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Author : Patrali Chatterjee
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.:/5 (4 download)
Download or read book Modeling Consumer Network Navigation in World Wide Web Sites written by Patrali Chatterjee and published by . This book was released on 1998 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Kahin
Publisher : MIT Press
ISBN 13 : 9780262611596
Total Pages : 258 pages
Book Rating : 4.6/5 (115 download)
Download or read book Internet Publishing and Beyond written by Brian Kahin and published by MIT Press. This book was released on 2000 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: New models for distributing, sharing, linking, and marketing information are appearing.
Author : Yuan Gao
Publisher : IGI Global
ISBN 13 : 9781591403289
Total Pages : 350 pages
Book Rating : 4.4/5 (32 download)
Download or read book Web Systems Design and Online Consumer Behavior written by Yuan Gao and published by IGI Global. This book was released on 2005-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Author : James Kalbach
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596553781
Total Pages : 415 pages
Book Rating : 4.5/5 (965 download)
Download or read book Designing Web Navigation written by James Kalbach and published by "O'Reilly Media, Inc.". This book was released on 2007-08-28 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them. Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book: Provides the foundations of web navigation and offers a framework for navigation design Paints a broad picture of web navigation and basic human information behavior Demonstrates how navigation reflects brand and affects site credibility Helps you understand the problem you're trying to solve before you set out to design Thoroughly reviews the mechanisms and different types of navigation Explores "information scent" and "information shape" Explains "persuasive" architecture and other design concepts Covers special contexts, such as navigation design for web applications Includes an entire chapter on tagging While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action.
Author :
Publisher : Edicions Universitat Barcelona
ISBN 13 : 9788447526079
Total Pages : 400 pages
Book Rating : 4.5/5 (26 download)
Download or read book The language of international communication written by and published by Edicions Universitat Barcelona. This book was released on 2002 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.:/5 (318 download)
Download or read book World Wide Web Journal written by and published by . This book was released on 1997 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Punam Anand Keller
Publisher :
ISBN 13 : 9780915552498
Total Pages : 440 pages
Book Rating : 4.5/5 (524 download)
Download or read book Advances in Consumer Research written by Punam Anand Keller and published by . This book was released on 2003 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : D. W. Faulkner
Publisher : IOS Press
ISBN 13 : 9789051992762
Total Pages : 324 pages
Book Rating : 4.9/5 (927 download)
Download or read book ATM, Networks and LANs written by D. W. Faulkner and published by IOS Press. This book was released on 1996 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multi-media networks based on ATM LAN technology can provide integrated transmission of voice, data and visual information direct to the workstation. Such networks are of strategic importance to organisations which depend upon electronic transactions. The smooth operation of these networks is therefore of critical importance. The aim of this special theme is to investigate the state of corporate networks and provide a view of how emerging new technology will improve communications efficiency. Multi-media networks based on ATM LAN technology can provide integrated transmission of voice, data and visual information direct to the workstation. Such networks are of strategic importance to organisations which depend upon electronic transactions. The smooth operation of these networks is therefore of critical importance. The aim of this special theme is to investigate the state of corporate networks and provide a view of how emerging new technology will improve communications efficiency.
Author : Slooten, Kees van
Publisher : IGI Global
ISBN 13 : 1931777306
Total Pages : 306 pages
Book Rating : 4.9/5 (317 download)
Download or read book Optimal Information Modeling Techniques written by Slooten, Kees van and published by IGI Global. This book was released on 2001-07-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information modeling techniques are used during information systems analysis and design, and are important kinds of techniques, that are part of information systems development methodologies. An optimal information modeling technique may be defined as an information modeling technique that is most appropriate to be applied in a specific situation indicated by certain contingency factors. Optimal Information Modeling Techniques examines these methods and provides the most recent research in the field, to be applied to the management applications of modern organizations.
Author : David W. Schumann
Publisher : Psychology Press
ISBN 13 : 1135672369
Total Pages : 359 pages
Book Rating : 4.1/5 (356 download)
Download or read book Advertising and the World Wide Web written by David W. Schumann and published by Psychology Press. This book was released on 1999-04-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.
Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 0471217441
Total Pages : 433 pages
Book Rating : 4.4/5 (712 download)
Download or read book World Wide Web Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2002-04-08 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including: Interactivity Affiliate marketing Using B2B technology to sell through resellers Wireless marketing eMetrics, or how to measure online marketing strategies Data mining techniques
Author : Hossein Bidgoli
Publisher : John Wiley & Sons
ISBN 13 : 047024948X
Total Pages : 961 pages
Book Rating : 4.4/5 (72 download)
Download or read book The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners
Author : Alan Julian Izenman
Publisher : Cambridge University Press
ISBN 13 : 1108889034
Total Pages : 502 pages
Book Rating : 4.1/5 (88 download)
Download or read book Network Models for Data Science written by Alan Julian Izenman and published by Cambridge University Press. This book was released on 2023-01-05 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text on the theory and applications of network science is aimed at beginning graduate students in statistics, data science, computer science, machine learning, and mathematics, as well as advanced students in business, computational biology, physics, social science, and engineering working with large, complex relational data sets. It provides an exciting array of analysis tools, including probability models, graph theory, and computational algorithms, exposing students to ways of thinking about types of data that are different from typical statistical data. Concepts are demonstrated in the context of real applications, such as relationships between financial institutions, between genes or proteins, between neurons in the brain, and between terrorist groups. Methods and models described in detail include random graph models, percolation processes, methods for sampling from huge networks, network partitioning, and community detection. In addition to static networks the book introduces dynamic networks such as epidemics, where time is an important component.
Author : Ron Kohavi
Publisher : Springer
ISBN 13 : 3540456406
Total Pages : 178 pages
Book Rating : 4.5/5 (44 download)
Download or read book WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points written by Ron Kohavi and published by Springer. This book was released on 2003-08-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine?cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns,oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations.
Author : Mark Levene
Publisher : John Wiley & Sons
ISBN 13 : 1118060342
Total Pages : 384 pages
Book Rating : 4.1/5 (18 download)
Download or read book An Introduction to Search Engines and Web Navigation written by Mark Levene and published by John Wiley & Sons. This book was released on 2011-01-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.
Author : Mourlas, Constantinos
Publisher : IGI Global
ISBN 13 : 1605660337
Total Pages : 452 pages
Book Rating : 4.6/5 (56 download)
Download or read book Intelligent User Interfaces: Adaptation and Personalization Systems and Technologies written by Mourlas, Constantinos and published by IGI Global. This book was released on 2008-09-30 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book identifies solutions and suggestions for the design and development of adaptive applications and systems that provides more usable and qualitative content and services adjusted to the needs and requirements of the various users"--Provided by publisher.
Author : K. R. Venugopal
Publisher : Springer Nature
ISBN 13 : 9811525137
Total Pages : 178 pages
Book Rating : 4.8/5 (115 download)
Download or read book Web Recommendations Systems written by K. R. Venugopal and published by Springer Nature. This book was released on 2020-03-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on Web recommender systems, offering an overview of approaches to develop these state-of-the-art systems. It also presents algorithmic approaches in the field of Web recommendations by extracting knowledge from Web logs, Web page content and hyperlinks. Recommender systems have been used in diverse applications, including query log mining, social networking, news recommendations and computational advertising, and with the explosive growth of Web content, Web recommendations have become a critical aspect of all search engines. The book discusses how to measure the effectiveness of recommender systems, illustrating the methods with practical case studies. It strikes a balance between fundamental concepts and state-of-the-art technologies, providing readers with valuable insights into Web recommender systems.
