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Author :
Publisher : Alan Moore
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4./5 ( download)
Download or read book Mobile as the 7th Mass Media written by and published by Alan Moore. This book was released on with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Alan Moore
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4./5 ( download)
Download or read book Mobile Media written by and published by Alan Moore. This book was released on with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tomi T. Ahonen
Publisher :
ISBN 13 : 9780955606946
Total Pages : 356 pages
Book Rating : 4.6/5 (69 download)
Download or read book Mobile As 7th of the Mass Media written by Tomi T. Ahonen and published by . This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the subtitle of Cellphone, Cameraphone, iPhone, Smartphone, Tomi's latest book takes readers to a journey of the most advancedcontent and media services deployed on mobile phones in the mostadvanced mobile telecoms countries such as Japan, South Korea, HongKong, Finland etc. He goes through the taxonomy of the seven massmedia, with an emphasis of what lessons can be learned when newermedia were introduced. These lessons he applies now to the 7th media, mobile, with compelling arguments for why just copying television, newspaper or internet content to mobile is not enough. The book starts by setting the stage by examining the overall industryand the consumers of mobile content in four chapters. Next Tomidevotes two chapters into explaining how to build compelling contentto mobile, and exploding the myths of the limitations of supposedlytoo small keypad and tiny screen. In the book he then devotes achapter each to the most promising early media content types: music, gaming, TV, internet, advertising and social networking. Tomi explainswhat works and what doesn't when deploying content to the mobile. Healso includes a chapter on SMS text messaging.In the book Tomi expands his 5 M's mobile service theory to 6 M's. Hediscusses the seven unique benefits of mobile as a mass media channel, and he discusses how mobile phones have evolved through the 8 C's. Heconcludes the book with essays on related matters such as disruptivefactors now creating new opportunities, and a chapter on discussingwhy the American industry lags the rest of the world in mobiletelecoms. Like Tomi's previous books with us (Communities Dominate Brands, co-authored with Alan Moore and Digital Korea, co-authored with JimO'Reilly) Mobile as 7th of the Mass Media is also a hardcover book, which runs 322 pages and is packed with 16 case studies, up-to-the-minute statistics, end-user analysis, and real worldexamples. The book is in production and will be available in bookstores soon. Weare currently taking pre-orders for the book. We also will sell thisbook in bulk orders at a discount for those who may consider it as acorporate gift for example or for in-house t
Author :
Publisher : Netsize
ISBN 13 : 2952353344
Total Pages : 366 pages
Book Rating : 4.9/5 (523 download)
Download or read book The Netsize Guide 2009: Mobile Society & Me, when worlds combine written by and published by Netsize. This book was released on with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Fling
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449379249
Total Pages : 336 pages
Book Rating : 4.4/5 (493 download)
Download or read book Mobile Design and Development written by Brian Fling and published by "O'Reilly Media, Inc.". This book was released on 2009-08-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax. If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology. Mobile Design and Development will help you: Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile context Learn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web apps Work with flows, prototypes, usability practices, and screen-size-independent visual designs Use and test cross-platform mobile web standards for older devices, as well as devices that may be available in the future Learn how to justify a mobile product by building it on a budget
Author : James Seligman
Publisher : Lulu.com
ISBN 13 : 0244863326
Total Pages : 110 pages
Book Rating : 4.2/5 (448 download)
Download or read book Mobile Marketing written by James Seligman and published by Lulu.com. This book was released on with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Finlay Webb
Publisher : Scientific e-Resources
ISBN 13 : 1839472901
Total Pages : 332 pages
Book Rating : 4.8/5 (394 download)
Download or read book Introduction to Journalism and Mass Communication written by Finlay Webb and published by Scientific e-Resources. This book was released on 2018-11-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass communication is an inter-disciplined domain. It can't understand as stand alone subject, because it deals with society and culture at one hand and technology at the other. Thus this book was needed that could give a comprehensive explanation of terms, concepts, theories and principles at one place. In recent times mass media has grown as a widespread industry which is working all over the world. Here in this book it is the sincere effort of the author to put the matter and facts, myths and realities all in a lucid manner. This book is designed keeping in view the average reader and beginners as well. This book will quench the thirst of knowledge in this field and it is the sincere hope of the author. If it proves to be of little value to the readers, all efforts and hardships of the author will amply be awarded. This book is created for the needs of students relating to the area of journalism and mass communication. As social contexts and milieus undergo changes and get increasingly complex, journalism too undergoes transformations, and gets ever more crucial to the running of a society. In such a scenario, it becomes imperative that one considers the import journalism carries, and how the issues and problems in it are central to how we perceive the world.
Author : Johanna Dunaway
Publisher : CQ Press
ISBN 13 : 1544391013
Total Pages : 616 pages
Book Rating : 4.5/5 (443 download)
Download or read book Mass Media and American Politics written by Johanna Dunaway and published by CQ Press. This book was released on 2022-02-13 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, trusted core text on media’s impact on attitudes, behavior, elections, politics, and policymaking, Mass Media and American Politics is known for its readable introduction to the literature and theory of the field, and for staying current with each new edition on issues of new and social media, media ownership, the regulatory environment, infotainment, and war-time reporting. Written by the late Doris Graber--a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics--and now lead by Johanna Dunaway, this book has set the standard for the course. New to this edition: Extensive coverage of political misinformation - the role changing communication technologies and mass media more generally are playing in its consumption and dissemination, as well as how the press is handling and should handle reporting on political misinformation, especially as it pertains to the presidency, elections, and crises like Covid-19. Updated coverage of the role social media and other popular digital platforms are playing (or not playing) in the effort to stop the spread of mis- and dis-information on their platforms, with special attention to both foreign and domestic efforts to use these platforms to incite violence, cause confusion about, and/or encourage distrust in, democratic institutions. Expanded treatment of rising affective, social, and ideological polarization in politics, with a special focus on whether and how mass media are contributing to these forms of polarization. New updates on causes and consequences of expanding news deserts, declining local news, and rampant growth of hedge-fund media ownership. Up to date coverage of what researchers are learning about the implications of growth in digital, social and mobile media use. What does it mean for attention to news and politics?
Author : IBP, Inc.
Publisher : Lulu.com
ISBN 13 : 1433041731
Total Pages : 290 pages
Book Rating : 4.4/5 (33 download)
Download or read book Russian Mass Media Directory Volume 1 Strategic Information and Contacts written by IBP, Inc. and published by Lulu.com. This book was released on 2016-04-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. Russia Mass Media Directory
Author : Doris A. Graber
Publisher : CQ Press
ISBN 13 : 1506340229
Total Pages : 537 pages
Book Rating : 4.5/5 (63 download)
Download or read book Mass Media and American Politics written by Doris A. Graber and published by CQ Press. This book was released on 2017-07-20 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive, trusted core text on media's impact on attitudes, behavior, elections, politics, and policymaking is known for its readable introduction to the literature and theory of the field. Mass Media and American Politics, Tenth Edition is thoroughly updated to reflect major structural changes that have shaken the world of political news, including the impact of the changing media landscape. It includes timely examples of the significance of these changes pulled from the 2016 election cycle. Written by Doris A. Graber—a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics—and Johanna Dunaway, this book sets the standard.
Author : Ralph E. Hanson
Publisher : SAGE Publications
ISBN 13 : 1544332351
Total Pages : 529 pages
Book Rating : 4.5/5 (443 download)
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2018-11-15 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668424150
Total Pages : 663 pages
Book Rating : 4.6/5 (684 download)
Download or read book Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-07-16 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing health literacy among patients is a difficult task as medical jargon and healthcare directions can be overwhelming and difficult to comprehend. In today’s digital world, people are more connected than ever before and have the ability to find healthcare information in a way that was not possible in recent years. Mass media and social media have become particularly influential in conveying health information to the public. With the amount of misinformation being spread, coupled with poor health literacy skills, it is imperative that new strategies and policies are undertaken to ensure that patients and the general public receive accurate information and are appropriately educated in order to provide them with the best possible knowledge and care. The Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media provides an overview of the importance of health literacy and the various means to achieve health literacy for patients using several strategies and elements such as patient communication and mass media. The book covers health awareness challenges that have been faced recently and historically and pushes for better patient-provider communication. The book also examines the use of social media, virtual support groups, and technological tools that aid in the facilitation of health knowledge. Covering a range of key topics such as patient safety, health illiteracy, and eHealth, this anthology is crucial for healthcare professionals, researchers, academicians, students, and those interested in understanding the importance of health literacy and how it connects to media and communication.
Author : Househ, Mowafa
Publisher : IGI Global
ISBN 13 : 1466661518
Total Pages : 372 pages
Book Rating : 4.4/5 (666 download)
Download or read book Social Media and Mobile Technologies for Healthcare written by Househ, Mowafa and published by IGI Global. This book was released on 2014-06-30 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to social media’s prevalence for personal use, online networking tools are also gaining momentum in the healthcare field. Health information and patient discussion are embracing these technologies to create a more ubiquitous communication platform. Social Media and Mobile Technologies for Healthcare provides insight on the tools that are integral to understanding and implementing emerging technologies in health-related fields. With an ever-growing presence of patients and health professionals on social networking sites, this book will provide insight into the effect of communication technologies on health services. This publication is useful for professionals and researchers in health informatics, as well as students, practitioners, clinicians, and academics.
Author : Stephanie A. Smith
Publisher : SAGE Publications
ISBN 13 : 1544320809
Total Pages : 186 pages
Book Rating : 4.5/5 (443 download)
Download or read book Careers in Media and Communication written by Stephanie A. Smith and published by SAGE Publications. This book was released on 2018-03-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Features: Real stories from current practitioners describe the day-to-day work experience a student can expect in an entry-level position, as well as give students insight into the skills and aptitudes that hiring managers are seeking. Detailed career profiles introduce students to a variety of careers and help students identify the skills needed to be successful in each line of work. An overview of current industry trends familiarizes students with the hiring needs and practices in mass communication industries.
Author : Arihant Experts
Publisher : Arihant Publications India limited
ISBN 13 : 932529995X
Total Pages : 634 pages
Book Rating : 4.3/5 (252 download)
Download or read book CTET Success Master Social Science Paper 2 for Class 6 to 8 for 2021 Exams written by Arihant Experts and published by Arihant Publications India limited. This book was released on 2021-05-26 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Success Master Study Guides focus in the preparation of CTET teaching Exam 2.This book deals with CTET Mathematics and Science Paper – 2 (Classes 6-8) 3.Divided into 5 main Sections completely prepared on the latest exam pattern. 4.Provides Previous years’ Solved Papers, 2 Practice Sets and more than 3000 MCQs are given for thorough practice. CTET provides you with an opportunity to make a mark as an educator while teaching in Central Government School. Prepared as per National Curriculum Framework, here’s representing the updated edition of “Success Master CTET Social Science/Studies Paper II (Class VI-VIII)” that serves as a study guide for the candidates who are willing to appear for the exam this year. The book provides focused study material dividing the entire syllabus into 5 majors providing the complete coverage. With more than 3000 MCQs are provided for the quick revision of the concepts. Chapterwise coverage of the previous Years questions along with the Trend Analysis help aspirants for better preparation. Lastly, Solved Paper 2021 & 2 Practice Sets are given leaving no stones untouched. Preparation done from this book proves to be highly useful for CTET Paper 1 in achieving good rank in the exam. TOC Solved Paper 2021 (January), Solved Paper 2019 (December), Solved Paper 2019 (July), Solved Paper 2018 (December), Solved Paper 2016, Child Development and Pedagogy, English Language and Pedagogy, Hindi Bhasha evm Shiksha-shastra, Social Science/ Studies and Pedagogy, Pedagogy, Practice Sets.
Author : Gail Robinson
Publisher : Scientific e-Resources
ISBN 13 : 1839472065
Total Pages : 312 pages
Book Rating : 4.8/5 (394 download)
Download or read book Mass Commnunication and Journalism written by Gail Robinson and published by Scientific e-Resources. This book was released on 2019-09-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of mass communication is often associated with the practical applications of journalism (Print media), television and radio broadcasting, film, public relations, or advertising. With the diversification of media options, the study of communication has extended to include social media and new media, which have stronger feedback models than traditional media sources. While the field of mass communication is continually evolving, the following four fields are generally considered the major areas of study within mass communication. They exist in different forms and configurations at different schools or universities, but are (in some form) practiced at most institutions that study mass communication Advertising, in relation to mass communication, refers to marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. The presented book has been written in view of tremendous changes being marked in almost each and every spheres of life in 21st century ad the role of media has also made a significant change. Its changing role and its perception are being deliberately marked. The book carries out comprehensive analysis of above mentioned facts.
Author : Gerard Goggin
Publisher : Routledge
ISBN 13 : 1135856680
Total Pages : 313 pages
Book Rating : 4.1/5 (358 download)
Download or read book Mobile Technologies written by Gerard Goggin and published by Routledge. This book was released on 2009-01-13 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Technologies charts the social, cultural, creative, and design aspects of mobiles as they are being incorporated into and changing the nature of media. It provides rigorous and timely analysis of the new area of mobile media and will be of interest to scholars, policy makers, industry, and general readers.
