Metaverse Metaverse 2022

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The Metaverse: And How It Will Revolutionize Everything

Author : Matthew Ball
Publisher : Liveright Publishing
ISBN 13 : 1324092041
Total Pages : 293 pages
Book Rating : 4.3/5 (24 download)

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Book Synopsis The Metaverse: And How It Will Revolutionize Everything by : Matthew Ball

Download or read book The Metaverse: And How It Will Revolutionize Everything written by Matthew Ball and published by Liveright Publishing. This book was released on 2022-07-19 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNATIONAL BESTSELLER — United States, Canada, United Kingdom, and China (Wall Street Journal, Associated Press, Nielsen Bookscan, Publishers Weekly, USA Today, Toronto Star, Globe & Mail, BookNet Canada, Bookseller.com, Bookdao/Nielsen, JD, DangDang) Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.” Derek Thompson (Atlantic staff writer and national best-selling author of Hit Makers): “This book feels like a rare achievement: a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.” From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party. But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond. Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it—and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications. The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value—and the radical reshaping of society.

Metaverse – METAVERSE 2022

Author : Liang-Jie Zhang
Publisher : Springer Nature
ISBN 13 : 3031235185
Total Pages : 128 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Metaverse – METAVERSE 2022 by : Liang-Jie Zhang

Download or read book Metaverse – METAVERSE 2022 written by Liang-Jie Zhang and published by Springer Nature. This book was released on 2022-12-21 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 18th METAVERSE 2022 conference, held as part of the Services Conference Federation, SCF 2022, in December 2022 in Honolulu, USA. The 7 full papers and 3 short papers presented were carefully reviewed and selected from 21 submissions. The papers cover topics in the field of Advertising Services, Banking Services, Broadcasting & Cable TV Service, Business Services, Communications Services, Government Services, Real Estate Operations Services, Schools and Education Services, Healthcare Services, and much more.

Snow Crash

Author : Neal Stephenson
Publisher : Penguin UK
ISBN 13 : 0141924047
Total Pages : 362 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Snow Crash by : Neal Stephenson

Download or read book Snow Crash written by Neal Stephenson and published by Penguin UK. This book was released on 1994-10-27 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE 30th ANNIVERSARY EDITION WITH NEW, NEVER-BEFORE-PUBLISHED MATERIAL After the Internet, what came next? Enter the Metaverse - cyberspace home to avatars and software daemons, where anything and just about everything goes. Newly available on the Street - the Metaverse's main drag - is Snow Crash. A cyberdrug that reduces avatars in the digital world to dust, but also infects users in real life, leaving them in a vegetative state. This is bad news for Hiro, a freelance hacker and the Metaverse's best swordfighter, and mouthy skateboard courier Y. T.. Together, investigating the Infocalypse, they trace back the roots of language itself to an ancient Sumerian priesthood and find they must race to stop a shadowy virtual villain hell-bent on world domination. In this special edition of the remarkably prescient modern classic, Neal Stephenson explores linguistics, computer science, politics and philosophy in the form of a break-neck adventure into the fast-approaching yet eerily recognizable future. 'Fast-forward free-style mall mythology for the twenty-first century' William Gibson 'Brilliantly realized' New York Times Book Review 'Like a Pynchon novel with the brakes removed' Washington Post 'A remarkably prescient vision of today's tech landscape' Vanity Fair

Your Life In The Metaverse

Author : Gideon Burrows
Publisher : Gideon Burrows
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4./5 ( download)

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Book Synopsis Your Life In The Metaverse by : Gideon Burrows

Download or read book Your Life In The Metaverse written by Gideon Burrows and published by Gideon Burrows. This book was released on 2022-01-31 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a world where you pull on a headset, and everything you need to do, buy, communicate and enjoy is online, available and easy to access right there and then. This is The Metaverse! In October 2021, the founder of Facebook Mark Zuckerberg announced the platform would change its name to Meta - reflecting a new direction for the company, where almost every human function could be carried out online, mostly through virtual reality experience. Imagine a cross between Minecraft, Fortnite, Amazon and BitCoin. That is The Metaverse. Plug in to meet a partner. To carry out a business meeting. To learn at school and college. To access your news and opinions. To share ideas and hobbies. To sell, make money, buy, and lose money. The Metaverse is likely to mark an enormous change in the lives of every person in the Western World, in how we shop, work, learn, earn and communicate. But it is not without controversy: questions about privacy, data protection, human rights, online bullying. In this easy to understand, readable guide, you will learn everything you need to know about the emerging Metaverse, and how it will affect you and your family. - What is The Metaverse? - How will you access The Metaverse? - Work and The Metaverse - Education and The Metaverse - Shopping and earning on The Metaverse - Governance, democracy, and freedom on The Metaverse - Social media, communications, and sharing on The Metaverse - Leisure, fun and gaming on The Metaverse - Ethics, privacy, and policing The Metaverse - Can I escape The Metaverse? - What comes after The Metaverse? These are amazing times. The Metaverse will offer opportunities and challenges for every one of us. Find out where your place will be in the Future of the Internet.

Reality+: Virtual Worlds and the Problems of Philosophy

Author : David J. Chalmers
Publisher : W. W. Norton & Company
ISBN 13 : 0393635813
Total Pages : 544 pages
Book Rating : 4.3/5 (936 download)

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Book Synopsis Reality+: Virtual Worlds and the Problems of Philosophy by : David J. Chalmers

Download or read book Reality+: Virtual Worlds and the Problems of Philosophy written by David J. Chalmers and published by W. W. Norton & Company. This book was released on 2022-01-25 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading philosopher takes a mind-bending journey through virtual worlds, illuminating the nature of reality and our place within it. Virtual reality is genuine reality; that’s the central thesis of Reality+. In a highly original work of “technophilosophy,” David J. Chalmers gives a compelling analysis of our technological future. He argues that virtual worlds are not second-class worlds, and that we can live a meaningful life in virtual reality. We may even be in a virtual world already. Along the way, Chalmers conducts a grand tour of big ideas in philosophy and science. He uses virtual reality technology to offer a new perspective on long-established philosophical questions. How do we know that there’s an external world? Is there a god? What is the nature of reality? What’s the relation between mind and body? How can we lead a good life? All of these questions are illuminated or transformed by Chalmers’ mind-bending analysis. Studded with illustrations that bring philosophical issues to life, Reality+ is a major statement that will shape discussion of philosophy, science, and technology for years to come.

The Metaverse

Author : Terry Winters
Publisher : Winters Media
ISBN 13 : 9781913666996
Total Pages : 114 pages
Book Rating : 4.6/5 (669 download)

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Book Synopsis The Metaverse by : Terry Winters

Download or read book The Metaverse written by Terry Winters and published by Winters Media. This book was released on 2021-08-14 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Curious about the metaverse but can't quite wrap your head around it? Maybe you want to get a headstart but don't know where to begin? In this practical primer, you will learn why and how we should prepare for a new digital renaissance and what it means in terms of job opportunities, investments, and new business models. By reading this book, I invite you to start yourself on a journey of becoming a digital investor, a metaverse business owner, a virtual real estate mogul, voxel architect, or simply a curious onlooker to the latest chapter of the Internet. What you will learn from reading this book: - Who and what will power the metaverse - New business opportunities in the virtual economy and the web3 era - Introduction to decentralized worlds including Decentraland, Axie Infinity, SuperWorld, Cryptovoxels, The Sandbox, and Somnium Space - Insight into investing in virtual real estate, including the buy & flip approach and hoddling - The role of cryptocurrencies, smart contracts, DAOs, and NFTs in the metaverse You will also receive access to a private Discord group for discussing opportunities in the metaverse with the author and community.

Metaverse

Author : Fatih Sinan Esen
Publisher : Springer Nature
ISBN 13 : 9819946417
Total Pages : 431 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Metaverse by : Fatih Sinan Esen

Download or read book Metaverse written by Fatih Sinan Esen and published by Springer Nature. This book was released on 2023-11-13 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has a multidisciplinary approach to Metaverse studies and the relevance of Metaverse with the current and popular topics that concern society and how it will change them in the future. In addition, academic texts are included since not much scientific content is available in this field. In short, there are sections in the book that everyone will find useful. Most importantly, the topics are grouped under four main parts. The first is the Introduction, where the main issues are explained. In the second section—Technical Topics, the technological infrastructure of the subject is explained, followed by section three where the social and human dimensions of Metaverse are explained. The fourth and final section is on Industrial Applications.

The Augmented Workforce

Author : Cathy Hackl
Publisher : Renown Publishing
ISBN 13 : 9781952602399
Total Pages : pages
Book Rating : 4.6/5 (23 download)

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Book Synopsis The Augmented Workforce by : Cathy Hackl

Download or read book The Augmented Workforce written by Cathy Hackl and published by Renown Publishing. This book was released on 2021-05-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Augmented Lean

Author : Natan Linder
Publisher : John Wiley & Sons
ISBN 13 : 1119906016
Total Pages : 429 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Augmented Lean by : Natan Linder

Download or read book Augmented Lean written by Natan Linder and published by John Wiley & Sons. This book was released on 2022-10-03 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the real future of work in this expert tech implementation guide that goes beyond automation In Augmented Lean: A Human-Centric Framework for Managing Frontline Operations, serial startup founder Dr. Natan Linder and futurist podcaster Dr. Trond Arne Undheim deliver an urgent and incisive exploration of how to facilitate agile processes amongst a millennial workforce that already lives by many of its tenets. The book demonstrates how to abandon legacy industrial technology that is failing modern operations and hindering operational excellence and digital progress. As an executive and leader, you cannot fall prey to hyped-up notions of industry 4.0's factory of the future automation, artificial intelligence, internet of things, sensors, digital twins, and augmented reality fixing every problem. Instead, to truly reduce cognitive load, complexity, and frustrations in the workplace, we must build cyber-physical technologies so that humans remain at the center. Leaders must ensure that the technology they deploy at an industrial scale has fluid interfaces that demonstrably simplifies work and makes operations more flexible without introducing fear, uncertainty, or doubt. The authors provide: A step-by-step walkthrough of the Augmented Lean framework that shows readers when, how, and why to augment your workforce through cyber-physical principles that go beyond both Lean and Agile management practices Concrete strategies on how to scale these operational augmentation methods throughout your organization based on real-world case studies of operators in the trenches of manufacturing whose impact far outweighs their seniority in the corporate hierarchy Insightful advice for how to use the augmentation framework in small- and medium-sized enterprises where license and training costs are prohibitive when only using off-the-shelf industry 4.0 approaches A thoroughly practical playbook for augmenting your workforce with the latest cyber-physical adaptations to digital technologies, Augmented Lean provides you with the organizational-, process-, and management-level techniques you need to get the most out of your employees. In turn, as an operator, engineer, or industrial worker reading this book, you will become empowered to be a change agent through no-code interfaces instead of remaining a recipient of endless training demands and ever-increasing technological complexity. Augmented Lean will orient you towards the future with the most effective tools to cut through hype so you can instantly apply your learnings and be productive wherever you currently operate.

How the Metaverse Will Reshape Business and Sustainability

Author : Rim El Khoury
Publisher : Springer Nature
ISBN 13 : 9819951267
Total Pages : 203 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis How the Metaverse Will Reshape Business and Sustainability by : Rim El Khoury

Download or read book How the Metaverse Will Reshape Business and Sustainability written by Rim El Khoury and published by Springer Nature. This book was released on 2023-09-16 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability is part of every aspect of our life, with climate concerns shaping the future. Thus, it is important to understand how metaverse will affect sustainability, as it is opening both challenges and opportunities for environmental sustainability. On the one side, replacing real-world interactions with 3D virtual and exchanging physical goods with digital ones are significantly less resource-intensive and more carbon-efficient. Therefore, this holds the promise of reducing the environmental pollution. On the other side, metaverse increases e-waste and energy consumption. Given this controversial impact, it is crucial for businesses and researchers to understand how to ensure that the metaverse develops sustainably. This book is popping out several questions: Do businesses understand the metaverse concept and perceive the benefits and advantages of implementing such technologies? How will the metaverse change business? Will metaverse change our working place and skills needed? How can companies get ahead of the change and mold it to their advantage? Will businesses use metaverse? Can metaverse create a more sustainable word? How can we make the metaverse better than what we have now? Is it going to affect environmental sustainability? Will it cause more severe climate problems, or would it be the solution? How can metaverse impact the achievements of SDGs?

Metaverse – METAVERSE 2023

Author : Sheng He
Publisher : Springer Nature
ISBN 13 : 3031447549
Total Pages : 130 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Metaverse – METAVERSE 2023 by : Sheng He

Download or read book Metaverse – METAVERSE 2023 written by Sheng He and published by Springer Nature. This book was released on 2023-10-24 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 19th International Conference on Metaverse, METAVERSE 2023, held in Honolulu, HI, USA, during September 23–26, 2023. The 9 full papers and 3 short papers included in this book were carefully reviewed and selected from 15 submissions. They were organized in topical sections as follows: answer set programming; metaverse engineering foundations and applications, with a focus on novel approaches for engineering requirements, design and architectures, testing, maintenance and evolution, model-driven development, software processes, metrics, quality assurance and new software economics models, search-based software engineering, benefiting day-to-day services sectors and derived through experiences, with appreciation to scale, pragmatism, transparency, compliance and/or dependability.

Step into the Metaverse

Author : Mark van Rijmenam
Publisher : John Wiley & Sons
ISBN 13 : 1119887593
Total Pages : 187 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Step into the Metaverse by : Mark van Rijmenam

Download or read book Step into the Metaverse written by Mark van Rijmenam and published by John Wiley & Sons. This book was released on 2022-04-29 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive glimpse into the future of the internet In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet. In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers: Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives. Explorations of the enormous—and largely untapped—potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate. Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law. A fascinating read you won’t be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.

Navigating the Metaverse

Author : Cathy Hackl
Publisher : John Wiley & Sons
ISBN 13 : 111989901X
Total Pages : 278 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Navigating the Metaverse by : Cathy Hackl

Download or read book Navigating the Metaverse written by Cathy Hackl and published by John Wiley & Sons. This book was released on 2022-04-25 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jump into the metaverse to connect with consumers and explore endless opportunities Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture. In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find: Data and market analysis to erase any doubt that the metaverse is the next big thing. Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more. The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful. A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets. Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse. An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.

Beyond Reality: Navigating the Power of Metaverse and Its Applications

Author : Mostafa Al-Emran
Publisher : Springer Nature
ISBN 13 : 3031517164
Total Pages : 250 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Beyond Reality: Navigating the Power of Metaverse and Its Applications by : Mostafa Al-Emran

Download or read book Beyond Reality: Navigating the Power of Metaverse and Its Applications written by Mostafa Al-Emran and published by Springer Nature. This book was released on 2024-01-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses recent research trends concerning the role of the Metaverse in advancing the education and finance sectors from various perspectives. These trends are explored through multiple case studies employing diverse analytical approaches. The chapters aim to aid scholars and postgraduate students in pursuing future research in this domain and identifying potential developments in Metaverse applications.

Introduction to Metaverse

Author : Rajan Gupta
Publisher : Springer Nature
ISBN 13 : 981997397X
Total Pages : 184 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Introduction to Metaverse by : Rajan Gupta

Download or read book Introduction to Metaverse written by Rajan Gupta and published by Springer Nature. This book was released on 2023-11-29 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses Metaverse Technology, which is one of the emerging technologies around the world, through its concepts, definitions, architectural layers, economic implications, and presents comparison points with other allied areas like Web 3.0, Digital Twin, Blockchain, Multiverse, Artificial Intelligence, Internet of Everything and Hyperautomation. The book also presents several use-cases and adoption areas of Metaverse technology, along with global outlook of top companies implementing this technology through major platforms and tools. The potential use of this technology for Public Sector is also explored in this book, apart from the suggested business framework for its adoption. Potential misuse and ethical concerns have also been summarised. This introductory book on Metaverse, written with a multidisciplinary approach, will provide readers with a clear understanding of what the Metaverse is, what technologies are involved in its creation, and its current as well as potential future applications, in a very simple manner.

New Business Frontiers in the Metaverse

Author : Inder, Shivani
Publisher : IGI Global
ISBN 13 :
Total Pages : 317 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis New Business Frontiers in the Metaverse by : Inder, Shivani

Download or read book New Business Frontiers in the Metaverse written by Inder, Shivani and published by IGI Global. This book was released on 2024-05-13 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymoreit signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.

Sadvertising

Author : Ennis Cehic
Publisher : Random House Australia
ISBN 13 : 1761042432
Total Pages : 306 pages
Book Rating : 4.7/5 (61 download)

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Book Synopsis Sadvertising by : Ennis Cehic

Download or read book Sadvertising written by Ennis Cehic and published by Random House Australia. This book was released on 2022-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A man grows tired of his open-plan office and builds a fort made of stationery. A woman's euphoria at finally achieving Desktop Zero is quickly replaced with despair. A group of copywriters dream of being poets, and a disillusioned sales executive overthinks his think piece. In the mind-bendingly upside-down world of Sadvertising, iPhones have feelings, brands come to life, creative directors disappear into parallel universes and lowly freelancers become immortal. It's a world where gods, ghosts and muses stalk the corridors of bland and placeless offices, and the wondrous exists alongside the mundane. Short, punchy and direct, Ennis Cehic's satirical fables are box-fresh and shot through with pitch-black humour, existential dread and late capitalist yearning for meaning. They grapple with love and loneliness, art and commerce, dream and reality, and reflect the absurdity of the modern condition. Sadvertising is a surreal, subversive and utterly contemporary literary debut from an unforgettable new voice.