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Author : Charlotte Bruun Piester
Publisher :
ISBN 13 : 9788741268859
Total Pages : pages
Book Rating : 4.2/5 (688 download)
Download or read book MedTech Marketing written by Charlotte Bruun Piester and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gennadi Saiko
Publisher : CRC Press
ISBN 13 : 1000632180
Total Pages : 274 pages
Book Rating : 4.0/5 (6 download)
Download or read book Bringing a Medical Device to the Market written by Gennadi Saiko and published by CRC Press. This book was released on 2022-09-29 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of us in science have this "Aha!" moment when the mental puzzle is put together and you get a clear picture of a product, which will change the world. Moreover, you have a clear understanding of how it can be a commercial success. So, you decide to start a new company, a startup, and have a clear path to success. However, soon you come face to face with reality, where things are much more complicated. Only a minute fraction of startups survives and becomes successful. This is particularly true in the complex world of medical devices. There are many good books on startups but this book is specifically about startups specializing in medical devices, which are very different from other ones. It is written by a MedDev entrepreneur for first-time MedTech entrepreneurs.
Author : Brian Smith
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788600061
Total Pages : 372 pages
Book Rating : 4.7/5 (886 download)
Download or read book Brand Therapy written by Brian Smith and published by Practical Inspiration Publishing. This book was released on 2018-01-25 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118355830
Total Pages : 418 pages
Book Rating : 4.1/5 (183 download)
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-02-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118448413
Total Pages : 416 pages
Book Rating : 4.1/5 (184 download)
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2020-12-29 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Author : Heidrun Flaadt Cervini
Publisher : Stämpfli Verlag
ISBN 13 : 372721693X
Total Pages : 308 pages
Book Rating : 4.7/5 (272 download)
Download or read book Bio- and MedTech Entrepreneurship written by Heidrun Flaadt Cervini and published by Stämpfli Verlag. This book was released on 2020-07-21 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of innovation in life science is capital intensive, associated with a high risk as well as highly regulated and is therefore distinct from other types of innovation. This book closes the educational gap in life science entrepreneurship and fills a market niche. It allows you to understand, manage and successfully lead the innovation process in life science. Learn how to develop and successful market biomedical technology Increase the return of your investments in biomedical innovation Get ready for a new career in a life science start-up Discover how to transfer a bio- or medtech project from academia to industry Obtain a comprehensive overview of the innovation process in life science
Author : Mike Moorman
Publisher : Routledge
ISBN 13 : 1000573397
Total Pages : 174 pages
Book Rating : 4.0/5 (5 download)
Download or read book Key Account Management Excellence in Pharma & Medtech written by Mike Moorman and published by Routledge. This book was released on 2022-02-27 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and capabilities. Pharmaceutical and medtech companies are increasingly pursuing KAM in response to the rapid rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers. This book is groundbreaking in both its scope and its tailoring of leading KAM practices specifically for life sciences. The central theme is that "key account management is an organization-wide business strategy, not just a role or a sales-specific initiative." KAM is a strategy focused on providing unique offerings and value through an orchestrated, cross-functional, go-to-market model designed specifically to address the needs and engagement preferences of a unique segment of customers. The insights and practices shared in this book are designed to be a valuable reference at every stage of the KAM journey. The book has been designed to facilitate a common language and deep understanding of KAM issues and leading practices organization-wide—particularly for life sciences leaders, account managers and cross-functional team members responsible for building, transforming and supporting their organization’s KAM strategies and capabilities.
Author : Peter J. Ogrodnik
Publisher : Academic Press
ISBN 13 : 0128149639
Total Pages : 540 pages
Book Rating : 4.1/5 (281 download)
Download or read book Medical Device Design written by Peter J. Ogrodnik and published by Academic Press. This book was released on 2019-10-30 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical Device Design: Innovation from Concept to Market, Second Edition provides the bridge between engineering design and medical device development. There is no single text that addresses the plethora of design issues a medical devices designer meets when developing new products or improving older ones; this book fills that need. It addresses medical devices' regulatory (FDA and EU) requirements, shows the essential methodologies medical designers must understand to ensure their products meet requirements, and brings together proven design protocols, thus enabling engineers and medical device manufacturers to rapidly bring new products to the marketplace. This book is unique because it takes the reader through the process of medical device development, from very early stages of conceptualization, to commercialization on the global market. This rare resource can be used by both professionals and newcomers to device design. - Provides a reference to standards and regulations that have been updated, including ISO 13485:2016, FDA regulations and the European Medical Device Regulation - Includes new case studies in the areas of classifying medical devices, the design process, quality, labeling, instructions for use, and more - Presents additional content around software and biocompatibility concerns
Author : Patrick Kullmann
Publisher : Two Harbors Press
ISBN 13 : 9781937293857
Total Pages : 90 pages
Book Rating : 4.2/5 (938 download)
Download or read book The Inventor's Guide for Medical Technology written by Patrick Kullmann and published by Two Harbors Press. This book was released on 2012 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Inventor's Guide for Medical Technology: From Your Napkin to the Market--What Innovators Need to Know" offers a series of clearly defined steps, guiding inventors in the process of taking their idea "from concept to market." In chapters such as "The Invention," "Research and Development," "Manufacturing," “Finance and Accounting,” “Launching in the U.S.” and “The Exit,” Paul Kullmann discusses trademarks and patents, clinical trial designs, funding, choosing the right team, and so much more. Each chapter ends with a tidbit of personal advice, based on Kullmann's insight and indisputably expert knowledge. With Kullmann's guidance, inventors and entrepreneurs alike can sidestep the pitfalls and increase their probability of success. See the free tool library information available inside the book. With his over twenty-eight years in the medical technology field and a long history as an entrepreneur, speaker, educator, and angel investor, Patrick Kullmann is the voice of experience.
Author : Brent L. Rollins
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449626599
Total Pages : 302 pages
Book Rating : 4.4/5 (496 download)
Download or read book Pharmaceutical Marketing written by Brent L. Rollins and published by Jones & Bartlett Publishers. This book was released on 2014 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian D Smith, BSC BSC BSC
Publisher : Practical Inspiration Publishing
ISBN 13 : 9781788600057
Total Pages : 212 pages
Book Rating : 4.6/5 ( download)
Download or read book Brand Therapy written by Brian D Smith, BSC BSC BSC and published by Practical Inspiration Publishing. This book was released on 2018-01-25 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 'how to' book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.
Author : Tim Koelzer
Publisher : Greenleaf Book Group
ISBN 13 : 1626347522
Total Pages : 327 pages
Book Rating : 4.6/5 (263 download)
Download or read book Upstream Marketing written by Tim Koelzer and published by Greenleaf Book Group. This book was released on 2021-04-13 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing—the process of identifying and fulfilling customer needs, which relies on the strategic implementation of three core principles: insight, identity, and innovation. An invaluable tool for business leaders looking for mindset, strategy, and processes that will help them improve their organization proactively, instead of reactively. Upstream Marketing includes meticulous analysis of seven profile companies, breaking down the values and principles that make them great—and offering some how-to tips you can apply yourself. The authors also draw on examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can impact the health, growth, and success of any business.
Author : Terri Wells
Publisher :
ISBN 13 : 9781432750725
Total Pages : 164 pages
Book Rating : 4.7/5 (57 download)
Download or read book Medical Device Marketing written by Terri Wells and published by . This book was released on 2010 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Insider's Guide to Success in this Unique Industry To make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. That's where Medical Device Marketing comes in. With more than 20 years' experience in the business, author Terri Wells outlines a complete road map for a successful product cycle-from development to phase-out. You'll learn: How to identify the customer-and why this seemingly simple task is trickier than it sounds. Steps to a winning business plan-from conducting insightful market research to making accurate cost projections. Keys to product development-along with what to do when the unexpected happens. Effective sales support-including what you really need to know about how every sales team operates. How to get product launches right-as well as the communication tips that will make or break a great product. Tactics for managing existing product lines-and how to boost sales during a plateau. Insider advice for a successful career-and the key behaviors you must always, absolutely avoid in order to keep it. Much, much more! Whether you are aiming for a product management position or are a longtime veteran, Medical Device Marketing is the unique and up-to-the-minute guidebook for this exciting business. It's packed with real-life examples, sample charts and marketing plans, and-most importantly-keen insight you won't find anywhere else."
Author : Anton-Maximilian Jörgensen
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)
Download or read book Social Media Marketing for Medical Technology written by Anton-Maximilian Jörgensen and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis conceptualizes the use of social media for marketing purposes in the medical technology industry. The research question examined in this thesis was "What is the perceived effectiveness of social media marketing from the perspective of healthcare professionals?" For this purpose, current practices in sales and marketing as well as the specifics of the business with healthcare professionals and hospitals are presented. In addition, the characteristics and purposes of social media marketing are described. To investigate this question, semi-structured interviews were conducted with senior physicians from four German hospitals. These interviews are characterized by relatively flexible setting, allowing the exploration of spontaneous issues raised by the interviewee as well as allowing the interviewer to ask a variety of less structured questions. The results showed that the use of professional social networking sites by HCPs differs from that of other users. One of the biggest issues was that of time constraints, as all HCPs interviewed experienced a high workload typical of their medical profession. Furthermore, the HCPs' motivations to use social media turned out to be mainly for professional exchange with colleagues, rather than marketing or sales activities. These and other results from the interviews suggest that, as things stand, social media marketing is less effective in the Health Care industry than in other B2B areas, but that there is an observable increasing trend in the use of SM by HCPs, especially due to further digitization and the ongoing generational change in decision-making positions.
Author : Huyen Truong
Publisher :
ISBN 13 : 9780646819525
Total Pages : 188 pages
Book Rating : 4.8/5 (195 download)
Download or read book Fully Booked written by Huyen Truong and published by . This book was released on 2020-10 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stefanos Zenios
Publisher : Cambridge University Press
ISBN 13 : 0521517427
Total Pages : 779 pages
Book Rating : 4.5/5 (215 download)
Download or read book Biodesign written by Stefanos Zenios and published by Cambridge University Press. This book was released on 2010 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recognize market opportunities, master the design process, and develop business acumen with this 'how-to' guide to medical technology innovation. Outlining a systematic, proven approach for innovation - identify, invent, implement - and integrating medical, engineering, and business challenges with real-world case studies, this book provides a practical guide for students and professionals.
Author : Pankaj Bhambri
Publisher : CRC Press
ISBN 13 : 1040104517
Total Pages : 375 pages
Book Rating : 4.0/5 (41 download)
Download or read book Smart Healthcare Systems written by Pankaj Bhambri and published by CRC Press. This book was released on 2024-08-30 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, the fields of Artificial Intelligence (AI) and the Internet of Things (IoT) have revolutionized numerous industries, including healthcare. The convergence of AI and IoT has given birth to smart healthcare systems, transforming the way we deliver, receive, and experience healthcare services. This book explores the profound impact of these technologies on healthcare and presents a comprehensive overview of their applications, challenges, and prospects. Smart Healthcare Systems: AI and IoT Perspectives addresses various aspects of how smart healthcare can be used to detect and analyze diseases, the underlying methodologies, and related security concerns. It also discusses healthcare as a multidisciplinary field that involves a range of sectors such as the financial system, social factors, health technologies, and organizational structures that affect individuals, families, institutions, organizations, and populations’ healthcare. The book presents the goals of healthcare services which include patient safety, timeliness, effectiveness, efficiency, and equity. An outline of what smart healthcare consists of which is m-health, e-health, electronic resource management, smart and intelligent home services, and medical devices is included. Along with highlights on how AI and IoT-enabled healthcare technologies are suitable for remote health monitoring, including rehabilitation, and assisted ambient living. Rounding the offers of this book out is that it also covers how healthcare analytics can be applied to the data gathered from different areas to improve healthcare at a minimum expense. Researchers, Academicians, Industry, R&D Organizations, medical professionals, PG students, and policymakers in the fields of artificial intelligence, the internet of things, healthcare informatics, biomedical engineering, medical informatics, and related subjects can use this book to assist them in making appropriate decisions regarding these emerging disciplines.
