Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Nokias Marketing Strategy Analysis And Recommondations
Download Nokias Marketing Strategy Analysis And Recommondations full books in PDF, epub, and Kindle. Read online Nokias Marketing Strategy Analysis And Recommondations ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Nike Inc- Complete Analysis by : BANKIM CHANDRA PANDEY
Download or read book Nike Inc- Complete Analysis written by BANKIM CHANDRA PANDEY and published by BookRix. This book was released on 2017-11-27 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nike competitor analysis Adidas-Adidas worldwide revenue is around 16 billion US dollar and has the brand valuation of around 7 billion US dollar. Adidas is one of the biggest Nike competitors. The main advantage of this company is its brand value and having a strong subsidiary in Reebok. Reebok- The company has world revenue three billion US dollar and brand valuation of around one billion US dollar. It is a subsidiary company of Adidas which operates independently. The company is mainly famous for its designer footwear for sports. Puma- The company has revenue around 3.4 billion and third Nike competitor which is known for its running shoes and sports apparel.The founder of Puma and Adidas were brothers but they got separated in 1948. Adidas is far ahead of Puma but Puma is global Nike competitor. Although Puma lacks in sports sponsorship revenue generated by Puma is enormous. Fila- The company is one of the largest manufacturing companies in footwear brand. Fila is not the premium category in comparison to Nike. The fila adopt penetration pricing technique by giving the cheaper branded product in comparison to NIKE. The company main policy revolves around cost advantage then its design or differentiation.
Book Synopsis Marketing of Nike. An Analysis of Relationships with Customers and Suppliers by : Frank Neuhausen
Download or read book Marketing of Nike. An Analysis of Relationships with Customers and Suppliers written by Frank Neuhausen and published by . This book was released on 2016-06-14 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, language: English, abstract: This is a short academic work on Nike's relationship model towards customers. It will be shown how strategically this process is generated.The subject of relationship marketing is discussed and compared to transaction marketing. Moreover a company overview of Nike is given. Within the last two decades relationship marketing has become a widely accepted marketing paradigm but it is debatable whether relationship marketing is a fundamentally new marketing approach or if it has been part of the traditional marketing theory all along. When applying Relationship Marketing, it is important to add value for the customer, otherwise he would not have a reason to enter a relationship with an organization. This added customer value can occur in the form of more trust to a company, a more customized service, a personal touch and the possibility to better answer customers' expectations. Due to the characteristics of a product, it is a lot more difficult to offer genuine personal touch compared with services, which signifies a challenge for Nike.
Book Synopsis Strategic Marketing Plan of Nike by : Hina Brohi
Download or read book Strategic Marketing Plan of Nike written by Hina Brohi and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report is all about to show a Marketing plan for Nike's products; with reference to older offerings the report shows the plan that how can Nike offer new products in the market. With respect to this the report contains comprehensive marketing plan components including company analysis (Nike's current and future status), situation or market analysis and competitors analysis; the report shows the Nike's objectives and marketing strategies in terms of its 4ps that is it is shown that Nike can offer and increase its product range by offering other related products as aerobic products to its customers and set value-based pricing strategy accordingly, and for new offerings it can increase its other media other than commercials that is it can focus more on social media to promote its new products and it may expand its business in other countries as China, Middle-East etc. Beside this, the financial budget of this marketing plan has been discussed which is been forecasted by reviewing Nike's previous years revenue and marketing expenses figures. Also execution plan as well as contingency plan has been shown which is thoroughly depends upon Nike's senior management and team work which would make its objectives possible new offerings.
Download or read book Just Do it written by Erin Elsbernd and published by . This book was released on 2014 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its entrance into China in 1980, Nike has been one of the leading athletic wear brands in China. This success is largely in part due to the fact that Nike has not only been able to bring about an exercise revolution in China, but more importantly adapt its brand to the consumer and media trends of Chinese consumers. However in recent years, Nike has seen its profits fall in the emerging Chinese market. Market analysts say this could in part be due to Nike's China strategy does not reflect the tastes of Chinese consumers. This thesis from three separate consumer and media trends in China will explore how Nike's marketing strategy has been able to adapt to these trends in China. These trends include a strengthening female consumer class, the rise of online marketing, and an increased demand for products and brands that reflect the individual tastes and values of consumers. Through review of Nike's marketing strategy and survey results of Chinese high-school students' exercise, internet, and shopping habits, the author will point out weaknesses in Nike's marketing, and how to improve upon them.
Book Synopsis Adidas Marketing Strategy - An Overview by : Arkadi Borowski
Download or read book Adidas Marketing Strategy - An Overview written by Arkadi Borowski and published by GRIN Verlag. This book was released on 2011-10-26 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.0, International Business School Lippstadt, language: English, abstract: The Adidas group, headquartered in Herzogenaurach (Germany) was built on 18th August 1920 by Adolf Dassler. The brand and its products celebrated their first worldwide success in 1954 after the German have won the soccer world championship. After some commercial disappointments in the middle 80 ́s, the family enterprise had to open up for investors. In 1995 followed the initial public offering on Frankfurt ́s exchange market. To stay competitive to Nike on the US-market, the company had taken over Reebok in 2006. Furthermore, the company has worldwide 169 subsidiaries and had total revenue of 11.990 Mio. Euros in 2010. The company uses the image of its brand and the available amount of capital to sponsor many sports events such as soccer championships, Olympic Games or Paralympics and many more. In 2012 Adidas will be the official sportswear-partner of the Olympic Games and the Paralympics in London. Additionally Adidas ́ high-qualified experts and its international network of suppliers make the company a competitive manufacturer of sporting goods.
Book Synopsis Word of Foot Marketing by : Robyn E. Davis
Download or read book Word of Foot Marketing written by Robyn E. Davis and published by . This book was released on 2016 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Just Do It." The iconic slogan for Nike is now intrinsic to the Nike brand. The multifaceted slogan, created by Wieden+Kennedy, debuted in 1987, and has been associated with the Nike brand since. As the most highly researched Nike campaign, many key themes about "Just Do It" have been established pertaining to the Nike philosophy, irreverent nature of the advertisements, the focus on branding, the cultural resonance, the image-oriented and emotional advertising techniques, and focus on the consumer needs. The current research study postulates that marketing appeals and key themes associated with the "Just Do It" campaign were employed by Nike prior to the campaign. To evaluate if Nike's marketing tactics appeared prior to the "Just Do It" campaign, numerous primary and secondary sources were analyzed. To evaluate the strategic focus and intent behind Nike's initial grassroots promotions and marketing campaigns preceding the campaign, the study employed a history analysis integrating an interpretation of Nike's marketing and a contextual evaluation of print collateral, television spots, outdoor advertising, and media articles. This study was constructed from a cultural-historical and narrative-analysis and found that many marketing efforts prior to the "Just Do It" campaign paralleled many of the key themes outlined.
Book Synopsis Validating the social media strategies of adidas and Nike on Facebook and Instagram by : Anna Lena Bischoff
Download or read book Validating the social media strategies of adidas and Nike on Facebook and Instagram written by Anna Lena Bischoff and published by GRIN Verlag. This book was released on 2017-03-03 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Linneaus University (School of Business and Economics), course: E-Business Management, language: English, abstract: Social media (SM) strategies have gained major importance for the retailers in the last decade. The effective use of SM channels for marketing purposes leads to valuable information and insights about markets. However, many managers still fail to understand the importance of the possibilities of SM usage for strengthening brand perception. This might be due to the lack of commonly agreed SM success factors in academic research. The purpose of this paper is to discuss SM success factors and to evaluate how the two world leading sports brands NIKE and adidas follow the application of the discussed success factors. Based on a literature review, the authors summarized the most commonly discussed SM success factors. Data collection was conducted in a consecutive, two step approach, first extracting relevant data from the annual reports, and then withdrawing data from the companies SM channels through text mining. The data was then analysed according to the success factors summarized from academic literature. Also NIKE’s and adidas’ accomplishments in achieving their goals set in the annual reports on SM were examined. adidas achieves a higher success rate than NIKE in laying out their SM strategy. Both adidas and NIKE cannot entirely live up to their ambitions, underperforming on SM in practice.
Book Synopsis Digital Transformation in the Sports Apparel Industry. The Case of Nike, Inc. by : Lukas Johannes Markus Stangl
Download or read book Digital Transformation in the Sports Apparel Industry. The Case of Nike, Inc. written by Lukas Johannes Markus Stangl and published by GRIN Verlag. This book was released on 2021-06-24 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 95%, , language: English, abstract: The global revenue of the sports apparel industry is larger than it has ever been before. Digital transformation has been a driver for the industry, leading to digital innovations within the industry. This has led to the fall of market leaders while creating opportunities for new market entrants by capturing market share through leveraging new technologies. The company Nike has been the market leader in the sports apparel industry for several decades and is known to be a forerunner in innovation. The purpose of this research is to examine how digital transformation has affected Nike, Inc. and the sports apparel industry and how it will shape the future. A secondary aim is to investigate how Nike’s customers perceive these changes and to scrutinize their digital needs and expectations. This research furthermore aims to conclude about the digital needs and expectations of Nike’s customers and if they align with Nike’s strategy. The research used a triangulation of three methods and provides a holistic analysis to make recommendations to the management of Nike. Primary research was conducted through a questionnaire-based customer survey and expert interviews with the management and specialists at Nike. Secondary research included reviewing frameworks for strategic analysis. The analysis distinguishes digital natives (i.e. aged 21 years or younger) and digital immigrants (i.e. aged above 21 years). The results showed that these two groups differ in their sales-channel preferences, digital needs and expectations. The secondary research was confirmed by the findings from the expert interviews and customer survey. Overall, Nike’s digital transformation strategy appears to align with the needs and expectations of the company’s customers.
Book Synopsis The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics by : Teixeira, Sandrina
Download or read book The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-11-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.
Book Synopsis 10x Marketing Formula by : Garrett Moon
Download or read book 10x Marketing Formula written by Garrett Moon and published by Coschedule. This book was released on 2018-03-26 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.
Book Synopsis What Makes The Marketing Campaign Successful by : Akshat Bisht
Download or read book What Makes The Marketing Campaign Successful written by Akshat Bisht and published by Evincepub. This book was released on 2024-05-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes the marketing campaign successful is a book consists of 7 top most successful marketing campaign launched by worlds biggest brand’s. Each chapter explores the genesis, execution, and lasting impact of campaigns like Snickers’ humorous take on hunger and Nike’s empowering “Just Do It” ethos. Through meticulous research and compelling storytelling, the book uncovers the secrets behind their success, offering invaluable lessons for marketers and enthusiasts alike. From Dove challenging beauty standards to Old Spice revolutionizing men’s grooming, these campaigns have left a lasting imprint worldwide, showcasing the power of creativity and strategic vision in marketing.
Book Synopsis The Sports Management Toolkit by : Paul Emery
Download or read book The Sports Management Toolkit written by Paul Emery and published by Taylor & Francis. This book was released on 2011-04-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sports Management Toolkit is a practical guide to the most important management tools and techniques available to those working in the sport and leisure industries. Designed to bridge the gap between the classroom and the workplace, it includes ten free-standing chapters, each of which provides a detailed introduction to best practice in one of the core sports management disciplines. Written in a clear and straightforward style, and free of management jargon, the book covers all the key functional areas of contemporary sports management, including: marketing performance management risk management human resource management project management finance. Each chapter includes a detailed, step-by-step description of the key tools and techniques and their application; a ‘real world’ case study to demonstrate the technique in action, plus an extensive guide to further resources and a series of self-test questions. The final chapter offers an extended, integrated case-study, demonstrating how all the key management techniques are combined within the everyday operation of a successful sport or leisure organization. This book is essential reading for all students of sport and leisure management, and for all managers looking to improve their professional practice.
Book Synopsis Game Changer The Untold Story of Nike Air Jordan And Its Successful Marketing by : Davis Truman
Download or read book Game Changer The Untold Story of Nike Air Jordan And Its Successful Marketing written by Davis Truman and published by Vincenzo Nappi. This book was released on 2023-05-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the untold secrets behind one of history's most successful marketing campaigns - the Nike Air Jordan and Michael Jordan partnership. In this captivating book, Game Changer: The Untold Story of Nike Air Jordan And Its Successful Marketing, you'll gain invaluable insights into effective marketing and brand storytelling. Reading this book will give you the competitive edge to create successful marketing campaigns. The benefits of reading this book include the following: Harness the power of effective brand storytelling to boost your marketing efforts Understand the inspiring journey of Nike Air Jordan and the challenges and triumphs it faced Master the strategies behind one of the most successful marketing campaigns in history Gain a deeper understanding of the impact of sports and popular culture Inside the book, you'll find: A detailed exploration of the rise of the Air Jordan brand In-depth analysis of the transformative partnership between Nike and Michael Jordan Insightful case studies and stories Valuable lessons and marketing tips Don't miss out - buy now before the price changes! Unlock the secrets behind Nike Air Jordan and its incredibly successful marketing campaign with Game Changer: The Untold Story of Nike Air Jordan And Its Successful Marketing.
Book Synopsis Understanding Marketing Strategy by : Cybellium
Download or read book Understanding Marketing Strategy written by Cybellium and published by Cybellium. This book was released on with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Download or read book Sport Marketing written by Paul Blakey and published by SAGE. This book was released on 2011-05-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Book Synopsis CIM Coursebook 05/06 Strategic Marketing in Practice by : Ashok Ranchhod
Download or read book CIM Coursebook 05/06 Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2012-09-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings
Book Synopsis Strategic Marketing in Practice by : Ashok Ranchhod
Download or read book Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2005 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.
