Human Communication as Narration

Download Human Communication as Narration PDF Online Free

Author :
Publisher : Univ of South Carolina Press
ISBN 13 : 1643362429
Total Pages : 219 pages
Book Rating : 4.6/5 (433 download)

DOWNLOAD NOW!


Book Synopsis Human Communication as Narration by : Walter R. Fisher

Download or read book Human Communication as Narration written by Walter R. Fisher and published by Univ of South Carolina Press. This book was released on 2021-06-03 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses questions that have concerned rhetoricians, literary theorists, and philosophers since the time of the pre-Socratics and the Sophists: How do people come to believe and to act on the basis of communicative experiences? What is the nature of reason and rationality in these experiences? What is the role of values in human decision making and action? How can reason and values be assessed? In answering these questions, Professor Fisher proposes a reconceptualization of humankind as homo narrans, that all forms of human communication need to be seen as stories—symbolic interpretations of aspects of the world occurring in time and shaped by history, culture, and character; that individuated forms of discourse should be considered "good reasons"—values or value-laden warrants for believing or acting in certain ways; and that a narrative logic that all humans have natural capacities to employ ought to be conceived of as the logic by which human communication is assessed.

Leading the Narrative

Download Leading the Narrative PDF Online Free

Author :
Publisher : Naval Institute Press
ISBN 13 : 1612510698
Total Pages : 155 pages
Book Rating : 4.6/5 (125 download)

DOWNLOAD NOW!


Book Synopsis Leading the Narrative by : Mari K Eder

Download or read book Leading the Narrative written by Mari K Eder and published by Naval Institute Press. This book was released on 2011-12-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.

Strategic Narratives

Download Strategic Narratives PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317975197
Total Pages : 190 pages
Book Rating : 4.3/5 (179 download)

DOWNLOAD NOW!


Book Synopsis Strategic Narratives by : Alister Miskimmon

Download or read book Strategic Narratives written by Alister Miskimmon and published by Routledge. This book was released on 2014-02-18 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication is central to how we understand international affairs. Political leaders, diplomats, and citizens recognize that communication shapes global politics. This has only been amplified in a new media environment characterized by Internet access to information, social media, and the transformation of who can communicate and how. Soft power, public diplomacy 2.0, network power – scholars and policymakers are concerned with understanding what is happening. This book is the first to develop a systematic framework to understand how political actors seek to shape order through narrative projection in this new environment. To explain the changing world order – the rise of the BRICS, the dilemmas of climate change, poverty and terrorism, the intractability of conflict – the authors explore how actors form and project narratives and how third parties interpret and interact with these narratives. The concept of strategic narrative draws together the most salient of international relations concepts, including the links between power and ideas; international and domestic; and state and non-state actors. The book is anchored around four themes: order, actors, uncertainty, and contestation. Through these, Strategic Narratives shows both the possibilities and the limits of communication and power, and makes an important contribution to theorizing and studying empirically contemporary international relations. International Studies Association: International Communication Best Book Award

Narrative and Professional Communication

Download Narrative and Professional Communication PDF Online Free

Author :
Publisher : Praeger
ISBN 13 : 1567504485
Total Pages : 0 pages
Book Rating : 4.5/5 (675 download)

DOWNLOAD NOW!


Book Synopsis Narrative and Professional Communication by : Jane Perkins

Download or read book Narrative and Professional Communication written by Jane Perkins and published by Praeger. This book was released on 1999-11-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors in Narrative and Professional Communication contribute innovative research in a number of areas. Their scholarship situates narrative as integral to science writing and managerial communication, and to the discourse of health-care professionals. Narrative is also viewed as important in analyzing and constructing electronic sites on the World Wide Web. Finally, narrative is seen as central to research methodologies such as those defining case studies and ethnographies and to the stories that connect people within social groups and enable them to construct themselves as human beings.

Narrative Methods for Organizational & Communication Research

Download Narrative Methods for Organizational & Communication Research PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 0761965874
Total Pages : 159 pages
Book Rating : 4.7/5 (619 download)

DOWNLOAD NOW!


Book Synopsis Narrative Methods for Organizational & Communication Research by : David M. Boje

Download or read book Narrative Methods for Organizational & Communication Research written by David M. Boje and published by SAGE. This book was released on 2001-07-12 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: `The book is a unique and excellent introduction to postmodern narrative analyses' - Organization Studies `[This book] should succeed in putting the metaphorical cat amongst just about every metaphorical pigeon that might imaginably take flight within the organization and communication research arenas. Story time will never be the same again, nor will interpretative research' - Stewart Clegg, University of Technology, Sydney `Timely and first rate. It nicely stretches a reader's thinking about the topic' - Thomas Lee, University of Washington, School of Business `David Boje is a pioneering theorist in organization studies and management... [His book] is yet another example of Boje's pioneering spirit and concern for exactitude. [His] scholarly account of narrative and antenarrative methods is both corrective and exploratory of how stories must be understood in terms of their own internal dynamics, and not viewed as static entities. Boje's book is a magnificent start... A book that breaks new ground in organizational analysis, this is a must-read for researchers and practitioners in the fields of organization and management studies' - Adrian Carr, University of Western Sydney `Boje masterfully shows how to analyze texts and ideas before they are reduced and fitted into the dominant ideological frameworks of the day. [He] provides a powerful tool for achieving greater democracy in how we approach doing social science... [and] liberates our capacity to make meanings for ourselves' - Paul Hirsch, Northwestern University, Kellogg Graduate School of Management `This is an important book. It is a major methodological contribution to critical, postmodern studies of organizations and management. It is essential reading for critical management scholars' - Robert P. Gephart, Jr., University of Alberta School of Business `David Boje has emerged as the leading postmodern thinker in management theory and organization science. His prolific output lights the path for others to follow in a field awakening to the challenge of postmodern critical theory. Updating and revising narrative theory for the prevailing "postmodern condition," Boje masterfully reconstructs the concepts and methods of storytelling, as he subverts the dominant principles of modernist organization theory. He offers a subtle and complex notion of narrative... This impressive book should leave an indelible mark on management and organization studies' - Steven Best, University of Texas, El Paso An essential guide for academics and researchers needing to look at alternative discourse analysis strategies. As a research tool, narrative methods have become increasingly useful in organization studies, where much research involves the interpretation of 'stories' in some form. This methodology can be applied where qualitative story analyses can help to assess interview, newspaper or web document stories for research projects. In this book, Boje sets out eight analysis options that can deal with storytelling, recognizing that stories in organizations can be self-destructing, flowing, networking and not at all static. In so doing, he shows ways in which narrative methods can be supplemented by 'antenarrative' methods, where fragmented and collective storytelling can be interpreted. A valuable resource that will be widely used in organizational or communications research, for graduate level qualitative methods seminars and by researchers wanting to do story analysis. David Boje is Professor at the New Mexico State University. He is also on the editorial board of the journal Organization.

Narrative Environments and Experience Design

Download Narrative Environments and Experience Design PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0429640676
Total Pages : 193 pages
Book Rating : 4.4/5 (296 download)

DOWNLOAD NOW!


Book Synopsis Narrative Environments and Experience Design by : Tricia Austin

Download or read book Narrative Environments and Experience Design written by Tricia Austin and published by Routledge. This book was released on 2020-04-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues narrative, people and place are inseparable and pursues the consequences of this insight through the design of narrative environments. This is a new and distinct area of practice that weaves together and extends narrative theory, spatial theory and design theory. Examples of narrative spaces, such as exhibitions, brand experiences, urban design and socially engaged participatory interventions in the public realm, are explored to show how space acts as a medium of communication through a synthesis of materials, structures and technologies, and how particular social behaviours are reproduced or critiqued through spatial narratives. This book will be of interest to scholars in design studies, urban studies, architecture, new materialism and design practitioners in the creative industries.

Engaging Theories in Family Communication

Download Engaging Theories in Family Communication PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351790676
Total Pages : 394 pages
Book Rating : 4.3/5 (517 download)

DOWNLOAD NOW!


Book Synopsis Engaging Theories in Family Communication by : Dawn O. Braithwaite

Download or read book Engaging Theories in Family Communication written by Dawn O. Braithwaite and published by Routledge. This book was released on 2017-09-13 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Theories in Family Communication, Second Edition delves deeply into the key theories in family communication, focusing on theories originating both within the communication discipline and in allied disciplines. Contributors write in their specific areas of expertise, resulting in an exceptional resource for scholars and students alike, who seek to understand theories spanning myriad topics, perspectives, and approaches. Designed for advanced undergraduate and graduate students studying family communication, this text is also relevant for scholars and students of personal relationships, interpersonal communication, and family studies. This second edition includes 16 new theories and an updated study of the state of family communication. Each chapter follows a common pattern for easy comparison between theories.

Communication Research on Expressive Arts and Narrative as Forms of Healing

Download Communication Research on Expressive Arts and Narrative as Forms of Healing PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1793602697
Total Pages : 308 pages
Book Rating : 4.7/5 (936 download)

DOWNLOAD NOW!


Book Synopsis Communication Research on Expressive Arts and Narrative as Forms of Healing by : Kamran Afary

Download or read book Communication Research on Expressive Arts and Narrative as Forms of Healing written by Kamran Afary and published by Rowman & Littlefield. This book was released on 2020-09-30 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Research on Expressive Arts and Narrative as Forms of Healing: More than Words examines a number of widely used expressive arts therapies from a communication perspective, providing case studies and other qualitative investigations focused specifically on communication aspects of expressive therapies including drama, music, and dance/movement therapies. This collection, edited by Kamran Afary and Alice Marianne Fritz and authored by contributors with experience as educators, artists, and licensed therapists, integrates communication, therapy, and pedagogy to explore the role and efficacy of expressive arts therapies. Scholars of communication, performing arts, and mental health will find this book particularly useful, along with mental health practitioners and scholars conducting fieldwork.

Narrative as Communication

Download Narrative as Communication PDF Online Free

Author :
Publisher : Minneapolis : University of Minnesota Press
ISBN 13 : 9780816617197
Total Pages : 370 pages
Book Rating : 4.6/5 (171 download)

DOWNLOAD NOW!


Book Synopsis Narrative as Communication by : Didier Coste

Download or read book Narrative as Communication written by Didier Coste and published by Minneapolis : University of Minnesota Press. This book was released on 1989 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Communications

Download Marketing Communications PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470319925
Total Pages : 613 pages
Book Rating : 4.4/5 (73 download)

DOWNLOAD NOW!


Book Synopsis Marketing Communications by : Micael Dahlen

Download or read book Marketing Communications written by Micael Dahlen and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***

Essential Writing, Communication and Narrative Skills for Medical Scientists Before and After the COVID Era

Download Essential Writing, Communication and Narrative Skills for Medical Scientists Before and After the COVID Era PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030849546
Total Pages : 164 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!


Book Synopsis Essential Writing, Communication and Narrative Skills for Medical Scientists Before and After the COVID Era by : Gian Carlo Di Renzo

Download or read book Essential Writing, Communication and Narrative Skills for Medical Scientists Before and After the COVID Era written by Gian Carlo Di Renzo and published by Springer Nature. This book was released on 2021-12-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the COVID- 19 pandemic occurred, all the main communication systems of medical research have undergone an epochal change. Many online journals and magazines have tried to publish inherent works of this specific problem as soon as possible, soliciting and preferring them to others, thus changing the system of free acceptance of scientific works once. Moreover, the way to communicate these works has no longer occurred through standard Scientific Congresses but with other systems, websites/streaming and webinars or virtual conferences. Now there is something systematic missing, which foresees that this may last in the future, in the post COVID-19 era (AC): the communication system of the medical sciences will be different from now on. There will be far fewer classical-style conferences like the ones so popular before COVID-19 outbreak (BC) but there will be more webinars, in streaming and virtual conferences. This new book fits well in this period, creating a bridge between those who do research, how it is communicated, what are the classic communication methods and what is all the necessary background to communicate with new tools. The book idea is based on the legacy left by Michael Faraday, the famous American chemist, who sensed how communicating what happens in science can make the difference between the success and failure of the research itself: “A lecturer should appear easy and collected, undaunted and unconcerned” “Lecturers which really teach will never be popular; lecturers which are popular will never really teach “ Michael Faraday, "Advice to lecturers", 1848 The volume approach is multidisciplinary and written by top experts in the field of communication and education. It will be a useful tool for scientists in this moment of epochal change in medical communication.

Handbook of Research on Narrative Interactions

Download Handbook of Research on Narrative Interactions PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 179984904X
Total Pages : 401 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Narrative Interactions by : Yilmaz, Recep

Download or read book Handbook of Research on Narrative Interactions written by Yilmaz, Recep and published by IGI Global. This book was released on 2021-01-29 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.

Handbook of Research on Narrative Advertising

Download Handbook of Research on Narrative Advertising PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1522597913
Total Pages : 400 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Narrative Advertising by : Yilmaz, Recep

Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

The Narrative Gym

Download The Narrative Gym PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.5/5 (51 download)

DOWNLOAD NOW!


Book Synopsis The Narrative Gym by : Randy Olson

Download or read book The Narrative Gym written by Randy Olson and published by . This book was released on 2020-11-11 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Narrative Gym by Dr. Randy Olson presents a new model for messaging and communication. It's a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report ... pretty much all communication.There is no other book on the ABT Framework. There is no other analytical model for narrative structure like the ABT Framework. This is a new and unique resource. The ABT seems like something from elementary school and at its core is as old as the ancient Greeks, but the formulation only began less than a decade ago.The original insights for this communication model come from Hollywood screenwriting. The importance of the three words (And, But, Therefore) began with legendary screenwriting instructor Frank Daniel of the U.S.C. School of Cinematic Arts who in a 1986 speech first talked of replacing the word "and" with either "but" or "therefore" to strengthen the narrative content of a text. This was propagated by his students, then articulated by the co-creators of the animated series, "South Park," in a 2011 documentary. Randy Olson formulated the ABT Narrative Template ("___ AND ___ BUT ___ THEREFORE ___") in his 2013 TEDMED Talk, and his 2015 book, "Houston, We Have A Narrative." It is at the heart of how humans have communicated for thousands of years. You can see it in the Gettysburg Address, nursery rhymes, argumentation, comic structure, myths, the billion-viewed "Call Me Maybe" song from Carlie Rae Jepsen, the 1600's poem "To His Coy Mistress," blockbuster movies - on and on. It's at the core of everything memorable because it is narrative itself. The bottom line is: You've got something to say AND you know it's important, BUT you're having trouble boiling it down to its powerful and essential core, THEREFORE you need the ABT Framework. "The Narrative Gym is the definitive communications tool for the Information Society." - Michael Strauss, Former head of the Office of Science Quality Review, U.S.D.A.

Narrative and Genre

Download Narrative and Genre PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1134745044
Total Pages : 232 pages
Book Rating : 4.1/5 (347 download)

DOWNLOAD NOW!


Book Synopsis Narrative and Genre by : Mary Chamberlain

Download or read book Narrative and Genre written by Mary Chamberlain and published by Routledge. This book was released on 2002-11-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any life story, whether a written autobiography or an oral testimony, is shaped not only by the reworkings of experience through memory and re-evaluation, but also art. Any communication has to use shared conventions not only of language itself but also the more complex expectations of 'genre': of the forms expected within a given context and type of communication. This collection of essays by internationl academics draws on a wide range of disciplines in the social sciences and the humanities to examine how far the expectations and forms of genre shape different kinds of autobiography and influence what messages they can convey. After investigating the problem of genre definition, and tracing the evolution of genre as a concept, contributors explore such issues as: * How far can we argue that what people narrate in their autobiographical stories is selected and shaped by the reportoire of genre available to them? * To what extent is oral autobiography shaped by its social and cultural context? * What is the relationship between autobiographical sources and the ethnographer? Narrative and Genre presents exciting new debates in an emerging field and will encourage international and interdisciplinary debate. Its authors and contributors are scholars from the fields of anthropology, cultural studies, literary analysis, psychoanalysis, social history, and sociology.

Interactive Storytelling

Download Interactive Storytelling PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642106420
Total Pages : 374 pages
Book Rating : 4.6/5 (421 download)

DOWNLOAD NOW!


Book Synopsis Interactive Storytelling by : Ido A Iurgel

Download or read book Interactive Storytelling written by Ido A Iurgel and published by Springer Science & Business Media. This book was released on 2009-11-24 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rich programme of ICIDS 2009, comprising invited talks, technical pres- tations and posters, demonstrations, and co-located post-conference workshops clearly underscores the event’s status as premier international meeting in the domain. It thereby con?rms the decision taken by the Constituting Committee of the conference series to take the step forward: out of the national cocoons of its precursors, ICVS and TIDSE, and towards an itinerant platform re?ecting its global constituency. This move re?ects the desire and the will to take on the challenge to stay on the lookout, critically re?ect upon and integrate views and ideas,?ndingsandexperiences,andtopromoteinterdisciplinaryexchange,while ensuring overall coherence and maintaining a sense of direction. This is a signi?cant enterprise: The challenges sought are multifarious and must be addressed consistently at all levels. The desire to involve all research communitiesandstakeholdersmustbematchedbyacknowledgingthedi?erences in established practises and by providing suitable means of guidance and int- duction, exposition and direct interaction at the event itself and of lasting (and increasingly:living) documentation, of which the present proceedings are but an important part.

Houston, We Have a Narrative

Download Houston, We Have a Narrative PDF Online Free

Author :
Publisher : University of Chicago Press
ISBN 13 : 022627098X
Total Pages : 269 pages
Book Rating : 4.2/5 (262 download)

DOWNLOAD NOW!


Book Synopsis Houston, We Have a Narrative by : Randy Olson

Download or read book Houston, We Have a Narrative written by Randy Olson and published by University of Chicago Press. This book was released on 2015-09-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate more effectively about science—by taking a page from Hollywood and improving your storytelling skills. Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.