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Author : Philly Desai
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (513 download)
Download or read book Methods Beyond Interviewing in Qualitative Market Research written by Philly Desai and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philly Desai
Publisher : SAGE
ISBN 13 : 184860078X
Total Pages : 154 pages
Book Rating : 4.8/5 (486 download)
Download or read book Methods Beyond Interviewing in Qualitative Market Research written by Philly Desai and published by SAGE. This book was released on 2002-07-18 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Author : Anne Galletta
Publisher : NYU Press
ISBN 13 : 0814732941
Total Pages : 260 pages
Book Rating : 4.8/5 (147 download)
Download or read book Mastering the Semi-Structured Interview and Beyond written by Anne Galletta and published by NYU Press. This book was released on 2013-06-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering the Semi-Structured Interview and Beyond offers an in-depth and captivating step-by-step guide to the use of semi-structured interviews in qualitative research. By tracing the life of an actual research project–an exploration of a school district's effort over 40 years to address racial equality–as a consistent example threaded across the volume, Anne Galletta shows in concrete terms how readers can approach the planning and execution of their own new research endeavor, and illuminates unexpected real-life challenges they may confront and how to address them. The volume offers a close look at the inductive nature of qualitative research, the use of researcher reflexivity, and the systematic and iterative steps involved in data collection, analysis, and interpretation. It offers guidance on how to develop an interview protocol, including the arrangement of questions and ways to evoke analytically rich data. Particularly useful for those who may be familiar with qualitative research but have not yet conducted a qualitative study, Mastering the Semi-Structured Interview and Beyond will serve both undergraduate and graduate students as well as more advanced scholars seeking to incorporate this key methodological approach into their repertoire.
Author : Daniel Nunan
Publisher : Pearson UK
ISBN 13 : 1292308761
Total Pages : 1658 pages
Book Rating : 4.2/5 (923 download)
Download or read book Marketing Research written by Daniel Nunan and published by Pearson UK. This book was released on 2020 with total page 1658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--
Author : Joanna Chrzanowska
Publisher : SAGE
ISBN 13 : 1847876986
Total Pages : 174 pages
Book Rating : 4.8/5 (478 download)
Download or read book Interviewing Groups and Individuals in Qualitative Market Research written by Joanna Chrzanowska and published by SAGE. This book was released on 2002-07-18 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Author : Mike Imms
Publisher : SAGE
ISBN 13 : 1848600798
Total Pages : 153 pages
Book Rating : 4.8/5 (486 download)
Download or read book An Introduction to Qualitative Market Research written by Mike Imms and published by SAGE. This book was released on 2002-07-18 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Author : Wendy Gordon
Publisher : Routledge
ISBN 13 : 1351907395
Total Pages : 205 pages
Book Rating : 4.3/5 (519 download)
Download or read book Qualitative Market Research written by Wendy Gordon and published by Routledge. This book was released on 2022-03-02 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the significance of body language in the interaction between researcher and respondent and the application of techniques to discover the private world of the individual are all exposed. So too, is the least visible part of all research projects - the interpretation of content given the fact that people often 'don't say what they mean' and 'don't mean what they say'. This book brings together a detailed overview of procedures and techniques in contemporary qualitative market research. These evolving techniques are making qualitative research increasingly influential. A clear understanding of their strengths and weaknesses is therefore vital to anyone involved in research - whether market, industrial, social, governmental or medical.
Author : Irving Seidman
Publisher :
ISBN 13 : 9780807736975
Total Pages : 143 pages
Book Rating : 4.7/5 (369 download)
Download or read book Interviewing as Qualitative Research written by Irving Seidman and published by . This book was released on 1998 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this volume provides guidance for new and experienced interviewers to help them develop, shape and reflect on interviewing as a qualitative research process. It offers e×amples of interviewing techniques as well as a discussion of the complexities of interviewing and its connections with the broader issues of qualitative research.
Author : Mike Owen
Publisher : SAGE
ISBN 13 : 1847876978
Total Pages : 156 pages
Book Rating : 4.8/5 (478 download)
Download or read book Developing Brands with Qualitative Market Research written by Mike Owen and published by SAGE. This book was released on 2002-07-18 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Author : Gill Ereaut
Publisher : SAGE
ISBN 13 : 9780761972723
Total Pages : 196 pages
Book Rating : 4.9/5 (727 download)
Download or read book Qualitative Market Research written by Gill Ereaut and published by SAGE. This book was released on 2002-09-17 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market research.
Author : Joanna Chrzanowska
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.:/5 (254 download)
Download or read book Interviewing Groups and Individuals in Qualitative Market Research written by Joanna Chrzanowska and published by . This book was released on 2003 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Deepak Chawla & Neena Sodhi
Publisher : Vikas Publishing House
ISBN 13 : 8125952055
Total Pages : 670 pages
Book Rating : 4.1/5 (259 download)
Download or read book Research Methodology: Concepts and Cases written by Deepak Chawla & Neena Sodhi and published by Vikas Publishing House. This book was released on 2011 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: RESEARCH METHODOLOGY CONCEPT AND CASES provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated.
Author : Judith Wardle
Publisher : SAGE
ISBN 13 : 184787696X
Total Pages : 153 pages
Book Rating : 4.8/5 (478 download)
Download or read book Developing Advertising with Qualitative Market Research written by Judith Wardle and published by SAGE. This book was released on 2002-07-18 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Author : Geraldine Lillis
Publisher : SAGE
ISBN 13 : 1847876994
Total Pages : 129 pages
Book Rating : 4.8/5 (478 download)
Download or read book Delivering Results in Qualitative Market Research written by Geraldine Lillis and published by SAGE. This book was released on 2002-07-18 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: |Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a "must-have"' - Admap. |This is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for In Brief magazine. |It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society. |An ideal resource for people aiming for a qualitative market research career, for academics.
Author : Gill Ereaut
Publisher : SAGE
ISBN 13 : 1848600771
Total Pages : 193 pages
Book Rating : 4.8/5 (486 download)
Download or read book Analysis and Interpretation in Qualitative Market Research written by Gill Ereaut and published by SAGE. This book was released on 2002-07-18 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Author : Dominika Maison
Publisher : Routledge
ISBN 13 : 0429883382
Total Pages : 238 pages
Book Rating : 4.4/5 (298 download)
Download or read book Qualitative Marketing Research written by Dominika Maison and published by Routledge. This book was released on 2018-09-24 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
Author : Lisa M. Given
Publisher : SAGE
ISBN 13 : 1412941636
Total Pages : 1073 pages
Book Rating : 4.4/5 (129 download)
Download or read book The Sage Encyclopedia of Qualitative Research Methods: A-L ; Vol. 2, M-Z Index written by Lisa M. Given and published by SAGE. This book was released on 2008-08-21 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: An encyclopedia about various methods of qualitative research.
