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Contemporary Perspectives On Corporate Marketing
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Book Synopsis Contemporary Perspectives on Corporate Marketing by : John M.T. Balmer
Download or read book Contemporary Perspectives on Corporate Marketing written by John M.T. Balmer and published by Routledge. This book was released on 2013-07-24 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing multiple corporate identities during merger and acquisitions and establishing a company’s CSR and green image. Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. As such, it will become a platform for developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies.
Book Synopsis Marketing Management by : Christian Homburg
Download or read book Marketing Management written by Christian Homburg and published by McGraw-Hill Europe. This book was released on 2012 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended to target an international audience by including scholarly international research contributing to the field of marketing and by providing examples and insights from markets and companies in Europe, Asia, the Americas etc., a particular focus of this book is on the application of concepts and theories.
Book Synopsis Contemporary Perspectives in Data Mining, Volume 2 by : Ronald K. Klimberg
Download or read book Contemporary Perspectives in Data Mining, Volume 2 written by Ronald K. Klimberg and published by . This book was released on 2015-07-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A volume in Contemporary Perspectives in Data Mining Series Editors Kenneth D. Lawrence, New Jersey Institute of Technology and Ronald K. Klimberg, Saint Joseph's University The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining. This series will be targeted both at the academic community, as well as the business practitioner. Data mining seeks to discover knowledge from vast amounts of data with the use of statistical and mathematical techniques. The knowledge is extracted from this data by examining the patterns of the data, whether they be associations of groups or things, predictions, sequential relationships between time order events or natural groups. Data mining applications are in marketing (customer loyalty, identifying profitable customers, instore promotions, e-commerce populations); in business (teaching data mining, efficiency of the Chinese automobile industry, moderate asset allocation funds); and techniques (veterinary predictive models, data integrity in the cloud, irregular pattern detection in a mobility network and road safety modeling.)
Book Synopsis Contemporary Corporate Strategy by : John Saee
Download or read book Contemporary Corporate Strategy written by John Saee and published by Psychology Press. This book was released on 2007 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents an eclectic collection of international research articles and empirical studies on corporate strategy, intended to equip readers with the latest knowledge to understand its theoretical and operational complexity.
Book Synopsis Marketing Management by : Peter R. Dickson
Download or read book Marketing Management written by Peter R. Dickson and published by Thomson South-Western. This book was released on 1997 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.
Book Synopsis Contemporary Sport Marketing by : James J. Zhang
Download or read book Contemporary Sport Marketing written by James J. Zhang and published by Routledge. This book was released on 2017-02-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.
Book Synopsis Brands and Brand Management by : Barbara Loken
Download or read book Brands and Brand Management written by Barbara Loken and published by Psychology Press. This book was released on 2023-04-28 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Book Synopsis Contemporary Issues in Digital Marketing by : John Branch
Download or read book Contemporary Issues in Digital Marketing written by John Branch and published by Libri Publishing Limited. This book was released on 2018-06-30 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.
Book Synopsis Advertising in Contemporary Society by : Kim B. Rotzoll
Download or read book Advertising in Contemporary Society written by Kim B. Rotzoll and published by University of Illinois Press. This book was released on 1996 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.
Book Synopsis Contemporary Research in E-marketing by : Sandeep Krishnamurthy
Download or read book Contemporary Research in E-marketing written by Sandeep Krishnamurthy and published by IGI Global. This book was released on 2005-01-01 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilisation of ideas and greater dissemination of key research concepts.
Book Synopsis Perspectives on Corporate Social Responsibility by : Lez Rayman-Bacchus
Download or read book Perspectives on Corporate Social Responsibility written by Lez Rayman-Bacchus and published by Routledge. This book was released on 2017-03-02 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade the question of the relationship between organizations and society has been subject to much debate, often of a critical nature. The decade has seen protests concerning the actions of organizations, exposures of corporate exploitation and unfolding accounting scandals. At the same time ethical behaviour and a concern for the environment have been shown to have a positive correlation with corporate performance. The nature of corporate social responsibility is therefore a topical one for businesses and academics. There are, however, many different perspectives upon what is meant by corporate social responsibility and how this might be applied within organizations. The authors involved are respected academics from a variety of disciplines from around the world. The contributions to this book investigate theoretical perspectives on the topic, the application in practice of socially responsible behaviour and the ethical dimension of such behaviour.
Download or read book Charity Marketing written by Fran Hyde and published by Routledge. This book was released on 2021-12-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.
Book Synopsis The Dark Side of Marketing Communications by : Tim Hill
Download or read book The Dark Side of Marketing Communications written by Tim Hill and published by Routledge. This book was released on 2020-10-28 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.
Book Synopsis Gender and the Professions by : Kaye Broadbent
Download or read book Gender and the Professions written by Kaye Broadbent and published by Routledge. This book was released on 2017-08-15 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines gender and professions in the 21st century. Historically the professions encompassed law, medicine and the church, all of which excluded women from participation. Industry and the 20th century introduced new professions such as engineering and latterly information technology skill and, whilst the increase in credentialism and accreditations open up further avenues for professions to develop, many of the ‘newer’ professions exhibit similar gendered characteristics, still based on a perceived masculine identity of the professional workers and the association of the professional with high level credentials based on university qualifications. In contrast, professions such as teaching and nursing, characterized as women’s professions which reflected women’s socially acceptable role of caring, developed as regulated occupations from the late 19th century. Since the 1970s and the women’s movements, anti-discrimination and equal opportunity legislation and policies have aimed to break down the gendered bastion of the professions and grant women entry. With growing numbers of women employed in a range of professions and the political importance of gender equality gaining prominence globally, Gender and the Professions also considers how women and men are faring in a diverse range of professional occupations. Aimed at researchers, academics and policy makers in the fields of Professions, Gender Studies, Organizational Studies and related disciplines. Gender and the Professions provides new insights of women’s experiences in the professions in both developed and less developed countries and in professions less often explored.
Book Synopsis Contemporary Perspectives on Natural Law by : Ana Marta González
Download or read book Contemporary Perspectives on Natural Law written by Ana Marta González and published by Routledge. This book was released on 2016-05-13 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resorting to natural law is one way of conveying the philosophical conviction that moral norms are not merely conventional rules. Accordingly, the notion of natural law has a clear metaphysical dimension, since it involves the recognition that human beings do not conceive themselves as sheer products of society and history. And yet, if natural law is to be considered the fundamental law of practical reason, it must show also some intrinsic relationship to history and positive law. The essays in this book examine this tension between the metaphysical and the practical and how the philosophical elaboration of natural law presents this notion as a "limiting-concept", between metaphysics and ethics, between the mutable and the immutable; between is and ought, and, in connection with the latter, even the tension between politics and eschatology as a double horizon of ethics. This book, contributed to by scholars from Europe and America, is a major contribution to the renewed interest in natural law. It provides the reader with a comprehensive overview of natural law, both from a historical and a systematic point of view. It ranges from the mediaeval synthesis of Aquinas through the early modern elaborations of natural law, up to current discussions on the very possibility and practical relevance of natural law theory for the contemporary mind.
Book Synopsis Contemporary Perspectives on Strategic Market Planning by : Roger A. Kerin
Download or read book Contemporary Perspectives on Strategic Market Planning written by Roger A. Kerin and published by . This book was released on 1990 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Contemporary Perspectives in Corporate Social Performance and Policy by : Agata Stachowicz-Stanusch
Download or read book Contemporary Perspectives in Corporate Social Performance and Policy written by Agata Stachowicz-Stanusch and published by IAP. This book was released on 2018-01-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book Contemporary Perspectives in Corporate Social Performance and Policy - The Middle Eastern Perspective is our endeavor to deepen the current discussion about business and institutional activity in Middle Eastern countries and disseminate the new perspective of the scientific inquiry in the responsibility of various organization operating in this part of the world. The book is divided into four parts: “Introduction”, “Reality and Challenges of Corporate Social Performance - The Middle Eastern Perspective”, “Corporate Social Responsibility in Middle Eastern countries”, “Corporate Social Performance –specific problems”. There were included some theoretical and practical contributions into the topic of corporate social responsibility and corporate social performance based on experiences from different countries (such as Israel, Turkey, United Arab Emirates). We hope that this volume will help to understand better this specific region and its business activities.
