Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Mobile Marketing For Small Businesses
Download Mobile Marketing For Small Businesses full books in PDF, epub, and Kindle. Read online Mobile Marketing For Small Businesses ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Mobile Marketing for Small Businesses by : Craig J. Keene
Download or read book Mobile Marketing for Small Businesses written by Craig J. Keene and published by . This book was released on 2023-11-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve the business marketing performance to maximize profits. The purpose of this qualitative case study was to explore how five small business marketers successfully created and implemented mobile marketing strategies to increase brand awareness and sales. The research focused on successful, small, independent businesses that have successfully used mobile marketing. This study is motivated by two research questions. (1) How are successful mobile marketing strategies created to increase brand awareness and sales? (2) How is mobile marketing used in the small business marketing communication mix? Participants were the primary people in charge of creating and implementing mobile marketing strategies for the small businesses
Book Synopsis Mobile Marketing Guide for Local Businesses by : Randy Van Ittersum
Download or read book Mobile Marketing Guide for Local Businesses written by Randy Van Ittersum and published by CreateSpace. This book was released on 2011-05-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for local business owners who want more customers. Mobile Marketing Guide For Local Businesses reveals proven marketing strategies to acquire new customers who live in the new mobile economy. Your customers are mobile and their mobile phones are their connection to your business. Seventy-six percent of your customers use their mobile phones to go online and check reviews about your business, compare prices on the products you sell, and contact you or locate your place of business. Currently there is a huge chasm between mobile consumers and local businesses. 95% of consumers have mobile phones and want to access information about your business on their phone, but only 2% of local businesses provide them a means of doing so. This presents a huge opportunity for any local business that decides to cater to the mobile market. To put it differently, only 2% of local businesses are going after 95% of the market. A mobile customer is five times more likely to buy when they are mobile, rather than sitting behind a desk at the office, or sitting in front of the TV or computer at home. This presents a huge opportunity for you to gain market share and generate more income. This book guides you though the unfamiliar territory of mobile marketing, and shows you how to reach the mobile marketplace. It lays out the foundation of every mobile marketing plan, and then builds on that foundation with multiple proven strategies to acquire new customers and to get old customers to return to your business and spend more money. Think of it this way: mobile is the new economy that leads to more customers, more repeat business, more sales, more revenue, and more profits. What are you doing to capture the mobile consumer? It doesn't matter if you own a law firm, a dental practice, a hair salon, a coffee shop, a restaurant, a plumbing business, or a landscaping business, this book is for you. This book is for any business that wants more customers. It is also for any business that wants more revenue from their current customers. If that describes you, then you need to read this book and learn how to tap into the new mobile economy.
Download or read book Mobile Marketing written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2013-11-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
Download or read book Mobile Marketing written by Cindy Krum and published by Pearson Education. This book was released on 2010-02-25 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers...avoiding overly intrusive, counterproductive techniques...and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits. Topics include Getting started fast with mobile marketing Understanding the international mobile marketing landscape Targeting and tracking the fast-changing mobile demographic Taking full advantage of the iPhone platform Leveraging mobile advertising, promotion, and location-based marketing Building micro-sites and mobile applications Performing search engine optimization for mobile sites and applications Building effective mobile affiliate marketing programs Integrating online and offline mobile marketing Avoiding mobile marketing spam, viruses, and privacy violations Previewing the future of mobile marketing
Book Synopsis The Mobile Marketing Handbook by : Kim Dushinski
Download or read book The Mobile Marketing Handbook written by Kim Dushinski and published by Information Today. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands"--Provided by publisher.
Book Synopsis Mobile Marketing Secrets for Local Business by : Nigel Diaz
Download or read book Mobile Marketing Secrets for Local Business written by Nigel Diaz and published by . This book was released on 2011-12-05 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing Secrets for local Business is the "how to" guide of mobile marketing for small and medium businesses. Mobile usage is growing rapidly and is expected to be the most used devices in history, so it is imperative that small business get ahead of this technology to survive in this competitive world. Mobile Marketing Secrets for local Business will give you the knowledge needed to implement mobile marketing strategies into your business. It begins with a general overview which will get you started and reveals several secrets (one you might never think of) needed to be competitive and increase customers using mobile. That "Ah Hah" moment will be received and mobile marketing will become one of your arsenals and an asset to your business.
Book Synopsis Mobile Marketing in America by : A. Deas
Download or read book Mobile Marketing in America written by A. Deas and published by . This book was released on 2011-09-11 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: With billions of mobile phones being used today and millions being added every year mobile is becoming one of, if not the, biggest marketing platform in the world today. It's estimated that soon more than 80% of all web access will be through mobile devices in the coming years.Are you ready to strategically grow your business through the use of Mobile Marketing?This guide will help you determine if you are.One of the biggest phenomenons to hit business, and American in general, in the past few years are Daily Deal Group Coupons. They're great for a sudden surge of business, but any experienced business owner will tell you that the cost of a return customer is much less than that of a new customer. So how do you get a customer who only came to you because they received a discounted rate to come back and be a repeat customer? How do you turn a deal seeker into a loyal fan? With Mobile Marketing businesses can turn those would be one-time customers into lifetime customers. Let us show you how.
Download or read book Mobilized Marketing written by Jeff Hasen and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Download or read book Mobile Marketing written by Rachel Pasqua and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Book Synopsis Going Mobile! by : Cassandra Fenyk & Sh
Download or read book Going Mobile! written by Cassandra Fenyk & Sh and published by Speedy Publishing LLC. This book was released on 2013-10-31 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: The age of communication has elevated to a much higher level with the arrival of mobile computing. It has been responsible for the rapidly changing aspects of advertising and 'mobile marketing' has, in fact, created a new aspect of marketing that is much more effective and cost efficient. Companies these days are opening up to the potential of mobile commerce (M-Commerce), and what they get by embracing this change is an innovative and more effective way to expand their business in the hopes of achieving higher profit margins. Undoubtedly mobile marketing is a rapidly growing marketing space that brings with it bigger and better opportunities for advertisers and marketers, and it is now considered a necessity for businesses striving to become the leading name in their respective industries. In this guide, you will learn: - The benefits of mobile marketing - The difference between SMS and MMS marketing messages - How Bluetooth and Infrared are being used in mobile marketing campaigns - How to maximize technology through blogging, social networking , social bookmarking, and others - The value of a mobile-ready website and how to get yours working for you - The right way to attract customers utilizing mobile technologies - How to ensure a successful mobile marketing campaign - How to avoid legal issues throughout your mobile campaigns - How social networking both compliments and challenges mobile marketing efforts - And more... M-Commerce has become a huge building block for every business owner in their respective niche and because of the unlimited features and benefits of mobile computing, the playing field of business has become a more level one. It also have numerous uses. Social networking meanwhile has offered a major contribution in terms of extending the market for mobile devices. With this option, it has become a lot easier to keep in touch and correspond with other people, using the web and the user-friendly interface of social networking sites.
Book Synopsis Mobile Marketing for Small Buisness by : Rome Saranto
Download or read book Mobile Marketing for Small Buisness written by Rome Saranto and published by . This book was released on 2011-12-16 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing for Small Businesses is a guide to help small and medium business owners get more customers from mobile dives and mobile websites.
Download or read book Go Mobile written by Jeanne Hopkins and published by John Wiley & Sons. This book was released on 2012-01-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Download or read book Imperative written by Brett Relander and published by CreateSpace. This book was released on 2014-10-15 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile marketing is the present and future of marketing for successful businesses, yet many businesses have failed to capture the opportunity this marketing channel provides. Imperative - How any business can quickly and easily leverage mobile marketing for radical success, dives into the many mobile marketing options available to businesses today and outlines solutions than any business, big or small, can implement to improve their bottom line. From mobile websites to mobile apps, text message marketing, QR codes, augmented reality, and even mobile email, Brett describes each channel in detail and provides real world examples of how each can be utilized by businesses from virtually any industry. Is your brand missing out on mobile sales? Does your business have a mobile app? Do you want one? Do you want more foot traffic into your local store? Do you understand the needs of the connected consumer? Do you want to develop deeper relationships with your customers? If mobile marketing was easy would you be using it? Hint - it is easy. Do you want to drastically increase your marketing ROI? If you answered YES to any of these questions then Imperative is the book and mobile marketing roadmap for you. Start improving your business today!
Download or read book Mobile Marketing written by Rachel Pasqua and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Download or read book Mobilized Marketing written by Jeff Hasen and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Book Synopsis The Complete Guide To Mobile Marketing Success For Business Owners by : Fadi J Tawil
Download or read book The Complete Guide To Mobile Marketing Success For Business Owners written by Fadi J Tawil and published by Fadi J Tawil. This book was released on 2014-07-26 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you aware of the benefits of mobile marketing and the impact that it can have on your business? Your competitors are probably developing their own mobile marketing strategy right now. Don’t be left behind! What is Mobile marketing? It is communicating with a customer or potential customer using their personal mobile device. It is the future of marketing and very few consumers have been exposed to it. Because of this, it offers a unique and distinct advantage to business owners that are looking to increase their marketing effectiveness. Marketing has evolved a lot in recent years due to technological advances and many businesses are finding it increasingly difficult to keep up with the changes. One of the biggest changes in technology, as it relates to marketing, is the rise of mobile marketing. This book is the complete guide for business owners looking to have a successful mobile marketing strategy . Here is a Preview of What You'll Find in “The Complete Guide To Mobile Marketing Success For Business Owners.” Learn the common mobile marketing mistakes that you should avoid Discover great tips for a successful mobile marketing campaign A list of important steps for planning a mobile marketing strategy Ways to use mobile marketing to attract new customers to your business and reach existing onesTips for finding your target audienceAnd much more! Download “The Complete Guide To Mobile Marketing Success For Business Owners” right now... If you’re serious about increasing your business’s online presence by using mobile marketing, you should buy this book now.
Book Synopsis Mobile Marketing Mayhem by : Dan Howard
Download or read book Mobile Marketing Mayhem written by Dan Howard and published by . This book was released on 2011-09-30 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
