Multivariate And Probabilistic Analyses Of Sensory Science Problems

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Multivariate and Probabilistic Analyses of Sensory Science Problems

Author : Jean-François Meullenet
Publisher : John Wiley & Sons
ISBN 13 : 0470276312
Total Pages : 258 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Multivariate and Probabilistic Analyses of Sensory Science Problems by : Jean-François Meullenet

Download or read book Multivariate and Probabilistic Analyses of Sensory Science Problems written by Jean-François Meullenet and published by John Wiley & Sons. This book was released on 2008-02-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory scientists are often faced with making business decisions based on the results of complex sensory tests involving a multitude of variables. Multivariate and Probabilistic Analyses of Sensory Science Problems explains the multivariate and probabilistic methods available to sensory scientists involved in product development or maintenance. The techniques discussed address sensory problems such as panel performance, product profiling, and exploration of consumer data, including segmentation and identifying drivers of liking. Applied in approach and written for non-statisticians, the text is aimed at sensory scientists who deal mostly with descriptive analysis and consumer studies. Multivariate and Probabilistic Analyses of Sensory Science Problems offers simple, easy-to-understand explanations of difficult statistical concepts and provides an extensive list of case studies with step-by-step instructions for performing analyses and interpreting the results. Coverage includes a refresher on basic multivariate statistical concepts; use of common data sets throughout the text; summary tables presenting the pros and cons of specific methods and the conclusions that may be drawn from using various methods; and sample program codes to perform the analyses and sample outputs. As the latest member of the IFT Press series, Multivariate and Probabilistic Analyses of Sensory Science Problems will be welcomed by sensory scientists in the food industry and other industries using similar testing methodologies, as well as by faculty teaching advanced sensory courses, and professionals conducting and participating in workshops addressing multivariate analysis of sensory and consumer data.

Olive Oil Sensory Science

Author : Erminio Monteleone
Publisher : John Wiley & Sons
ISBN 13 : 1118332504
Total Pages : 330 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Olive Oil Sensory Science by : Erminio Monteleone

Download or read book Olive Oil Sensory Science written by Erminio Monteleone and published by John Wiley & Sons. This book was released on 2013-12-03 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: The olive oil market is increasingly international. Levels of consumption and production are growing, particularly in “new” markets outside the Mediterranean region. New features of product optimization and development are emerging, and along with them new marketing strategies, which benefit from a clear understanding of the sensory aspects of foods, as well as adequate sensory techniques for testing them. Recently developed sensory methods and approaches are particularly suitable for studying the sensory properties of olive oils and their function in culinary preparation or in oil-food pairing. Each chapter of Olive Oil Sensory Science is written by the best researchers and industry professionals in the field throughout the world. The book is divided into two main sections. The first section details the appropriate sensory methods for olive oil optimization, product development, consumer testing and quality control. The intrinsic factors affecting olive oil quality perception are considered, as well as the nutritional, health and sensory properties, underlining the importance of sensory techniques in product differentiation. The agronomic and technological aspects of production that affect sensory properties and their occurrence in olive oil are also addressed. Sensory perception and other factors affecting consumer choice are discussed, as is the topic of olive oil sensory quality. The second part of this text highlights the major olive oil producing regions of the world: Spain, Italy, Greece, California, Australia/New Zealand and South America. Each chapter is dedicated to a region, looking at the geographical and climactic characteristics pertinent to olive oil production, the major regional olive cultivars, the principle olive oil styles and their attendant sensory properties. Olive Oil Sensory Science is an invaluable resource for olive oil scientists, product development and marketing personnel on the role of sensory evaluation in relation to current and future market trends.

Digital Sensory Science

Author : J. Ben Lawlor
Publisher : Elsevier
ISBN 13 : 0323952267
Total Pages : 310 pages
Book Rating : 4.3/5 (239 download)

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Book Synopsis Digital Sensory Science by : J. Ben Lawlor

Download or read book Digital Sensory Science written by J. Ben Lawlor and published by Elsevier. This book was released on 2023-07-26 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Sensory Science: Applications in New Product Development provides a comprehensive overview of digital sensory science, an area that has broadly been defined as the use of technology to capture or model human sensory perception. This book provides methods on how to best recruit and train sensory panels, suggestions for data capture and data analysis, an overview of sensory science instruments, and information on the use and relevance of virtual and augmented reality to capture sensory perception. This book offers practical guidance to researchers in and practitioners of sensory and consumer science alike. Explores how technologies create further opportunities around the use of sensory panels, instrumentation and flavor, biometrics and implicit measures, immersion and context, and communication of sensory findings Presents these opportunities with case studies Provides guidance for both researchers and practitioners of sensory science in a digital age

Managing Wine Quality

Author : Andrew G. Reynolds
Publisher : Elsevier
ISBN 13 : 1845699289
Total Pages : 623 pages
Book Rating : 4.8/5 (456 download)

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Book Synopsis Managing Wine Quality by : Andrew G. Reynolds

Download or read book Managing Wine Quality written by Andrew G. Reynolds and published by Elsevier. This book was released on 2010-04-28 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many aspects of both grape production and winemaking influence wine sensory properties and stability. Progress in research helps to elucidate the scientific basis of quality variation in wine and suggest changes in viticulture and oenology practices. The two volumes of Managing wine quality review developments of importance to wine producers, researchers, and students. The focus is on recent studies, advanced methods and likely future technologies. The first volume Viticulture and wine quality opens with chapters reviewing current understanding of wine aroma, colour, taste and mouthfeel. Part two focuses on the measurement of grape and wine properties. Topics covered include instrumental analysis of grape, must and wine, sensory evaluation and wine authenticity and traceability. The effects of viticulture technologies on grape composition and wine quality attributes are the subject of part three. Terroir, viticultural and vineyard management practices, fungal contaminants and grape processing equipment are among the areas discussed. With authoritative contributions from experts across the world’s winemaking regions, Managing wine quality: Volume1: Oenology and wine quality is an essential reference for all those involved in viticulture and oenology wanting to explore new methods, understand different approaches and refine existing practices. Reviews current understanding of wine aroma, colour, taste and mouthfeel Details the measurement of grape and wine properties through instrumental analysis, must and wine, and sensory evaluation Examines viticulture and vineyard management practices, fungal contaminants and processing equipment

Quantitative Sensory Analysis

Author : Harry T. Lawless
Publisher : John Wiley & Sons
ISBN 13 : 1118684796
Total Pages : 460 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Quantitative Sensory Analysis by : Harry T. Lawless

Download or read book Quantitative Sensory Analysis written by Harry T. Lawless and published by John Wiley & Sons. This book was released on 2013-07-12 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour. Quantitative Sensory Analysis is an in-depth and unique treatment of the quantitative basis of sensory testing, enabling scientists in the food, cosmetics and personal care product industries to gain objective insights into consumer preference data – vital for informed new product development. Written by a globally-recognised learer in the field, this book is suitable for industrial sensory evaluation practitioners, sensory scientists, advanced undergraduate and graduate students in sensory evaluation and sensometricians.

Individual Differences in Sensory and Consumer Science

Author : Tormod Næs
Publisher : Woodhead Publishing
ISBN 13 : 0081011148
Total Pages : 260 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Individual Differences in Sensory and Consumer Science by : Tormod Næs

Download or read book Individual Differences in Sensory and Consumer Science written by Tormod Næs and published by Woodhead Publishing. This book was released on 2018-02-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Individual Differences in Sensory and Consumer Science: Experimentation, Analysis and Interpretation presents easily readable, state-of-the-art coverage on how to plan and execute experiments that give rise to individual differences, also providing the framework for successful analysis and interpretation of results. The book highlights the different methodologies that can be applied and how to select the correct methodology based on the type of study you are performing, be it product research and development, quality control or consumer acceptance studies. Written by an experienced team of statisticians and sensory and consumer scientists, the book provides both academics and industry professionals with the first complete overview of a topic of ever-increasing importance. Identifies how to plan and execute experiments in sensory and consumer science Analyzes and interprets individual variances in sensory and consumer research Differentiates best practices for examining product development, quality control and consumer acceptance

Descriptive Analysis in Sensory Evaluation

Author : Sarah E. Kemp
Publisher : John Wiley & Sons
ISBN 13 : 1118991672
Total Pages : 744 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Descriptive Analysis in Sensory Evaluation by : Sarah E. Kemp

Download or read book Descriptive Analysis in Sensory Evaluation written by Sarah E. Kemp and published by John Wiley & Sons. This book was released on 2018-01-09 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive review of the techniques and applications of descriptive analysis Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the ways in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. Descriptive analysis is one of the most sophisticated, flexible and widely used tools in the field of sensory analysis. It enables objective description of the nature and magnitude of sensory characteristics for use in consumer-driven product design, manufacture and communication. Descriptive Analysis in Sensory Evaluation provides a comprehensive overview of a wide range of traditional and recently-developed descriptive techniques, including history, theory, practical considerations, statistical analysis, applications, case studies and future directions. This important reference, written by academic and industrial sensory scientist, traces the evolution of descriptive analysis, and addresses general considerations, including panel set-up, training, monitoring and performance; psychological factors relevant to assessment; and statistical analysis. Descriptive Analysis in Sensory Evaluation is a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students, and industry-based researchers in quality assurance, research and development, and marketing.

Sensory Evaluation

Author : Sarah E. Kemp
Publisher : John Wiley & Sons
ISBN 13 : 1444360515
Total Pages : 210 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Sensory Evaluation by : Sarah E. Kemp

Download or read book Sensory Evaluation written by Sarah E. Kemp and published by John Wiley & Sons. This book was released on 2011-08-26 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical guide to sensory evaluation methods and techniques in the food, cosmetic and household product industries. It explains the suitability of different testing methods for different situations and offers step-by-step instructions on how to perform the various types of tests. Covering a broad range of food and non-food product applications, the book is designed to be used as a practical reference in the testing environment; a training manual for new recruits into sensory science, and a course book for students undertaking industrial training or academic study.

Rapid Sensory Profiling Techniques

Author : Julien Delarue
Publisher : Woodhead Publishing
ISBN 13 : 0128219378
Total Pages : 614 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis Rapid Sensory Profiling Techniques by : Julien Delarue

Download or read book Rapid Sensory Profiling Techniques written by Julien Delarue and published by Woodhead Publishing. This book was released on 2022-12-01 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality.This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra. Includes overviews of method principles, pros and cons, and real case studies showing how to set-up, execute, analyze and present findings to stakeholders Provides readers with a set of tools that are more rapid, more agile, and more cost efficient when compared to more traditional methods Educates and empowers those working in research and development on how to meet shorter product turnaround times

Sensory Analysis for Food and Beverage Quality Control

Author : David Kilcast
Publisher : Elsevier
ISBN 13 : 1845699513
Total Pages : 400 pages
Book Rating : 4.8/5 (456 download)

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Book Synopsis Sensory Analysis for Food and Beverage Quality Control by : David Kilcast

Download or read book Sensory Analysis for Food and Beverage Quality Control written by David Kilcast and published by Elsevier. This book was released on 2010-05-24 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Producing products of reliable quality is vitally important to the food and beverage industry. In particular, companies often fail to ensure that the sensory quality of their products remains consistent, leading to the sale of goods which fail to meet the desired specifications or are rejected by the consumer. This book is a practical guide for all those tasked with using sensory analysis for quality control (QC) of food and beverages. Chapters in part one cover the key aspects to consider when designing a sensory QC program. The second part of the book focuses on methods for sensory QC and statistical data analysis. Establishing product sensory specifications and combining instrumental and sensory methods are also covered. The final part of the book reviews the use of sensory QC programs in the food and beverage industry. Chapters on sensory QC for taint prevention and the application of sensory techniques for shelf-life assessment are followed by contributions reviewing sensory QC programs for different products, including ready meals, wine and fish. A chapter on sensory QC of products such as textiles, cosmetics and cars completes the volume. Sensory analysis for food and beverage quality control is an essential reference for anyone setting up or operating a sensory QC program, or researching sensory QC. Highlights key aspects to consider when designing a quality control program including sensory targets and proficiency testing Examines methods for sensory quality control and statistical data analysis Reviews the use of sensory quality control programs in the food and beverage industry featuring ready meals, wine and fish

Sensory Evaluation of Food

Author : Harry T. Lawless
Publisher : Springer Science & Business Media
ISBN 13 : 9781441964885
Total Pages : 596 pages
Book Rating : 4.9/5 (648 download)

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Book Synopsis Sensory Evaluation of Food by : Harry T. Lawless

Download or read book Sensory Evaluation of Food written by Harry T. Lawless and published by Springer Science & Business Media. This book was released on 2010-09-27 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ?eld of sensory science has grown exponentially since the publication of the p- vious version of this work. Fifteen years ago the journal Food Quality and Preference was fairly new. Now it holds an eminent position as a venue for research on sensory test methods (among many other topics). Hundreds of articles relevant to sensory testing have appeared in that and in other journals such as the Journal of Sensory Studies. Knowledge of the intricate cellular processes in chemoreception, as well as their genetic basis, has undergone nothing less than a revolution, culminating in the award of the Nobel Prize to Buck and Axel in 2004 for their discovery of the olfactory receptor gene super family. Advances in statistical methodology have accelerated as well. Sensometrics meetings are now vigorous and well-attended annual events. Ideas like Thurstonian modeling were not widely embraced 15 years ago, but now seem to be part of the everyday thought process of many sensory scientists. And yet, some things stay the same. Sensory testing will always involve human participants. Humans are tough measuring instruments to work with. They come with varying degrees of acumen, training, experiences, differing genetic equipment, sensory capabilities, and of course, different preferences. Human foibles and their associated error variance will continue to place a limitation on sensory tests and actionable results. Reducing, controlling, partitioning, and explaining error variance are all at the heart of good test methods and practices.

Novel Techniques in Sensory Characterization and Consumer Profiling

Author : Paula Varela
Publisher : CRC Press
ISBN 13 : 1466566302
Total Pages : 416 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Novel Techniques in Sensory Characterization and Consumer Profiling by : Paula Varela

Download or read book Novel Techniques in Sensory Characterization and Consumer Profiling written by Paula Varela and published by CRC Press. This book was released on 2014-04-23 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory characterization is one of the most powerful, sophisticated, and extensively applied tools in sensory science. Descriptive analysis with trained assessors has been traditionally used for sensory characterization. Due to the cost of time and money required for its application, several novel methodologies, which do not require training, have been recently developed and are gaining popularity as quick and reliable options for gathering sensory information. These methodologies enable the study of consumers' perceptions of the sensory characteristics of products. However, information on these techniques is scattered in scientific journal articles, which hinders their application and creates a need for a book to assemble the details of the latest advances. Novel Techniques in Sensory Characterization and Consumer Profiling provides a comprehensive overview of classical and novel methods for sensory characterization of food and nonfood products. The book presents the history behind descriptive analysis, describes the most common novel methodologies and detailed information for their implementation, and discusses examples of applications and case studies. It also includes an introduction to exploratory multivariate analysis, addressing the theory and application of some of the most useful multivariate statistical tools applied in the analysis of consumer profiling data sets. Most of the data analysis is implemented in the statistical free software R, making the book accessible to readers unfamiliar with complex statistical software. Chapters examine a range of techniques including the ideal profile method, just-about-right scales in consumer research, free choice profiling, flash profiling, and repertory grid methods. They cover emerging profiling methods, such as sorting, and projective mapping or Napping®. Other techniques less frequently used for sensory profiling are also considered: the application of open-ended questions for sensory characterization, polarized sensory positioning, and the consumer-friendly check-all-that-apply questions. In addition, dynamic sensory characterization methods, useful for studying temporal aspects of in-mouth sensory perception, are described. The final chapter provides a critical comparison of the methodologies discussed, their advantages and disadvantages, and general recommendations for their application.

Data Science for Sensory and Consumer Scientists

Author : Thierry Worch
Publisher : CRC Press
ISBN 13 : 1000924173
Total Pages : 353 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Data Science for Sensory and Consumer Scientists by : Thierry Worch

Download or read book Data Science for Sensory and Consumer Scientists written by Thierry Worch and published by CRC Press. This book was released on 2023-09-29 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science for Sensory and Consumer Scientists is a comprehensive textbook that provides a practical guide to using data science in the field of sensory and consumer science through real-world applications. It covers key topics including data manipulation, preparation, visualization, and analysis, as well as automated reporting, machine learning, text analysis, and dashboard creation. Written by leading experts in the field, this book is an essential resource for anyone looking to master the tools and techniques of data science and apply them to the study of consumer behavior and sensory-led product development. Whether you are a seasoned professional or a student just starting out, this book is the ideal guide to using data science to drive insights and inform decision-making in the sensory and consumer sciences. Key Features: • Elucidation of data scientific workflow. • Introduction to reproducible research. • In-depth coverage of data-scientific topics germane to sensory and consumer science. • Examples based in industrial practice used throughout the book

Wine Tasting

Author : Ronald S. Jackson
Publisher : Elsevier
ISBN 13 : 0323984509
Total Pages : 488 pages
Book Rating : 4.3/5 (239 download)

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Book Synopsis Wine Tasting by : Ronald S. Jackson

Download or read book Wine Tasting written by Ronald S. Jackson and published by Elsevier. This book was released on 2022-10-02 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine Tasting: A Professional Handbook, Fourth Edition presents the latest information behind tasting, including insights on physiological, psychological and physicochemical limitations associated with sensory evaluation. The book's author notes how techniques may guide in achieving improved wine quality and adjusting production procedures to match consumer preferences, occupational hazards of professional wine tasters, and the latest information on types of wine, vineyard and winery sources of quality, and the principles of food and wine combination. Fully updated, this new edition includes coverage of the statistical aspect of wine tasting, including multiple examples to demonstrate the science of wine characteristic measurement and analysis. With its inclusion of illustrative data and testing technique descriptions, the book is ideal for both those who train members of tasting panels, those involved in designing wine tastings, and the connoisseur seeking to maximize their perception and appreciation of wine through a clear and applicable understanding of the wine tasting experience. Presents worked examples of complex statistics applied to wine tasting Provides a flow chart of wine tasting steps and production procedures, incorporating course and appreciation practices Discusses various types, purposes and organization of wine tastings Cautions about design errors that could invalidate data interpretation Explains practical details on wine storage and the problems that can occur, both during and following bottle opening

Packaging Research in Food Product Design and Development

Author : Howard R. Moskowitz
Publisher : John Wiley & Sons
ISBN 13 : 0813806046
Total Pages : 282 pages
Book Rating : 4.8/5 (138 download)

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Book Synopsis Packaging Research in Food Product Design and Development by : Howard R. Moskowitz

Download or read book Packaging Research in Food Product Design and Development written by Howard R. Moskowitz and published by John Wiley & Sons. This book was released on 2009-08-07 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.

Statistics for Sensory and Consumer Science

Author : Tormod Næs
Publisher : John Wiley & Sons
ISBN 13 : 1119957249
Total Pages : 268 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Statistics for Sensory and Consumer Science by : Tormod Næs

Download or read book Statistics for Sensory and Consumer Science written by Tormod Næs and published by John Wiley & Sons. This book was released on 2011-06-20 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we move further into the 21st Century, sensory and consumer studies continue to develop, playing an important role in food science and industry. These studies are crucial for understanding the relation between food properties on one side and human liking and buying behaviour on the other. This book by a group of established scientists gives a comprehensive, up-to-date overview of the most common statistical methods for handling data from both trained sensory panels and consumer studies of food. It presents the topic in two distinct sections: problem-orientated (Part I) and method orientated (Part II), making it to appropriate for people at different levels with respect to their statistical skills. This book succesfully: Makes a clear distinction between studies using a trained sensory panel and studies using consumers. Concentrates on experimental studies with focus on how sensory assessors or consumers perceive and assess various product properties. Focuses on relationships between methods and techniques and on considering all of them as special cases of more general statistical methodologies It is assumed that the reader has a basic knowledge of statistics and the most important data collection methods within sensory and consumer science. This text is aimed at food scientists and food engineers working in research and industry, as well as food science students at master and PhD level. In addition, applied statisticians with special interest in food science will also find relevant information within the book.

Consumer and Sensory Evaluation Techniques

Author : Cecilia Y. Saint-Denis
Publisher : John Wiley & Sons
ISBN 13 : 1119405572
Total Pages : 208 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Consumer and Sensory Evaluation Techniques by : Cecilia Y. Saint-Denis

Download or read book Consumer and Sensory Evaluation Techniques written by Cecilia Y. Saint-Denis and published by John Wiley & Sons. This book was released on 2017-12-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical reference on the latest sensory and consumer evaluation techniques available to professionals and academics working in food and consumer goods product development and marketing This unique manual describes how to implement specific sensory and consumer methods based on context and objective. Presented in a direct and straightforward language that will speak to the industry professionals and academics who are on the ground attempting to solve technical questions, it reviews, step by step, the various stages of a product evaluation. Included are practical examples from many industries that practitioners can relate to. The book also shows how to build a sustainable short-, medium-, and long-term product evaluation strategy, and guides readers on how to create customized methods, or even completely new approaches. Consumer and Sensory Evaluation Techniques speaks to management and decision-makers within organizations and addresses the main questions (eg: "How much will it cost?" and "How quickly can it be achieved?") that are faced when developing and testing new products before a launch. Chapters cover: the pillars of good consumer and sensory studies; sensory profile of a product: mapping internal sensory properties; the foundations of consumer evaluation; study plans and strategy—sustainable short, mid and long-term vision; real-life anticipation with market factors: concept, price, brand, market channel; and internal studies versus sub-contracting. Uses examples from multiple sectors to show how to build a sustainable product evaluation strategy Analyses the critical milestones to follow and the pitfalls to avoid Supports the decision-making process while developing fast yet robust test strategies that will increase the likelihood of a product's success Consumer and Sensory Evaluation Techniques is the perfect resource for students, faculty and professionals working in product development, including formulators and marketers.