Handbook Of Research On Narrative Interactions

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Handbook of Research on Narrative Interactions

Author : Yilmaz, Recep
Publisher : IGI Global
ISBN 13 : 179984904X
Total Pages : 401 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Narrative Interactions by : Yilmaz, Recep

Download or read book Handbook of Research on Narrative Interactions written by Yilmaz, Recep and published by IGI Global. This book was released on 2021-01-29 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.

Handbook of Research on Narrative Advertising

Author : Yilmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522597913
Total Pages : 400 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Narrative Advertising by : Yilmaz, Recep

Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

The Handbook of Narrative Analysis

Author : Anna De Fina
Publisher : John Wiley & Sons
ISBN 13 : 1119052149
Total Pages : 483 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Handbook of Narrative Analysis by : Anna De Fina

Download or read book The Handbook of Narrative Analysis written by Anna De Fina and published by John Wiley & Sons. This book was released on 2019-02-12 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring contributions from leading scholars in the field, The Handbook of Narrative Analysis is the first comprehensive collection of sociolinguistic scholarship on narrative analysis to be published. Organized thematically to provide an accessible guide for how to engage with narrative without prescribing a rigid analytic framework Represents established modes of narrative analysis juxtaposed with innovative new methods for conducting narrative research Includes coverage of the latest advances in narrative analysis, from work on social media to small stories research Introduces and exemplifies a practice-based approach to narrative analysis that separates narrative from text so as to broaden the field beyond the printed page

Handbook of Narrative Inquiry

Author : D. Jean Clandinin
Publisher : SAGE Publications
ISBN 13 : 1412973325
Total Pages : 720 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Handbook of Narrative Inquiry by : D. Jean Clandinin

Download or read book Handbook of Narrative Inquiry written by D. Jean Clandinin and published by SAGE Publications. This book was released on 2006-12-28 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Composed by international researchers, the Handbook of Narrative Inquiry: Mapping a Methodology is the first comprehensive and interdisciplinary overview of the developing methodology of narrative inquiry. The Handbook outlines the historical development and philosophical underpinnings of narrative inquiry as well as describes different forms of narrative inquiry. This one-of-a-kind volume offers an emerging map of the field and encourages further dialogue, discussion, and experimentation as the field continues to develop.

Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government

Author : Schafer, Stephen Brock
Publisher : IGI Global
ISBN 13 : 179988886X
Total Pages : 522 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government by : Schafer, Stephen Brock

Download or read book Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government written by Schafer, Stephen Brock and published by IGI Global. This book was released on 2022-02-11 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends of the last few years, including global health crises, political division, and the ongoing threat to social-environmental survival, have been continually obscured by disinformation and misinformation and therefore created a need for stronger global technological media policy. It is no longer acceptable or moral to support a global communication network based only on market factors and propaganda. The Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government views preternatural healing of the media-sphere from a variety of perspectives on the dynamic of heart-coherent entertainment. Specifically, it addresses the subject of a healthy media from a variety of fractal perspectives. Covering topics such as collective unconscious, mediated reality, and government media trust, this major reference work is an essential resource for librarians, media specialists, media analysts, sociologists, government employees, communications specialists, psychologists, researchers, educators, academicians, and students.

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Author : Y?lmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522553584
Total Pages : 599 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling and Narrative Strategies by : Y?lmaz, Recep

Download or read book Handbook of Research on Transmedia Storytelling and Narrative Strategies written by Y?lmaz, Recep and published by IGI Global. This book was released on 2018-07-06 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Small Stories, Interaction and Identities

Author : Alexandra Georgakopoulou
Publisher : John Benjamins Publishing
ISBN 13 : 9789027226488
Total Pages : 206 pages
Book Rating : 4.2/5 (264 download)

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Book Synopsis Small Stories, Interaction and Identities by : Alexandra Georgakopoulou

Download or read book Small Stories, Interaction and Identities written by Alexandra Georgakopoulou and published by John Benjamins Publishing. This book was released on 2007 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narrative research is frequently described as a diverse enterprise, yet the kinds of narrative data that it bases itself on present a striking consensus: they tend to be autobiographical and elicited in interviews. This book sets out to carve out a space alongside this narrative canon for stories that have not made it to the mainstream of narrative and identity analysis, yet they abound as well as being crucial sites of subjectivity in everyday interactional contexts. By labelling those stories as 'small', the book emphasizes their distinctiveness, both interactionally and as an antidote to the tradition of 'grand' narratives research. Drawing primarily on the audio-recorded small stories of a group of female adolescents that was studied ethnographically in a town in Greece, the book follows a language-focused and practice-based approach in order to provide fresh answers and perspectives on some of the perennial questions of narrative analysis: How can we (re)conceptualize the mainstay concepts of tellership, structure and evaluation in small stories? How do the participants' telling identities connect with their larger social identities? Finally, what does the project of storying self (and other) mean in small stories and how can it be best explored?

Global Perspectives on the Strategic Role of Marketing Information Systems

Author : Medina-Quintero, Jose Melchor
Publisher : IGI Global
ISBN 13 : 1668465930
Total Pages : 404 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Perspectives on the Strategic Role of Marketing Information Systems by : Medina-Quintero, Jose Melchor

Download or read book Global Perspectives on the Strategic Role of Marketing Information Systems written by Medina-Quintero, Jose Melchor and published by IGI Global. This book was released on 2023-05-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Multidisciplinary Approaches to Ethics in the Digital Era

Author : Taskiran, Meliha Nurdan
Publisher : IGI Global
ISBN 13 : 1799841189
Total Pages : 369 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Multidisciplinary Approaches to Ethics in the Digital Era by : Taskiran, Meliha Nurdan

Download or read book Multidisciplinary Approaches to Ethics in the Digital Era written by Taskiran, Meliha Nurdan and published by IGI Global. This book was released on 2021-03-18 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era has redefined our understanding of ethics as a multi-disciplinary phenomenon. The newness of the internet means it is still highly unregulated, which allows for rampant problems encountered by countless internet users. In order to establish a framework to protect digital citizenship, an academic understanding of online ethics is required. Multidisciplinary Approaches to Ethics in the Digital Era examines the concept of ethics in the digital environment through the framework of digitalization. Covering a broad range of topics including ethics in art, organizational ethics, and civil engineering ethics, this book is ideally designed for media professionals, sociologists, programmers, policymakers, government officials, academicians, researchers, and students.

Stories and Social Media

Author : Ruth E. Page
Publisher : Routledge
ISBN 13 : 1136513531
Total Pages : 254 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Stories and Social Media by : Ruth E. Page

Download or read book Stories and Social Media written by Ruth E. Page and published by Routledge. This book was released on 2013-03-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines everyday stories of personal experience that are published online in contemporary forms of social media. Taking examples from discussion boards, blogs, social network sites, microblogging sites, wikis, collaborative and participatory storytelling projects, Ruth Page explores how new and existing narrative genres are being (re)shaped in different online contexts. The book shows how the characteristics of social media, which emphasize recency, interpersonal connection and mobile distribution, amplify or reverse different aspects of canonical storytelling. The new storytelling patterns which emerge provide a fresh perspective on some of the key concepts in narrative research: structure, evaluation and the location of speaker and audience in time and space. The online stories are profoundly social in nature, and perform important identity work for their tellers as they interact with their audiences - identities which range from celebrities in Twitter, cancer survivors in the blogosphere to creative writers convening storytelling projects or local histories. Stories and Social Media brings together the stories told in well-known sites like Facebook and lesser-known community archives, providing a landmark survey and critique of personal storytelling as it is being reworked online at the start of the 21st century.

Handbook of Research on Technology Applications for Effective Customer Engagement

Author : Mohd Suki, Norazah
Publisher : IGI Global
ISBN 13 : 179984773X
Total Pages : 391 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Technology Applications for Effective Customer Engagement by : Mohd Suki, Norazah

Download or read book Handbook of Research on Technology Applications for Effective Customer Engagement written by Mohd Suki, Norazah and published by IGI Global. This book was released on 2020-09-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Narrative Interaction

Author : Uta M. Quasthoff
Publisher : John Benjamins Publishing
ISBN 13 : 9789027226457
Total Pages : 320 pages
Book Rating : 4.2/5 (264 download)

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Book Synopsis Narrative Interaction by : Uta M. Quasthoff

Download or read book Narrative Interaction written by Uta M. Quasthoff and published by John Benjamins Publishing. This book was released on 2005-01-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telling stories in conversations is intricately interwoven with the interactive and local functions of story telling. Telling stories demands a certain kind of context and in itself establishes a particular interactive reality. Thus, narration is a specific kind of verbal interaction, governed by contextualizing devices, genre-specific cooperative regularities and corresponding verbal features. It plays an important role in institutional as well as in private modes of communication. The volume focuses on narration as a contextualized and contextualizing activity, which allocates specific structural tasks to the participants in the narrative process (narrator, co-narrator, listener). Thus, the research questions are oriented towards story telling under a functional and interactive perspective. The contributions analyze recordings of authentic narrations in different functions using different kinds of qualitative reconstructive methods. The data come from everyday as well as institutional settings and the languages covered are English, German, Greek, Hungarian, and Italian.

Narrative Interaction

Author : Uta M. Quasthoff
Publisher : John Benjamins Publishing
ISBN 13 : 9027294631
Total Pages : 306 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Narrative Interaction by : Uta M. Quasthoff

Download or read book Narrative Interaction written by Uta M. Quasthoff and published by John Benjamins Publishing. This book was released on 2005-02-28 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telling stories in conversations is intricately interwoven with the interactive and local functions of story telling. Telling stories demands a certain kind of context and in itself establishes a particular interactive reality. Thus, narration is a specific kind of verbal interaction, governed by contextualizing devices, genre-specific cooperative regularities and corresponding verbal features. It plays an important role in institutional as well as in private modes of communication. The volume focuses on narration as a contextualized and contextualizing activity, which allocates specific structural tasks to the participants in the narrative process (narrator, co-narrator, listener). Thus, the research questions are oriented towards story telling under a functional and interactive perspective. The contributions analyze recordings of authentic narrations in different functions using different kinds of qualitative reconstructive methods. The data come from everyday as well as institutional settings and the languages covered are English, German, Greek, Hungarian, and Italian.

Handbook of Research Methods in Developmental Science

Author : Douglas M. Teti
Publisher : John Wiley & Sons
ISBN 13 : 0470756586
Total Pages : 584 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis Handbook of Research Methods in Developmental Science by : Douglas M. Teti

Download or read book Handbook of Research Methods in Developmental Science written by Douglas M. Teti and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research Methods in Developmental Science is a collection of newly written articles that provide an overview of methods and approaches associated with the study of human development. Contains accessible contributions from some of the most renowned developmental scientists in the field. Provides basic information on the strengths and challenges inherent in traditional and complex research design. Discusses successful intervention approaches that have been used to promote intellectual, social, and linguistic development. Includes cutting-edge research that is forging new and exciting directions in developmental research. Provides students and scholars with a working understanding of research approaches and issues in the developmental sciences.

Handbook of Research on Cyberchondria, Health Literacy, and the Role of Media in Society’s Perception of Medical Information

Author : Aker, Hacer
Publisher : IGI Global
ISBN 13 : 1799886328
Total Pages : 436 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Cyberchondria, Health Literacy, and the Role of Media in Society’s Perception of Medical Information by : Aker, Hacer

Download or read book Handbook of Research on Cyberchondria, Health Literacy, and the Role of Media in Society’s Perception of Medical Information written by Aker, Hacer and published by IGI Global. This book was released on 2021-12-17 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyberchondria is characterized by a pattern of excessive health-based search behaviors that are likely to increase health anxiety or distress, heightened by ever-increasing access to and normalization of technology use and the internet specifically. The internet can be a source of valuable medical information and is an efficient vehicle for awareness-raising and dissemination; however, it can increase anxiety in audiences without medical knowledge or training and can pose a challenge to the traditional gatekeepers of medical knowledge and expertise. Technological advances are accelerating rapidly; however, concomitant to this acceleration, an epidemic of online mis- and dis-information that has the capacity to negatively impact general health, health literacy, and health behaviors globally now exists. The World Health Organization (WHO) has described this information overload as an infodemic. The Handbook of Research on Cyberchondria, Health Literacy, and the Role of Media in Society’s Perception of Medical Information covers a wide range of topics from the characteristics and prevalence of cyberchondria to the pandemic policy response and cybersecurity issues relating to eHealth initiatives and pandemic-related surges in cybercrime. Therefore, this publication has transdisciplinary relevance to professionals from healthcare, government, law enforcement, academia, the technology sector, media, cybersecurity, and education. Graduate and undergraduate students may also find it to be a beneficial resource, not only in terms of the study of cyberchondria but also in terms of the psychological and sociological implications of global crisis events. One of the key messages of this book is as follows: All stakeholders must work together strategically to disseminate authentic public health messages during any global health crisis. They must work to reduce health-related anxiety mediated by technology and seek to improve critical thinking skills and global health literacy.

Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond

Author : Tombul, I??l
Publisher : IGI Global
ISBN 13 : 1799871827
Total Pages : 990 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond by : Tombul, I??l

Download or read book Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond written by Tombul, I??l and published by IGI Global. This book was released on 2021-05-28 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt: Orientalism is about much more than just information gathered about the East within its general postcolonial period. In this period, orientalism is a Western discourse that dominated and shaped the view of the East. There is “otherization” in the way the West has historically looked at the East and within the information presented about it. These original stories of travelers in the past and previous telling about the East are facing a reconstruction through modern types of media. Cinema, television, news, newspaper, magazine, internet, social media, photography, literature, and more are transforming the way the East is presented and viewed. Under the headings of post-orientalism, neo-orientalism, or self-orientalism, these new orientalist forms of work in combination with both new and traditional media are redefining orientalism in the media and beyond. The Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond shows how both new media and traditional media deal with orientalism today through the presentation of gender, race, religion, and culture that make up orientalist theory. The chapters focus on how orientalism is presented in the media, cinema, TV, photography, and more. This book is ideal for communications theorists, media analysts, practitioners, researchers, academicians, and students working in fields that include mass media, communications, film studies, ethnic studies, history, sociology, and cultural studies.

The Cambridge Handbook of Identity

Author : Michael Bamberg
Publisher : Cambridge University Press
ISBN 13 : 110861728X
Total Pages : 1334 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis The Cambridge Handbook of Identity by : Michael Bamberg

Download or read book The Cambridge Handbook of Identity written by Michael Bamberg and published by Cambridge University Press. This book was released on 2021-11-11 with total page 1334 pages. Available in PDF, EPUB and Kindle. Book excerpt: While 'identity' is a key concept in psychology and the social sciences, researchers have used and understood this concept in diverse and often contradictory ways. The Cambridge Handbook of Identity presents the lively, multidisciplinary field of identity research as working around three central themes: (i) difference and sameness between people; (ii) people's agency in the world; and (iii) how identities can change or remain stable over time. The chapters in this collection explore approaches behind these themes, followed by a close look at their methodological implications, while examples from a number of applied domains demonstrate how identity research follows concrete analytical procedures. Featuring an international team of contributors who enrich psychological research with historical, cultural, and political perspectives, the handbook also explores contemporary issues of identity politics, diversity, intersectionality, and inclusion. It is an essential resource for all scholars and students working on identity theory and research.