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Author : Jagdish Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110561
Total Pages : 28 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 13 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John C. Mowen
Publisher : Springer Science & Business Media
ISBN 13 : 1475767080
Total Pages : 340 pages
Book Rating : 4.4/5 (757 download)
Download or read book The 3M Model of Motivation and Personality written by John C. Mowen and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivation', this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book proposes that multiple personality traits combine to form a motivational network that acts to influence behavior. Mowen argues that in order to understand the causes of enduring behavioral tendencies, one must identify the more abstract traits underlying surface behaviors. In constructing the 3M model, the author reports data from fifteen empirical studies employing over 3500 respondents. In this hierarchical model, four types of personality traits are identified: elemental, compound, situational, and surface traits. Eight elemental traits are proposed as forming the underlying dimensions of personality. Consistent with control theory, the research reveals that the elemental traits combine to form compound traits, such as self-efficacy, task orientation, playfulness, and competitiveness. These elemental and compound traits combine with situational influences to cause enduring behavioral tendencies within general situational contexts. Examples of situational traits investigated include impulsive buying, value consciousness, sports interest, and health motivation. In the 3M model the elemental, compound, and situational traits combine to yield surface traits, which are enduring dispositions to act in specific behavioral contexts. Five surface traits are empirically investigated in the book: compulsive buying, sports participation, healthy diet lifestyles, proneness to bargaining, and a tendency to frugality. Across these five studies, the empirical results reveal that the 3M model accounts for over 44% of the variance in the surface trait measures. By presenting a new meta-theory of motivation and personality that is testable, Mowen's 3M model accounts for high levels of variance in consumer behavior. By integrating the work of selected past and current theorists into a comprehensible whole, the 3M model provides coherence in a field currently dominated by conflicting ideas, theories, and approaches. The book provides evidence that by understanding the individual dispositions that underlie consumer behavior, public policy officials and marketing specialists can develop better communication programs to influence and persuade their target audiences. The book shows how to employ the 3M model to segment the marketplace, provide psychographic inventories, position brands, create promotional themes, and develop brand personalities.
Author : Diego Zilio
Publisher : Springer Nature
ISBN 13 : 3030773957
Total Pages : 340 pages
Book Rating : 4.0/5 (37 download)
Download or read book Contemporary Behaviorisms in Debate written by Diego Zilio and published by Springer Nature. This book was released on 2021-08-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and discusses seven contemporary theoretical approaches to behavior analysis that build upon the foundations laid by B.F. Skinner’s radical behaviorism and renew its legacy. These contemporary approaches show that behaviorism is not a monolithic or static intellectual tradition, but a dynamic movement, which changes and adapts in face of new questions, issues, and perspectives. The death of behaviorism has been proclaimed since its early days – a “premature” assessment, to say the least – but this volume shows that behaviorism is alive and kicking, even thirty years after its main proponent passed away. This volume contains seven sections, each one dedicated to a particular variation of contemporary behaviorism: Howard Rachlin’s teleological behaviorism, William Baum’s molar behaviorism and multiscale behavior analysis, John Staddon’s theoretical behaviorism, John Donahoe’s biological behaviorism, Gordon Foxall’s intentional behaviorism, Steven Hayes’ contextual behaviorism or contextual behavioral science, and Emilio Ribes-Iñesta’s field-theory behaviorism. Each section contains three chapters: the first one written by the original proponent of each of these forms of behaviorism, the second one written by a commentator, and the third one written by the proponent, replying to the commentator. Contemporary Behaviorisms in Debate will be a valuable tool to behavior analysts and psychologists in general by providing an introduction to contemporary forms of behaviorism and promoting debates about the main philosophical issues faced by the field of behavior analysis today— issues that can directly influence future epistemological variations in the selection process of “behaviorisms.” By doing so the book is directed not only to the present, but, more importantly, toward the future of the field.
Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466665483
Total Pages : 764 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Author : Kesra Nermend
Publisher : Springer
ISBN 13 : 3319991876
Total Pages : 333 pages
Book Rating : 4.3/5 (199 download)
Download or read book Problems, Methods and Tools in Experimental and Behavioral Economics written by Kesra Nermend and published by Springer. This book was released on 2018-09-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings highlight research on the latest trends and methods in experimental and behavioral economics. Featuring contributions presented at the 2017 Computational Methods in Experimental Economics (CMEE) conference, which was held in Lublin, Poland, it merges findings from various domains to present deep insights into topics such as game theory, decision theory, cognitive neuroscience and artificial intelligence. The fields of experimental economics and behavioral economics are rapidly evolving. Modern applications of experimental economics require the integration of know-how from disciplines including economics, computer science, psychology and neuroscience. The use of computer technology enhances researchers’ ability to generate and analyze large amounts of data, allowing them to use non-standard methods of data logging for experiments such as cognitive neuronal methods. Experiments are currently being conducted with software that, on the one hand, provides interaction with the people involved in experiments, and on the other helps to accurately record their responses. The goal of the CMEE conference and the papers presented here is to provide the scientific community with essential research on and applications of computer methods in experimental economics. Combining theories, methods and regional case studies, the book offers a valuable resource for all researchers, scholars and policymakers in the areas of experimental and behavioral economics.
Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.:/5 (319 download)
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319100912
Total Pages : 818 pages
Book Rating : 4.3/5 (191 download)
Download or read book Electronic Commerce written by Efraim Turban and published by Springer. This book was released on 2015-01-29 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
Author : George Fisk
Publisher :
ISBN 13 :
Total Pages : 486 pages
Book Rating : 4.3/5 (512 download)
Download or read book New Essays in Marketing Theory written by George Fisk and published by . This book was released on 1971 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes index 449-460 pp.
Author : Philippe A. Naert
Publisher : Springer Science & Business Media
ISBN 13 : 1461565863
Total Pages : 405 pages
Book Rating : 4.4/5 (615 download)
Download or read book Building Implementable Marketing Models written by Philippe A. Naert and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple men table marketing models, that is, models that can and will be used. One of the readers of that early manuscript was Peter Leefiang. He made suggestions leading to a more consistent ordering of the material and pro posed the addition of some topics and the expansion of others to make the book more self-contained. This resulted in a co-authorship and a revised version, which was written by Peter Leefiang and consisted of a reshuffling and an expansion of the original material by about fifty per cent. Several meetings between the co-authors produced further refinements in the text and the sequence of chapters and sections, after which Philippe Naert again totally reworked the whole text. This led to a new expansion, again by fifty per cent, of the second iteration. The third iteration also required the inclusion of a great deal of new literature indicating that the field is making fast progress and that implementation has become a major concern to marketing model builders.
Author : Joe Zhu
Publisher : Springer Science & Business Media
ISBN 13 : 0387716076
Total Pages : 334 pages
Book Rating : 4.3/5 (877 download)
Download or read book Modeling Data Irregularities and Structural Complexities in Data Envelopment Analysis written by Joe Zhu and published by Springer Science & Business Media. This book was released on 2007-06-08 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a relatively short period of time, data envelopment analysis (DEA) has grown into a powerful analytical tool for measuring and evaluating performance. DEA is computational at its core and this book is one of several Springer aim to publish on the subject. This work deals with the micro aspects of handling and modeling data issues in DEA problems. It is a handbook treatment dealing with specific data problems, including imprecise data and undesirable outputs.
Author : Ramos, Célia M.Q.
Publisher : IGI Global
ISBN 13 : 1668466090
Total Pages : 416 pages
Book Rating : 4.6/5 (684 download)
Download or read book Measuring Consumer Behavior in Hospitality for Enhanced Decision Making written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2023-04-11 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers’ and prospects’ journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.
Author : N. Gregory Mankiw
Publisher : Macmillan
ISBN 13 : 9780716752370
Total Pages : 600 pages
Book Rating : 4.7/5 (523 download)
Download or read book Macroeconomics written by N. Gregory Mankiw and published by Macmillan. This book was released on 2003 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of the #1 bestselling intermediate macroeconomics text, with coverage based on the most recent data available, plus new student media resources.
Author : Geoffrey J.D. Hewings
Publisher : Springer Science & Business Media
ISBN 13 : 3662039478
Total Pages : 372 pages
Book Rating : 4.6/5 (62 download)
Download or read book Understanding and Interpreting Economic Structure written by Geoffrey J.D. Hewings and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1976, volume 116 of the Lecture Notes in Economics and Mathematical Systems appeared in the library of the University of Illinois. The title of the book, Input-Output Analysis and the Structure of Income Distribution was sufficiently intriguing to one of the present editors (Hewings) to command attention. Some years later, during the First World Congress of the Regional Science Association in Cambridge Massachusetts in 1980, Madden and Batey presented some of their work using their now familiar demographic-economic modeling system. Discussion ensued about the relationship between this system, Miyazawa's formulation and the social accounting matrices most closely associated with the work of Stone. During a year's residence at the University of Illinois, Batey was able to produce a valuable typology of multipliers that began the process of integrating these several modeling systems into a coherent package. Thereafter, a number of regional scientists have exploited the ideas and insights proposed by Miyazawa, especially the notion of the interrelational income multiplier and the ideas of internal and external multipliers.
Author : Joann Peck
Publisher : Springer
ISBN 13 : 3319771582
Total Pages : 278 pages
Book Rating : 4.3/5 (197 download)
Download or read book Psychological Ownership and Consumer Behavior written by Joann Peck and published by Springer. This book was released on 2018-05-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
Author : John A. Howard
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.F/5 ( download)
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Satish K Batra
Publisher : Excel Books India
ISBN 13 : 9788174466440
Total Pages : 572 pages
Book Rating : 4.4/5 (664 download)
Download or read book Consumer Behaviour written by Satish K Batra and published by Excel Books India. This book was released on 2008-05-31 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: With special reference to India.
Author : Keikhosrokiani, Pantea
Publisher : IGI Global
ISBN 13 : 1668441705
Total Pages : 484 pages
Book Rating : 4.6/5 (684 download)
Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
