Metaphor And Persuasion In Strategic Communication

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Metaphor and Persuasion in Strategic Communication

Author : Federica Ferrari
Publisher : Routledge
ISBN 13 : 1351743171
Total Pages : 459 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Metaphor and Persuasion in Strategic Communication by : Federica Ferrari

Download or read book Metaphor and Persuasion in Strategic Communication written by Federica Ferrari and published by Routledge. This book was released on 2018-10-10 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.

Persuasion and Power

Author : James P. Farwell
Publisher : Georgetown University Press
ISBN 13 : 1589019431
Total Pages : 306 pages
Book Rating : 4.5/5 (89 download)

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Book Synopsis Persuasion and Power by : James P. Farwell

Download or read book Persuasion and Power written by James P. Farwell and published by Georgetown University Press. This book was released on 2012-11-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, an expert in communication strategy and cyber war who has advised the U.S. SPECIAL OPERATIONS COMMAND and the Department of Defense, and worked nationally and internationally as a media and political consultant, this book examines how colorful figures in history from Julius Caesar to Winston Churchill, Napoleon to Hugo Chavez, Martin Luther to Barack Obama and Ronald Reagan, have forged communication strategies to influence audiences. Mark Twain said that history doesn't repeat itself, but rhymes. In showing how major leaders have moved audiences, Farwell bears out Twain's thesis. Obama and Luther each wanted to reach a mass audience. Obama used social media and the Internet. Luther used the printing press. But the strategic mindset was similar. Hugo Chavez identifies with Simon Bolivar, but his attitude towards the media more closely echoes Napoleon. Caesar used coins to build his image in ways that echo the modern use of campaign buttons. His "triumphs," enormous parades to celebrate military victories, celebrated his achievements and aimed to impress the populace with his power and greatness. Adolph Hitler employed a similar tactic with his torchlight parades. The book shows how the US government's approach to strategic communication has been misguided. It offers a colorful, incisive critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for psychological operations, military information support operations, propaganda, and public diplomacy. Persuasion and Power is a book about the art of communication strategy, how it is used, where, and why. Farwell's adroit use of vivid examples produce a well-researched, entertaining story that illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies.

Strategic Communication and Deformative Transparency

Author : Isaac Nahon-Serfaty
Publisher : Routledge
ISBN 13 : 1317221044
Total Pages : 151 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Strategic Communication and Deformative Transparency by : Isaac Nahon-Serfaty

Download or read book Strategic Communication and Deformative Transparency written by Isaac Nahon-Serfaty and published by Routledge. This book was released on 2018-09-03 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure of the "shocking", "ugly" or "outside the norm". Four areas are discussed: political communication with particular focus on populist politicians as the deceased Venezuelan president Hugo Chávez, the campaign and presidency of Donald Trump, and the tenure in office of the mayor of Toronto, Rob Ford; propaganda strategies of Islamist terrorist organizations such as the Islamic State’s escalation of the visually horrific; and public health campaigns that use "disturbing images" to promote public awareness and eventually influence behavioural change. This study on the transparently grotesque is part of a research program about the economy of emotions in public communication.

Manipulating Metaphor Under Strategic Communication Structure

Author : Xuejun Tian
Publisher :
ISBN 13 : 9783330823693
Total Pages : pages
Book Rating : 4.8/5 (236 download)

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Book Synopsis Manipulating Metaphor Under Strategic Communication Structure by : Xuejun Tian

Download or read book Manipulating Metaphor Under Strategic Communication Structure written by Xuejun Tian and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Quaderni del CIRM - Centro Interuniversitario di Ricerca sulle Metafore

Author : Micaela Rossi
Publisher : tab edizioni
ISBN 13 : 889295380X
Total Pages : 300 pages
Book Rating : 4.8/5 (929 download)

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Book Synopsis Quaderni del CIRM - Centro Interuniversitario di Ricerca sulle Metafore by : Micaela Rossi

Download or read book Quaderni del CIRM - Centro Interuniversitario di Ricerca sulle Metafore written by Micaela Rossi and published by tab edizioni. This book was released on 2021-12-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prodotto del nutrito e variegato gruppo di lavoro che costituisce il Centro Interuniversitario di Ricerca sulle Metafore (https://cirm.unige.it), i Quaderni del CIRM ne rispettano pienamente la natura eterogenea per provenienza disciplinare, interessi di ricerca, punto di vista sulla poliedricità dell’oggetto metaforico. In questo primo volume, accanto a saggi più focalizzati su aspetti teorici ed epistemologici, coesistono contributi centrati sui fenomeni che collegano metafora e argomentazione, così come analisi contrastive e traduttologiche e infine studi di caso in diverse tipologie testuali e discorsive. Altrettanto varia e significativa, la provenienza degli autori testimonia della vitalità di un progetto aperto ad approcci teorici e metodologici diversi.

The Language of Crisis

Author : Mimi Huang
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027261547
Total Pages : 319 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis The Language of Crisis by : Mimi Huang

Download or read book The Language of Crisis written by Mimi Huang and published by John Benjamins Publishing Company. This book was released on 2020-07-15 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In times of crisis, how do people conceptualise and communicate their experiences through different forms and channels? How can original research in cognitive linguistics, discourse analysis and crisis studies advance our understanding of the ways in which we interact with and communicate about crisis events? In answering these questions, this volume examines the unique functions, features and applications of the metaphors and frames that emerge from and give shape to crisis-related discourses. The chapters in this volume present original concepts, approaches, authentic data and findings of crisis discourses in a wide range of organisational, political and personal contexts that affect a diverse body of language users and communities. This book will appeal to a broad readership in linguistics, sociological studies, cognitive sciences, crisis studies as well as language and communication researchers and practitioners.

Doing Politics

Author : Michael Kranert
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027263140
Total Pages : 428 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Doing Politics by : Michael Kranert

Download or read book Doing Politics written by Michael Kranert and published by John Benjamins Publishing Company. This book was released on 2018-12-15 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores the discursive, performative and mediated dimensions of contemporary political discourse. The strengths of the volume are manifold: it contains cutting edge interdisciplinary research on political discourses by international authors (UK, USA, Italy, Germany, Austria, Denmark) in political science, discourse linguistic and social interaction research. The contributions represent a wide range of methodological approaches to political discourse, analyzing a broad variety of genres, some of which have been less analyzed to-date, for example Wikipedia articles in combination with their discussion pages or the interaction between politicians and voters in the constituency office of a British Member of Parliament. The contributions also focus on political discourses of high and relevant topicality, such as EU membership of Britain, populism, migration and xenophobia, terrorism and narratives in international relations.

Monster Metaphors

Author : Peter J. Adams
Publisher : Taylor & Francis
ISBN 13 : 100086068X
Total Pages : 223 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Monster Metaphors by : Peter J. Adams

Download or read book Monster Metaphors written by Peter J. Adams and published by Taylor & Francis. This book was released on 2023-05-11 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores ways in which common metaphors can play a detrimental role in everyday life; how they can grow in outsized importance to dominate their respective terrains and push out alternative perspectives; and how forms of resistance might act to contain their dominance. The volume begins by unpacking the dynamics of metaphors, their power and influence and the ways in which they are bolstered by other rhetorical devices. Adams draws on four case studies to illustrate their destructive impact when they eclipse other points of view—the metaphor of mental illness; the metaphor of free-flowing markets; the metaphor of the mind as a mirror and the metaphor of men as naturally superior. Taken together, these examples prompt further reflection on the beneficiaries of these "monster metaphors" and how they promote such metaphors to serve their own interests but also on ways forward for challenging their dominance, strategies for preventing their rise and ways of creating space for alternatives. This book will be of interest to scholars interested in the study of metaphor, across such fields as linguistics, rhetoric and media studies.

Handbook of Political Discourse

Author : Piotr Cap
Publisher : Edward Elgar Publishing
ISBN 13 : 1800373570
Total Pages : 397 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Handbook of Political Discourse by : Piotr Cap

Download or read book Handbook of Political Discourse written by Piotr Cap and published by Edward Elgar Publishing. This book was released on 2023-02-14 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synthesising diverse research avenues for politics, discourse, and political discourse, this cutting-edge Handbook examines the formative traditions, current theoretical and methodological landscape, and genres and domains over which political discourse extends.

Politicians and Rhetoric

Author : J. Charteris-Black
Publisher : Springer
ISBN 13 : 0230501702
Total Pages : 252 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Politicians and Rhetoric by : J. Charteris-Black

Download or read book Politicians and Rhetoric written by J. Charteris-Black and published by Springer. This book was released on 2016-01-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.

The Use of Metaphor as a Communication Strategy

Author : Mimi Nichter
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.:/5 (934 download)

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Book Synopsis The Use of Metaphor as a Communication Strategy by : Mimi Nichter

Download or read book The Use of Metaphor as a Communication Strategy written by Mimi Nichter and published by . This book was released on 1982 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Metaphor and Communication

Author : Elisabetta Gola
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027267588
Total Pages : 297 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Metaphor and Communication by : Elisabetta Gola

Download or read book Metaphor and Communication written by Elisabetta Gola and published by John Benjamins Publishing Company. This book was released on 2016-02-24 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of papers presents different views on metaphor in communication. The overall aim is to show that the communicative dimension of metaphor cannot be reduced to its conceptual and/or linguistic dimension. The volume addresses two main questions: does the communicative dimension of metaphor have specific features that differentiate it from its linguistic and cognitive dimensions? And how could these specific properties of communication change our understanding of the linguistic and cognitive dimensions of metaphor? The authors of the papers collected in this volume offer answers to these questions that raise new interests in metaphor and communication.

The Handbook of Strategic Communication

Author : Carl H. Botan
Publisher : John Wiley & Sons
ISBN 13 : 1118852141
Total Pages : 404 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Handbook of Strategic Communication by : Carl H. Botan

Download or read book The Handbook of Strategic Communication written by Carl H. Botan and published by John Wiley & Sons. This book was released on 2021-04-27 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.

Strategic Communication

Author : Christopher Paul
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313386412
Total Pages : 252 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Strategic Communication by : Christopher Paul

Download or read book Strategic Communication written by Christopher Paul and published by Bloomsbury Publishing USA. This book was released on 2011-04-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.

Persuasion in Public Discourse

Author : Jana Pelclová
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027263590
Total Pages : 342 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Persuasion in Public Discourse by : Jana Pelclová

Download or read book Persuasion in Public Discourse written by Jana Pelclová and published by John Benjamins Publishing Company. This book was released on 2018-08-08 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Metaphor in Communication, Science and Education

Author : Francesca Ervas
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110548127
Total Pages : 287 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Metaphor in Communication, Science and Education by : Francesca Ervas

Download or read book Metaphor in Communication, Science and Education written by Francesca Ervas and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-08-07 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.

Weapons of Mass Persuasion

Author : Steven R. Corman
Publisher : Peter Lang
ISBN 13 : 9781433101977
Total Pages : 228 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Weapons of Mass Persuasion by : Steven R. Corman

Download or read book Weapons of Mass Persuasion written by Steven R. Corman and published by Peter Lang. This book was released on 2008 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: These collected essays apply human communication concepts and theories to the communication problems encountered by nations, communities, and individuals to move beyond critique of the failed U.S. communication campaigns and strategies in the war on terror.