Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor

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Publisher : John Benjamins Publishing
ISBN 13 : 9027271178
Total Pages : 326 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor by : Francisco Gonzálvez-García

Download or read book Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor written by Francisco Gonzálvez-García and published by John Benjamins Publishing. This book was released on 2013-10-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions in this volume go beyond the Contemporary Theory of Metaphor complementing it in a number of relevant ways. Some of the papers argue for a more dynamic, interdisciplinary approach to metaphor looking into it from semiotic, psychological and socio-cultural perspectives. Other contributions focus on the crucial role played by metaphor and metonymy in meaning construction at a discourse/textual level. Finally, the volume also includes proposals which revolve around the alleged universal nature of metaphorical mappings and their suitability to account for grammatical phenomena. The contributions in this volume display an ample gamut of theoretical approaches pointing to the viability of taking a functional-cognitive stance on the analysis of metaphor and metonymy in contrast to a purely cognitive one. This book is structured into three major sections: i) the Contemporary Theory of Metaphor: revisions and recent developments; ii) metaphor and/or metonymy across different discourse/genre types; and iii) the Contemporary Theory of Metaphor: current applications. Originally published in Review of Cognitive Linguistics 9:1 (2011).

The Contemporary Theory of Metaphor

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Publisher : John Benjamins Publishing
ISBN 13 : 9789027223531
Total Pages : 294 pages
Book Rating : 4.2/5 (235 download)

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Book Synopsis The Contemporary Theory of Metaphor by : Ning Yu

Download or read book The Contemporary Theory of Metaphor written by Ning Yu and published by John Benjamins Publishing. This book was released on 1998-01-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume aims to contribute to the theory of metaphor from the viewpoint of Chinese, in order to help place the theory into a wider cross-linguistic and cross-cultural perspective. It focuses on metaphors of emotion, the "time as space" metaphor and the Event Structure Metaphor.

The Contemporary Theory of Metaphor

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Publisher : John Benjamins Publishing
ISBN 13 : 9027282730
Total Pages : 290 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis The Contemporary Theory of Metaphor by : Ning Yu

Download or read book The Contemporary Theory of Metaphor written by Ning Yu and published by John Benjamins Publishing. This book was released on 1998-07-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comparative study of Chinese and English metaphor contributes to the search for metaphoric universals by placing the contemporary theory of metaphor in a broad cross-linguistic and cross-cultural perspective. The author explores to what degree abstract reasoning is metaphorical and which conceptual metaphors are culture specific, wide spread or universal in a cognitive and cultural context. The empirical studies presented reinforce the view that metaphor is the main mechanism through which abstract concepts are comprehended and abstract reasoning is performed. They also support, from the perspective of Chinese, the candidacy of some conceptual metaphors for metaphorical universals. These include, for instance, the ANGER IS HEAT metaphor, the HAPPY IS UP metaphor (emotions), the TIME AS SPACE metaphor, and the Event Structure Metaphor. It seems that these conceptual metaphors are grounded in some basic human experiences that may be universal to all human beings.

Metaphor and Metonymy in Comparison and Contrast

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Author :
Publisher : Walter de Gruyter
ISBN 13 : 3110173743
Total Pages : 621 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Metaphor and Metonymy in Comparison and Contrast by : René Dirven

Download or read book Metaphor and Metonymy in Comparison and Contrast written by René Dirven and published by Walter de Gruyter. This book was released on 2003 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source onto a target domain of conceptualization. Further approaches dwell on different stretches of this metaphor-metonymy continuum. Still other papers probe into the specialized conceptual division of labor associated with both modes of thought. Two new breakthroughs in the cognitive linguistics approach to metaphor and metonymy have recently been developed: one is the three-domain approach, which concentrates on the new blends that become possible after the integration or the blending of source and target domain elements; the other is the approach in terms of primary scenes and subscenes which often determine the way source and target domains interact.

Metaphor, Metonymy, and Experientialist Philosophy

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Author :
Publisher : Walter de Gruyter
ISBN 13 : 3110918242
Total Pages : 297 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Metaphor, Metonymy, and Experientialist Philosophy by : Verena Haser

Download or read book Metaphor, Metonymy, and Experientialist Philosophy written by Verena Haser and published by Walter de Gruyter. This book was released on 2011-12-22 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present book provides a detailed criticism of experientialist semantics, focusing both on philosophical issues connected with experientialism and on cognitive approaches to metaphor and metonymy. Particular emphasis is placed on the works of George Lakoff and Mark Johnson, but other cognitivists are also taken into consideration. Verena Haser proposes a new approach to the distinction between metaphor and metonymy, which contrasts with familiar cognitivist models, but also builds on some insights gained in cognitivist research. She also offers an account of metaphorical transfer which dispenses with the notion of conceptual metaphors in the sense of Lakoff and Johnson. She argues that conceptual metaphors are not a useful construct for explaining metaphorical transfer, and that the clustering of metaphorical expressions is better accounted for in terms of family resemblances between metaphorical expressions. Another major goal of this work is a reassessment of the relationship between experientialism and traditional Western philosophy (often subsumed under the vague term "objectivism"). This book contrasts with most other critical approaches to experientialism by providing close readings of key passages from the works of Lakoff and Johnson, which enables the author to pinpoint theory-internal inconsistencies and other shortcomings not noted in previous publications. This book will be relevant to students and scholars interested in semantics and cognitive linguistics, and also in psychology and philosophy of language.

Multimodal Metaphor and Metonymy in Advertising

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Publisher : John Benjamins Publishing Company
ISBN 13 : 9027264678
Total Pages : 242 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Multimodal Metaphor and Metonymy in Advertising by : Paula Pérez Sobrino

Download or read book Multimodal Metaphor and Metonymy in Advertising written by Paula Pérez Sobrino and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.

Metaphor

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Publisher : Oxford University Press
ISBN 13 : 0199888426
Total Pages : 400 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Metaphor by : Zoltan Kovecses

Download or read book Metaphor written by Zoltan Kovecses and published by Oxford University Press. This book was released on 2010-03-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining up-to-date scholarship with clear and accessible language and helpful exercises, Metaphor: A Practical Introduction is an invaluable resource for all readers interested in metaphor. This second edition includes two new chapters--on 'metaphors in discourse' and 'metaphor and emotion' --along with new exercises, responses to criticism and recent developments in the field, and revised student exercises, tables, and figures.

Metaphor

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Publisher : Cambridge University Press
ISBN 13 : 1108191096
Total Pages : 395 pages
Book Rating : 4.1/5 (81 download)

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Book Synopsis Metaphor by : Beate Hampe

Download or read book Metaphor written by Beate Hampe and published by Cambridge University Press. This book was released on 2017-06-29 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor theory has shifted from asking whether metaphor is 'conceptual' or 'linguistic' to debating whether it is 'embodied' or 'discursive'. Although recent work in the social and cognitive sciences has yielded clear opportunities to resolve that dispute, the divide between discourse- and cognition-oriented approaches has remained. To unite the field, this book brings together leading metaphor researchers from a number of disciplines. It collects major arguments and presents a wide variety of empirical evidence, placing special emphasis on the embodiment and socio-cultural embeddedness of cognition, as well as the multi-modal and social-interactive nature of communication. It shows that metaphor theory can only profit from an approach that takes multiple perspectives into consideration and tries to account for findings yielded by multiple methodologies. By doing so, it works towards a dynamic, multi-dimensional, socio-cognitive model of metaphor that goes beyond what research traditions have separately achieved.

Current Approaches to Metaphor Analysis in Discourse

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110625970
Total Pages : 250 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Current Approaches to Metaphor Analysis in Discourse by : Ignasi Navarro i Ferrando

Download or read book Current Approaches to Metaphor Analysis in Discourse written by Ignasi Navarro i Ferrando and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-09-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse.

Metaphor and Metonymy in the Digital Age

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Publisher : John Benjamins Publishing Company
ISBN 13 : 9027262292
Total Pages : 275 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Metaphor and Metonymy in the Digital Age by : Marianna Bolognesi

Download or read book Metaphor and Metonymy in the Digital Age written by Marianna Bolognesi and published by John Benjamins Publishing Company. This book was released on 2019-08-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes methods, risks, and challenges involved in the construction of metaphor and metonymy digital repositories. The first part of this volume showcases established and new projects around the world in which metaphors and metonymies are harvested and classified. The second part provides a series of cognitive linguistic studies focused on highlighting and discussing theoretical and methodological risks and challenges involved in building these digital resources. The volume is a result of an interdisciplinary collaboration between cognitive linguists, psychologists, and computational scientists supporting an overarching idea that metaphor and metonymy play a central role in human cognition, and that they are deeply entrenched in recurring patterns of bodily experience. Throughout the volume, a variety of methods are proposed to collect and analyze both conceptual metaphors and metonymies and their linguistic and visual expressions.

Metaphor in Focus

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443867314
Total Pages : 180 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Metaphor in Focus by : Francesca Ervas

Download or read book Metaphor in Focus written by Francesca Ervas and published by Cambridge Scholars Publishing. This book was released on 2014-09-18 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a philosophical guide on metaphor use. Previous research concerning metaphors has focused on either the theoretical-linguistic problems or the uses in specific research fields. Although these domains share some common interests, there has been little cross-communication. The aim of this volume is to bridge the gap between the theoretical and the empirical side of the research on metaphor use, by analysing the role of metaphor over different domains of use. Therefore, while adopting a theoretical-philosophical point of view, the volume also presents the interdisciplinary connections between philosophy and other academic areas such as linguistics, cognitive science, discourse analysis, communication studies, didactics, economics, arts and political science.

Figuring out Figuration

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Publisher : John Benjamins Publishing Company
ISBN 13 : 9027257795
Total Pages : 308 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Figuring out Figuration by : María Sandra Peña-Cervel

Download or read book Figuring out Figuration written by María Sandra Peña-Cervel and published by John Benjamins Publishing Company. This book was released on 2022-05-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines explanatory breadth with analytical delicacy. It offers a comprehensive study of a broad array of traditional figures of speech by systematizing linguistic evidence of the cognitive processes underlying them. Such processes are explicitly linked to different communicative consequences, thus bringing together pragmatics and cognition. This type of study has allowed the authors to provide new definitions for all the figures while making their dependency relations fully explicit. For example, hypallage, antonomasia, anthimeria, and merism are studied as variants of metonymy, and analogy, paragon, and allegory as variants of metaphor. An important feature of the book is its special emphasis on the combinations of figures of speech into conceptually more complex configurations. Finally, the book accounts for the principles that regulate the felicity of figurative expressions. The result is a broad integrative framework for the analysis of figurative language grounded in the relationship between pragmatics and cognition.

Metaphor in Communication, Science and Education

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110549921
Total Pages : 331 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Metaphor in Communication, Science and Education by : Francesca Ervas

Download or read book Metaphor in Communication, Science and Education written by Francesca Ervas and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-08-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.

The Routledge Handbook of Translation Studies and Linguistics

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Publisher : Routledge
ISBN 13 : 131743451X
Total Pages : 543 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Routledge Handbook of Translation Studies and Linguistics by : Kirsten Malmkjaer

Download or read book The Routledge Handbook of Translation Studies and Linguistics written by Kirsten Malmkjaer and published by Routledge. This book was released on 2017-12-14 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Translation Studies and Linguistics explores the interrelationships between translation studies and linguistics in six sections of state-of-the-art chapters, written by leading specialists from around the world. The first part begins by addressing the relationships between translation studies and linguistics as major topics of study in themselves before focusing, in individual chapters, on the relationships between translation on the one hand and semantics, semiotics and the sound system of language on the other. Part II explores the nature of meaning and the ways in which meaning can be shared in text pairs that are related to each other as first-written texts and their translations, while Part III focuses on the relationships between translation and interpreting and the written and spoken word. Part IV considers the users of language and situations involving more than one language and Part V addresses technological tools that can assist language users. Finally, Part VI presents chapters on the links between areas of applied linguistics and translation and interpreting. With an introduction by the editor and an extensive bibliography, this handbook is an indispensable resource for advanced students of translation studies, interpreting studies and applied linguistics.

Producing Figurative Expression

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Publisher : John Benjamins Publishing Company
ISBN 13 : 9027260400
Total Pages : 559 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Producing Figurative Expression by : John Barnden

Download or read book Producing Figurative Expression written by John Barnden and published by John Benjamins Publishing Company. This book was released on 2020-12-15 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection contains a selection of recent work on people’s production of figurative language (metaphoric, ironic, metonymic, hyperbolic, ...) and similarly of figurative expression in visual media and artefact design. The articles illuminate issues such as why and under what circumstances people produce figurative expression and how it is moulded by their aims. By focusing on production, the intention is to help stimulate more academic research on it and redress historically lower levels of published work on generation than on understanding of figurative expression. The contributions stretch across various academic disciplines—mainly psychology, cognitive linguistics and applied linguistics, but with a representation also of philosophy and artificial intelligence—and across different types of endeavour—theoretical investigation and model building, experimental studies, and applications focussed work (for instance, figurative expression in product design and online support groups). There is also a wide-ranging introductory chapter that touches on areas outside the scope of the contributed articles and discusses difficult issues such as a complex interplay of production and understanding.

Cultural Linguistics and Critical Discourse Studies

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Publisher : John Benjamins Publishing Company
ISBN 13 : 9027249520
Total Pages : 220 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Cultural Linguistics and Critical Discourse Studies by : Monika Reif

Download or read book Cultural Linguistics and Critical Discourse Studies written by Monika Reif and published by John Benjamins Publishing Company. This book was released on 2023-11-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume explores the meeting ground between Critical Discourse Studies and Cultural Linguistics. The contributions investigate culture-specific conceptualisations, ways of framing and conceptual metaphors in political discourse, as well as cultural models, cultural stereotypes and stereotyping. The individual authors use quantitative (e.g. corpus-based approaches) and/or qualitative methods. They address a range of contexts, e.g. Europe, the US, Japan, West Africa, and a variety of topics, e.g. migration, presidential elections, identity, food culture, concepts of health. The papers included in this volume show that ideologies, the key concern of Critical Discourse Studies, cannot be analysed independently of cultural conceptualisations. In a complementary, dialectic fashion, cultural conceptualisation, the central concern of Cultural Linguistics, have ideological implications, sometimes subtle, sometimes very straightforward. The present volume thus illustrates that travelling on this meeting ground is a natural and fruitful endeavour for both approaches.

Cognitive Modelling in Language and Discourse across Cultures

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 152750039X
Total Pages : 416 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Cognitive Modelling in Language and Discourse across Cultures by : Annalisa Baicchi

Download or read book Cognitive Modelling in Language and Discourse across Cultures written by Annalisa Baicchi and published by Cambridge Scholars Publishing. This book was released on 2017-08-21 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume deals with core issues in figurative language and figurative thought. It also explores areas of convergence between idealised cognitive models and language across fourteen European and non-European languages (Croatian, English, German, Greek, Italian, Japanese, Persian, Polish, Russian, Old Saxon, Sicilian, Spanish, Swedish, and Turkish). The collection foregrounds the relationship that holds between literalness and figurativeness in meaning construction, it emphasises the role of conceptual metonymy and metaphor as the main cognitive tools at work in inferential activity and as generators of discourse ties, and it also depicts the import of cognitive models in the production and interpretation of multimodal communication. In addition, a number of more specific topics are addressed from different perspectives, such as language variation and cultural models, the argumentative role of metaphor in discourse and the role of empirical work in cognitive linguistics.