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New Technologies And Branding
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Book Synopsis New Technologies and Branding by : Philippe Sachetti
Download or read book New Technologies and Branding written by Philippe Sachetti and published by John Wiley & Sons. This book was released on 2018-03-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.
Book Synopsis New Technologies and Branding by : Philippe Sachetti
Download or read book New Technologies and Branding written by Philippe Sachetti and published by John Wiley & Sons. This book was released on 2018-02-14 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.
Book Synopsis COVID-19, Technology and Marketing by : Vanessa Ratten
Download or read book COVID-19, Technology and Marketing written by Vanessa Ratten and published by Springer Nature. This book was released on 2021-07-10 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.
Book Synopsis Bringing New Technology to Market by : Kathleen R. Allen
Download or read book Bringing New Technology to Market written by Kathleen R. Allen and published by Pearson. This book was released on 2003 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables readers to understand different business models and processes from mainstream types of businesses, and teaches them how to successfully commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high tech environment. A four-part organization covers: The Foundations of Technology Commercialization, Intellectual Property and Valuation, Financial Strategies for Technology Start-Ups, and The Transition from R&D to Operations. For potential entrepreneurs and corporate venturers.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Trust and New Technologies by : T. Kautonen
Download or read book Trust and New Technologies written by T. Kautonen and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: For scholars interested in how social concepts such as trust impact on new technologies, this is undoubtedly a valuable contribution. Ian Grant, Telecommunications Policy . . . the editors have managed to provide a comprehensive overview of current conceptual and empirical research on trust-related issues from multiple perspectives. . . Trust and New Technologies is an enlightening collection of research papers on trust. The book should be of interest to scholars, practitioners and researchers focusing on the applications of new technologies in marketing and business management. Since trust also is a key concept in information behaviour studies, researchers interested in this field will also find this book a useful resource. Madely du Perez, Australian Library Journal This book is a timely collection of research papers on one of the most critical subjects on the internet. It explores a wide range of trust related issues from multiple perspectives, and by researchers from around Europe and America. The papers address the different roles that trust plays in consumer marketing in online environments, in mobile media, and in organizational relations. The issues highlighted are relevant to both academics and practitioners. Feng Li, University of Newcastle upon Tyne, UK Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies. The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections: consumer trust in online environments trust and mobile media new technologies and trust within and between organizations. This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.
Book Synopsis Transformative Marketing by : V. Kumar
Download or read book Transformative Marketing written by V. Kumar and published by Springer Nature. This book was released on with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis PrivacyÕs Blueprint by : Woodrow Hartzog
Download or read book PrivacyÕs Blueprint written by Woodrow Hartzog and published by Harvard University Press. This book was released on 2018-04-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The case for taking design seriously in privacy law -- Why design is (almost) everything -- Privacy law's design gap -- Privacy values in design -- Setting boundaries for design -- A toolkit for privacy design -- Social media -- Hide and seek technologies -- The internet of things
Download or read book BrandDigital written by Allen P. Adamson and published by St. Martin's Press. This book was released on 2008-08-19 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.
Book Synopsis Integrating New Technologies in International Business by : Gurinder Singh
Download or read book Integrating New Technologies in International Business written by Gurinder Singh and published by CRC Press. This book was released on 2022-03-10 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international business sector has been completely revolutionized due to shifts in global economy, digitization, and the Internet. Integrating New Technologies in International Business: Opportunities and Challenges explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implementing the new technological innovations to compete in the global market. The chapters in the volume provide valuable insight on many cutting-edge topics on new technology in the business environment and the new digital world, or Industry 4.0, including: Internet of Things (IoT) and customer relationship management Cross-cultural management Artificial intelligence Social media advertising Multichannel banking Digital payment technology Blockchain technology Augmented reality Eye-tracking analysis This book will be a valuable resource for business leaders and managers, industry professionals, business scholars, regulatory stakeholders, policymakers, faculty and students, and those who are interested in the current trends in the state of global digitization in industrial markets. The information provided here will help readers find the most appropriate approaches for taking advantage of these new technologies.
Book Synopsis Computer-Aided Architectural Design: The Next City – New Technologies and the Future of the Built Environment by : Gabriela Celani
Download or read book Computer-Aided Architectural Design: The Next City – New Technologies and the Future of the Built Environment written by Gabriela Celani and published by Springer. This book was released on 2015-06-15 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 16th International Conference on Computer-Aided Architectural Design Futures, CAAD Futures 2015, held in São Paulo, Brazil, in July 2015. The 33 revised full papers presented were carefully reviewed and selected from 200 submissions. The papers are organized in topical sections on modeling, analyzing and simulating the city; sustainability and performance of the built space; automated and parametric design; building information modelling (BIM); fabrication and materiality; shape studies.
Book Synopsis Human-Centered Design for Mining Equipment and New Technology by : Tim Horberry
Download or read book Human-Centered Design for Mining Equipment and New Technology written by Tim Horberry and published by CRC Press. This book was released on 2018-02-07 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human-Centered Design for Mining Equipment and New Technology first introduces Human-Centered Design (HCD) and outlines the benefits of this approach for mining equipment and new technology: HCD is a process that aims to make equipment and systems more usable and acceptable by explicitly focusing on the end-user, their tasks and their work environment/use context. The book outlines three linked areas of mining HCD: key principles, examples of design processes, and what kinds of tools for data collection and evaluation are available. The possible future uses of Human-Centered Design in more fully automated mining are presented, and the role of HCD within wider human system integration are outlined. The ‘how to’ nature of this book makes it attractive to mining equipment manufacturers, technology developers, mine site personnel, human factors researchers, safety scientists and regulators. Features: Includes an introduction useful to anyone wanting to learn about the field Provides extensive case studies of HCD which also show failures when HCD was not considered Covers cutting edge mining technology- such as proximity detection devices and new mining automation systems Directly outlines the benefits of HCD for the minerals industry Human-Centered Design for Mining Equipment and New Technology, through case studies, provides a much needed guide to undertaking HCD for mining equipment and new technology.
Download or read book Branding.com written by Deborah Kania and published by McGraw-Hill Companies. This book was released on 2001 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kania explores the basics of online brand marketing and shows how to plan and execute a successful online branding strategy. This will develop a "next generation media mix" to leverage both online and offline marketing media in promoting a brand. 25 illustrations.
Book Synopsis Quantum Marketing by : Raja Rajamannar
Download or read book Quantum Marketing written by Raja Rajamannar and published by HarperCollins Leadership. This book was released on 2021-02-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
Book Synopsis Comprehensive Systems Design: A New Educational Technology by : Charles Reigeluth
Download or read book Comprehensive Systems Design: A New Educational Technology written by Charles Reigeluth and published by Springer Science & Business Media. This book was released on 1993-08-11 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educational technology in the broadest sense is knowledge and competence forimproving the educational process: for using hardware (equipment), software (methods), and "underware" (underlying organizational structures). This volume in the Special Programme on Advanced Educational Technology presents the results of a NATO Advanced Research Workshop on educational systems design as a new educational technology. The objective of the workshop was toadvance our knowledge about the comprehensive systems design approach for improving educational systems. The workshop was organized for the transdisciplinary interaction of three scientific groups representing design science, organizational/systems science, and educationaltechnology. Participants were selected based on their scholarship as members of one or more of these three groups. The book opens with theframing papers sent by the editors to participants prior to the workshop, then presents five sets of thematic contributions: the conceptual and empirical contexts of comprehensive systems design, the systems design focus, a systems view of designing educational systems, the educational context of systems design, and high technology focus in systems design.
Download or read book TechnoBrands written by Chuck Pettis and published by iUniverse. This book was released on 2001 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a century everybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokia very few people know the secrets of branding and how to successfully apply branding. Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names. While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success. Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who don't grasp the meaning and value of the brand assets can only hope their competitors are equally naïve. Roy E. Verley, Director, Corporate Communications, Hewlett-Packard Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands. Larry Light, President & CEO, Arcature Corporation
Book Synopsis New Stone Technology, Design, and Construction for Exterior Wall Systems by : Barry Donaldson
Download or read book New Stone Technology, Design, and Construction for Exterior Wall Systems written by Barry Donaldson and published by ASTM International. This book was released on 1988 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
