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Multicultural Public Relations
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Book Synopsis Multicultural Public Relations by : Stephen P. Banks
Download or read book Multicultural Public Relations written by Stephen P. Banks and published by SAGE Publications, Incorporated. This book was released on 1995-02-28 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural settings.
Book Synopsis Global and Multicultural Public Relations by : Juan-Carlos Molleda
Download or read book Global and Multicultural Public Relations written by Juan-Carlos Molleda and published by John Wiley & Sons. This book was released on 2019-07-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
Book Synopsis Multicultural Public Relations by : Stephen P. Banks
Download or read book Multicultural Public Relations written by Stephen P. Banks and published by SAGE Publications, Incorporated. This book was released on 1995-02-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural setti
Book Synopsis Global Public Relations by : Alan R. Freitag
Download or read book Global Public Relations written by Alan R. Freitag and published by Routledge. This book was released on 2009-01-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
Download or read book Diverse Voices written by Shelley Spector and published by . This book was released on 2018-10-07 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "'Diverse voices: profiles in leadership' features interviews with more than 40 multicultural corporate and PR agency executives who discuss the successes they've had, the obstacles they've overcome and the lessons they've learned along the way."--From page 4 of the cover.
Book Synopsis Racism, Sexism, and the Media by : Clint C. Wilson
Download or read book Racism, Sexism, and the Media written by Clint C. Wilson and published by SAGE. This book was released on 2003-08-28 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition presents current information in the rapidly evolving field of minorities' interaction with mass communications, including the portrayals of minorities in the media, advertising and public relations.
Book Synopsis Global Communication by : Yahya R. Kamalipour
Download or read book Global Communication written by Yahya R. Kamalipour and published by Rowman & Littlefield. This book was released on 2019-07-05 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Communication: A Multicultural Perspective, Third Edition brings together diverse issues and expert perspectives of twenty-two notable and accomplished communication scholars, representing eight countries around the world. Together they discuss international communication, public relations and advertising, cultural implications of globalization, international law and regulation, transnational media, the shifting politics of media, trends in communication and information technology, and much more. The Third Edition is fully updated to reflect major events that have impacted our global communication environment. Three new chapters on “global journalism” and “gender, ethnicity, and religion,” and “Shifting Politics in Global Media and Communication” have been added to make this volume more comprehensive. This book will help students understand the emergence of globalization and its effects on a worldwide scale. Features: Contributors represent Canada, Croatia, Holland, India, Germany, Sweden, Turkey, and the United States. End-of-chapter questions are updated and intended to stimulate classroom discussion. An expanded key terms and acronyms used in the book are included. An updated and comprehensive list of suggested readings provides students and instructors further information about the issues covered in this book. Helpful Internet links to information relevant to topics discussed are suggested throughout the book.
Book Synopsis Global and Multicultural Public Relations by : Juan-Carlos Molleda
Download or read book Global and Multicultural Public Relations written by Juan-Carlos Molleda and published by John Wiley & Sons. This book was released on 2019-06-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
Book Synopsis Communicating with the Multicultural Consumer by : Barbara Mueller
Download or read book Communicating with the Multicultural Consumer written by Barbara Mueller and published by Peter Lang. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers - from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners - whether on the client side or within the advertising agency.
Book Synopsis Multicultural Behavior and Global Business Environments by : Kamal Dean Parhizgar
Download or read book Multicultural Behavior and Global Business Environments written by Kamal Dean Parhizgar and published by Routledge. This book was released on 2013-06-17 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resolve cross-cultural communication issues with your business suppliers, customers, and staff! Because of the rapid growth of multinational corporations and the World Wide Web, global interdependence is no longer a matter of ideology or choice, but an inescapable reality. Multicultural Behavior and Global Business Environments teaches managers both practical techniques and theoretical insights for working with people from diverse cultures in home and host countries. Managers who ignore or dismiss cultural differences may find themselves alienating customers and employees, fumbling negotiations, and ultimately losing sales. In contrast, those who are willing to see the world from different perspectives may spot fresh opportunities. Bringing multiple cultures together results in synergy, in which two combined energies multiply and reinforce one another. Multicultural Behavior and Global Business Environments tells you not only how to create synergy, but also how to profit from it.Multicultural Behavior and Global Business Environments offers practical features to help students and managers understand diverse cultures, including: charts, maps, and tables showing specific cultural divergences detailed discussions of relevant theories in psychology, management, and ethics exercises and self-tests clear, skill-based objectives for each chapter definitions of the terms and processes of multiculturalization In the modern world, the key to prosperity--or failure--in the global marketplace is awareness of cultural differences. Multicultural Behavior and Global Business Environments offers a sweeping multidisciplinary inventory of facts, theories, and practical ideas for making multiculturalism work. This comprehensive volume is a crucial resource for every manager who belongs to a multinational organization, as well as students of both domestic and international business, political science, international relations, public administration, and educational administration.
Book Synopsis Racism, Sexism, and the Media by : Clint C Wilson II
Download or read book Racism, Sexism, and the Media written by Clint C Wilson II and published by SAGE. This book was released on 2013 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition presents current information in the rapidly evolving field of minorities' interaction with mass communications, including the portrayals of minorities in the media, advertising and public relations.
Book Synopsis A Different Mirror by : Ronald Takaki
Download or read book A Different Mirror written by Ronald Takaki and published by eBookIt.com. This book was released on 2012-06-05 with total page 787 pages. Available in PDF, EPUB and Kindle. Book excerpt: Takaki traces the economic and political history of Indians, African Americans, Mexicans, Japanese, Chinese, Irish, and Jewish people in America, with considerable attention given to instances and consequences of racism. The narrative is laced with short quotations, cameos of personal experiences, and excerpts from folk music and literature. Well-known occurrences, such as the Triangle Shirtwaist Factory Fire, the Trail of Tears, the Harlem Renaissance, and the Japanese internment are included. Students may be surprised by some of the revelations, but will recognize a constant thread of rampant racism. The author concludes with a summary of today's changing economic climate and offers Rodney King's challenge to all of us to try to get along. Readers will find this overview to be an accessible, cogent jumping-off place for American history and political science plus a guide to the myriad other sources identified in the notes.
Book Synopsis The Source Book of Multicultural Experts by : Lisa Skriloff
Download or read book The Source Book of Multicultural Experts written by Lisa Skriloff and published by . This book was released on 1999-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1998 Multicultural Marketing Conference by : Jean-Charles Chebat
Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Public Relations and the Public Interest by : Jane Johnston
Download or read book Public Relations and the Public Interest written by Jane Johnston and published by Routledge. This book was released on 2016-02-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.
Book Synopsis Marketing in a Multicultural World by : Janeen Arnold Costa
Download or read book Marketing in a Multicultural World written by Janeen Arnold Costa and published by SAGE Publications, Incorporated. This book was released on 1995-04-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volume for scholars, students, and professionals in marketing and race and ethnic studies.
Book Synopsis The Global Public Relations Handbook by : Krishnamurthy Sriramesh
Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2003-06-20 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
