Narrative Is Everything

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Publisher :
ISBN 13 : 9781072232575
Total Pages : 344 pages
Book Rating : 4.2/5 (325 download)

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Book Synopsis Narrative Is Everything by : Randy Olson

Download or read book Narrative Is Everything written by Randy Olson and published by . This book was released on 2019-06-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Narrative Is Everything" is the culmination of scientist-turned-filmmaker Randy Olson's 40 year journey into Hollywood AND it may seem like just another "joy of storytelling" diatribe, BUT the book plays on two levels, THEREFORE you can take your pick - use it to improve your communication, or allow it to give you a new perspective on cultural evolution. On the practical side, it presents the ABT Framework (And, But, Therefore), showing its power and application in fields as diverse as business, politics, entertainment, science and religion. On the higher, more all-encompassing level, Olson combines his backgrounds in evolutionary biology and communication to propose a detailed mechanism of cultural evolution through what he terms, "narrative selection." He argues that the brain is the selective agent and the ABT is the factor determining what survives and doesn't survive over time in all cultures. From epic myths to nursery rhymes to news media to pop music hits, the ABT Framework is present everywhere, leading to the inescapable conclusion that "Narrative Is Everything."

Houston, We Have a Narrative

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Publisher : University of Chicago Press
ISBN 13 : 022627098X
Total Pages : 269 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Houston, We Have a Narrative by : Randy Olson

Download or read book Houston, We Have a Narrative written by Randy Olson and published by University of Chicago Press. This book was released on 2015-09-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate more effectively about science—by taking a page from Hollywood and improving your storytelling skills. Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.

Monoculture

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Publisher : Red Clover Press
ISBN 13 : 098685381X
Total Pages : 204 pages
Book Rating : 4.9/5 (868 download)

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Book Synopsis Monoculture by : F. S. Michaels

Download or read book Monoculture written by F. S. Michaels and published by Red Clover Press. This book was released on 2011-04-25 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the George Orwell Award. One of The Atlantic's best books of the year. As human beings, we've always told stories: stories about who we are, where we come from, and where we're going. Now imagine that one of those stories is taking over the others, narrowing our diversity and creating a monoculture. Because of the rise of the economic story, six areas of your world - your work, your relationships with others and the environment, your community, your physical and spiritual health, your education, and your creativity - are changing, or have already changed, in subtle and not-so-subtle ways. And because how you think shapes how you act, the monoculture isn't just changing your mind - it's changing your life. In Monoculture, F.S. Michaels draws on extensive research and makes surprising connections among disciplines to take a big-picture look at how one story is changing everything. Her research and writing have been supported by the Social Sciences and Humanities Research Council of Canada, the Killam Trusts, and regional and municipal arts councils. Michaels has an MBA, and completed five years of PhD studies in Organizational Analysis. She lives in British Columbia, Canada. "A single lucid narrative that's bound to first make you somewhat uncomfortable and insecure, then give you the kind of pause from which you can step back and move forward with more autonomy, authenticity and mindfulness than ever." - The Atlantic "A thin, enrapturing gem. It's accessible, sensible--exactly the sort of book that should have (and still could + should!) take off and create a tiny little dent in books." - Kenyon Review "A smart and realistic guide to first recognizing the monoculture and the challenges of transcending its limitations." - Maria Popova, BrainPickings.org "I found myself reading non-stop, underlining like crazy...an astute explanation about what I've been feeling recently, something I couldn't put my finger on...[Michaels] writes in clear, energetic prose that's thoughtful, engaging and unforced. She defines and analyzes without judgment or insistence...a breath of fresh air." - NPR "...a singularly brilliant and accessible analysis of some of the fundamental assumptions and driving principles of our time." - Comment Magazine "5 stars: The cause and effect of our world is more surprising than you'd think. With intriguing notions about the driving ideas of stories in every shape of our life, "Monoculture" is an incredibly fascinating way about how the mind works and today's consumer culture." - Midwest Book Review "If you just read one book this year, read this one." - BuriedInPrint.com

Everything Sad Is Untrue

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Publisher : Chronicle Books
ISBN 13 : 1646140028
Total Pages : 372 pages
Book Rating : 4.6/5 (461 download)

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Book Synopsis Everything Sad Is Untrue by : Daniel Nayeri

Download or read book Everything Sad Is Untrue written by Daniel Nayeri and published by Chronicle Books. This book was released on 2020-08-25 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A National Indie Bestseller An NPR Best Book of the Year A New York Times Best Book of the Year An Amazon Best Book of the Year A Booklist Editors' Choice A BookPage Best Book of the Year A NECBA Windows & Mirrors Selection A Publishers Weekly Best Book of the Year A Wall Street Journal Best Book of the Year A Today.com Best of the Year PRAISE "A modern masterpiece." —The New York Times Book Review "Supple, sparkling and original." —The Wall Street Journal "Mesmerizing." —TODAY.com "This book could change the world." —BookPage "Like nothing else you've read or ever will read." —Linda Sue Park "It hooks you right from the opening line." —NPR SEVEN STARRED REVIEWS ★ "A modern epic." —Kirkus Reviews, starred review ★ "A rare treasure of a book." —Publishers Weekly, starred review ★ "A story that soars." —The Bulletin, starred review ★ "At once beautiful and painful." —School Library Journal, starred review ★ "Raises the literary bar in children's lit." —Booklist, starred review ★ "Poignant and powerful." —Foreword Reviews, starred review ★ "One of the most extraordinary books of the year." —BookPage, starred review A sprawling, evocative, and groundbreaking autobiographical novel told in the unforgettable and hilarious voice of a young Iranian refugee. It is a powerfully layered novel that poses the questions: Who owns the truth? Who speaks it? Who believes it? "A patchwork story is the shame of the refugee," Nayeri writes early in the novel. In an Oklahoman middle school, Khosrou (whom everyone calls Daniel) stands in front of a skeptical audience of classmates, telling the tales of his family's history, stretching back years, decades, and centuries. At the core is Daniel's story of how they became refugees—starting with his mother's vocal embrace of Christianity in a country that made such a thing a capital offense, and continuing through their midnight flight from the secret police, bribing their way onto a plane-to-anywhere. Anywhere becomes the sad, cement refugee camps of Italy, and then finally asylum in the U.S. Implementing a distinct literary style and challenging western narrative structures, Nayeri deftly weaves through stories of the long and beautiful history of his family in Iran, adding a richness of ancient tales and Persian folklore. Like Scheherazade of One Thousand and One Nights in a hostile classroom, Daniel spins a tale to save his own life: to stake his claim to the truth. EVERYTHING SAD IS UNTRUE (a true story) is a tale of heartbreak and resilience and urges readers to speak their truth and be heard.

Origin Story

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Publisher : Little, Brown Spark
ISBN 13 : 0316392022
Total Pages : 304 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Origin Story by : David Christian

Download or read book Origin Story written by David Christian and published by Little, Brown Spark. This book was released on 2018-05-22 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This New York Times bestseller "elegantly weaves evidence and insights . . . into a single, accessible historical narrative" (Bill Gates) and presents a captivating history of the universe -- from the Big Bang to dinosaurs to mass globalization and beyond. Most historians study the smallest slivers of time, emphasizing specific dates, individuals, and documents. But what would it look like to study the whole of history, from the big bang through the present day -- and even into the remote future? How would looking at the full span of time change the way we perceive the universe, the earth, and our very existence? These were the questions David Christian set out to answer when he created the field of "Big History," the most exciting new approach to understanding where we have been, where we are, and where we are going. In Origin Story, Christian takes readers on a wild ride through the entire 13.8 billion years we've come to know as "history." By focusing on defining events (thresholds), major trends, and profound questions about our origins, Christian exposes the hidden threads that tie everything together -- from the creation of the planet to the advent of agriculture, nuclear war, and beyond. With stunning insights into the origin of the universe, the beginning of life, the emergence of humans, and what the future might bring, Origin Story boldly reframes our place in the cosmos.

The Narrative Gym

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Author :
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.5/5 (51 download)

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Book Synopsis The Narrative Gym by : Randy Olson

Download or read book The Narrative Gym written by Randy Olson and published by . This book was released on 2020-11-11 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Narrative Gym by Dr. Randy Olson presents a new model for messaging and communication. It's a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report ... pretty much all communication.There is no other book on the ABT Framework. There is no other analytical model for narrative structure like the ABT Framework. This is a new and unique resource. The ABT seems like something from elementary school and at its core is as old as the ancient Greeks, but the formulation only began less than a decade ago.The original insights for this communication model come from Hollywood screenwriting. The importance of the three words (And, But, Therefore) began with legendary screenwriting instructor Frank Daniel of the U.S.C. School of Cinematic Arts who in a 1986 speech first talked of replacing the word "and" with either "but" or "therefore" to strengthen the narrative content of a text. This was propagated by his students, then articulated by the co-creators of the animated series, "South Park," in a 2011 documentary. Randy Olson formulated the ABT Narrative Template ("___ AND ___ BUT ___ THEREFORE ___") in his 2013 TEDMED Talk, and his 2015 book, "Houston, We Have A Narrative." It is at the heart of how humans have communicated for thousands of years. You can see it in the Gettysburg Address, nursery rhymes, argumentation, comic structure, myths, the billion-viewed "Call Me Maybe" song from Carlie Rae Jepsen, the 1600's poem "To His Coy Mistress," blockbuster movies - on and on. It's at the core of everything memorable because it is narrative itself. The bottom line is: You've got something to say AND you know it's important, BUT you're having trouble boiling it down to its powerful and essential core, THEREFORE you need the ABT Framework. "The Narrative Gym is the definitive communications tool for the Information Society." - Michael Strauss, Former head of the Office of Science Quality Review, U.S.D.A.

Everything Sings

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Publisher : Siglio Press
ISBN 13 : 9781938221026
Total Pages : 0 pages
Book Rating : 4.2/5 (21 download)

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Book Synopsis Everything Sings by : Denis Wood

Download or read book Everything Sings written by Denis Wood and published by Siglio Press. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction / Ira Glass -- Everything sings / Denis Wood -- Maps for a narrative atlas -- Interview with Denis Wood / Blake Butler -- In the Heights / Albert Mobilio -- Everything sings triptych / Ander Monson.

The Heart of Everything That Is

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Publisher : Simon and Schuster
ISBN 13 : 1451654669
Total Pages : 432 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis The Heart of Everything That Is by : Bob Drury

Download or read book The Heart of Everything That Is written by Bob Drury and published by Simon and Schuster. This book was released on 2013-11-05 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Map of Red Cloud's territory at the height of his power on lining papers.

Tell Me Everything

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Publisher : Flatiron Books
ISBN 13 : 125024031X
Total Pages : 259 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Tell Me Everything by : Erika Krouse

Download or read book Tell Me Everything written by Erika Krouse and published by Flatiron Books. This book was released on 2022-03-15 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Book Review Editors' Choice Part memoir and part literary true crime, Tell Me Everything is the mesmerizing story of a landmark sexual assault investigation and the female private investigator who helped crack it open. Erika Krouse has one of those faces. “I don’t know why I’m telling you this,” people say, spilling confessions. In fall 2002, Erika accepts a new contract job investigating lawsuits as a private investigator. The role seems perfect for her, but she quickly realizes she has no idea what she’s doing. Then a lawyer named Grayson assigns her to investigate a sexual assault, a college student who was attacked by football players and recruits at a party a year earlier. Erika knows she should turn the assignment down. Her own history with sexual violence makes it all too personal. But she takes the job anyway, inspired by Grayson’s conviction that he could help change things forever. And maybe she could, too. Over the next five years, Erika learns everything she can about P. I. technique, tracking down witnesses and investigating a culture of sexual assault and harassment ingrained in the university’s football program. But as the investigation grows into a national scandal and a historic civil rights case that revolutionizes Title IX law, Erika finds herself increasingly consumed. When the case and her life both implode at the same time, Erika must figure out how to help win the case without losing herself.

Connection

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Publisher :
ISBN 13 : 9780615872384
Total Pages : 284 pages
Book Rating : 4.8/5 (723 download)

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Book Synopsis Connection by : Randy Olson

Download or read book Connection written by Randy Olson and published by . This book was released on 2013 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power and importance of storytelling is now widely accepted, but this book goes further to focus on storymaking. CONNECTION brings together a former scientist, a story consultant, and an improv actor to give you the critical thinking of science combined with a century of Hollywood knowledge in the creation and shaping of stories. The material is relevant to lawyers, politicians, public health workers, educators, activists-- everyone. In today's "Twitterfied" world, CONNECTION provides the narrative tools for effective communication.

Choose Your Story, Change Your Life

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Publisher : HarperCollins Leadership
ISBN 13 : 1400228417
Total Pages : 273 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Choose Your Story, Change Your Life by : Kindra Hall

Download or read book Choose Your Story, Change Your Life written by Kindra Hall and published by HarperCollins Leadership. This book was released on 2022-01-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The things we tell ourselves affect how well or poorly our path in life goes. It’s time to flip the script on the internal stories you tell yourself and live life on your terms. Most of the “self-stories” you tell yourself—the kind of person you say you are and the things you are capable of—are invisible to you because they have become such a part of your everyday mental routine that you don’t even recognize they exist. Yet, these self-stories influence everything you do, everything you say, and everything you are. Choose Your Story, Change Your Life will help you take complete control of your self-stories and create the life you’ve always dreamed you’d have. Author Kindra Hall offers up a new window into your psychology, one that travels the distance from the frontiers of neuroscience to the deep inner workings of your thoughts and feelings. In Choose Your Story, Change Your Life, Kindra will help you: Uncover the truth of how you have created the life you have; Challenge everything you think you know about how your life has been built; Uncover the clear steps you can take to create the life you want; Take control of your self-story to become the author of who you are; and Live your life in a way you never have before. This eye-opening, but applicable journey will transform you from a passive listener of these limiting, unconscious thoughts to the definitive author of who you are and everything you want to be. Changing your life is as simple as choosing better stories to tell yourself. If you can change your story, you can change your life.

Telling Stories Wrong

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Publisher : Abrams
ISBN 13 : 1592703968
Total Pages : 19 pages
Book Rating : 4.5/5 (927 download)

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Book Synopsis Telling Stories Wrong by : Gianni Rodari

Download or read book Telling Stories Wrong written by Gianni Rodari and published by Abrams. This book was released on 2023-02-07 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times/New York Public Library Best Illustrated Children's Book of 2022 ★ Everyone knows how "Little Red Riding Hood" goes. But Grandpa keeps getting the story all wrong, with hilarious results! "Once upon a time, there was a little girl called Little Yellow Riding Hood—" "Not yellow! It's Red Riding Hood!" So begins the story of a grandpa playfully recounting the well-known fairytale—or his version, at least—to his granddaughter. Try as she might to get him back on track, Grandpa keeps on adding things to the mix, both outlandish and mundane! The end result is an unpredictable tale that comes alive as it's being told, born out of imaginative play and familial affection. This spirited picture book will surprise and delight from start to finish, while reminding readers that storytelling is not only a creative act of improvisation and interaction, but also a powerful pathway for connection and love. Telling Stories Wrong was written by Gianni Rodari, widely regarded as the father of modern Italian children's literature. It exemplifies his great respect for the intelligence of children and the kind of work he did as an educator, developing numerous games and exercises for children to engage and think beyond the status quo, imagining what happens after the end of a familiar story, or what possibilities open up when a new ingredient is introduced. This book is illustrated with great affection by the illustrious artist Beatrice Alemagna (Child of Glass), who counts Gianni Rodari as one of her "spiritual fathers."

This Is Not A Test

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Publisher : Haymarket Books
ISBN 13 : 1608464288
Total Pages : 220 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis This Is Not A Test by : José Vilson

Download or read book This Is Not A Test written by José Vilson and published by Haymarket Books. This book was released on 2014-05-05 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: José Vilson writes about race, class, and education through stories from the classroom and researched essays. His rise from rookie math teacher to prominent teacher leader takes a twist when he takes on education reform through his now-blocked eponymous blog, TheJoseVilson.com. He calls for the reclaiming of the education profession while seeking social justice. José Vilson is a middle school math educator for in the Inwood/Washington Heights neighborhood of New York City. He writes for Edutopia, GOOD, and TransformED / Future of Teaching, and his work has appeared in Education Week, CNN.com, Huffington Post, and El Diario / La Prensa.

Everything Under

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Publisher : Graywolf Press
ISBN 13 : 1555978754
Total Pages : 272 pages
Book Rating : 4.5/5 (559 download)

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Book Synopsis Everything Under by : Daisy Johnson

Download or read book Everything Under written by Daisy Johnson and published by Graywolf Press. This book was released on 2018-10-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED FOR THE 2018 MAN BOOKER PRIZE An eerie, watery reimagining of the Oedipus myth set on the canals of Oxford, from the author of Fen The dictionary doesn’t contain every word. Gretel, a lexicographer by trade, knows this better than most. She grew up on a houseboat with her mother, wandering the canals of Oxford and speaking a private language of their own invention. Her mother disappeared when Gretel was a teen, abandoning her to foster care, and Gretel has tried to move on, spending her days updating dictionary entries. One phone call from her mother is all it takes for the past to come rushing back. To find her, Gretel will have to recover buried memories of her final, fateful winter on the canals. A runaway boy had found community and shelter with them, and all three were haunted by their past and stalked by an ominous creature lurking in the canal: the bonak. Everything and nothing at once, the bonak was Gretel’s name for the thing she feared most. And now that she’s searching for her mother, she’ll have to face it. In this electrifying reinterpretation of a classical myth, Daisy Johnson explores questions of fate and free will, gender fluidity, and fractured family relationships. Everything Under—a debut novel whose surreal, watery landscape will resonate with fans of Fen—is a daring, moving story that will leave you unsettled and unstrung.

The Everything Store

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Publisher : Little, Brown
ISBN 13 : 0316219258
Total Pages : 387 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis The Everything Store by : Brad Stone

Download or read book The Everything Store written by Brad Stone and published by Little, Brown. This book was released on 2013-10-15 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

The Beginning of Everything

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Publisher : Harper Collins
ISBN 13 : 0062217151
Total Pages : 352 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis The Beginning of Everything by : Robyn Schneider

Download or read book The Beginning of Everything written by Robyn Schneider and published by Harper Collins. This book was released on 2013-08-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robyn Schneider's The Beginning of Everything is a witty and heart-wrenching teen novel that will appeal to fans of books by John Green and Ned Vizzini, novels such as The Perks of Being a Wallflower, and classics like The Great Gatsby and The Catcher in the Rye. Varsity tennis captain Ezra Faulkner was supposed to be homecoming king, but that was before—before his girlfriend cheated on him, before a car accident shattered his leg, and before he fell in love with unpredictable new girl Cassidy Thorpe. As Kirkus said in a starred review, "Schneider takes familiar stereotypes and infuses them with plenty of depth. Here are teens who could easily trade barbs and double entendres with the characters that fill John Green's novels." Funny, smart, and including everything from flash mobs to blanket forts to a poodle who just might be the reincarnation of Jay Gatsby, The Beginning of Everything is a refreshing contemporary twist on the classic coming-of-age novel—a heart-wrenching story about how difficult it is to play the part that people expect, and how new beginnings can stem from abrupt and tragic endings.

Narrative Generation

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781539146148
Total Pages : 156 pages
Book Rating : 4.1/5 (461 download)

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Book Synopsis Narrative Generation by : Ann Badillo

Download or read book Narrative Generation written by Ann Badillo and published by Createspace Independent Publishing Platform. This book was released on 2016-09-28 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where story has become everything, organizations are finding it increasingly hard to compete. That's because stories can only take you so far. The real power lies in narratives. We are surrounded by noise. We are overwhelmed by information from social media, news and advertising. In this environment, it can be impossible for a brand, cause or individual to be heard. Organizations have traditionally used stories to try and connect with their audiences. But now, stories aren't enough. To be heard and to authentically connect to an audience, organizations need to embrace narrative. So what do we mean when we talk about narrative? In this book, the reader will learn what narrative is and why it is important. They will learn the conditions that give rise to a narrative. They will get a sense of the basic roles of the participants in the dance of narrative. We call them narrative "Initiators" and "Respondents." They will also learn about the elements of the existing narratives they live with, and are creating. By defining narrative, we help the reader see the narratives all around them. We then lay out the building blocks of narrative so the reader can think about their own narrative. Finally, we provide simple worksheets to guide the narrative-building process for organizations of any size. Our hope is that by walking readers through the narrative-building process, they will be more empowered to connect with their audiences and create authentic, lasting relationships.