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Author : Thomas Robertson
Publisher : Marketing Classics Press
ISBN 13 : 1613110596
Total Pages : 18 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 16 written by Thomas Robertson and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110561
Total Pages : 28 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 13 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rasmussen, Erik Stavnsager
Publisher : IGI Global
ISBN 13 : 1668448963
Total Pages : 452 pages
Book Rating : 4.6/5 (684 download)
Download or read book Handbook of Research on Business Model Innovation Through Disruption and Digitalization written by Rasmussen, Erik Stavnsager and published by IGI Global. This book was released on 2023-02-27 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies are changing both the national and global business landscapes. Digitalization within firms and industries and newcomers from other fields give new conditions for competition through new business models. The Handbook of Research on Business Model Innovation Through Disruption and Digitalization discusses the aspects of the innovation of business models through disruption and digitalization. It further includes chapters on theories and practices related to the overall theme of how business models are developed. Covering topics such as agile networks, interactive business models, and managerial implications, this major reference work is a dynamic resource for business leaders and executives, IT managers, human resource managers, entrepreneurs, government officials, students and faculty of higher education, librarians, researchers, and academicians.
Author : Malik, Reena
Publisher : IGI Global
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.3/5 (693 download)
Download or read book Impact of Sensory Marketing on Buying Behavior written by Malik, Reena and published by IGI Global. This book was released on 2024-10-22 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the sensessight, sound, smell, taste, and touchbrands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in todays sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.
Author : Neva Goodwin
Publisher : Taylor & Francis
ISBN 13 : 1000791076
Total Pages : 655 pages
Book Rating : 4.0/5 (7 download)
Download or read book Microeconomics in Context written by Neva Goodwin and published by Taylor & Francis. This book was released on 2022-12-26 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: • 5th edition has more content on inequality, wellbeing, international trade and the changing nature of work • Several chapters include discussion on the impacts of COVID-19 on inequality, labour markets, health and beyond • General updates, including new data, new exercises and discussion questions • Differs from other principles books on the market in its pluralist approach. It covers everything the student needs to know, whilst also placing issues in their historical, institutional, social, political, and ethical context. • Introduces students to different schools of thought in economics. Perspectives include neoclassical economics, Keynesian economics, ecological economics, institutional economics and feminist economics. • Logical building-block structure, providing student with a clear sequential approach to macroeconomic models. • Companion website with student study guide, PPT slides and teaching materials (including test bank)
Author : Ertz, Myriam
Publisher : IGI Global
ISBN 13 : 1799875466
Total Pages : 554 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on the Platform Economy and the Evolution of E-Commerce written by Ertz, Myriam and published by IGI Global. This book was released on 2021-10-15 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.
Author : Keikhosrokiani, Pantea
Publisher : IGI Global
ISBN 13 : 1668441705
Total Pages : 484 pages
Book Rating : 4.6/5 (684 download)
Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Author : Satish K Batra
Publisher : Excel Books India
ISBN 13 : 9788174466440
Total Pages : 572 pages
Book Rating : 4.4/5 (664 download)
Download or read book Consumer Behaviour written by Satish K Batra and published by Excel Books India. This book was released on 2008-05-31 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: With special reference to India.
Author : Bruno S. Sergi
Publisher : Emerald Group Publishing
ISBN 13 : 1800438087
Total Pages : 253 pages
Book Rating : 4.8/5 (4 download)
Download or read book Modeling Economic Growth in Contemporary Malaysia written by Bruno S. Sergi and published by Emerald Group Publishing. This book was released on 2021-02-12 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers crucial changes to Malaysian economic areas and social well-being. The chapters cover diverse industries such as IT, green technology, retailing, banking, tourism and hospitality, education, logistics, finance, banking, and many others.
Author : Vaidya, Kishor
Publisher : IGI Global
ISBN 13 : 1609607694
Total Pages : 381 pages
Book Rating : 4.6/5 (96 download)
Download or read book Inter-Organizational Information Systems and Business Management: Theories for Researchers written by Vaidya, Kishor and published by IGI Global. This book was released on 2011-10-31 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book highlights the most influential organizational theories and their applications in inter-organizational information systems, providing theories that have been consistently tested and proven to be valid over time"--
Author : Karl-Goran Maler
Publisher : Elsevier
ISBN 13 : 0080457495
Total Pages : 647 pages
Book Rating : 4.0/5 (84 download)
Download or read book Handbook of Environmental Economics written by Karl-Goran Maler and published by Elsevier. This book was released on 2005-12-09 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much applied environmental economics is concerned with the valuation of changes in environmental quality. Obtaining reliable valuation estimates requires attention to theoretical and econometric issues that are often quite subtle. Volume 2 of the Handbook of Environmental Economics presents both the theory and the practice of environmental valuation. It synthesizes the vast literature that has accumulated since the publication of the Handbook of Natural Resource and Energy Economics two decades ago. It includes chapters on individual valuation methods written by researchers responsible for fundamental advances in those methods. It also includes cross-cutting chapters that deal with aspects of welfare theory, uncertainty, experimental methods, and public health that are pertinent to valuation. Throughout the volume, attention is paid to research and policy issues that arise not only in high-income countries, where most of the theory and econometrics that underlie applied valuation methods have been developed, but also in poorer parts of the world. The volume provides a state-of-the-art reference for scholars and practitioners alike.
Author : N. Gregory Mankiw
Publisher : Macmillan
ISBN 13 : 1429218878
Total Pages : 642 pages
Book Rating : 4.4/5 (292 download)
Download or read book Macroeconomics written by N. Gregory Mankiw and published by Macmillan. This book was released on 2009-07-28 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this bestselling textbook covers Macroeconomics today, balancing short-run and long-run issues in a way that emphasises the relevance of Keynesian and classical ideas to current practice. Featuring the latest data and extensive coverage of the current financial crisis, it is the ideal textbook for uncertain economic times. Additional Supplementary products are also available: Macroeconomics Study Guide ISBN: 9781429233729 Macroeconomics Instructor's Resource Manual ISBN: 9781429239363 Macroeconomics Instructor's Solution Manual ISBN: 9781429239424 Macroeconomics Computerized Test Bank (CD ROM) ISBN: 9781429239349 Macroeconomics Printed Test Bank ISBN: 9781429239356 Macroeconomics WebCT ISBN: 9781429239370
Author : John C. Mowen
Publisher : Springer Science & Business Media
ISBN 13 : 1475767080
Total Pages : 340 pages
Book Rating : 4.4/5 (757 download)
Download or read book The 3M Model of Motivation and Personality written by John C. Mowen and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivation', this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book proposes that multiple personality traits combine to form a motivational network that acts to influence behavior. Mowen argues that in order to understand the causes of enduring behavioral tendencies, one must identify the more abstract traits underlying surface behaviors. In constructing the 3M model, the author reports data from fifteen empirical studies employing over 3500 respondents. In this hierarchical model, four types of personality traits are identified: elemental, compound, situational, and surface traits. Eight elemental traits are proposed as forming the underlying dimensions of personality. Consistent with control theory, the research reveals that the elemental traits combine to form compound traits, such as self-efficacy, task orientation, playfulness, and competitiveness. These elemental and compound traits combine with situational influences to cause enduring behavioral tendencies within general situational contexts. Examples of situational traits investigated include impulsive buying, value consciousness, sports interest, and health motivation. In the 3M model the elemental, compound, and situational traits combine to yield surface traits, which are enduring dispositions to act in specific behavioral contexts. Five surface traits are empirically investigated in the book: compulsive buying, sports participation, healthy diet lifestyles, proneness to bargaining, and a tendency to frugality. Across these five studies, the empirical results reveal that the 3M model accounts for over 44% of the variance in the surface trait measures. By presenting a new meta-theory of motivation and personality that is testable, Mowen's 3M model accounts for high levels of variance in consumer behavior. By integrating the work of selected past and current theorists into a comprehensible whole, the 3M model provides coherence in a field currently dominated by conflicting ideas, theories, and approaches. The book provides evidence that by understanding the individual dispositions that underlie consumer behavior, public policy officials and marketing specialists can develop better communication programs to influence and persuade their target audiences. The book shows how to employ the 3M model to segment the marketplace, provide psychographic inventories, position brands, create promotional themes, and develop brand personalities.
Author : Timothy Tregarthen
Publisher : Macmillan
ISBN 13 : 9781572594180
Total Pages : 760 pages
Book Rating : 4.5/5 (941 download)
Download or read book Economics, Second Edition written by Timothy Tregarthen and published by Macmillan. This book was released on 1999-12-23 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the principles of microeconomics and macroeconomics that establishes strong links between theoretical principles and real-world experience, while incorporating clear and consistent international focus throughout the text.
Author : Fouad Sabry
Publisher : One Billion Knowledgeable
ISBN 13 :
Total Pages : 382 pages
Book Rating : 4.:/5 (661 download)
Download or read book Multiplier Economics written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-02-03 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Multiplier Economics A multiplier is a factor of proportionality that is used in macroeconomics to evaluate the degree to which an endogenous variable shifts in response to a change in some exogenous variable. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Multiplier (economics) Chapter 2: Keynesian economics Chapter 3: Supply and demand Chapter 4: IS-LM model Chapter 5: Nicholas Kaldor Chapter 6: The General Theory of Employment, Interest and Money Chapter 7: Endogenous growth theory Chapter 8: Marginal propensity to consume Chapter 9: Economic model Chapter 10: Comparative statics Chapter 11: Money multiplier Chapter 12: Reduced form Chapter 13: Instrumental variables estimation Chapter 14: Balanced budget Chapter 15: Permanent income hypothesis Chapter 16: Foundations of Economic Analysis Chapter 17: AD-AS model Chapter 18: Luigi Pasinetti Chapter 19: Cambridge capital controversy Chapter 20: Wage unit Chapter 21: Monetary/fiscal debate (II) Answering the public top questions about multiplier economics. (III) Real world examples for the usage of multiplier economics in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Multiplier Economics.
Author : Palma-Ruiz, Jesús Manuel
Publisher : IGI Global
ISBN 13 : 1799822710
Total Pages : 539 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on the Strategic Management of Family Businesses written by Palma-Ruiz, Jesús Manuel and published by IGI Global. This book was released on 2020-01-10 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: The literature on family business has developed significantly over the last years. However, efforts remain to summarize and systematize the main aspects that affect the behavior of this type of company. In this regard, the topic of strategic management has been developed. In this sense, it is especially important to recognize how the family decisively influences the behavior of the company and also to identify how the existence of the company affects family dynamics. Those who manage family businesses, whether family or not, must reconcile both perspectives (business and family) in the definition of strategic objectives, allowing sustainability and continuity in this type of organization. The Handbook of Research on the Strategic Management of Family Businesses provides emerging research that covers how strategic management in the family business has been developed and identifies the objectives that sustain this strategic behavior, the main areas of analysis (family and business), the definition of strategies, and their implementation. Also, the authors of this book review the different scenarios for family firms and propose strategies to tackle the challenges and seize the possibilities to grow in a competitive and dynamic environment. Featuring coverage on a broad range of topics such as human capital, organizational leadership, and knowledge creation, this book is ideally designed for family firms, managers, advisors, consultants, policymakers, business professionals, executives, entrepreneurs, researchers, academicians, and students.
Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466658819
Total Pages : 668 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-03-31 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
