Neuroeconomics And The Firm

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Neuroeconomics and the Firm

Author : Angela A. Stanton
Publisher : Edward Elgar Publishing
ISBN 13 : 1849805601
Total Pages : 347 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis Neuroeconomics and the Firm by : Angela A. Stanton

Download or read book Neuroeconomics and the Firm written by Angela A. Stanton and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do people with high testosterone levels make decisions the same way as people with lower testosterone? Do men change their behavior when a pretty woman enters the office? Do women change their behavior when a handsome man enters the office? Do men and women affect each other within the firm to the detriment or the benefit of the firm? In some ways, the questions this edited volume addresses are questions that we are all familiar with and have asked for many years. It suggests looking for answers in places that that we have never thought of before. Some of the chapters will surprise you with their ingenious, simple answers and propositions; some will perhaps make you feel awkward with their straight-forward way of presenting what we all suspected but felt uncomfortable to talk about. From the foreword by David B. Audretsch This volume brings together leading researchers from a variety of fields to investigate the concept of the firm from new perspectives arising from neuroeconomics. The traditional theory of the firm has focused on the strategic, operational and resource management objectives of the firm as an organization. This timely and informative book explores new horizons in the biology of human decision-making and behavior, including uncertainty, entrepreneurship and ethics as it affects the functioning of the organization. The fascinating chapters cover a wide range of research fields, drawing on both the conscious and the unconscious mind, and how common hormonal cycles in the female and testosterone variations in the male affect each other in the workplace and its affect on the firm as an organization. The topics of entrepreneurship and the recent global financial crisis are discussed from the perspective of hormonal forces and the implications of those forces in the future. It is an enlightening selection of articles that scholars, students, business leaders, and managers will find a valuable read. Vernon L. Smith, 2002 Nobel Laureate in Economics The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective. From the viewpoint of economics, the firm's purpose is to maximize shareholders' wealth; resources are commodities, each with its particular supply and demand curve that can be manipulated by the firm to its own benefit. Traditionally, the firm is focused on the strategic, operational and resource management objectives. The editors instead suggest that the objective of the firm is equal to the objectives of its workers. The definition and function of risk in decision-making, ethics, trust and the global financial crisis are all discussed. They are analyzed from the perspective of human bio-physiology, using scanning and hormonal analysis tools, with a focus on the implications for the bottom line of the firm. With experimental as well as theoretical and applied contributions, this book will benefit scholars and students of economics, business management, finance, organizational behavior, entrepreneurship, psychology, neuroscience and law. Practitioners of management, entrepreneurship and law firms will also find this book to be a captivating read.

Neuroeconomics

Author : Paul W. Glimcher
Publisher : Academic Press
ISBN 13 : 008092106X
Total Pages : 557 pages
Book Rating : 4.0/5 (89 download)

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Book Synopsis Neuroeconomics by : Paul W. Glimcher

Download or read book Neuroeconomics written by Paul W. Glimcher and published by Academic Press. This book was released on 2008-10-10 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, Neuroeconomics presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics Nobel laureates.* An authoritative reference written and edited by acknowledged experts and founders of the field * Presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area of research* Full-color presentation throughout with carefully selected illustrations to highlight key concepts

Neuroeconomics and the Decision-Making Process

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1466699906
Total Pages : 377 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Neuroeconomics and the Decision-Making Process by : Christiansen, Bryan

Download or read book Neuroeconomics and the Decision-Making Process written by Christiansen, Bryan and published by IGI Global. This book was released on 2016-03-17 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions. Neuroeconomics and the Decision-Making Process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. Taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.

Neuroeconomics

Author : Martin Reuter
Publisher : Springer
ISBN 13 : 364235923X
Total Pages : 500 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Neuroeconomics by : Martin Reuter

Download or read book Neuroeconomics written by Martin Reuter and published by Springer. This book was released on 2016-10-06 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.

Neuroeconomic and Behavioral Aspects of Decision Making

Author : Kesra Nermend
Publisher : Springer
ISBN 13 : 3319629387
Total Pages : 409 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Neuroeconomic and Behavioral Aspects of Decision Making by : Kesra Nermend

Download or read book Neuroeconomic and Behavioral Aspects of Decision Making written by Kesra Nermend and published by Springer. This book was released on 2017-10-06 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics. Derived from the 2016 Computational Methods in Experimental Economics (CMEE) conference held in Szczecin, Poland, this book features research and analysis of novel computational methods in neuroeconomics. Neuroeconomics is an interdisciplinary field that combines neuroscience, psychology and economics to build a comprehensive theory of decision making. At its core, neuroeconomics analyzes the decision-making process not only in terms of external conditions or psychological aspects, but also from the neuronal point of view by examining the cerebral conditions of decision making. The application of IT enhances the possibilities of conducting such analyses. Such studies are now performed by software that provides interaction among all the participants and possibilities to register their reactions more accurately. This book examines some of these applications and methods. Featuring contributions on both theory and application, this book is of interest to researchers, students, academics and professionals interested in experimental economics, neuroeconomics and behavioral economics.

Neuroeconomics: Hype or Hope?

Author : Caterina Marchionni
Publisher : Routledge
ISBN 13 : 1317977351
Total Pages : 182 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Neuroeconomics: Hype or Hope? by : Caterina Marchionni

Download or read book Neuroeconomics: Hype or Hope? written by Caterina Marchionni and published by Routledge. This book was released on 2014-06-11 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is neuroeconomics a flimsy fad likely to pass without leaving a discernible trace in economics? Or is it a promising new field with the potential to enrich and improve economic theory? Neuroeconomics brings together a unique mix of perspectives ranging from philosophy of science to neuroeconomics practice to reflect on the promises and limitations of neuroeconomics for the future of economics. The analyses collected in the volume suggest that although neuroeconomics raises methodological worries that ought to be dealt with, it might contribute to economics in various ways, some perhaps more promising than others. One thing comes out clearly, though: a complete insulation of economics from neuroscience and psychology is likely to do economics more harm than good. This book was originally published as a special issue of Journal of Economic Methodology.

Neuroeconomics

Author : Peter Politser
Publisher : Oxford University Press
ISBN 13 : 0198041683
Total Pages : 234 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Neuroeconomics by : Peter Politser

Download or read book Neuroeconomics written by Peter Politser and published by Oxford University Press. This book was released on 2008-03-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology has opened new windows into the brain, it has clarified what happens there when people make decisions about money. This clarity has produced a new science called neuroeconomics, which addresses diverse questions, such as why people save, buy stocks, steal, and overspend. The many different methods used in neuroeconomics have, however, often yielded unclear findings about the quality of these decisions, primarily because the field has lacked both guidelines for categorizing the different aspects of quality, and guidelines for selecting methods to study these aspects. Before this book, in which Peter Politser guides the reader through the different regions of study, there was no scientific guide for those interested in neuroeconomics. Politser shows how to evaluate specific elements of choice, such as regret, expectation, risk, ambiguity, time preference, and learning, and surveys economic and behavioral models of decision making skills. He reviews the neural correlates of decisional impairments and inconsistenciesclarifying, for example, why we do not recall what we experience, experience what we expect, or like what we want, and provides detailed tables of decision-making skills, their neural correlates, and possible impairments. Politser also considers what the field of neuroeconomics may add to future conceptions of decision making, and outlines the limitations of various studies of different capacities. He then introduces a broader field for the design and interpretation of neuroeconomic studiesa neuroepidemiology of decision making. Everyone who wants to understand the research in neuroeconomics or use its methods should read this book. Its accessible text, along with an extensive glossary, will guide those with little economic or neuroscience background, and make the book an excellent supplement for courses on neuroscience and decision making.

Foreign Direct Investments

Author : Information Resources Management Association
Publisher : Business Science Reference
ISBN 13 : 9781799824480
Total Pages : 0 pages
Book Rating : 4.8/5 (244 download)

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Book Synopsis Foreign Direct Investments by : Information Resources Management Association

Download or read book Foreign Direct Investments written by Information Resources Management Association and published by Business Science Reference. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""This book explores the importance of global stocks to economic structures and explores the effects that these holdings have on the financial status of nations. It also provides a systems approach to investment projects in a globalized and open society"--Provided by publisher"--

Foundations of Neuroeconomic Analysis

Author : Paul W. Glimcher
Publisher : Oxford University Press
ISBN 13 : 0199780633
Total Pages : 488 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Foundations of Neuroeconomic Analysis by : Paul W. Glimcher

Download or read book Foundations of Neuroeconomic Analysis written by Paul W. Glimcher and published by Oxford University Press. This book was released on 2010-11-24 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new academic field, neuroeconomics, has emerged at the border of the social and natural sciences. In Foundations of Neuroeconomic Analysis, Paul Glimcher argues that a meaningful interdisciplinary synthesis of the study of human and animal choice is not only desirable, but also well underway, and so it is time to formally develop a foundational approach for the field. He does so by laying the philosophical and empirical groundwork and integrating the theory of choice and valuation with the relevant physical constraints and mechanisms. While there has been an intense debate about the value and prospects of neuroeconomics, Glimcher argues that existing data from neuroeconomics' three parent fields, neuroscience, psychology and economics, already specify the basic features of the primate choice mechanism at all three levels of analysis. His central argument is that combining these three disciplines gives us enough insight to define many of the fundamental features of decision making that have previously eluded scholars working within each individual field. With this in mind, Glimcher provides a comprehensive overview of the neuroscience, psychology, and economics of choice behavior, which will help readers from many disciplines to grasp the rich interconnections between these fields and see how their data and theory can interact to produce new insights, constraints, and questions. The book is divided into four main sections that address key barriers to interdisciplinary cohesion. The first section defines the central philosophical issues that neuroeconomics must engage. The theory of knowledge already tells us much about how different disciplines interact, and in this section, Glimcher reviews those constraints and lays a philosophical foundation for future neuroeconomic discourse. This section concludes with both a defense of neoclassical economics and a spirited attack on Milton Friedman's insistence that economics must not be constrained by the study of mechanism. Glimcher argues instead for the development of "hard-economic theories", which postulate that choosers behave the way they do because of the underlying representations that occur in their brains. The second section describes what is known about the primate choice mechanism-the physical structures in our brains that actively select among the options available to the chooser. By reviewing and integrating economic theory of choice, neurobiological studies of the frontal and parietal cortices, and psychological models of selection, Glimcher creates an interdisciplinary structure for understanding how we choose. This interdisciplinary synthesis leads to several novel insights into the causes of human irrational behavior and recasts many of these so-called irrationalities as neurobiological optimizations in the face of physical constraints. The third section describes the neural circuits for valuation-the physical mechanisms by which we learn, store, and represent the values of the many options from which we choose. In this section, Glimcher combines studies from computer science and neuroscience with representational frameworks from economics to provide novel assessments of both the strengths and weaknesses of modern economic theory. The section ends with a discussion of behavioral neuroeconomics and the ultimate limits of the neoclassical economic program. The book concludes with a description of a new model for human choice behavior that harvests constraints from each of neuroeconomics' parent disciplines and encapsulates the key insights from current research, as well as a review of the major accomplishments and opportunities that await the new field of neuroeconomics.

Decisions, Uncertainty, and the Brain

Author : Paul W. Glimcher
Publisher : MIT Press
ISBN 13 : 0262572273
Total Pages : 397 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Decisions, Uncertainty, and the Brain by : Paul W. Glimcher

Download or read book Decisions, Uncertainty, and the Brain written by Paul W. Glimcher and published by MIT Press. This book was released on 2004-09-17 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book, Paul Glimcher argues that economic theory may provide an alternative to the classical Cartesian model of the brain and behavior. Glimcher argues that Cartesian dualism operates from the false premise that the reflex is able to describe behavior in the real world that animals inhabit. A mathematically rich cognitive theory, he claims, could solve the most difficult problems that any environment could present, eliminating the need for dualism by eliminating the need for a reflex theory. Such a mathematically rigorous description of the neural processes that connect sensation and action, he explains, will have its roots in microeconomic theory. Economic theory allows physiologists to define both the optimal course of action that an animal might select and a mathematical route by which that optimal solution can be derived. Glimcher outlines what an economics-based cognitive model might look like and how one would begin to test it empirically. Along the way, he presents a fascinating history of neuroscience. He also discusses related questions about determinism, free will, and the stochastic nature of complex behavior.

Neuroeconomics, Judgment, and Decision Making

Author : Evan A. Wilhelms
Publisher : Psychology Press
ISBN 13 : 1317652746
Total Pages : 310 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Neuroeconomics, Judgment, and Decision Making by : Evan A. Wilhelms

Download or read book Neuroeconomics, Judgment, and Decision Making written by Evan A. Wilhelms and published by Psychology Press. This book was released on 2014-07-11 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores how and why people make judgments and decisions that have economic consequences, and what the implications are for human well-being. It provides an integrated review of the latest research from many different disciplines, including social, cognitive, and developmental psychology; neuroscience and neurobiology; and economics and business. The book has six areas of focus: historical foundations; cognitive consistency and inconsistency; heuristics and biases; neuroeconomics and neurobiology; developmental and individual differences; and improving decisions. Throughout, the contributors draw out implications from traditional behavioral research as well as evidence from neuroscience. In recent years, neuroscientific methods have matured, beyond being simply correlational and descriptive, into theoretical prediction and explanation, and this has opened up many new areas of discovery about economic behavior that are reviewed in the book. In the final part, there are applications of the research to cognitive development, individual differences, and the improving of decisions. The book takes a broad perspective and is written in an accessible way so as to reach a wide audience of advanced students and researchers interested in behavioral economics and related areas. This includes neuroscientists, neuropsychologists, clinicians, psychologists (developmental, social, and cognitive), economists and other social scientists; legal scholars and criminologists; professionals in public health and medicine; educators; evidence-based practitioners; and policy-makers.

Your Money and Your Brain

Author : Jason Zweig
Publisher : Simon and Schuster
ISBN 13 : 1416539794
Total Pages : 400 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Your Money and Your Brain by : Jason Zweig

Download or read book Your Money and Your Brain written by Jason Zweig and published by Simon and Schuster. This book was released on 2007-09-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful. What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions—and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, “How could I have been so stupid?” will benefit from reading this book.

Applied Doughnut Economics and Neuroeconomic Psychology for Business and Politics

Author : Larsen, Torben
Publisher : IGI Global
ISBN 13 : 179986426X
Total Pages : 257 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Applied Doughnut Economics and Neuroeconomic Psychology for Business and Politics by : Larsen, Torben

Download or read book Applied Doughnut Economics and Neuroeconomic Psychology for Business and Politics written by Larsen, Torben and published by IGI Global. This book was released on 2021-05-21 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological and ecological research has eroded the foundation of mainstream economics, and a new approach is needed rather than an adaptation of existing theory. The most promising new approach is doughnut economics (DE), version 2.0 of the discipline of economics for the 21st century that presents economics as an embedded discipline between the social foundation and the ecosystem with a focus on the disciplinary boundaries. The study of neuroeconomics, such as doughnut economics, still holds a gap between “laboratory” findings on homo neuroeconomics and the issues in contemporary behavioral economics. To understand a positivist application of doughnut economics within the new economic frameworks of the 21st century, further research must be discussed. Applied Doughnut Economics and Neuroeconomic Psychology for Business and Politics follows the economic history from the Stone Age to that of the modern creative man and then provides a specific focus on doughnut economics and 21st century neuroeconomics. This new type of behavioral economics will be linked to neuroeconomic psychology and behavioral science with a focus in areas such as cognitive training, economic ecology, the new welfare economy, and globalized markets. This book is ideal for health economists, economists, leaders in politics and business, psychologists, economic theorists, practitioners, researchers, academicians, and students interested in doughnut economics and the psychology behind it.

Neuroeconomics

Author : Paul W. Glimcher
Publisher : Elsevier Inc. Chapters
ISBN 13 : 0128073276
Total Pages : 50 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Neuroeconomics by : Paul W. Glimcher

Download or read book Neuroeconomics written by Paul W. Glimcher and published by Elsevier Inc. Chapters. This book was released on 2013-08-13 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: This chapter presents a broad overview of the existing model of value-based decision making in the brain. It begins with a brief overview of the basic elements of the standard model by compartmentalizing, for didactic purposes, the brain networks involved in learning and storing value (the value system) and the brain networks involved in selection of an option from a limited set (the choice system). This brief overview is followed by a more detailed explication of each of these two systems. The relationship between frontal valuation circuits and fronto-parietal choice circuits is also discussed. The chapter concludes with a discussion of an emerging alternative to the standard model before showing how perceptual decision-making models like those described in can be integrated into the standard model of value-based decision making.

Eye Movement Research

Author : Christoph Klein
Publisher : Springer Nature
ISBN 13 : 303020085X
Total Pages : 1017 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Eye Movement Research by : Christoph Klein

Download or read book Eye Movement Research written by Christoph Klein and published by Springer Nature. This book was released on 2019-10-16 with total page 1017 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents fundamentals as well as applications of oculomotor methods in industrial and clinical settings. The topical spectrum covers 1.) basics and background material, 2.) methods such as recording techniques, markov models, Lévy flights, pupillometry and many more, as well as 3.) a broad range of applications in clinical and industrial settings. The target audience primarily comprises research experts and practitioners, but the book may also be beneficial for graduate students.

Neuroeconomics

Author : Paul W. Glimcher
Publisher : Academic Press
ISBN 13 : 0123914698
Total Pages : 606 pages
Book Rating : 4.1/5 (239 download)

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Book Synopsis Neuroeconomics by : Paul W. Glimcher

Download or read book Neuroeconomics written by Paul W. Glimcher and published by Academic Press. This book was released on 2013-08-13 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the years since it first published, Neuroeconomics: Decision Making and the Brain has become the standard reference and textbook in the burgeoning field of neuroeconomics. The second edition, a nearly complete revision of this landmark book, will set a new standard. This new edition features five sections designed to serve as both classroom-friendly introductions to each of the major subareas in neuroeconomics, and as advanced synopses of all that has been accomplished in the last two decades in this rapidly expanding academic discipline. The first of these sections provides useful introductions to the disciplines of microeconomics, the psychology of judgment and decision, computational neuroscience, and anthropology for scholars and students seeking interdisciplinary breadth. The second section provides an overview of how human and animal preferences are represented in the mammalian nervous systems. Chapters on risk, time preferences, social preferences, emotion, pharmacology, and common neural currencies—each written by leading experts—lay out the foundations of neuroeconomic thought. The third section contains both overview and in-depth chapters on the fundamentals of reinforcement learning, value learning, and value representation. The fourth section, "The Neural Mechanisms for Choice, integrates what is known about the decision-making architecture into state-of-the-art models of how we make choices. The final section embeds these mechanisms in a larger social context, showing how these mechanisms function during social decision-making in both humans and animals. The book provides a historically rich exposition in each of its chapters and emphasizes both the accomplishments and the controversies in the field. A clear explanatory style and a single expository voice characterize all chapters, making core issues in economics, psychology, and neuroscience accessible to scholars from all disciplines. The volume is essential reading for anyone interested in neuroeconomics in particular or decision making in general. - Editors and contributing authors are among the acknowledged experts and founders in the field, making this the authoritative reference for neuroeconomics - Suitable as an advanced undergraduate or graduate textbook as well as a thorough reference for active researchers - Introductory chapters on economics, psychology, neuroscience, and anthropology provide students and scholars from any discipline with the keys to understanding this interdisciplinary field - Detailed chapters on subjects that include reinforcement learning, risk, inter-temporal choice, drift-diffusion models, game theory, and prospect theory make this an invaluable reference - Published in association with the Society for Neuroeconomics—www.neuroeconomics.org - Full-color presentation throughout with numerous carefully selected illustrations to highlight key concepts

Neuroeconomics Fundamentals

Author : IntroBooks
Publisher : IntroBooks
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4./5 ( download)

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Book Synopsis Neuroeconomics Fundamentals by : IntroBooks

Download or read book Neuroeconomics Fundamentals written by IntroBooks and published by IntroBooks. This book was released on 2018-02-21 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: The massive movement within Economics itself is largely responsible for the bridging that neuroeconomics provided for economics and psychology. Recent models in economics (Benhabib & Bisin 2005, Bernheim & Rangel 2004, Brocas & Carrillo 2006, Fudenberg & Levine 2006, Loewenstein & O’Donoghue 2004) have come to embrace a multiple systems perspective, which has long been popular among psychologists (Chaiken & Trope 1999, Posner & Snyder 1975, Schiffrin & Schneider 1977). Although neu- roeconomics has not yet produced many findings that directly challenge assumptions held within psychology (only one of the neuroeconomics papers discussed above, Shiv et al. 2005, was published in a psychology journal), the field will undoubtedly eventually focus on issues of importance to both fields. For example, psychologists have often questioned how multiple systems interact to influence behavior. They may compete, or one system may provide a default response that can subsequently be overridden by another system, hypotheses that Evans (2008) respectively refers to as “parallel-competitive” and ”default-interventionist”. Economists who studied and tried to come up with an official model or framework that can efficiently highlight the interaction of more than one systems are very much interested in this very question. It is obvious that neuro economists would spare no opportunity in addressing this situation empirically sooner than later.