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Author :
Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 (512 download)
Download or read book MRA Blue Book, Research Services Directory written by and published by . This book was released on 1996 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marketing Research Association (U.S.)
Publisher :
ISBN 13 :
Total Pages : 582 pages
Book Rating : 4.E/5 ( download)
Download or read book MRA Blue Book written by Marketing Research Association (U.S.) and published by . This book was released on 1992 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kathy Baxter
Publisher : Morgan Kaufmann
ISBN 13 : 0128006099
Total Pages : 569 pages
Book Rating : 4.1/5 (28 download)
Download or read book Understanding Your Users written by Kathy Baxter and published by Morgan Kaufmann. This book was released on 2015-05-20 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products. - Completely new and revised edition includes 30+% new content! - Discover the foundation you need to prepare for any user research activity and ensure that the results are incorporated into your products - Includes all new case studies for each method from leaders in industry and academia
Author : James P. Neelankavil
Publisher : Routledge
ISBN 13 : 1317425456
Total Pages : 488 pages
Book Rating : 4.3/5 (174 download)
Download or read book International Business Research written by James P. Neelankavil and published by Routledge. This book was released on 2015-02-12 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
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Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.F/5 ( download)
Download or read book Guide to American & International Directories written by and published by . This book was released on 2006 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
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ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.3/5 (555 download)
Download or read book Travel Survey Manual written by and published by . This book was released on 1996 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wendy Beech
Publisher : John Wiley & Sons
ISBN 13 : 047132454X
Total Pages : 487 pages
Book Rating : 4.4/5 (713 download)
Download or read book Black Enterprise Guide to Starting Your Own Business written by Wendy Beech and published by John Wiley & Sons. This book was released on 1999-04-22 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE magazine is the premier business news source forAfrican Americans. With thirty years of experience, BlackEnterprise continues to chronicle the achievements of AfricanAmerican professionals while providing monthly reports onentrepreneurship, investing, personal finance, business news andtrends, and career management. Now, Black Enterprise brings to youthe Guide to Starting Your Own Business, the one-stop definitiveresource for everything today's entrepreneur needs to know tolaunch and run a solid business. Former Black Enterprise editor Wendy Beech knows that being asuccessful business owner takes more than capital and a solidbusiness plan. She offers essential, timely advice on all aspectsof entrepreneurship, including defining and protecting a businessidea, researching the industry and the competition, confrontinglegal issues, choosing a good location, financing, and advertising.You'll even learn how to make the most of the Internet byestablishing a Web presence. Plus, you'll hear from blackentrepreneurs who persevered in the face of seemingly unbeatableodds and have now joined the ranks of incredibly successful blackbusiness owners. This exceptional reference tool alsoincludes: * The ten qualities you must possess to be a successfulentrepreneur. * A list of helpful resources at the end of every chapter. If you've ever dreamed about going into business for yourself, ifyou feel you've hit the glass ceiling in corporate America, if youhave the drive and the desire to take control of your destiny, theBlack Enterprise Guide to Starting Your Own Business will motivateand inspire you--every step of the way. Special Bonus. To help you stay abreast of the latest entrepreneurial trends,Black Enterprise is pleased to offer: * A free issue of Black Enterprise magazine. * A free edition of The Exchange Newsletter forEntrepreneurs. * A discount coupon for savings off the registration fee at theannual Black Enterprise Entrepreneurs Conference.
Author : Barry T. Klein
Publisher :
ISBN 13 : 9780915344956
Total Pages : 274 pages
Book Rating : 4.3/5 (449 download)
Download or read book Guide to American Directories written by Barry T. Klein and published by . This book was released on 2001-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jane E. Lappin
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (1 download)
Download or read book A Primer on Consumer Marketing Research written by Jane E. Lappin and published by . This book was released on 1994 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 1928 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Serials Directory written by and published by . This book was released on 1994 with total page 1928 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Terry G. Vavra
Publisher : Quality Press
ISBN 13 : 0873898303
Total Pages : 509 pages
Book Rating : 4.8/5 (738 download)
Download or read book Improving Your Measurement of Customer Satisfaction written by Terry G. Vavra and published by Quality Press. This book was released on 2001-09-25 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since more and more attention is being focused on customer value management, it's important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. It also provides the rationale, identifies opportunities, and suggests specific programs to improve the measurement of customer satisfaction in your organization.!--nl--Serving as a single reference for customer satisfaction measurement technology, this book describes and teaches the five critical skills that should be part of each of your projects. *Sampling/customer-participant selection Questionnaire design *Interviewing/survey administration *Data analysis *Quality function deployment-building action plans This book is an ideal follow-up and companion to the book by Bob E. Hayes, Measuring Customer Satisfaction. Contents: The Philosophy of Customer Satisfaction, Gaining Access to Customers, Identifying Key Measurement Issues, Designing the Questionnaire, Collecting Satisfaction Data, The Data Cube-A New Way to Look at CSM Data Analysis, Basic Tools of CSM Analysis, Reporting Basics-A Graphical Approach, Monitoring Changes in Importance, How to Achieve "Buy-In" of Results Globalizing Satisfaction Measurement
Author :
Publisher :
ISBN 13 :
Total Pages : 1748 pages
Book Rating : 4.:/5 (31 download)
Download or read book New Serial Titles written by and published by . This book was released on 1992 with total page 1748 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union list of serials commencing publication after Dec. 31, 1949.
Author :
Publisher :
ISBN 13 :
Total Pages : 2124 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Standard Periodical Directory written by and published by . This book was released on 2003 with total page 2124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alvin C. Burns
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.E/5 ( download)
Download or read book Basic Marketing Research written by Alvin C. Burns and published by Prentice Hall. This book was released on 2008 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst ) designed specifically to use the power of Excel for marketing research applications. XL Data Analyst also features data analysis output that is exceptionally easy to understand and in professional table/report-ready format. All marketing research concepts are presented simply and intuitively. KEY TOPICS: 11 Step marketing research process; the industry; ethical issues, global applications. Basic descriptive statistics, confidence intervals and hypothesis testing, differences tests through one-way ANOVA, cross-tabulation/Chi-square, Pearson Correlation, and simple and multiple regression are all comprehensively covered. This is the ideal book for those who wish to teach basic marketing research to undergraduate students without learning cumbersome statistical analysis software but who have access to Excel". The XL Data Analysis Add-in is easy to master and use and performs analyses such as tests of proportions and hypothesis tests for percentages, not typically available on standard statistical analysis software.
Author : Gilbert A. Churchill
Publisher :
ISBN 13 :
Total Pages : 730 pages
Book Rating : 4.:/5 ( download)
Download or read book Marketing Research written by Gilbert A. Churchill and published by . This book was released on 2005 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret R. Roller
Publisher : Guilford Publications
ISBN 13 : 1462519105
Total Pages : 417 pages
Book Rating : 4.4/5 (625 download)
Download or read book Applied Qualitative Research Design written by Margaret R. Roller and published by Guilford Publications. This book was released on 2015-02-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique text provides a comprehensive framework for creating, managing, and interpreting qualitative research studies that yield valid and useful information. Examples of studies from a wide range of disciplines illustrate the strengths, limitations, and applications of the primary qualitative methods: in-depth interviews, focus group discussions, ethnography, content analysis, and case study and narrative research. Following a consistent format, chapters show students and researchers how to implement each method within a paradigm-neutral and flexible Total Quality Framework (TQF) comprising four interrelated components: Credibility, Analyzability, Transparency, and Usefulness. Unlike other texts that relegate quality issues to one or two chapters, detailed discussions of such crucial topics as construct validity, interresearcher reliability, researcher bias, and verification strategies are featured throughout. The book also addresses applications of the TQF to the writing, review, and evaluation of qualitative research proposals and manuscripts. Pedagogical Features *Summary tables that highlight important content, such as the application of a method to vulnerable or hard-to-reach populations. *Case studies that illustrate TQF standards in practice for each method. *Guidelines for effective documentation (via thick descriptions) of each type of study. *End-of-chapter discussion topics, exercises, and suggested further reading and Web resources. *Chapters open with a preview and close with a bulleted summary of key ideas. *Extensive glossary. 2021 Winner--American Association for Public Opinion Research (AAPOR) Book Award
Author : Hiram C. Barksdale
Publisher :
ISBN 13 : 9780884062608
Total Pages : 504 pages
Book Rating : 4.0/5 (626 download)
Download or read book Marketing Information written by Hiram C. Barksdale and published by . This book was released on 1995 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
