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Metaphor And Metonymy Revisited Beyond The Contemporary Theory Of Metaphor
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Book Synopsis Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor by : Francisco Gonzálvez-García
Download or read book Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor written by Francisco Gonzálvez-García and published by John Benjamins Publishing. This book was released on 2013-10-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions in this volume go beyond the Contemporary Theory of Metaphor complementing it in a number of relevant ways. Some of the papers argue for a more dynamic, interdisciplinary approach to metaphor looking into it from semiotic, psychological and socio-cultural perspectives. Other contributions focus on the crucial role played by metaphor and metonymy in meaning construction at a discourse/textual level. Finally, the volume also includes proposals which revolve around the alleged universal nature of metaphorical mappings and their suitability to account for grammatical phenomena. The contributions in this volume display an ample gamut of theoretical approaches pointing to the viability of taking a functional-cognitive stance on the analysis of metaphor and metonymy in contrast to a purely cognitive one. This book is structured into three major sections: i) the Contemporary Theory of Metaphor: revisions and recent developments; ii) metaphor and/or metonymy across different discourse/genre types; and iii) the Contemporary Theory of Metaphor: current applications. Originally published in Review of Cognitive Linguistics 9:1 (2011).
Book Synopsis The Contemporary Theory of Metaphor by : Ning Yu
Download or read book The Contemporary Theory of Metaphor written by Ning Yu and published by John Benjamins Publishing. This book was released on 1998-01-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume aims to contribute to the theory of metaphor from the viewpoint of Chinese, in order to help place the theory into a wider cross-linguistic and cross-cultural perspective. It focuses on metaphors of emotion, the "time as space" metaphor and the Event Structure Metaphor.
Book Synopsis Multimodal Metaphor and Metonymy in Advertising by : Paula Pérez Sobrino
Download or read book Multimodal Metaphor and Metonymy in Advertising written by Paula Pérez Sobrino and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.
Author :Ignasi Navarro i Ferrando Publisher :Walter de Gruyter GmbH & Co KG ISBN 13 :3110625970 Total Pages :246 pages Book Rating :4.1/5 (16 download)
Book Synopsis Current Approaches to Metaphor Analysis in Discourse by : Ignasi Navarro i Ferrando
Download or read book Current Approaches to Metaphor Analysis in Discourse written by Ignasi Navarro i Ferrando and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-09-02 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse.
Book Synopsis Metaphor in Focus by : Francesca Ervas
Download or read book Metaphor in Focus written by Francesca Ervas and published by Cambridge Scholars Publishing. This book was released on 2014-09-18 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a philosophical guide on metaphor use. Previous research concerning metaphors has focused on either the theoretical-linguistic problems or the uses in specific research fields. Although these domains share some common interests, there has been little cross-communication. The aim of this volume is to bridge the gap between the theoretical and the empirical side of the research on metaphor use, by analysing the role of metaphor over different domains of use. Therefore, while adopting a theoretical-philosophical point of view, the volume also presents the interdisciplinary connections between philosophy and other academic areas such as linguistics, cognitive science, discourse analysis, communication studies, didactics, economics, arts and political science.
Book Synopsis Figuring out Figuration by : María Sandra Peña-Cervel
Download or read book Figuring out Figuration written by María Sandra Peña-Cervel and published by John Benjamins Publishing Company. This book was released on 2022-05-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines explanatory breadth with analytical delicacy. It offers a comprehensive study of a broad array of traditional figures of speech by systematizing linguistic evidence of the cognitive processes underlying them. Such processes are explicitly linked to different communicative consequences, thus bringing together pragmatics and cognition. This type of study has allowed the authors to provide new definitions for all the figures while making their dependency relations fully explicit. For example, hypallage, antonomasia, anthimeria, and merism are studied as variants of metonymy, and analogy, paragon, and allegory as variants of metaphor. An important feature of the book is its special emphasis on the combinations of figures of speech into conceptually more complex configurations. Finally, the book accounts for the principles that regulate the felicity of figurative expressions. The result is a broad integrative framework for the analysis of figurative language grounded in the relationship between pragmatics and cognition.
Book Synopsis Metaphor in Communication, Science and Education by : Francesca Ervas
Download or read book Metaphor in Communication, Science and Education written by Francesca Ervas and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-08-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.
Book Synopsis The Routledge Handbook of Translation Studies and Linguistics by : Kirsten Malmkjaer
Download or read book The Routledge Handbook of Translation Studies and Linguistics written by Kirsten Malmkjaer and published by Routledge. This book was released on 2017-12-14 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Translation Studies and Linguistics explores the interrelationships between translation studies and linguistics in six sections of state-of-the-art chapters, written by leading specialists from around the world. The first part begins by addressing the relationships between translation studies and linguistics as major topics of study in themselves before focusing, in individual chapters, on the relationships between translation on the one hand and semantics, semiotics and the sound system of language on the other. Part II explores the nature of meaning and the ways in which meaning can be shared in text pairs that are related to each other as first-written texts and their translations, while Part III focuses on the relationships between translation and interpreting and the written and spoken word. Part IV considers the users of language and situations involving more than one language and Part V addresses technological tools that can assist language users. Finally, Part VI presents chapters on the links between areas of applied linguistics and translation and interpreting. With an introduction by the editor and an extensive bibliography, this handbook is an indispensable resource for advanced students of translation studies, interpreting studies and applied linguistics.
Book Synopsis Producing Figurative Expression by : John Barnden
Download or read book Producing Figurative Expression written by John Barnden and published by John Benjamins Publishing Company. This book was released on 2020-12-15 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection contains a selection of recent work on people’s production of figurative language (metaphoric, ironic, metonymic, hyperbolic, ...) and similarly of figurative expression in visual media and artefact design. The articles illuminate issues such as why and under what circumstances people produce figurative expression and how it is moulded by their aims. By focusing on production, the intention is to help stimulate more academic research on it and redress historically lower levels of published work on generation than on understanding of figurative expression. The contributions stretch across various academic disciplines—mainly psychology, cognitive linguistics and applied linguistics, but with a representation also of philosophy and artificial intelligence—and across different types of endeavour—theoretical investigation and model building, experimental studies, and applications focussed work (for instance, figurative expression in product design and online support groups). There is also a wide-ranging introductory chapter that touches on areas outside the scope of the contributed articles and discusses difficult issues such as a complex interplay of production and understanding.
Book Synopsis Cultural Linguistics and Critical Discourse Studies by : Monika Reif
Download or read book Cultural Linguistics and Critical Discourse Studies written by Monika Reif and published by John Benjamins Publishing Company. This book was released on 2023-11-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume explores the meeting ground between Critical Discourse Studies and Cultural Linguistics. The contributions investigate culture-specific conceptualisations, ways of framing and conceptual metaphors in political discourse, as well as cultural models, cultural stereotypes and stereotyping. The individual authors use quantitative (e.g. corpus-based approaches) and/or qualitative methods. They address a range of contexts, e.g. Europe, the US, Japan, West Africa, and a variety of topics, e.g. migration, presidential elections, identity, food culture, concepts of health. The papers included in this volume show that ideologies, the key concern of Critical Discourse Studies, cannot be analysed independently of cultural conceptualisations. In a complementary, dialectic fashion, cultural conceptualisation, the central concern of Cultural Linguistics, have ideological implications, sometimes subtle, sometimes very straightforward. The present volume thus illustrates that travelling on this meeting ground is a natural and fruitful endeavour for both approaches.
Book Synopsis Cognitive Modelling in Language and Discourse across Cultures by : Annalisa Baicchi
Download or read book Cognitive Modelling in Language and Discourse across Cultures written by Annalisa Baicchi and published by Cambridge Scholars Publishing. This book was released on 2017-08-21 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume deals with core issues in figurative language and figurative thought. It also explores areas of convergence between idealised cognitive models and language across fourteen European and non-European languages (Croatian, English, German, Greek, Italian, Japanese, Persian, Polish, Russian, Old Saxon, Sicilian, Spanish, Swedish, and Turkish). The collection foregrounds the relationship that holds between literalness and figurativeness in meaning construction, it emphasises the role of conceptual metonymy and metaphor as the main cognitive tools at work in inferential activity and as generators of discourse ties, and it also depicts the import of cognitive models in the production and interpretation of multimodal communication. In addition, a number of more specific topics are addressed from different perspectives, such as language variation and cultural models, the argumentative role of metaphor in discourse and the role of empirical work in cognitive linguistics.
Book Synopsis A Cognitive Linguistic Study of The Use Of Creative Figurative Language in American Political Discourse by : Sanja Berberović
Download or read book A Cognitive Linguistic Study of The Use Of Creative Figurative Language in American Political Discourse written by Sanja Berberović and published by Livre de Lyon. This book was released on 2021-12-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Cognitive Linguistic Study of The Use Of Creative Figurative Language in American Political Discourse
Book Synopsis Figurative Thought and Language in the Human Universe by : Mario Brdar
Download or read book Figurative Thought and Language in the Human Universe written by Mario Brdar and published by Cambridge Scholars Publishing. This book was released on 2021-08-17 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume focuses on the interaction between figurative language, embodiment, and society and culture from various theoretical and applied perspectives and methodologies. It bears wit-ness to the vibrancy of research into figurative language and the role of embodiment, with conceptualization motivated not just by our physical interaction with the external world, but also by social and cultural phenomena. The topics explored here include the impact of figura-tion on all levels of linguistic analysis, including grammar, discourse, and the relationship be-tween language and emotions.
Book Synopsis Determined by Christ: The Pauline Metaphor ‘Being in Christ’ by : Barbara Beyer
Download or read book Determined by Christ: The Pauline Metaphor ‘Being in Christ’ written by Barbara Beyer and published by BRILL. This book was released on 2024-01-22 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean that the believers are ‘in Christ’ (Rom 8:1; 2 Cor 5:17 etc.)? The phrase has become so common to Christian discourse that it obscures the original meaning. By analysing key passages and stripping back the interpretive layers, this book portrays ‘in Christ’ in the light of Greek language usage. Insights from metaphor theory, onomastics, and ritual theory further the investigation. The book also addresses prepositional phrases like ‘with Christ’ and how ‘in Christ’ developed in the deutero-Pauline letters. This comprehensive perspective illuminates a crucial early-Christian phrase and how believers viewed their relationship to Christ.
Book Synopsis The Multimodal Rhetoric of Humour in Saudi Media Cartoons by : Wejdan Alsadi
Download or read book The Multimodal Rhetoric of Humour in Saudi Media Cartoons written by Wejdan Alsadi and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cartoons, as a form of humour and entertainment, are a social product which are revealing of different social and political practices that prevail in a society, humourised and satirised by the cartoonist. This book advances research on cartoons and humour in the Saudi context. It contributes to the growing multimodal research on non-interactional humour in the media that benefits from traditional theories of verbal humour. The study analyses the interaction between visual and verbal modes, highlighting the multimodal manifestations of the rhetorical devices frequently employed to create humour in English-language cartoons collected from the Saudi media. The multimodal analysis shows that the frequent rhetorical devices such as allusions, parody, metaphor, metonymy, juxtaposition, and exaggeration take a form which is woven between the visual and verbal modes, and which makes the production of humorous and satirical effect more unique and interesting. The analysis of the cartoons across various thematic categories further offers a window into contemporary Saudi society.
Author :Laura Hidalgo-Downing Publisher :John Benjamins Publishing Company ISBN 13 :9027261210 Total Pages :360 pages Book Rating :4.0/5 (272 download)
Book Synopsis Performing Metaphoric Creativity across Modes and Contexts by : Laura Hidalgo-Downing
Download or read book Performing Metaphoric Creativity across Modes and Contexts written by Laura Hidalgo-Downing and published by John Benjamins Publishing Company. This book was released on 2020-06-15 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative potentiality of metaphor is one of the central themes in research on creativity. The present volume offers a space for the interdisciplinary discussion of the relationship between metaphor and creativity by focusing on (re)contextualization across modes and socio-cultural contexts and on the performative dimension of creative discourse practices. The volume brings together insights from Conceptual Metaphor Theory, (Critical) Discourse approaches to metaphor and Multimodal discourse analysis. Creativity as a process is explored in how it emerges in the flow of experience when talking about or reacting to creative acts such as dance, painting or music, and in subjects’ responses to advertisements in experimental studies. Creativity as product is explored by analyzing the choice, occurrence and patterning of creative metaphors in various types of (multimodal and multisensorial) discourses such as political cartoons, satire, films, children’s storybooks, music and songs, videos, scientific discourse, architectural reviews and the performance of classical Indian rasa.
Book Synopsis Multimodality and Cognitive Linguistics by : María Jesús Pinar Sanz
Download or read book Multimodality and Cognitive Linguistics written by María Jesús Pinar Sanz and published by John Benjamins Publishing Company. This book was released on 2015-10-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this volume is to advance our theoretical and empirical understanding of the relationship between Multimodality and Cognitive Linguistics. The innovative nature of the volume in relation to those existing in the field lies in the fact that it brings together contributions from three of the main approaches dealing with Multimodality – Cognitive Linguistics and multimodal metaphors (Forceville & Urios Aparisi, 2009), social semiotics and systemic functional grammar and multimodal interactional analysis (Jewitt, 2009) –highlighting the importance of multimodal resources, and showing the close relationship between this field of study and Cognitive Linguistics applied to a variety of genres –ranging from comics, films, cartoons, picturebooks or visuals in tapestry to name a few. Originally published in Review of Cognitive Linguistics Vol. 11:2 (2013).
