Multimodality In The Built Environment

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Multimodality in the Built Environment

Author : Louise J. Ravelli
Publisher : Routledge
ISBN 13 : 1134747977
Total Pages : 215 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Multimodality in the Built Environment by : Louise J. Ravelli

Download or read book Multimodality in the Built Environment written by Louise J. Ravelli and published by Routledge. This book was released on 2015-11-19 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed Spatial Discourse Analysis (SpDA). Based on existing frameworks of multimodal analysis, this book applies, adapts, and extends these frameworks to spatial texts. The authors argue that choices in spatial design create meanings about what we perceive and how we can or should behave within spatial texts, influence how we feel in and about those spaces, and enable these texts to function as coherent wholes. Importantly, a spatial text, once built, is also a resource which is then used, and an essential aspect of understanding these texts is to consider what users themselves contribute to the meaning potential of these texts. The book takes the metafunctional approach familiar from Systemic-Functional Linguistics (SFL) and foregrounds each metafunction in turn (textual, interpersonal, experiential, and logical), in relation to the detailed analysis of a particular spatial text.

Multimodality in the Built Environment

Author : Louise J. Ravelli
Publisher : Routledge
ISBN 13 : 113474790X
Total Pages : 207 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Multimodality in the Built Environment by : Louise J. Ravelli

Download or read book Multimodality in the Built Environment written by Louise J. Ravelli and published by Routledge. This book was released on 2015-11-19 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed Spatial Discourse Analysis (SpDA). Based on existing frameworks of multimodal analysis, this book applies, adapts, and extends these frameworks to spatial texts. The authors argue that choices in spatial design create meanings about what we perceive and how we can or should behave within spatial texts, influence how we feel in and about those spaces, and enable these texts to function as coherent wholes. Importantly, a spatial text, once built, is also a resource which is then used, and an essential aspect of understanding these texts is to consider what users themselves contribute to the meaning potential of these texts. The book takes the metafunctional approach familiar from Systemic-Functional Linguistics (SFL) and foregrounds each metafunction in turn (textual, interpersonal, experiential, and logical), in relation to the detailed analysis of a particular spatial text.

Multimodality in Architecture

Author : Ju Hyun Lee
Publisher : Springer Nature
ISBN 13 : 303149511X
Total Pages : 285 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Multimodality in Architecture by : Ju Hyun Lee

Download or read book Multimodality in Architecture written by Ju Hyun Lee and published by Springer Nature. This book was released on 2024-01-12 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines multimodality in architecture and its impacts on collaborative, technical and educational processes or systems. Multimodality is becoming increasingly critical in contemporary architectural practice and education. Creative design teams face new challenges when they embrace new modes of communication, technology, and knowledge development processes. From diverse online modes of communication to shared digital environments, generative AI and advanced hardware solutions, new modes of information creation, sharing, and application are changing the ways architects and designers work. The book presents new research which empowers international researchers and designers to work more effectively in a diverse range of digital environments. Whether the readers are architects, teachers, students, or scholars, this book provides critical insights and practical tools for understanding and optimising processes in architecture and design.

The Semiotics of the Built Environment

Author : Donald Preziosi
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Semiotics of the Built Environment by : Donald Preziosi

Download or read book The Semiotics of the Built Environment written by Donald Preziosi and published by . This book was released on 1979 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Multimodality and Identity

Author : Theo van Leeuwen
Publisher : Routledge
ISBN 13 : 1000408647
Total Pages : 152 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Multimodality and Identity by : Theo van Leeuwen

Download or read book Multimodality and Identity written by Theo van Leeuwen and published by Routledge. This book was released on 2021-07-28 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.

Mapping Multimodal Performance Studies

Author : Maria Grazia Sindoni
Publisher : Taylor & Francis
ISBN 13 : 1317219198
Total Pages : 224 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Mapping Multimodal Performance Studies by : Maria Grazia Sindoni

Download or read book Mapping Multimodal Performance Studies written by Maria Grazia Sindoni and published by Taylor & Francis. This book was released on 2016-12-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a first attempt to map the broad context of performance studies from a multimodal perspective. It collects original research on traditional performing arts (theatre, dance, opera), live (durational performance) and mediated/recorded performances (films, television shows), as well as performative discursive practices on social media by adopting several theories and methodologies all dealing with the notion of multimodality. As a mostly dynamic and also interactive environment for various text types and genres, the context of performance studies provides many opportunities to produce meaning verbally and non-verbally. All chapters in this book develop frameworks for the analysis of performance-related events and activities and explore empirical case studies in a range of different ages and cultures. A further focus lies on the communicative strategies deployed by different communities of practice, taking into account processes of production, distribution, and consumption of such texts in diverse spatial and temporal contexts.

Interpersonal Meaning in Multimodal English Textbooks

Author : Yumin Chen
Publisher : Bloomsbury Publishing
ISBN 13 : 1350074969
Total Pages : 225 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Interpersonal Meaning in Multimodal English Textbooks by : Yumin Chen

Download or read book Interpersonal Meaning in Multimodal English Textbooks written by Yumin Chen and published by Bloomsbury Publishing. This book was released on 2022-03-10 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring multimodality in English language teaching textbooks, this book focusses on how language and image are co-deployed within these resources in order to create and convey interpersonal meaning. Presenting cutting-edge research in appraisal studies and multimodal discourse analysis, Yumin Chen uses systemic functional linguistics and social semiotics to investigate how different voices are introduced and aligned inter-modally in textbooks, extending the appraisal systems of engagement and graduation across language and image. The book also demonstrates how linguistic and visual semiotic resources co-instantiate attitude, paying special attention to the attitudinal dimension of curriculum goals for school students of different ages. Furthermore, it examines how different kinds of coding orientation are deployed in various educational contexts and different constituent genres. Demonstrating how the linguistic and semiotic theories can be adapted to analyze multimodal texts across language and image, Interpersonal Meaning in Multimodal English Textbooks offers new perspectives on how to employ multimodal resources to enhance the teaching and learning of English as a foreign language.

Multimodal Chinese Discourse

Author : Dezheng (William) Feng
Publisher : Taylor & Francis
ISBN 13 : 1000852946
Total Pages : 245 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Multimodal Chinese Discourse by : Dezheng (William) Feng

Download or read book Multimodal Chinese Discourse written by Dezheng (William) Feng and published by Taylor & Francis. This book was released on 2023-04-12 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels. China has undergone profound changes during the past decade or so. Politically, the Chinese government has been more proactive in domestic governance and foreign policies, as manifested in the Chinese Dream campaign and the national image publicity films respectively. Hand in hand with the socio-political change is the rapid development of new media, which has been changing how corporates do business, how institutions brand their images, as well as how individuals construct their identities and social relations. These changes have brought about significant changes to the discursive practices at the national, institutional and individual levels, characterized by the extensive use of multimodal resources and distinct promotional purposes. Feng systematically investigates and discusses the new discursive features in relation to relevant socio-cultural contexts. The analysis and discussion provide researchers with a social semiotic perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to deal with complex discourse forms in print media, moving images, and new media. The research findings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefit from a systematic understanding of Chinese discourse, such as cultural studies, communication studies and area/China studies.

Handbook of Political Discourse

Author : Piotr Cap
Publisher : Edward Elgar Publishing
ISBN 13 : 1800373570
Total Pages : 397 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Handbook of Political Discourse by : Piotr Cap

Download or read book Handbook of Political Discourse written by Piotr Cap and published by Edward Elgar Publishing. This book was released on 2023-02-14 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synthesising diverse research avenues for politics, discourse, and political discourse, this cutting-edge Handbook examines the formative traditions, current theoretical and methodological landscape, and genres and domains over which political discourse extends.

Visual and Multimodal Research in Organization and Management Studies

Author : Markus A Höllerer
Publisher : Routledge
ISBN 13 : 1315454998
Total Pages : 233 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Visual and Multimodal Research in Organization and Management Studies by : Markus A Höllerer

Download or read book Visual and Multimodal Research in Organization and Management Studies written by Markus A Höllerer and published by Routledge. This book was released on 2019-02-21 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal document presentation. Visual and Multimodal Research in Organization and Management Studies integrates these two domains of research in a way that will benefit both. In particular, it conceptually and empirically connects recent insights from visual and multimodality studies to ongoing discussions in organization and management theory. Throughout, the book shows how a visual/multimodal lens enriches and extends what we already know about organization, organizations, and practices of organizing, but also how concepts from organization and management studies can be highly productive in further developing insights on visual and multimodal communication. Due to its essentially interdisciplinary objectives, the book will prove inspiring for academics and scholars of management, the sociology of organizations as well as related disciplines such as applied linguistics and visual studies.

Beyond the Visual

Author : Frank Serafini
Publisher : Teachers College Press
ISBN 13 : 0807780979
Total Pages : 386 pages
Book Rating : 4.8/5 (77 download)

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Book Synopsis Beyond the Visual by : Frank Serafini

Download or read book Beyond the Visual written by Frank Serafini and published by Teachers College Press. This book was released on 2022 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond the Visual is a survey of contemporary approaches to researching a wide range of visual and multimodal phenomena. Building on his earlier book, Reading the Visual, Serafini shares resources for conducting multimodal research across the social sciences. Beginning with a comprehensive overview of the theoretical foundations that support the analytical frameworks, the text is organized into two parts—texts and objects, events and spaces—with corresponding analytical approaches. Examples and outlines are provided to help novice and experienced researchers conduct their own studies. Vignettes by some of the most renowned scholars in the field of multimodality research take the reader behind the scenes of various projects to experience the thoughts and decisions that go into conceptualizing and applying the analytical frameworks presented in the book. This resource will enable both students and experienced scholars to acquire new research skills and designs resulting in more rigorous, high-quality research. Book Features: Assists researchers and educators to make better connections among theoretical orientations, analytical frameworks, and research designs. Showcases 16 models for conducting research on visual and multimodal phenomena across a variety of social, virtual, and physical contexts. Provides examples of how eminent researchers conceive, design, initiate, and conduct their studies. Explores the research methods cited in the author’s previous book, Reading the Visual.

The Semiotics of Movement in Space

Author : Robert James McMurtrie
Publisher : Taylor & Francis
ISBN 13 : 1317276523
Total Pages : 293 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Semiotics of Movement in Space by : Robert James McMurtrie

Download or read book The Semiotics of Movement in Space written by Robert James McMurtrie and published by Taylor & Francis. This book was released on 2016-12-01 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Semiotics of Movement in Space explores how people move through buildings and interact with objects in space. Focusing on visitors to the Museum of Contemporary Art in Sydney, McMurtrie analyses and interprets movement and space relations to highlight new developments and applications of spatial semiotics as he proposes that people’s movement options have the potential to transform the meaning of a particular space. He illustrates people’s interaction with microcamera footage of people’s movement through the museum from a first-person point of view, thereby providing an alternative, complementary perspective on how buildings are actually used. The book offers effective tools for practitioners to analyse people’s actual and potential movement patterns to rethink spatial design options from a semiotic perspective. The applicability of the semiotic principles developed in this book is demonstrated by examining movement options in a restaurant and a café, with the hope that the principles can be developed and applied to other sites of displays such as shopping centres and transportation hubs. This book should appeal to scholars of visual communication, semiotics, multimodal discourse analysis and visitor studies.

Building Children’s Worlds

Author : Torsten Schmiedeknecht
Publisher : Taylor & Francis
ISBN 13 : 100084434X
Total Pages : 255 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Building Children’s Worlds by : Torsten Schmiedeknecht

Download or read book Building Children’s Worlds written by Torsten Schmiedeknecht and published by Taylor & Francis. This book was released on 2023-03-17 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children are the future architects, clients and users of our buildings. The kinds of architectural worlds they are exposed to in picturebooks during their formative years may be assumed to influence how they regard such architecture as adults. Contemporary urban environments the world over represent the various stages of modernism in architecture. This book reads that history through picturebooks and considers the kinds of national identities and histories they construct. Twelve specialist essays from international scholars address questions such as: Is modern architecture used to construct specific narratives of childhood? Is it taken to support ‘negative’ narratives of alienation on the one hand and ‘positive’ narratives of happiness on the other? Do images of modern architecture support ideas of ‘community’? Reinforce ‘family values’? If so, what kinds of architecture, community and family? How is modern architecture placed vis-à-vis the promotion of diversity (ethnic, religious, gender etc.)? How might the use of architecture in comic strips or the presence of specific kinds of building in fiction aimed at younger adults be related to the groundwork laid in picturebooks for younger readers? This book reveals what stories are told about modern architecture and shows how those stories affect future attitudes towards and expectations of the built environment.

Multimodality Studies in International Contexts

Author : Liliana Vásquez Rocca
Publisher : Taylor & Francis
ISBN 13 : 100382532X
Total Pages : 285 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Multimodality Studies in International Contexts by : Liliana Vásquez Rocca

Download or read book Multimodality Studies in International Contexts written by Liliana Vásquez Rocca and published by Taylor & Francis. This book was released on 2023-12-28 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection responds to the need for theoretically informed and methodologically grounded empirical research on the global transformations in multimodal human communication and social practices in light of recent widespread change. The volume highlights the need to expand on the established approaches--Social Semiotics, Multimodal Discourse Analysis, and Multimodal (Inter)action Analysis--by complementing them with other analytical frameworks to better understand the impact of unprecedented global challenges, such as Covid-19, on the way humans communicate and make use of meaning-making resources. Bringing together established and emergent scholars from a variety of geographical, cultural, and linguistic contexts, the collection presents studies from both the Global North and Global South, including South Africa, Latin America, Brazil, and the Caribbean, to showcase new perspectives in multimodality research. This innovative book will be of interest to students and scholars in multimodality, social semiotics, and discourse analysis.

Multimodal Human Computer Interaction and Pervasive Services

Author : Grifoni, Patrizia
Publisher : IGI Global
ISBN 13 : 1605663875
Total Pages : 537 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Multimodal Human Computer Interaction and Pervasive Services by : Grifoni, Patrizia

Download or read book Multimodal Human Computer Interaction and Pervasive Services written by Grifoni, Patrizia and published by IGI Global. This book was released on 2009-05-31 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides concepts, methodologies, and applications used to design and develop multimodal systems"--Provided by publisher.

Multimodality, Meaning, and Institutions

Author : Markus A. Höllerer
Publisher : Emerald Group Publishing
ISBN 13 : 1787433323
Total Pages : 255 pages
Book Rating : 4.7/5 (874 download)

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Book Synopsis Multimodality, Meaning, and Institutions by : Markus A. Höllerer

Download or read book Multimodality, Meaning, and Institutions written by Markus A. Höllerer and published by Emerald Group Publishing. This book was released on 2017-12-06 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and/or challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.

Multimodal Epistemologies

Author : Arianna Maiorani
Publisher : Routledge
ISBN 13 : 1135020507
Total Pages : 311 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Multimodal Epistemologies by : Arianna Maiorani

Download or read book Multimodal Epistemologies written by Arianna Maiorani and published by Routledge. This book was released on 2014-04-24 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.