars, it features a range of case studies which take the reader from the Rolls-Royce Ghost Black Badge to expressions of sensuality in the 1970s domestic interior, and global conceptions of fine wine and art. The Third Realm of Luxury considers the interplay between luxury and space in both the past and the present, examining the abstract conception of excess and exoticism, as well as the real locations of the home, hotel, apartment, and palace. Full of original research, it is a key contribution to the study of consumption, design, fashion, and architecture.
Book Synopsis Resilience of Luxury Companies in Times of Change by : Gabriella Lojacono
Download or read book Resilience of Luxury Companies in Times of Change written by Gabriella Lojacono and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-08-23 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous – to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change.
Book Synopsis Handbook of Sustainable Luxury Textiles and Fashion by : Miguel Angel Gardetti
Download or read book Handbook of Sustainable Luxury Textiles and Fashion written by Miguel Angel Gardetti and published by Springer. This book was released on 2015-09-10 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume of handbook explores different dimensions of the sustainable luxury textiles and fashion, broadly based on the following topics: Sustainable luxury Luxury and consumption Luxury, innovation and design potential Luxury and entrepreneurship Sustainable Luxury Management
Book Synopsis The Business of Luxury by : Fabio Duma
Download or read book The Business of Luxury written by Fabio Duma and published by vdf Hochschulverlag AG. This book was released on 2015-02-16 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury has been fascinating humanity for millennia and it seems that it will continue to do so in the future. As we can see in developed countries with populations living in relative affluence, luxury takes different forms, becoming less materialistic when people already own a house, two cars and a boat, but now crave wellness treatments and more recreational time. However, luxury will always have a material aspect as embodied by beautiful products made from exclusive materials by skilled artisans with an eye for detail. One way or another, luxury is big business and an important economic factor all over the world, especially in Switzerland, a country with few natural resources to speak of but a wealth of knowledge when it comes to services (e.g. hotel management) and the manufacture of exclusive products such as watches, textiles, and of course chocolate – to name just a few. Indeed, a significant proportion of Swiss GDP comes from the production of luxury goods which are exported all over the world. In this publication we examine the phenomenon of luxury, ist roots, and ist economic impact both globally and in Switzerland. You will learn more about global luxury markets, well-known and niche market players, as well as major trends shaping the definition of luxury and the management and marketing of luxury brands in the future.
Book Synopsis Treasury of Wisdom, Wit and Humor, Odd Comparisons and Proverbs by :
Download or read book Treasury of Wisdom, Wit and Humor, Odd Comparisons and Proverbs written by and published by . This book was released on 1891 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Specimens of All the Accessible Unprinted Manuscripts of the Canterbury Tales ...: Six mss. (Corpus group) [1893] pt. 4: Seventeen mss. with an introduction by John Koch. 1897. pt. 5, put forth by F. J. Furnivall: A six-text, three mss. and three prints from mss. ... with an introduction by Prof. John Koch, a supplement, the prologue and tale from the paper ms. of the College of physicians, London, and a reproduction of Mr. Paul Hardy's pen-and-ink drawing of "The yard of the Tabard inn" ... 1898. The Clerk's tale and head-link (from mss. that haven't the Pardoner's tale) Put forth by F. J. Furnivall ... pt. 6: Six mss. [1899] pt. 7: put forth by F. J. Furnivall: Two mss. [1900] pt. 8: Second supplement to the Six-text Pardoner's prologue and tale ... put forth by F. J. Furnivall ... with an introduction by Prof. John Koch. [1901] pt. 9: Introduction by Prof. John Koch to [the specimens of the Clerk's tale and head-link] 1902 by : Geoffrey Chaucer
Download or read book Specimens of All the Accessible Unprinted Manuscripts of the Canterbury Tales ...: Six mss. (Corpus group) [1893] pt. 4: Seventeen mss. with an introduction by John Koch. 1897. pt. 5, put forth by F. J. Furnivall: A six-text, three mss. and three prints from mss. ... with an introduction by Prof. John Koch, a supplement, the prologue and tale from the paper ms. of the College of physicians, London, and a reproduction of Mr. Paul Hardy's pen-and-ink drawing of "The yard of the Tabard inn" ... 1898. The Clerk's tale and head-link (from mss. that haven't the Pardoner's tale) Put forth by F. J. Furnivall ... pt. 6: Six mss. [1899] pt. 7: put forth by F. J. Furnivall: Two mss. [1900] pt. 8: Second supplement to the Six-text Pardoner's prologue and tale ... put forth by F. J. Furnivall ... with an introduction by Prof. John Koch. [1901] pt. 9: Introduction by Prof. John Koch to [the specimens of the Clerk's tale and head-link] 1902 written by Geoffrey Chaucer and published by . This book was released on 1893 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Spirit of Laws by M. de Secondat, Baron de Montesquieu by : Charles de Secondat baron de Montesquieu
Download or read book The Spirit of Laws by M. de Secondat, Baron de Montesquieu written by Charles de Secondat baron de Montesquieu and published by . This book was released on 1873 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Apps Management and E-Commerce Transactions in Real-Time by : Rezaei, Sajad
Download or read book Apps Management and E-Commerce Transactions in Real-Time written by Rezaei, Sajad and published by IGI Global. This book was released on 2017-03-16 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology is continuously advancing and changing the way aspects of business are performed. The implementation of mobile business transactions to acquire various types of goods has changed the landscape of consumerism. Apps Management and E-Commerce Transactions in Real-Time is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals.
Book Synopsis Fashion & Luxury Marketing by : Michael R. Solomon
Download or read book Fashion & Luxury Marketing written by Michael R. Solomon and published by SAGE. This book was released on 2022-04-14 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
Book Synopsis Critical Luxury Studies by : John Armitage
Download or read book Critical Luxury Studies written by John Armitage and published by Edinburgh University Press. This book was released on 2016-04-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.
Book Synopsis Digital Marketing Strategies for Fashion and Luxury Brands by : Ozuem, Wilson
Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Book Synopsis Global Luxury Trends by : J. Hoffmann
Download or read book Global Luxury Trends written by J. Hoffmann and published by Springer. This book was released on 2012-12-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
Book Synopsis Sustainability in Luxury Fashion Business by : Chris K. Y. Lo
Download or read book Sustainability in Luxury Fashion Business written by Chris K. Y. Lo and published by Springer. This book was released on 2018-05-12 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion.
![Download Specimens of All the Accessible Unprinted Manuscripts of the Canterbury Tales ...: Six mss. (Corpus group) [1893] pt. 4: Seventeen mss. with an introduction by John Koch. 1897. pt. 5, put forth by F. J. Furnivall: A six-text, three mss. and three prints from mss. ... with an introduction by Prof. John Koch, a supplement, the prologue and tale from the paper ms. of the College of physicians, London, and a reproduction of Mr. Paul Hardy's pen-and-ink drawing of](https://books.google.com/books/content/images/frontcover/T8Q3AQAAMAAJ?fife=w200-h370)
