Messaging Matters

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Message Matters

Author : Rebecca K. Leet
Publisher : Turner Publishing Company
ISBN 13 : 1618589253
Total Pages : 239 pages
Book Rating : 4.6/5 (185 download)

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Book Synopsis Message Matters by : Rebecca K. Leet

Download or read book Message Matters written by Rebecca K. Leet and published by Turner Publishing Company. This book was released on 2007-08-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.

The Message Matters

Author : Lynn Vavreck
Publisher : Princeton University Press
ISBN 13 : 9780691139630
Total Pages : 236 pages
Book Rating : 4.1/5 (396 download)

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Book Synopsis The Message Matters by : Lynn Vavreck

Download or read book The Message Matters written by Lynn Vavreck and published by Princeton University Press. This book was released on 2009-07-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.

Your Message Matters

Author : Jonathan Milligan
Publisher : Baker Books
ISBN 13 : 1493427784
Total Pages : 272 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis Your Message Matters by : Jonathan Milligan

Download or read book Your Message Matters written by Jonathan Milligan and published by Baker Books. This book was released on 2020-10-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.

Messaging Matters

Author : William D. Parker
Publisher : Solution Tree
ISBN 13 : 9781945349096
Total Pages : 0 pages
Book Rating : 4.3/5 (49 download)

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Book Synopsis Messaging Matters by : William D. Parker

Download or read book Messaging Matters written by William D. Parker and published by Solution Tree. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of messaging to create a positive school culture and increase school and community collaboration. Written for school leaders, this title is divided into three parts. Each part helps readers to maximize their role as chief communicators with different stakeholders: students, teachers, and parents and community. Each chapter includes suggestions for using digital tools to enhance communication and ends with reflection questions and practical next steps. How this book will help you foster school community and improve your communication strategy: Comprehend the power of messaging and public relations in school. Gain tips for how to best use available technology tools, including online platforms, for messaging purposes. Inspect scenarios and real anecdotes that show communication strategies and messaging tactics in action in schools. Learn how to implement positive communication with parents and students from the start of the school year. Explore special strategies for communicating with challenging students or in difficult school climates. Contents: Introduction: Why Messaging Matters Chapter 1: Building a Positive Culture for Messaging Chapter 2: Cultivating a Positive Message With Teachers Chapter 3: Using Technology to Message With Teachers Chapter 4: Cultivating a Positive Message With Students Chapter 5: Using Technology to Message With Students Chapter 6: Cultivating a Positive Message With the Community, Parents, and Beyond Chapter 7: Using Technology to Message With the Community, Parents, and Beyond Epilogue References and Resources Index

Messaging

Author : John Wootton
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781540566614
Total Pages : 224 pages
Book Rating : 4.5/5 (666 download)

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Book Synopsis Messaging by : John Wootton

Download or read book Messaging written by John Wootton and published by Createspace Independent Publishing Platform. This book was released on 2017-05-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amidst the daily barrage of toxic Tweets, Facebook rants, and cable news shoutfests, Messaging emerges as a hopeful, surprising Communication Playbook for 21st Century Christians. Before the next nasty election cycle, before the next online debate showcasing believers going at it with one another or with the culture at large, readers of Messaging will feel uniquely equipped to maximize their voice with a refreshing kind of biblical confidence the author calls "New Testament Normal." Using numerous familiar headlines from current events, John Wootton guides readers through a four-part journey based on repeated, positive, and convincing patterns of New Testament instruction and experience. Along the way, Messaging draws the striking conclusion that there is no biblical support for two practices today's evangelicals routinely employ with nonbelievers in their audience: 1) publicly criticizing fellow believers and 2) using the name of Jesus or His Church to reprimand the immoral or political preferences of people who aren't born again In stark contrast, abundant scriptural support is cited for two radically intentional and effective pursuits: 1) loving fellow believers for all the world to see and 2) consistently proclaiming the good news of the gospel Get ready for lively conversation and greater unity as Christians with differing viewpoints find themselves wrestling with challenging insights that have profound ramification for the Church's end-time mission and effectiveness. Decades of messy messaging have primed the heart of a wayward culture for a refined and rejuvenated reflection of the body of Christ.

What Matters Now

Author : Gary Hamel
Publisher : John Wiley & Sons
ISBN 13 : 1118219082
Total Pages : 308 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis What Matters Now by : Gary Hamel

Download or read book What Matters Now written by Gary Hamel and published by John Wiley & Sons. This book was released on 2012-01-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.

Hands Free Mama

Author : Rachel Macy Stafford
Publisher : Zondervan
ISBN 13 : 031033814X
Total Pages : 240 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Hands Free Mama by : Rachel Macy Stafford

Download or read book Hands Free Mama written by Rachel Macy Stafford and published by Zondervan. This book was released on 2014-01-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Rachel Macy Stafford's post "The Day I Stopped Saying Hurry Up" was a true phenomenon on The Huffington Post, igniting countless conversations online and off about freeing ourselves from the vicious cycle of keeping up with our overstuffed agendas. Hands Free Mama has the power to keep that conversation going and remind us that we must not let our lives pass us by.” --Arianna Huffington, Chair, President, and Editor-in-Chief of the Huffington Post Media Group, nationally syndicated columnist, and author of thirteen books http://www.huffingtonpost.com/ DISCOVER THE POWER, JOY, AND LOVE of Living “Hands Free” If technology is the new addiction, then multi-tasking is the new marching order. We check our email while cooking dinner, send a text while bathing the kids, and spend more time looking into electronic screens than into the eyes of our loved ones. With our never-ending to-do lists and jam-packed schedules, it’s no wonder we’re distracted. But this isn’t the way it has to be. In July 2010, special education teacher and mother Rachel Macy Stafford decided enough was enough. Tired of losing track of what matters most in life, Rachel began practicing simple strategies that enabled her to momentarily let go of largely meaningless distractions and engage in meaningful soul-to-soul connections. She started a blog to chronicle her endeavors and soon saw how both external and internal distractions had been sabotaging her happiness and preventing her from bonding with the people she loves most. Hands Free Mama is the digital society’s answer to finding balance in a media-saturated, perfection-obsessed world. It doesn’t mean giving up all technology forever. It doesn’t mean forgoing our jobs and responsibilities. What it does mean is seizing the little moments that life offers us to engage in real and meaningful interaction. It means looking our loved ones in the eye and giving them the gift of our undivided attention, leaving the laundry till later to dance with our kids in the rain, and living a present, authentic, and intentional life despite a world full of distractions. So join Rachel and go hands-free. Discover what happens when you choose to open your heart—and your hands—to the possibilities of each God-given moment.

Everybody Matters

Author : Bob Chapman
Publisher : Portfolio
ISBN 13 : 1591847796
Total Pages : 274 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Everybody Matters by : Bob Chapman

Download or read book Everybody Matters written by Bob Chapman and published by Portfolio. This book was released on 2015-10-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Bob Chapman, CEO of the $1.7 billion manufacturing company Barry-Wehmiller, is on a mission to change the way businesses treat their employees.” – Inc. Magazine Starting in 1997, Bob Chapman and Barry-Wehmiller have pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions, to be moved around, "managed" with carrots and sticks, or discarded at will. Instead, Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That’s not a cliché on a mission statement; it’s the bedrock of the company’s success. During tough times a family pulls together, makes sacrifices together, and endures short-term pain together. If a parent loses his or her job, a family doesn’t lay off one of the kids. That’s the approach Barry-Wehmiller took when the Great Recession caused revenue to plunge for more than a year. Instead of mass layoffs, they found creative and caring ways to cut costs, such as asking team members to take a month of unpaid leave. As a result, Barry-Wehmiller emerged from the downturn with higher employee morale than ever before. It’s natural to be skeptical when you first hear about this approach. Every time Barry-Wehmiller acquires a company that relied on traditional management practices, the new team members are skeptical too. But they soon learn what it’s like to work at an exceptional workplace where the goal is for everyone to feel trusted and cared for—and where it’s expected that they will justify that trust by caring for each other and putting the common good first. Chapman and coauthor Raj Sisodia show how any organization can reject the traumatic consequences of rolling layoffs, dehumanizing rules, and hypercompetitive cultures. Once you stop treating people like functions or costs, disengaged workers begin to share their gifts and talents toward a shared future. Uninspired workers stop feeling that their jobs have no meaning. Frustrated workers stop taking their bad days out on their spouses and kids. And everyone stops counting the minutes until it’s time to go home. This book chronicles Chapman’s journey to find his true calling, going behind the scenes as his team tackles real-world challenges with caring, empathy, and inspiration. It also provides clear steps to transform your own workplace, whether you lead two people or two hundred thousand. While the Barry-Wehmiller way isn’t easy, it is simple. As the authors put it: "Everyone wants to do better. Trust them. Leaders are everywhere. Find them. People achieve good things, big and small, every day. Celebrate them. Some people wish things were different. Listen to them. Everybody matters. Show them."

Difficult Conversations

Author : Douglas Stone
Publisher : Penguin
ISBN 13 : 1101496762
Total Pages : 351 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Difficult Conversations by : Douglas Stone

Download or read book Difficult Conversations written by Douglas Stone and published by Penguin. This book was released on 2010-11-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th-anniversary edition of the New York Times business bestseller-now updated with "Answers to Ten Questions People Ask" We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you Getting to Yes, Difficult Conversations provides a step-by-step approach to having those tough conversations with less stress and more success. you'll learn how to: · Decipher the underlying structure of every difficult conversation · Start a conversation without defensiveness · Listen for the meaning of what is not said · Stay balanced in the face of attacks and accusations · Move from emotion to productive problem solving

A treatise on the law [&c.].

Author : Thomas Erskine May (baron Farnborough.)
Publisher :
ISBN 13 :
Total Pages : 984 pages
Book Rating : 4.R/5 (5 download)

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Book Synopsis A treatise on the law [&c.]. by : Thomas Erskine May (baron Farnborough.)

Download or read book A treatise on the law [&c.]. written by Thomas Erskine May (baron Farnborough.) and published by . This book was released on 1879 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the American Society for Psychical Research

Author : American Society for Psychical Research (1906- )
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis Proceedings of the American Society for Psychical Research by : American Society for Psychical Research (1906- )

Download or read book Proceedings of the American Society for Psychical Research written by American Society for Psychical Research (1906- ) and published by . This book was released on 1914 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Why Place Matters

Author : Wilfred M. McClay
Publisher : Encounter Books
ISBN 13 : 1594037183
Total Pages : 304 pages
Book Rating : 4.5/5 (94 download)

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Book Synopsis Why Place Matters by : Wilfred M. McClay

Download or read book Why Place Matters written by Wilfred M. McClay and published by Encounter Books. This book was released on 2014-02-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary American society, with its emphasis on mobility and economic progress, all too often loses sight of the importance of a sense of “place” and community. Appreciating place is essential for building the strong local communities that cultivate civic engagement, public leadership, and many of the other goods that contribute to a flourishing human life. Do we, in losing our places, lose the crucial basis for healthy and resilient individual identity, and for the cultivation of public virtues? For one can’t be a citizen without being a citizen of some place in particular; one isn’t a citizen of a motel. And if these dangers are real and present ones, are there ways that intelligent public policy can begin to address them constructively, by means of reasonable and democratic innovations that are likely to attract wide public support? Why Place Matters takes these concerns seriously, and its contributors seek to discover how, given the American people as they are, and American economic and social life as it now exists—and not as those things can be imagined to be in some utopian scheme—we can find means of fostering a richer and more sustaining way of life. The book is an anthology of essays exploring the contemporary problems of place and placelessness in American society. The book includes contributions from distinguished scholars and writers such as poet Dana Gioia (former chairman of the National Endowment for the Arts), geographer Yi-Fu Tuan, urbanist Witold Rybczynski, architect Philip Bess, essayists Christine Rosen and Ari Schulman, philosopher Roger Scruton, transportation planner Gary Toth, and historians Russell Jacoby and Joseph Amato.

Race Matters, 25th Anniversary

Author : Cornel West
Publisher : Beacon Press
ISBN 13 : 0807008834
Total Pages : 138 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Race Matters, 25th Anniversary by : Cornel West

Download or read book Race Matters, 25th Anniversary written by Cornel West and published by Beacon Press. This book was released on 2017-12-05 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twenty-fifth-anniversary edition of the groundbreaking classic, with a new introduction First published in 1993, on the one-year anniversary of the Los Angeles riots, Race Matters became a national best seller that has gone on to sell more than half a million copies. This classic treatise on race contains Dr. West’s most incisive essays on the issues relevant to black Americans, including the crisis in leadership in the Black community, Black conservatism, Black-Jewish relations, myths about Black sexuality, and the legacy of Malcolm X. The insights Dr. West brings to these complex problems remain relevant, provocative, creative, and compassionate. In a new introduction for the twenty-fifth-anniversary edition, Dr. West argues that we are in the midst of a spiritual blackout characterized by imperial decline, racial animosity, and unchecked brutality and terror as seen in Baltimore, Ferguson, and Charlottesville. Calling for a moral and spiritual awakening, Dr. West finds hope in the collective and visionary resistance exemplified by the Movement for Black Lives, Standing Rock, and the Black freedom tradition. Now more than ever, Race Matters is an essential book for all Americans, helping us to build a genuine multiracial democracy in the new millennium.

Effortless

Author : Greg McKeown
Publisher : Currency
ISBN 13 : 0593135644
Total Pages : 274 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Effortless by : Greg McKeown

Download or read book Effortless written by Greg McKeown and published by Currency. This book was released on 2021-04-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A Times (UK) Best Book of the Year • From the author of the million-copy-selling Essentialism comes an empowering guide to achieving your goals. It all starts with a simple principle: Not everything has to be so hard. “In a world beset by burnout, Greg McKeown’s work is essential.”—Daniel H. Pink, author of When, Drive, and To Sell Is Human “At a time when fear, uncertainty, and our ever-growing list of responsibilities have come to feel like much too much to handle, Effortless couldn’t be timelier, or more necessary.”—Eve Rodsky, author of Fair Play Do you ever feel like: • You’re teetering right on the edge of burnout? • You want to make a higher contribution, but lack the energy? • You’re running faster but not moving closer to your goals? • Everything is so much harder than it used to be? As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat,” we’re often working twice as hard to achieve half as much. Getting ahead doesn’t have to be as hard as we make it. No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier path. Effortless offers actionable advice for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out. Effortless teaches you how to: • Turn tedious tasks into enjoyable rituals • Prevent frustration by solving problems before they arise • Set a sustainable pace instead of powering through • Make one-time choices that eliminate many future decisions • Simplify your processes by removing unnecessary steps • Make relationships easier to maintain and manage • And much more The effortless way isn't the lazy way. It's the smart way. It may even be the only way. Not every hard thing in life can be made easy. But we can make it easier to do more of what matters most.

The Great Events by Famous Historians

Author : Charles Francis Horne
Publisher :
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Great Events by Famous Historians by : Charles Francis Horne

Download or read book The Great Events by Famous Historians written by Charles Francis Horne and published by . This book was released on 1914 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Great Events by Famous Historians

Author :
Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Great Events by Famous Historians by :

Download or read book The Great Events by Famous Historians written by and published by . This book was released on 1914 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Measure What Matters

Author : John Doerr
Publisher : Penguin
ISBN 13 : 052553623X
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Measure What Matters by : John Doerr

Download or read book Measure What Matters written by John Doerr and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.