Music Movies Meanings And Markets

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Music, Movies, Meanings, and Markets

Author : Morris Holbrook
Publisher : Routledge
ISBN 13 : 1136715762
Total Pages : 395 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Music, Movies, Meanings, and Markets by : Morris Holbrook

Download or read book Music, Movies, Meanings, and Markets written by Morris Holbrook and published by Routledge. This book was released on 2012-01-25 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nondiegetic film music (background music that comes from off-screen and is not audible to the film’s characters, to further the dramatic development of plot, character, or other themes) and diegetic music (source music produced on-screen and/or that is audible to the film’s characters, adding to the realism of the mise-en-scène without contributing much to other dramatic meanings). This book defines, describes, and illustrates another hitherto-neglected type of film music –ambi-diegetic film music, which appears on-screen but which contributes to the dramatic development of plot, character, and other themes. Consistent with an interest in macromarketing, such ambi-diegetic film music serves as a kind of product placement (suitable for commercialization via the cross-promotion of soundtrack albums, for example) and plays a role in product design. It also provides one type of symbolic consumer behavior that indicates choices made by film characters when playing-singing-listening-or-dancing in ways that reveal their personalities or convey other cinemusical meanings. Morris Holbrook argues that ambi-diegetic film music sheds light on various social issues –such as the age-old tension between art and entertainment as it applies to the contrast between creative integrity and commercialization. Music, Movies, Meanings, and Markets explores the ways in which ambi-diegetic jazz contributes to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.

Film Music in the Sound Era

Author : Jonathan Rhodes Lee
Publisher : Routledge
ISBN 13 : 1000768430
Total Pages : 835 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Film Music in the Sound Era by : Jonathan Rhodes Lee

Download or read book Film Music in the Sound Era written by Jonathan Rhodes Lee and published by Routledge. This book was released on 2020-02-11 with total page 835 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film Music in the Sound Era: A Research and Information Guide offers a comprehensive bibliography of scholarship on music in sound film (1927–2017). Thematically organized sections cover historical studies, studies of musicians and filmmakers, genre studies, theory and aesthetics, and other key aspects of film music studies. Broad coverage of works from around the globe, paired with robust indexes and thorough cross-referencing, make this research guide an invaluable tool for all scholars and students investigating the intersection of music and film. This guide is published in two volumes: Volume 1: Histories, Theories, and Genres covers overviews, historical surveys, theory and criticism, studies of film genres, and case studies of individual films. Volume 2: People, Cultures, and Contexts covers individual people, social and cultural studies, studies of musical genre, pedagogy, and the Industry. A complete index is included in each volume.

Brand Mascots

Author : Stephen Brown
Publisher : Routledge
ISBN 13 : 1134053908
Total Pages : 352 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Brand Mascots by : Stephen Brown

Download or read book Brand Mascots written by Stephen Brown and published by Routledge. This book was released on 2014-06-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.

Music, Performance, and the Realities of Film

Author : Ben Winters
Publisher : Routledge
ISBN 13 : 1135022569
Total Pages : 260 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Music, Performance, and the Realities of Film by : Ben Winters

Download or read book Music, Performance, and the Realities of Film written by Ben Winters and published by Routledge. This book was released on 2014-02-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the relationship between narrative film and reality, as seen through the lens of on-screen classical concert performance. By investigating these scenes, wherein the performance of music is foregrounded in the narrative, Winters uncovers how concert performance reflexively articulates music's importance to the ontology of film. The book asserts that narrative film of a variety of aesthetic approaches and traditions is no mere copy of everyday reality, but constitutes its own filmic reality, and that the music heard in a film's underscore plays an important role in distinguishing film reality from the everyday. As a result, concert scenes are examined as sites for provocative interactions between these two realities, in which real-world musicians appear in fictional narratives, and an audience’s suspension of disbelief is problematised. In blurring the musical experiences of onscreen observers and participants, these concert scenes also allegorize music’s role in creating a shared subjectivity between film audience and character, and prompt Winters to propose a radically new vision of music’s role in narrative cinema wherein musical underscore becomes part of a shared audio-visual space that may be just as accessible to the characters as the music they encounter in scenes of concert performance.

Analyzing Music in Advertising

Author : Nicolai Graakjaer
Publisher : Routledge
ISBN 13 : 1317671899
Total Pages : 179 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Analyzing Music in Advertising by : Nicolai Graakjaer

Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Marketing Management

Author : Luca M. Visconti
Publisher : Routledge
ISBN 13 : 1351358820
Total Pages : 686 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Marketing Management by : Luca M. Visconti

Download or read book Marketing Management written by Luca M. Visconti and published by Routledge. This book was released on 2020-05-04 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.

Value in Marketing

Author : Marin A. Marinov
Publisher : Routledge
ISBN 13 : 0429559364
Total Pages : 192 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Value in Marketing by : Marin A. Marinov

Download or read book Value in Marketing written by Marin A. Marinov and published by Routledge. This book was released on 2019-11-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value delivered by products and services that defines firm’s competitive market positioning. Recent advances in marketing theory have enhanced the interpretation of value in terms of its types, manifestations and determinants. Value in marketing is delivered to customers, stakeholders, shareholders, ecosystems and society. While the literature has been unanimously emphasizing the economic interpretation of value, measured in money terms, marketing has been at the forefront of critical thinking bringing to the fore new meanings and interpretations of value that have unlocked the psychological, emotional, social and ecological value of products and services to customers. It is the marketing thought that has extended the understanding of value-in-use and has indisputably positioned value in context. Marketing has developed the notion of value delivered by intangible assets that can create much greater value than the tangible product and/or service. Marketing has unravelled the multi-layered nature of value to the customer and thus augmented the meanings and interpretations, as well as the analytical and practical potential of this notion. Consequently, we see the need to revisit the concept of value in marketing in order to address its complexity. This book sets to provide an insight in the concept of value in marketing in its contemporary interpretation and level of development. The aim is to offer an overview of debates and developments in our understanding of value in marketing that can raise the awareness of the scholarly and business communities of its pivotal importance for businesses and consumers. Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance. The chapters address various issues including: customer value development, implications, and trajectories; intra-variable and inter-variable perspectives of value; the importance of the value concept in the international marketing context; value developed in networks that is intrinsically associated with knowledge creation in the internationalization, meanings and interpretations of value in diverse contexts that help us develop further the dimensions of the concept. We trust the book will be of interest to researchers, scholars and students in the fields of marketing management and international business, and to people who wish to have a better understand what marketing really brings to consumers.

The Ternary Distinction of Film Music

Author : Gaspara Cailléz Angeles MPhil ASCAP
Publisher : Balboa Press
ISBN 13 : 198229325X
Total Pages : 87 pages
Book Rating : 4.9/5 (822 download)

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Book Synopsis The Ternary Distinction of Film Music by : Gaspara Cailléz Angeles MPhil ASCAP

Download or read book The Ternary Distinction of Film Music written by Gaspara Cailléz Angeles MPhil ASCAP and published by Balboa Press. This book was released on 2021-12-30 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author addresses the problematic categorization of film music in terms of the reductive diegetic/nondiegetic binary distinction. Caillez Angeles reconstructs the binary to establish a new tripartite schema that subsumes ambiguous classifications of film music that remain sitting outside and within the binary regions. Following the law of parsimony, the schema proffers a new way to organize film music without destabilizing categorial logic.

The Cambridge Companion to Film Music

Author : Mervyn Cooke
Publisher : Cambridge University Press
ISBN 13 : 1108107672
Total Pages : 756 pages
Book Rating : 4.1/5 (81 download)

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Book Synopsis The Cambridge Companion to Film Music by : Mervyn Cooke

Download or read book The Cambridge Companion to Film Music written by Mervyn Cooke and published by Cambridge University Press. This book was released on 2016-12-08 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging and thought-provoking collection of specially-commissioned essays provides a uniquely comprehensive overview of the many and various ways in which music functions in film soundtracks. Citing examples from a variety of historical periods, genres and film industries - including those of the USA, UK, France, Italy, India and Japan - the book's contributors are all leading scholars and practitioners in the field. They engage, sometimes provocatively, with numerous stimulating aspects of the history, theory and practice of film music in a series of lively discussions which will appeal as much to newcomers to this fascinating subject as to seasoned film music aficionados. Innovative research and fresh interpretative perspectives are offered alongside practice-based accounts of the film composer's distinctive art, with examples cited from genres as contrasting as animation, the screen musical, film noir, Hollywood melodrama, the pop music and jazz film, documentary, period drama, horror, science fiction and the Western.

Sensory Marketing

Author : Bertil Hultén
Publisher : Routledge
ISBN 13 : 131742784X
Total Pages : 435 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Sensory Marketing by : Bertil Hultén

Download or read book Sensory Marketing written by Bertil Hultén and published by Routledge. This book was released on 2015-10-08 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Generation Y in Consumer and Labour Markets

Author : Anders Parment
Publisher : Routledge
ISBN 13 : 1136631232
Total Pages : 175 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Generation Y in Consumer and Labour Markets by : Anders Parment

Download or read book Generation Y in Consumer and Labour Markets written by Anders Parment and published by Routledge. This book was released on 2011-09-16 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred—thus the consumer and labor markets converge in some critical dimensions. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author’s experiences from hundreds of organizations where he has been involved as a consultant – offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.

Motherhoods, Markets and Consumption

Author : Stephanie O'Donohoe
Publisher : Routledge
ISBN 13 : 1136758356
Total Pages : 311 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Motherhoods, Markets and Consumption by : Stephanie O'Donohoe

Download or read book Motherhoods, Markets and Consumption written by Stephanie O'Donohoe and published by Routledge. This book was released on 2013-10-30 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores: How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers How particular consumer choices are bound up with women’s identities as mothers The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the "empty nest"

Music and Meaning

Author : Jenefer Robinson
Publisher : Cornell University Press
ISBN 13 : 150172973X
Total Pages : 276 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Music and Meaning by : Jenefer Robinson

Download or read book Music and Meaning written by Jenefer Robinson and published by Cornell University Press. This book was released on 2018-09-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to promote new ways of thinking about musical meaning, this volume brings together scholars in music theory, musicology, and the philosophy of music, disciplines generally treated as separate and distinct. This interdisciplinary collaboration, while respecting differences in perspective, identifies and elaborates shared concerns. This volume focuses on the many and various kinds of meaning in music. Do musical meanings exist exclusively in internal, formal musical relations or might they also be found in the relationship between music and other areas of experience, such as action, emotion, ideas, and values? Also discussed is the vexed question why people listen to and apparently enjoy music which expresses unpleasant emotions, such as melancholy or despair. Among the particular pieces the writers discuss are Mahler's Ninth Symphony, Shostakovich's Tenth Symphony, and Schubert's last sonata. More broadly, they consider the relation of musical meaning and interpretation to language, storytelling, drama, imagination, metaphor, and emotion.

Contemporary Perspectives on Corporate Marketing

Author : John M.T. Balmer
Publisher : Routledge
ISBN 13 : 1135100616
Total Pages : 177 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Contemporary Perspectives on Corporate Marketing by : John M.T. Balmer

Download or read book Contemporary Perspectives on Corporate Marketing written by John M.T. Balmer and published by Routledge. This book was released on 2013-07-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing multiple corporate identities during merger and acquisitions and establishing a company’s CSR and green image. Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. As such, it will become a platform for developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies.

Branding Masculinity

Author : Elizabeth C. Hirschman
Publisher : Routledge
ISBN 13 : 1317386051
Total Pages : 135 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Branding Masculinity by : Elizabeth C. Hirschman

Download or read book Branding Masculinity written by Elizabeth C. Hirschman and published by Routledge. This book was released on 2016-01-22 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups. Hirschman selects a masculine prototype brand from each category and presents a detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. Using her method, marketers for other brands will be equipped to enhance the masculine status of their brands, as well. Branding Masculinity proposes that masculine brands are made, not born. Masculinity is an enduring cultural ideal which can be attached to a variety of products and brands by the appropriate use of symbols, icons and images. Scholars from various disciplines within the fields of branding, marketing, public relations and corporate identity will see this book as vital in continuing the academic discourse in the field. It will serve as a respected reference resource for researchers, academics, students and policy makers, alike.

Columbia Business School

Author : Brian Thomas
Publisher : Columbia University Press
ISBN 13 : 0231540841
Total Pages : 273 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Columbia Business School by : Brian Thomas

Download or read book Columbia Business School written by Brian Thomas and published by Columbia University Press. This book was released on 2016-11-22 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring interviews with topflight scholars discussing their work and that of their colleagues, this retrospective of the first hundred years of Columbia Business School recounts the role of the preeminent institution in transforming education, industry, and global society. From its early years as the birthplace of value investing to its seminal influence on Warren Buffett and Benjamin Graham, the school has been a profound incubator of ideas and talent, determining the direction of American business. In ten chapters, each representing a single subject of the school's research, senior faculty members recount the collaborative efforts and innovative approaches that led to revolutionary business methods in fields like finance, economics, and accounting. They describe the pioneering work that helped create new quantitative and stochastic tools to enhance corporate decision making, and they revisit the groundbreaking twentieth-century marketing and management paradigms that continue to affect the fundamentals of global business. The volume profiles several prominent centers and programs that have helped the school adapt to recent advancements in international business, entrepreneurship, and social enterprise. Columbia Business School has long offered its diverse students access to the best leaders and thinkers in the industry. This book not only reflects on these relationships but also imagines what might be accomplished in the next hundred years.

Miles Davis

Author : Clarence Bernard Henry
Publisher : Routledge
ISBN 13 : 1317228391
Total Pages : 358 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Miles Davis by : Clarence Bernard Henry

Download or read book Miles Davis written by Clarence Bernard Henry and published by Routledge. This book was released on 2017-08-15 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research and information guide provides a wide range of scholarship on the life, career, and musical legacy of Miles Davis, and is compiled for an interdisciplinary audience of scholars in jazz and popular music, musicology, and cultural studies. It serves as an excellent tool for librarians, researchers, and scholars sorting through the massive amount of material in the field.