Modern Healthcare Marketing In The Digital Era

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Modern Healthcare Marketing in the Digital Era

Author : Djakeli, Kakhaber
Publisher : IGI Global
ISBN 13 :
Total Pages : 301 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Modern Healthcare Marketing in the Digital Era by : Djakeli, Kakhaber

Download or read book Modern Healthcare Marketing in the Digital Era written by Djakeli, Kakhaber and published by IGI Global. This book was released on 2023-12-11 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.

Modern Health Care Marketing

Author : Gamini Gunawardane
Publisher : World Scientific
ISBN 13 : 9813279532
Total Pages : 515 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Modern Health Care Marketing by : Gamini Gunawardane

Download or read book Modern Health Care Marketing written by Gamini Gunawardane and published by World Scientific. This book was released on 2020-06-05 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.

Healthcare Marketing Specialist - The Comprehensive Guide

Author : Viruti Shivan
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (736 download)

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Book Synopsis Healthcare Marketing Specialist - The Comprehensive Guide by : Viruti Shivan

Download or read book Healthcare Marketing Specialist - The Comprehensive Guide written by Viruti Shivan and published by Independently Published. This book was released on 2024-01-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Healthcare Marketing Specialist - The Comprehensive Guide," readers will delve into the dynamic and increasingly vital world of healthcare marketing. This extensive guide is designed for professionals and enthusiasts alike, offering a deep dive into the core strategies and techniques used in today's healthcare industry. From understanding the unique challenges and opportunities in healthcare marketing to mastering digital platforms and patient engagement strategies, this book covers it all. Key topics include developing effective communication plans, leveraging social media for outreach, understanding regulatory compliance, and exploring the latest trends in healthcare advertising. The guide also delves into case studies and real-world scenarios, providing readers with practical insights and actionable advice. Importantly, this book is text-focused and does not contain any images or illustrations, ensuring that all content is original and free from any copyright concerns. Whether you are a budding marketing specialist, a seasoned professional, or simply curious about the intersection of healthcare and marketing, this guide offers comprehensive coverage of everything you need to know to excel in this exciting field.

Healthcare Marketing in the Digital Times

Author : Olivia Flaggert
Publisher :
ISBN 13 : 9781980244318
Total Pages : 38 pages
Book Rating : 4.2/5 (443 download)

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Book Synopsis Healthcare Marketing in the Digital Times by : Olivia Flaggert

Download or read book Healthcare Marketing in the Digital Times written by Olivia Flaggert and published by . This book was released on 2018-02-09 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, it is essential for healthcare marketing to take place online. Patients are becoming more pro-active in their health and are researching and choosing their doctors online. This means it is essential for providers to have an online presence. This ebook will teach healthcare professionals how to use online marketing tools to grow their business even more. Some of the topics covered include: -Google PPC-Google My Business-Google PPC-SEO-Content Marketing-Social Media Marketing -Facebook Ad Campaigns-Customer Service Includes 30 days of Facebook post ideas!

Artificial Intelligence in Healthcare

Author : Adam Bohr
Publisher : Academic Press
ISBN 13 : 0128184396
Total Pages : 385 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Artificial Intelligence in Healthcare by : Adam Bohr

Download or read book Artificial Intelligence in Healthcare written by Adam Bohr and published by Academic Press. This book was released on 2020-06-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. Highlights different data techniques in healthcare data analysis, including machine learning and data mining Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks Includes applications and case studies across all areas of AI in healthcare data

Essentials of Health Care Marketing

Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284232859
Total Pages : 806 pages
Book Rating : 4.2/5 (842 download)

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Book Synopsis Essentials of Health Care Marketing by : Eric N. Berkowitz

Download or read book Essentials of Health Care Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2021-03-22 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new content on social media and digital marketing, a thorough consideration of ethics, and additional multimedia to add relevance and further engage students. New to the Fifth Edition: New chapter on social media and digital marketing to fully explore marketing for the modern college student who is constantly engaged by social media. New chapter on ethics that covers areas of topical interest and debate in health care marketing. Coverage of the most current, cutting-edge developments in the field including: invigorating discussions in marketing theory, the new concept of “Customer Empowerment,” wholly revised discussion of pricing in relation to trends in value-based payment, new pricing and payment models,

Emerging Technologies for Health Literacy and Medical Practice

Author : Garcia, Manuel B.
Publisher : IGI Global
ISBN 13 :
Total Pages : 493 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Emerging Technologies for Health Literacy and Medical Practice by : Garcia, Manuel B.

Download or read book Emerging Technologies for Health Literacy and Medical Practice written by Garcia, Manuel B. and published by IGI Global. This book was released on 2024-02-14 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging Technologies for Health Literacy and Medical Practice unveils a transformative revolution brought about by emerging technologies, setting the stage for a paradigmatic shift from reactive medical interventions to proactive preventive measures. This transition has not only redefined the doctor-patient relationship but has also placed patients at the helm of their health management, actively engaged in informed decision-making. The book, a collective effort by experts across diverse disciplines, stands as an authoritative compendium delving into the profound implications of cutting-edge technologies in healthcare. From the tantalizing realm of artificial intelligence powering diagnostics and treatments to the tangible impact of wearable health devices and telemedicine on accessibility, each chapter delves into the nuanced interplay between technology and medical practice. This book spotlights the capabilities of these technologies, as well as dissecting the ethical, social, and regulatory tapestry they unravel. This book, thoughtfully tailored for a spectrum of stakeholders, epitomizes a synergy between knowledge dissemination and empowerment. From healthcare practitioners seeking to optimize medical practices to policymakers navigating the labyrinth of ethical considerations, from educators enriching health literacy to patients empowered to navigate their health journey, the book unearths its relevance across the healthcare spectrum.

Transformative Approaches to Patient Literacy and Healthcare Innovation

Author : Garcia, Manuel B.
Publisher : IGI Global
ISBN 13 :
Total Pages : 421 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Transformative Approaches to Patient Literacy and Healthcare Innovation by : Garcia, Manuel B.

Download or read book Transformative Approaches to Patient Literacy and Healthcare Innovation written by Garcia, Manuel B. and published by IGI Global. This book was released on 2024-03-22 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: The disconnect between technology and traditional practices poses a significant challenge. Many healthcare professionals and individuals struggle to navigate the influx of emerging technologies, hindering the full realization of their potential in revolutionizing health literacy and medical practice. The lack of cohesive understanding and integration of technologies like mobile applications, wearable devices, artificial intelligence, and telemedicine impedes the seamless delivery of healthcare services and obstructs individuals from actively managing their health. Transformative Approaches to Patient Literacy and Healthcare Innovation offers a comprehensive solution to bridge the gap between healthcare and technology. Delving into the dynamic fusion of these domains, it unravels the transformative power of technology applications, showcasing how they enhance health literacy and empower individuals to make informed decisions about their well-being. By providing insights into the integration of mobile health apps, electronic health records, extended reality, artificial intelligence, and more, the book equips readers with the knowledge needed to navigate the evolving healthcare landscape with confidence.

Ethics for Mental Health Professionals

Author : Olszewski, S. Jack
Publisher : IGI Global
ISBN 13 : 1668486083
Total Pages : 277 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Ethics for Mental Health Professionals by : Olszewski, S. Jack

Download or read book Ethics for Mental Health Professionals written by Olszewski, S. Jack and published by IGI Global. This book was released on 2024-02-09 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the realm of mental health professionals, possessing knowledge of psychotherapeutic techniques is merely the tip of the iceberg. To excel in this field, professionals must master navigating the ethical challenges inherent in therapeutic relationships. Ethics for Mental Health Professionals illuminates the intricate landscape of ethical considerations that define the practice of mental health professionals. This book goes beyond the mere acquisition of psychotherapeutic techniques, emphasizing the paramount significance of navigating ethical challenges inherent in the field. This book delves into the ethical foundations underpinning the mental health profession, acknowledging the elevated responsibility and ethical requisites placed upon these professionals. Readers will embark on a journey transcending routine psychotherapeutic knowledge and exploring ethical decision-making within therapeutic relationships. The book addresses the critical need for mental health practitioners to possess clinical expertise and adeptly navigate ethical dilemmas that may arise in their professional journey. Mental health professionals will find invaluable insights within these pages. From dissecting the ethical dimensions of confidentiality to providing a roadmap for ethical decision-making when confronted with moral quandaries, this book equips practitioners with the tools to uphold the highest ethical standards in their practice.

Web 2.0 and the Health Care Market

Author : Sabrina Sturm
Publisher : Diplomica Verlag
ISBN 13 : 383669767X
Total Pages : 229 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis Web 2.0 and the Health Care Market by : Sabrina Sturm

Download or read book Web 2.0 and the Health Care Market written by Sabrina Sturm and published by Diplomica Verlag. This book was released on 2010 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present piece of research deals with the use of Web 2.0 applications within the health care market. When reviewing literature it became evident that up to now, research which has been conducted in this field is rather limited to single aspects of the topic. Comprehensive research investigating the topic as a whole could not be properly identified. Within this study, first of all, Web 2.0 is introduced in general, including a definition, its principles, as well as major supportive technologies and common applications, for example blogs, communities, virtual worlds and podcasts are outlined in detail. Since Web 2.0 is a rather young phenomenon, experts have not yet agreed on a common definition and scope. Therefore this part is intended to provide a basis for common understanding about Web 2.0. The second part is dedicated to the health care market itself. Here, a definition and classification of the market is provided. In this context it has been specified what has been included into its scope for the purpose of this study. Moreover, it is given an overview of current trends, the status quo, as well as an outlook to future development with respect to influencing factors like demographic changes, medical-technological progress, as well as political interventions. It is important to consider the structure and future development of the health care market in order to properly assess the value of Web 2.0 for this market. Afterwards, Web 2.0 is introduced to the health care market, thereby setting it into the context of e-health, the increasing virtualization and other related terms like "Medicine 2.0" or "Patient 2.0." Subsequently, possible applications and their value are discussed for the different stakeholder groups that have been identified as health care consumers, health care providers, and health care payer. It is depicted in depth which benefits can be obtained from the single applications. Majorly, it turned out that patients may have greatest benefits in

Perspectives on Social and Material Fractures in Care

Author : Greer, Colleen R.
Publisher : IGI Global
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Perspectives on Social and Material Fractures in Care by : Greer, Colleen R.

Download or read book Perspectives on Social and Material Fractures in Care written by Greer, Colleen R. and published by IGI Global. This book was released on 2024-02-12 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic functioned as a stark illuminator, exposing the deep-seated cracks in social and material support for those in caregiving roles. Despite the resilience of care workers and essential personnel, the lack of robust connections and infrastructure became apparent, impacting these individuals but resonating across the broader public. The pandemic laid bare the lengths people must go to care for others and the urgent need for interconnectedness and support within caregiving realms. Perspectives on Social and Material Fractures in Care offers a multi-disciplinary exploration of care, drawing on existing theoretical frameworks, empirical research, and personal stories. By navigating the complexities of care at various levels, the book aims to provide a profound understanding of the current state of affairs. Moreover, it does not stop at diagnosis; it seeks to propel the conversation forward by delving into ethical, intersectional, and life-sustaining approaches to enhance the very fabric of caregiving. As we confront the pressing issues surrounding who receives care, who is expected to care, and the seemingly off-limits aspects of societal concern, the book becomes a vital resource for academics, higher education professionals, and students eager to grasp the intricate dynamics of care in the contemporary United States.

Handbook of Research on Solving Modern Healthcare Challenges With Gamification

Author : Alexandre Peixoto de Queirós, Ricardo
Publisher : IGI Global
ISBN 13 : 179987477X
Total Pages : 382 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Solving Modern Healthcare Challenges With Gamification by : Alexandre Peixoto de Queirós, Ricardo

Download or read book Handbook of Research on Solving Modern Healthcare Challenges With Gamification written by Alexandre Peixoto de Queirós, Ricardo and published by IGI Global. This book was released on 2021-01-22 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many fields such as e-learning, business, and marketing have taken advantage of the potential of gamification, the healthcare domain has just started to exploit this emerging trend, still in an ad-hoc fashion. Despite the huge potential of applying gamification on several topics of healthcare, there are scarce theoretical studies regarding methodologies, techniques, specifications, and frameworks. These applications must be examined further as they can be used to solve major healthcare-related challenges such as care plan maintenance, medication adherence, phobias treatment, or patient education. Handbook of Research on Solving Modern Healthcare Challenges With Gamification aims to share new approaches and methodologies to build e-health solutions using gamification and identifies new trends on this topic from pedagogical strategies to technological approaches. This book serves as a collection of knowledge that builds the theoretical foundations that can be helpful in creating sustainable e-health solutions in the future. While covering topics such as augmented and virtual reality, ethical issues in gamification, e-learning, telehealth services, and digital applications, this book is essential for research scholars, healthcare/computer science teachers and students pursuing healthcare/computer science-related subjects, enterprise developers, practitioners, researchers, academicians, and students interested in the latest developments and research solving healthcare challenges with modern e-health solutions using gamification.

Marketing Communications Management

Author : Paul Copley
Publisher : Routledge
ISBN 13 : 1136380434
Total Pages : 447 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Communications Management by : Paul Copley

Download or read book Marketing Communications Management written by Paul Copley and published by Routledge. This book was released on 2007-03-30 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

The Creative Destruction of Medicine

Author : Eric Topol
Publisher :
ISBN 13 : 0465025501
Total Pages : 322 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis The Creative Destruction of Medicine by : Eric Topol

Download or read book The Creative Destruction of Medicine written by Eric Topol and published by . This book was released on 2012-01-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professor of medicine reveals how technology like wireless internet, individual data, and personal genomics can be used to save lives.

Marketing of Healthcare Organizations

Author : Elena S. Akopova
Publisher : IAP
ISBN 13 : 1641135786
Total Pages : 113 pages
Book Rating : 4.6/5 (411 download)

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Book Synopsis Marketing of Healthcare Organizations by : Elena S. Akopova

Download or read book Marketing of Healthcare Organizations written by Elena S. Akopova and published by IAP. This book was released on 2020-07-01 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is devoted to substantiating the necessity for starting and supporting the high level of marketing activity of modern healthcare organizations that function in the market conditions under the influence of the competition mechanism. The authors substantiate that state-funded healthcare organizations in Russia, which are the basis of the Russian market of medical services, face the deficit of financial resources and do not have sufficient flexibility for high marketing activity and supporting their competitiveness, which leads to growth of dissatisfaction of society with the healthcare sphere on the whole and increase of demand for services of private organizations of healthcare. The authors show that a perspective solution to this problem is usage of technologies of public-private partnership, which allow conducting deregulation and attracting private investments into development of state organizations of healthcare, thus creating favorable conditions and stimuli for activation of their marketing activities. Recommendations for application of the mechanism of public-private partnership to development of marketing of healthcare organizations in modern Russia are offered.

Machine Learning and the Internet of Medical Things in Healthcare

Author : Krishna Kant Singh
Publisher : Academic Press
ISBN 13 : 012823217X
Total Pages : 290 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis Machine Learning and the Internet of Medical Things in Healthcare by : Krishna Kant Singh

Download or read book Machine Learning and the Internet of Medical Things in Healthcare written by Krishna Kant Singh and published by Academic Press. This book was released on 2021-04-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine Learning and the Internet of Medical Things in Healthcare discusses the applications and challenges of machine learning for healthcare applications. The book provides a platform for presenting machine learning-enabled healthcare techniques and offers a mathematical and conceptual background of the latest technology. It describes machine learning techniques along with the emerging platform of the Internet of Medical Things used by practitioners and researchers worldwide. The book includes deep feed forward networks, regularization, optimization algorithms, convolutional networks, sequence modeling, and practical methodology. It also presents the concepts of the Internet of Things, the set of technologies that develops traditional devices into smart devices. Finally, the book offers research perspectives, covering the convergence of machine learning and IoT. It also presents the application of these technologies in the development of healthcare frameworks. Provides an introduction to the Internet of Medical Things through the principles and applications of machine learning Explains the functions and applications of machine learning in various applications such as ultrasound imaging, biomedical signal processing, robotics, and biomechatronics Includes coverage of the evolution of healthcare applications with machine learning, including Clinical Decision Support Systems, artificial intelligence in biomedical engineering, and AI-enabled connected health informatics, supported by real-world case studies

Healthcare Digital Transformation

Author : Edward W. Marx
Publisher : CRC Press
ISBN 13 : 1000097757
Total Pages : 130 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Healthcare Digital Transformation by : Edward W. Marx

Download or read book Healthcare Digital Transformation written by Edward W. Marx and published by CRC Press. This book was released on 2020-08-02 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a reference guide for healthcare executives and technology providers involved in the ongoing digital transformation of the healthcare sector. The book focuses specifically on the challenges and opportunities for health systems in their journey toward a digital future. It draws from proprietary research and public information, along with interviews with over one hundred and fifty executives in leading health systems such as Cleveland Clinic, Partners, Mayo, Kaiser, and Intermountain as well as numerous technology and retail providers. The authors explore the important role of technology and that of EHR systems, digital health innovators, and big tech firms in the ongoing digital transformation of healthcare. Importantly, the book draws on the accelerated learnings of the healthcare sector during the COVID-19 pandemic in their digital transformation efforts to adopt telehealth and virtual care models. Features of this book: Provides an understanding of the current state of digital transformation and the factors influencing the ongoing transformation of the healthcare sector. Includes interviews with executives from leading health systems. Describes the important role of emerging technologies; EHR systems, digital health innovators, and more. Includes case studies from innovative health organizations. Provides a set of templates and frameworks for developing and implementing a digital roadmap. Based on best practices from real-life examples, the book is a guidebook that provides a set of templates and frameworks for digital transformation practitioners in healthcare.