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Megamedia Shakeout

Author : Kevin Maney
Publisher : Wiley
ISBN 13 : 9780471107194
Total Pages : 388 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Megamedia Shakeout by : Kevin Maney

Download or read book Megamedia Shakeout written by Kevin Maney and published by Wiley. This book was released on 1995-04-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tale of big ideas . . . big egos . . . and the billions to be won or lost in the exploding communications industry "An exciting, well-written, fast paced book on a fascinating topic. It is down to earth, realistic, and important. Kevin Maney artfully demystifies the explosion of new technologies and businesses that are radically changing the way we live, work, and play."—James C. Collins coauthor of Built to Last "Mandatory reading for all who wish to know the key media players and their future playthings. His personality portraits add the intriguing 'spice' that keeps the pages turning. This is an exceptional examination of who is likely to succeed or fail in the future media landscape."— John S. Hendricks Chairman and Chief Executive Officer The Discovery Channel "Megamedia Shakeout by Kevin Maney is a comprehensive overview on the emerging 'new media'. Some of his conclusions are controversial, but this trenchant analysis from a veteran observer provides a paradigm for both insiders and neophytes. Whether you are in the industry as I am or a technology investor interested in unearthing these new opportunities, this book is a thought-provoking, up-to-the-minute analysis of all the players, large and small, poised to dominate the next media revolution."—Mike Bloomberg President, Bloomberg LP "Kevin is one of the nation's most astute commentators on the mergers and alliances which will shape media in the twenty-first century. 'Megamedia' is exactly the right term to describe the multifaceted behemoths now converging, and Kevin has done a fine job of chronicling that convergence."—Ted Leonsis President, America Online Services Company "From behind the scenes, Kevin Maney provides us with an insightful, entertaining ride on the multimedia roller coaster. Kevin's style provides us with provocative insights of the mega personalities which dominate and formulate the megamedia future. This constitutes a 'must read' for anyone who needs a map to the information highway."—Lucie J. Fjeldstad President, Fjeldstad International Former Vice President, IBM The biggest thing to hit the business world since Henry Ford introduced assembly-line production is the concept of megamedia—the merging of the computer, telephone, software, entertainment, and cable TV industries. The technological convergence of companies from all corners of business has sparked the most sensational corporate shakeouts in history. Now in an engrossing tale of big ideas, big egos, and the billions to be won or lost in the exploding communications industry, USA Today reporter Kevin Maney answers these questions and more. This insightful account includes: Predictions of the five biggest winners and the five biggest losers in megamedia in the next few years Vivid personality portraits of media moguls at the top of this new industry including Ray Smith (Bell Atlantic), Robert Allen (AT&T), Frank Biondi (Viacom), John Malone (TCI), Bill Gates and Nathan Myhrvold (Microsoft), Lew Platt (Hewlett-Packard), Barry Diller, Ted Turner, and more Profiles exploring the current and future direction of many of the world's leading companies including Time Warner, Microsoft, Disney, Intel, and IBM Writing in a taut, hard-driving journalistic style, Maney takes us behind the scenes at leading companies for the first inside look at the shakeout in the communications industry. Megamedia Shakeout cuts through the hype to bring us a bold vision of the future and a clear-sighted, practical assessment of the exciting business and investment opportunities being opened up by the communications revolution. Kevin Maney has been chronicling the communications revolution for several years now, and he has interviewed all the key players involved. In this book, he pieces together a coherent picture of where the industry is headed, explains the technologies and technological wonders involved, and offers a highly plausible vision of what the future will look like. "Megamedia is the information superhighway, 500-channel cable systems and interactive TV all rolled into one. It is telephone companies, cable companies, entertainment companies and computer companies. All are part of the same converging industry. All will go through astounding change over the next decade as we witness the dawn of the Communications Age."—Kevin Maney "An exciting, well-written, fast paced book on a fascinating topic. It is down-to-earth, realistic, and important. Kevin Maney artfully demystifies the explosion of new technologies and businesses that are radically changing the way we live, work, and play."—James C. Collins coauthor of Built to Last "Mandatory reading for all who wish to know the key media players and their future playthings. His personality portraits add the intriguing 'spice' that keeps the pages turning. This is an exceptional examination of who is likely to succeed or fail in the future media landscape"—John S. Hendricks Chairman and Chief Executive Office Discovery Communications "Maney's working journalist's access to the key players and facts combined with his writing style provides an excellent perspective on today's newest industry the merger of computers, telecommunications, video and entertainment what he dubs Megamedia."—Alan C. Stanford Computer Consultant, Ernst & Young "Megamedia Shakeout by Kevin Maney is a comprehensive overview on the emerging 'new media'. Some of his conclusions are controversial, but this trenchant analysis from a veteran observer provides a paradigm for both insiders and neophytes. Whether you are in the industry as I amor a technology investor interested in unearthing these new opportunities, this book is a thought-provoking, up-to-the-minute analysis of all the players, large and small, poised to dominate the next media revolution."—Mike Bloomberg President, Bloomberg LP "Kevin is one of the nation's most astute commentators on the mergers and alliances which will shape media in the twenty-first century. 'Megamedia' is exactly the right term to describe the multifaceted behemoths now converging, and Kevin has done a fine job of chronicling that convergence"—Ted Leonsis President, America Online Services Company "From behind the scenes, Kevin Maney provides us with an insightful, entertaining ride on the multimedia roller coaster. . .climbing upward as the fevered pitch of mega-mergers grabbed the daily headlines and accelerating down again as many self-destructed and back around again as new players vied for control. Kevin's style provides us with provocative insights of the mega personalities which dominate and formulate the megamedia future. This constitutes a 'must read' for anyone who needs a map to the information highway"—Lucie J. Fjeldstad President, Fjeldstad International Formerly Vice President, IBM

Media Literacy

Author : W. James Potter
Publisher : SAGE
ISBN 13 : 141295875X
Total Pages : 449 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Media Literacy by : W. James Potter

Download or read book Media Literacy written by W. James Potter and published by SAGE. This book was released on 2008 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Media Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies, and English." -SirReadaLot.org In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Fourth Edition uses an engaging and conversational style to help students gain the skills needed to navigate the rocky terrain of mass messages - which are designed to inform them, to entertain them, and to sell them. This captivating book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumers.

Making Sense of Sports

Author : Ellis Cashmore
Publisher : Psychology Press
ISBN 13 : 0415348536
Total Pages : 531 pages
Book Rating : 4.4/5 (153 download)

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Book Synopsis Making Sense of Sports by : Ellis Cashmore

Download or read book Making Sense of Sports written by Ellis Cashmore and published by Psychology Press. This book was released on 2005 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and entertaining textbook is an indispensable guide for undergraduates in sports studies and for students taking courses in the sociology of sports.

Computer-based Instruction

Author : Andrew S. Gibbons
Publisher : Educational Technology
ISBN 13 : 9780877783008
Total Pages : 566 pages
Book Rating : 4.7/5 (83 download)

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Book Synopsis Computer-based Instruction by : Andrew S. Gibbons

Download or read book Computer-based Instruction written by Andrew S. Gibbons and published by Educational Technology. This book was released on 1998 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Digital Hand

Author : James W. Cortada
Publisher : Oxford University Press
ISBN 13 : 0198037104
Total Pages : 646 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis The Digital Hand by : James W. Cortada

Download or read book The Digital Hand written by James W. Cortada and published by Oxford University Press. This book was released on 2005-11-03 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Hand, Volume 2, is a historical survey of how computers and telecommunications have been deployed in over a dozen industries in the financial, telecommunications, media and entertainment sectors over the past half century. It is past of a sweeping three-volume description of how management in some forty industries embraced the computer and changed the American economy. Computers have fundamentally changed the nature of work in America. However it is difficult to grasp the full extent of these changes and their implications for the future of business. To begin the long process of understanding the effects of computing in American business, we need to know the history of how computers were first used, by whom and why. In this, the second volume of The Digital Hand, James W. Cortada combines detailed analysis with narrative history to provide a broad overview of computing's and telecomunications' role in over a dozen industries, ranging from Old Economy sectors like finance and publishing to New Economy sectors like digital photography and video games. He also devotes considerable attention to the rapidly changing media and entertainment industries which are now some of the most technologically advanced in the American economy. Beginning in 1950, when commercial applications of digital technology began to appear, Cortada examines the ways different industries adopted new technologies, as well as the ways their innovative applications influenced other industries and the US economy as a whole. He builds on the surveys presented in the first volume of the series, which examined sixteen manufacturing, process, transportation, wholesale and retail industries. In addition to this account, of computers' impact on industries, Cortada also demonstrates how industries themselves influenced the nature of digital technology. Managers, historians and others interested in the history of modern business will appreciate this historical analysis of digital technology's many roles and future possibilities in an wide array of industries. The Digital Hand provides a detailed picture of what the infrastructure of the Information Age really looks like and how we got there.

The Body in Culture, Technology and Society

Author : Chris Shilling
Publisher : SAGE
ISBN 13 : 9780761971245
Total Pages : 258 pages
Book Rating : 4.9/5 (712 download)

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Book Synopsis The Body in Culture, Technology and Society by : Chris Shilling

Download or read book The Body in Culture, Technology and Society written by Chris Shilling and published by SAGE. This book was released on 2005 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Once in a while a manuscript stops you in your tracks... What we are offered here is no recovering of old ground but a step change in perspectives on "body matters" that is both innovative and of fundamental importance to anyone working on this sociological terrain...This text is groundbreaking and simply has to be read′ - Acta Sociologica ′This is Shilling at his creative best...these are seminal observations of the classical theories drawn together as never before. Moreover, as a framework [this monograph] provides a genuinely new and fertile way of reconsidering not just classical sociology but contemporary forms as well′ - Sport, Education & Society ′This is a comprehensive, theoretically sophisticated, and ambitious treatise on the body that draws from, and applies, both classical and contemporary sociological theory in a manner that is innovative and thought-provoking. This book is engaging and thought-provoking, but Shilling′s greatest achievement is his ability to illustrate the importance and continued relevance of classical and contemporary sociological theory to real world concerns. It is a book worthy of widespread attention. It reinvigorated my interest in the sociological classics and contained countless nuggets of interesting information that led me to conclude that it would be a worthy book to recommend to a broad sociological audience′ - Teaching Sociology ′Shilling′s book (like his earlier The Body and Social Theory) is crucial reading...a further valuable contribution in a field where he has provided so much′ - Theory & Psychology ′This is an impressive book by one of the leading social theorists working in the field of body studies. It provides a critical summation of theoretical and substantive work in the field to date, while also presenting a powerful argument for a corporeal realism in which the body is both generative of the emergent properties of social structure and a location of their effects. Its scope and originality make it a key point of reference for students and academics in body studies and in the social and cultural sciences more generally′ - Ian Burkitt, Reader in Social Science, University of Bradford ′Chris Shilling is as always a lucid guide through the dense thickets of the "sociology of the body", and his chapters on the fields of work, sport, eating, music and technology brilliantly show how abstract theoretical debates relate to the real world of people′s lives′ - Professor Stephen Mennell, University College Dublin ′What I find very useful and without any doubt valuable, not only in Shilling′s The Body in Culture, Technology and Society but in his work in general, is the breadth and profoundness of his discussion about the body...the style Shilling maintains is crucial for further development of the sociology of the body as a discipline, for it provides us with a rich intellectual environment about the body′ - Sociology ′For any colleague wanting to have a clear idea of how studies of the body can be empirically grounded as well as theoretically ′rich′, Chris Shilling′s The Body in Culture, Technology and Society , is the book to read. To my mind it offers the best account thus far of not only how social action is embodied and must be recognised as such but also of how social structures condition and shape embodied subjects in a variety of social arenas... This is wonderful insightful ′stuff′ - the ideas and intricate thoughts of a scholar such as Shilling who has been immersed in thinking about the complexities of the body in society as well as sociology for a number of years′ - Sociology of Health and Illness This is a milestone in the sociology of the body. The book offers the most comprehensive overview of the field to date and an innovative framework for the analysis of embodiment. It is founded on a revised view of the relation of classical works to the body. It argues that the body should be read as a multi-dimensional medium for the constitution of society. Upon this foundation, the author constructs a series of analyses of the body and the economy, culture, sociality, work, sport, music, food and technology.

The Deathly Embrace

Author : Sheng-mei Ma
Publisher : U of Minnesota Press
ISBN 13 : 9780816637119
Total Pages : 214 pages
Book Rating : 4.6/5 (371 download)

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Book Synopsis The Deathly Embrace by : Sheng-mei Ma

Download or read book The Deathly Embrace written by Sheng-mei Ma and published by U of Minnesota Press. This book was released on 2000 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian American resistance to Orientalism -- the Western tradition dealing with the subject and subjugation of the East -- is usually assumed. And yet, as this provocative work demonstrates, in order to refute racist stereotypes they must first be evoked, and in the process the two often become entangled. Sheng-mei Ma shows how the distinguished careers of post-1960s Asian American writers such as Maxine Hong Kingston, Amy Tan, Frank Chin, and David Henry Hwang reveal that while Asian American identity is constructed in reaction to Orientalism, the two cultural forces are not necessarily at odds. The vigor with which these Asian Americans revolt against Orientalism in fact tacitly acknowledges the family lineage of the two.

Knowledge Diplomacy

Author : Michael Patrick Ryan
Publisher : Brookings Institution Press
ISBN 13 : 9780815776543
Total Pages : 278 pages
Book Rating : 4.7/5 (765 download)

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Book Synopsis Knowledge Diplomacy by : Michael Patrick Ryan

Download or read book Knowledge Diplomacy written by Michael Patrick Ryan and published by Brookings Institution Press. This book was released on 1998 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the pervasiveness of the information revolution, the preservation of intellectual property rights through patents, copyrights, and trademarks has become far more difficult. In this book, Michael Ryan explains the issues, politics, and diplomacy of balancing intellectual property rights with the public's right of access.

Multiple City

Author : Aditi De
Publisher : Penguin UK
ISBN 13 : 8184759096
Total Pages : 415 pages
Book Rating : 4.1/5 (847 download)

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Book Synopsis Multiple City by : Aditi De

Download or read book Multiple City written by Aditi De and published by Penguin UK. This book was released on 2008-10-27 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded by the chieftain Kempe Gowda around 1537, the story of Bangalore has no grand linear narrative. The location has revealed different facets to settlers and passers-through. The city, the site of bloody battles between the British and Tipu Sultan, was once attached to the glittering court of Mysore. Later, it became a cantonment town where British troops were stationed. Over time, it morphed into a city of gardens and lakes, and the capital of PBI - Indian scientific research. More recently, it has been the hub of PBI - India’s information technology boom, giving rise to Brand Bangalore, an PBI - Indian city whose name is recognized globally. Hidden beneath these layers lies a cosmopolitan city of sub-cultures, engaging artists and writers, young geeks and students. People from every corner of PBI - India and beyond now call it home. In this collection of writings about a multi-layered city, there are stories from its history, translations from Kannada literature, personal responses to the city’s mindscape, portraits of special citizens, accounts of searches for lost communities and traditions, among much more. U.R. Ananthamurthy writes about Bangalore’s Kannada identity; Shashi Deshpande maps the city through the places she has lived in since she was a young girl; Anita Nair draws a touching portrait of a florist who celebrates the glories of the Raj; Ramachandra Guha describes his close bond with Bangalore’s most unusual bookseller; and Rajmohan Gandhi recounts the Mahatma’s trysts with the city. From traditional folk ballads to a nursery rhyme about Bangalore, from poems to blogs, from reproductions of turn of the twentieth century picture postcards to cartoons, Multiple City is the portrait of a metropolis trying to retain its roots as it hurtles into the future.

Summary: Trade-Off

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511022001
Total Pages : 28 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: Trade-Off by : BusinessNews Publishing,

Download or read book Summary: Trade-Off written by BusinessNews Publishing, and published by Primento. This book was released on 2014-11-12 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Kevin Maney's book: "Trade-Off: Why Some Things Catch On, and Others Don't". This complete summary of the ideas from Kevin Maney's book "Trade-Off" shows that all of us as consumers are constantly making a choice between products which offer high fidelity and those which offer superior convenience. In his book, the author explains that it is this trade-off between conflicting forces which determines the success or failure of new products and services. This summary demonstrates how you can position yourself at either end of the spectrum in order to develop a successful product. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Trade-Off" and discover the key to offering the best products that consumers will love.

The Multimedia Handbook

Author : Tony Cawkell
Publisher : Routledge
ISBN 13 : 1134777116
Total Pages : 480 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis The Multimedia Handbook by : Tony Cawkell

Download or read book The Multimedia Handbook written by Tony Cawkell and published by Routledge. This book was released on 2003-09-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Multimedia Handbook provides a comprehensive guide to the wide range of uses of multimedia. The first part of the book introduces the technology for the non-specialist. Part Two covers multimedia applications and markets. Tony Cawkell details the huge array of authoring software which is now available, as well as the distribution of multimedia data by telephone, cable, satellite or radio communications. There is an extensive bibliography, a glossary of technical terms and acronyms and a full index.

Cellular Telephones and Pagers

Author : Stephen Gibson
Publisher : Newnes
ISBN 13 : 0750696834
Total Pages : 177 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Cellular Telephones and Pagers by : Stephen Gibson

Download or read book Cellular Telephones and Pagers written by Stephen Gibson and published by Newnes. This book was released on 1997 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Cellular Telephones & Pagers, Stephen Gibson provides an overview of the basics of mobile telephone and paging technology and related issues.

Making the World Work Better

Author : Kevin Maney
Publisher : Pearson Education
ISBN 13 : 0132755130
Total Pages : 495 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Making the World Work Better by : Kevin Maney

Download or read book Making the World Work Better written by Kevin Maney and published by Pearson Education. This book was released on 2011-06-10 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company, journalists Kevin Maney, Steve Hamm, and Jeffrey M. O’Brien mark the Centennial of IBM’s founding by examining how IBM has distinctly contributed to the evolution of technology and the modern corporation over the past 100 years. The authors offer a fresh analysis through interviews of many key figures, chronicling the Nobel Prize-winning work of the company’s research laboratories and uncovering rich archival material, including hundreds of vintage photographs and drawings. The book recounts the company’s missteps, as well as its successes. It captures moments of high drama – from the bet-the-business gamble on the legendary System/360 in the 1960s to the turnaround from the company’s near-death experience in the early 1990s. The authors have shaped a narrative of discoveries, struggles, individual insights and lasting impact on technology, business and society. Taken together, their essays reveal a distinctive mindset and organizational culture, animated by a deeply held commitment to the hard work of progress. IBM engineers and scientists invented many of the building blocks of modern information technology, including the memory chip, the disk drive, the scanning tunneling microscope (essential to nanotechnology) and even new fields of mathematics. IBM brought the punch-card tabulator, the mainframe and the personal computer into the mainstream of business and modern life. IBM was the first large American company to pay all employees salaries rather than hourly wages, an early champion of hiring women and minorities and a pioneer of new approaches to doing business--with its model of the globally integrated enterprise. And it has had a lasting impact on the course of society from enabling the US Social Security System, to the space program, to airline reservations, modern banking and retail, to many of the ways our world today works. The lessons for all businesses – indeed, all institutions – are powerful: To survive and succeed over a long period, you have to anticipate change and to be willing and able to continually transform. But while change happens, progress is deliberate. IBM – deliberately led by a pioneering culture and grounded in a set of core ideas – came into being, grew, thrived, nearly died, transformed itself... and is now charting a new path forward for its second century toward a perhaps surprising future on a planetary scale.

The Theory of the Firm

Author : Daniel F. Spulber
Publisher : Cambridge University Press
ISBN 13 : 0521517389
Total Pages : 542 pages
Book Rating : 4.5/5 (215 download)

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Book Synopsis The Theory of the Firm by : Daniel F. Spulber

Download or read book The Theory of the Firm written by Daniel F. Spulber and published by Cambridge University Press. This book was released on 2009-04-13 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Theory of the Firm presents an innovative general analysis of the economics of the firm.

Existence in Black

Author : Lewis Ricardo Gordon
Publisher : Psychology Press
ISBN 13 : 9780415914512
Total Pages : 352 pages
Book Rating : 4.9/5 (145 download)

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Book Synopsis Existence in Black by : Lewis Ricardo Gordon

Download or read book Existence in Black written by Lewis Ricardo Gordon and published by Psychology Press. This book was released on 1997 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays and reviews represents the most significant and comprehensive writing on Shakespeare's A Comedy of Errors. Miola's edited work also features a comprehensive critical history, coupled with a full bibliography and photographs of major productions of the play from around the world. In the collection, there are five previously unpublished essays. The topics covered in these new essays are women in the play, the play's debt to contemporary theater, its critical and performance histories in Germany and Japan, the metrical variety of the play, and the distinctly modern perspective on the play as containing dark and disturbing elements. To compliment these new essays, the collection features significant scholarship and commentary on The Comedy of Errors that is published in obscure and difficulty accessible journals, newspapers, and other sources. This collection brings together these essays for the first time.

Trade-Off

Author : Kevin Maney
Publisher : Currency
ISBN 13 : 0385525958
Total Pages : 242 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Trade-Off by : Kevin Maney

Download or read book Trade-Off written by Kevin Maney and published by Currency. This book was released on 2010-08-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity-–it can’t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it’s superconvenient. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful. The things that fall into the middle-–products or services that have moderate fidelity and convenience-–fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other-–fidelity or convenience-–in shaping products and building brands.

Telecoms in the Internet Age

Author : Martin Fransman
Publisher : Oxford University Press, USA
ISBN 13 : 9780199257003
Total Pages : 316 pages
Book Rating : 4.2/5 (57 download)

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Book Synopsis Telecoms in the Internet Age by : Martin Fransman

Download or read book Telecoms in the Internet Age written by Martin Fransman and published by Oxford University Press, USA. This book was released on 2002 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The telecoms industry is one of the most important in the global economy. Without it the Internet and Information Society would not exist. But how does it work? How has it been changed by the Internet? Why was $2,500 billion wiped off its stock market value in 2000/1? How have its incumbentoperators (such as ATandT, BT, Deutsche Telekom, France Telecom, and NTT) and their aggressive rivals (for example WorldCom, Qwest, and COLT) adjusted to the radical changes sweeping the industry? Why has Japan succeeded but Europe failed in creating the latest incarnation of the industry, themobile Internet? These are some of the key questions analysed. The book begins with an explanation of the telecoms boom and bust, 1996-2002. It tackes the questions regarding who was to blame and why, and also examines the consequences of the bust. An analytical framework is created to understand the main forces driving the telecoms industry as it istransformed by the Internet into the infocommunications industry. It is shown that knowledge in its various manifestations and changes in knowledge are responsible for the key changes that have taken place. The foundation of the infocommunications industry comprises a combination of specialist technology suppliers (such as Cisco, Nokia, NEC, and Nortel) and network operators. Their changing relationship lies at the heart of the forces driving the industry. The author looks at how these changes haveaffected the struggles of the incumbent network operators and their new entrant rivals. He also analyses some of the main new entrpreneurs in the industry, looking at why they managed to enter so successfully, what has become of them, and why. The continuing changes in the knowledge base of theindustry are examined, as are some of the latest developments in the mobile Internet. Finally, the future of the industry is confronted. The book is complemented by the interactive web site: www.TelecomVisions.com