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Author : John O'Shaughnessy
Publisher : Marketing Classics Press
ISBN 13 : 1613110537
Total Pages : 32 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 10 written by John O'Shaughnessy and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. A. Lunn
Publisher : Marketing Classics Press
ISBN 13 : 1613110464
Total Pages : 37 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 3 written by J. A. Lunn and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. S. C. Ehrenberg
Publisher : Marketing Classics Press
ISBN 13 : 1613110618
Total Pages : 10 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 18 written by A. S. C. Ehrenberg and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George H. Haines
Publisher : Marketing Classics Press
ISBN 13 : 1613110499
Total Pages : 19 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 6 written by George H. Haines and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110642
Total Pages : 17 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 21 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110456
Total Pages : 18 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 2 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas S. Robertson
Publisher : Marketing Classics Press
ISBN 13 : 161311057X
Total Pages : 27 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 14 written by Thomas S. Robertson and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald E. Sexton, Jr.
Publisher : Marketing Classics Press
ISBN 13 : 1613110480
Total Pages : 21 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 5 written by Donald E. Sexton, Jr. and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John U. Farley
Publisher : Marketing Classics Press
ISBN 13 : 1613110510
Total Pages : 25 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 8 written by John U. Farley and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jerome B. Kernan
Publisher : Marketing Classics Press
ISBN 13 : 1613110502
Total Pages : 13 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 7 written by Jerome B. Kernan and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dale Weldeau Jorgenson
Publisher : MIT Press
ISBN 13 : 9780262100571
Total Pages : 514 pages
Book Rating : 4.1/5 (5 download)
Download or read book Investment: Tax policy and the cost of capital written by Dale Weldeau Jorgenson and published by MIT Press. This book was released on 1996 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: V.1 Capital theory and investment behavior -- V.2 Tax policy and the cost of capital.
Author : Dale W. Jorgenson
Publisher : MIT Press
ISBN 13 : 0262318571
Total Pages : 639 pages
Book Rating : 4.2/5 (623 download)
Download or read book Double Dividend written by Dale W. Jorgenson and published by MIT Press. This book was released on 2013-11-29 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rigorous and innovative approach for integrating environmental policies and fiscal reform for the U.S. economy. Energy utilization, especially from fossil fuels, creates hidden costs in the form of pollution and environmental damages. The costs are well documented but are hidden in the sense that they occur outside the market, are not reflected in market prices, and are not taken into account by energy users. Double Dividend presents a novel method for designing environmental taxes that correct market prices so that they reflect the true cost of energy. The resulting revenue can be used in reducing the burden of the overall tax system and improving the performance of the economy, creating the double dividend of the title. The authors simulate the impact of environmental taxes on the U.S. economy using their Intertemporal General Equilibrium Model (IGEM). This highly innovative model incorporates expectations about future prices and policies. The model is estimated econometrically from an extensive 50-year dataset to incorporate the heterogeneity of producers and consumers. This approach generates confidence intervals for the outcomes of changes in economic policies, a new feature for models used in analyzing energy and environmental policies. These outcomes include the welfare impacts on individual households, distinguished by demographic characteristics, and for society as a whole, decomposed between efficiency and equity.
Author : Jagdish N. Sheth
Publisher : Marketing Classics Press
ISBN 13 : 161311009X
Total Pages : 14 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior written by Jagdish N. Sheth and published by Marketing Classics Press. This book was released on 2011-03 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book, discusses thorough and wide-ranging theories and models associated with differing aspects of buyer behavior from a team of marketing experts. Combines conceptual and theoretical basics of marketing discipline. Part 1 focuses on Armstrong's views on the ideological and practical strategy of conducting research to substantiate concepts and a network of concepts that comprises a theory. Part 2 centers on the encompassing models of buyer behavior. Part 3 assimilates the extensive models of innovative behavior and adoption process. Part 4 consists of papers which provide models of consumer classification and market segmentation. Part 5 includes a theoretical analysis of the changes which are likely to emerge in buyer behavior theory and research.This Classic Book was originally published in 1974 by Harper and Row.Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 1317332962
Total Pages : 573 pages
Book Rating : 4.3/5 (173 download)
Download or read book Consumers in Context written by Gordon Foxall and published by Routledge. This book was released on 2016-01-29 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Author : John A. Howard
Publisher : Marketing Classics Press
ISBN 13 : 1613110529
Total Pages : 11 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 9 written by John A. Howard and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Monika V. Kronbügel
Publisher : GRIN Verlag
ISBN 13 : 3668051275
Total Pages : 224 pages
Book Rating : 4.6/5 (68 download)
Download or read book Intercultural Competence - The Key to Successful International Marketing written by Monika V. Kronbügel and published by GRIN Verlag. This book was released on 2015-09-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Comenius University in Bratislava (Faculty of Management), language: English, abstract: In today’s globalized world, international marketing becomes more and more important for businesses aiming to be successful on a global level. As Monika V. Kronbügel shows in her up-to-date dissertation, attaining cross-cultural competence has therefore become a key factor in ascertaining business’s success. Cultural differences may lead to specific preferences and require an adaptation of the marketing strategy to secure a product’s profitability. Accordingly, already during the phase of product development, it is helpful to analyze the cultural and social context of certain customer groups. Especially in supersaturated markets with comparable company goods and services, economic success can depend on such comparatively slight product differentiation. However, the relevance of intercultural competence has often been overlooked. This dissertation introduces a 4-phase-model for intercultural training – the ITMC-Method. It is designed to support businesses in their intercultural development. The author investigates how far businesses already make use of their possibilities to meet the cross-cultural and developmental requirements. Monika V. Kronbügel is an expert on the subject of international marketing as well as on working with such a diversity approach. She has collected valuable experience in international business development for many years and is now managing her own internationally oriented company dealing with organizational & people development. Key words: marketing, culture, international marketing, intercultural marketing, cross-cultural, intercultural, management, global marketing, globalization, leadership, diversity, mentality, behavior, attitude, communication, training, learnings, ITMC
Author : Peter S.H. Leeflang
Publisher : Springer Science & Business Media
ISBN 13 : 146154050X
Total Pages : 642 pages
Book Rating : 4.4/5 (615 download)
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
