Little Book of Healthcare Marketing

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Author :
Publisher : Momentum Press
ISBN 13 : 1606509403
Total Pages : 84 pages
Book Rating : 4.6/5 (65 download)

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Book Synopsis Little Book of Healthcare Marketing by : Drew Stevens

Download or read book Little Book of Healthcare Marketing written by Drew Stevens and published by Momentum Press. This book was released on 2016-08-26 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your “marketing” world. Today’s doctors must create a community—a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.

Marketing Your Clinical Practice

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Author :
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449609961
Total Pages : 609 pages
Book Rating : 4.4/5 (496 download)

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Book Synopsis Marketing Your Clinical Practice by : Neil Baum

Download or read book Marketing Your Clinical Practice written by Neil Baum and published by Jones & Bartlett Publishers. This book was released on 2010-10-22 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations

Marketing Your Clinical Practice

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Author :
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763769835
Total Pages : 610 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Marketing Your Clinical Practice by : Neil Baum

Download or read book Marketing Your Clinical Practice written by Neil Baum and published by Jones & Bartlett Learning. This book was released on 2010-10-22 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.

Medical Practice Marketing

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Author :
Publisher :
ISBN 13 : 9781522904274
Total Pages : 62 pages
Book Rating : 4.9/5 (42 download)

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Book Synopsis Medical Practice Marketing by : eic agency

Download or read book Medical Practice Marketing written by eic agency and published by . This book was released on 2016-03-15 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical Practice Marketing is a treatment program for your ailing practice. It will guide you through the signs and symptoms of a medical practice losing patients to competitors. This easy-to-read book will show you what virtual tools are required for a cure. If you can't diagnose what drives traffic to your site, it's time to look into virtual marketing.Covering blogging, search engine optimization, pay-per-click advertising campaigns and more, Medical Practice Marketing covers the basics of digital marketing. Bounce rates, email marketing, and the importance of being visible on social media, are just a few of the marketing tools explored within its pages.Over 93 percent of online experiences start with a search engine probe, and over 90 percent of potential patients use online reviews and websites to determine whether to trust a particular physician with their health. Medical Practice Marketing covers all the basics that you'll need to increase new patient acquisition.

Medical Practice Marketing

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Author :
Publisher :
ISBN 13 : 9781537042541
Total Pages : 62 pages
Book Rating : 4.0/5 (425 download)

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Book Synopsis Medical Practice Marketing by : MedINFOtech

Download or read book Medical Practice Marketing written by MedINFOtech and published by . This book was released on 2016-08-11 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical Practice Marketing is a treatment program for your ailing practice. It will guide you through the signs and symptoms of a medical practice losing patients to competitors. This easy-to-read book will show you what virtual tools are required for a cure. If you can't diagnose what drives traffic to your site, it's time to look into virtual marketing. Covering blogging, search engine optimization, pay-per-click advertising campaigns and more, Medical Practice Marketing covers the basics of digital marketing. Bounce rates, email marketing, and the importance of being visible on social media, are just a few of the marketing tools explored within its pages. Over 93 percent of online experiences start with a search engine probe, and over 90 percent of potential patients use online reviews and websites to determine whether to trust a particular physician with their health. Medical Practice Marketing covers all the basics that you'll need to increase new patient acquisition.

Promoting Your Medical Practice

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Author :
Publisher : Practice Management Information Corporation
ISBN 13 : 9780874894943
Total Pages : 420 pages
Book Rating : 4.8/5 (949 download)

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Book Synopsis Promoting Your Medical Practice by : Stephen Walter Brown

Download or read book Promoting Your Medical Practice written by Stephen Walter Brown and published by Practice Management Information Corporation. This book was released on 1989 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Healthcare Marketing in the Digital Times

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Author :
Publisher :
ISBN 13 : 9781980345077
Total Pages : 51 pages
Book Rating : 4.3/5 (45 download)

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Book Synopsis Healthcare Marketing in the Digital Times by : Olivia Flaggert

Download or read book Healthcare Marketing in the Digital Times written by Olivia Flaggert and published by . This book was released on 2018-02-20 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a physician looking to grow your new patient base through online marketing? If so, then this book is for you! Today, patients are going online to find their doctor, and it is more important than ever for healthcare providers to show up online when patients are searching. Learn how doctors can use SEO, social media marketing, PPC, and other online techniques to increase new patient appointments. Includes 30 Days of Facebook Post Ideas!

10 Ways to Grow Your Medical Practice in the New Age of Marketing

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781492320944
Total Pages : 76 pages
Book Rating : 4.3/5 (29 download)

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Book Synopsis 10 Ways to Grow Your Medical Practice in the New Age of Marketing by : Oguz Konar

Download or read book 10 Ways to Grow Your Medical Practice in the New Age of Marketing written by Oguz Konar and published by Createspace Independent Publishing Platform. This book was released on 2013-09-24 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of wasting your hard earned money on unproven and archaic marketing strategies? Are you looking for a way to leverage your expertise to attract more patients to your practice? Or Do you just want to learn about the latest marketing tactics used by "7 figure practice practitioners" in your industry? Whether you operate multiple practices or just starting out, unless you are utilizing the new technologies of marketing and staying on top of the head spinning speed of online marketing, you are likely to fall behind and wonder why your business is not growing at the speed you were anticipating to. Not only this books provides you with a 10 proven steps to excel your practice and fill your appointment book, it also helps you identify and create your legacy.

Start Your Own Medical Practice

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Author :
Publisher : Sourcebooks, Inc.
ISBN 13 : 157248795X
Total Pages : 274 pages
Book Rating : 4.5/5 (724 download)

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Book Synopsis Start Your Own Medical Practice by : Marlene M. Coleman

Download or read book Start Your Own Medical Practice written by Marlene M. Coleman and published by Sourcebooks, Inc.. This book was released on 2006-12-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of school and maybe even after some years of practice, you are ready to do it on your own. Running a profitable business takes more than just being a great doctor. Start Your Own Medical Practice provides you with the knowledge to be both a great doctor and a successful business owner. Whether you are looking to open a single practice office or wanting to go into partnership with other colleagues, picking the right location, hiring the right support staff and taking care of all the finances are not easy tasks. With help from Start Your Own Medical Practice, you can be sure you are making the best decisions for success. Don't let a wrong choice slow down your progress. Find advice to: --Create a Business Plan --Manage the Office --Raise Capital --Bill Your Patients --Market Your Practice --Build a Patient Base --Prevent Malpractice Suits --Keep an Eye on the Goal With checklists, sample letters and doctor's office forms, Start Your Own Medical Practice teaches you all the things they didn't in medical school and gives you the confidence to go out and do it on your own.

Health Services Marketing

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 0387736042
Total Pages : 170 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Health Services Marketing by : Richard K. Thomas

Download or read book Health Services Marketing written by Richard K. Thomas and published by Springer Science & Business Media. This book was released on 2008 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.

The Complete Guide to Hospital Marketing, Second Edition

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Author :
Publisher : HC Pro, Inc.
ISBN 13 : 1601463510
Total Pages : 191 pages
Book Rating : 4.6/5 (14 download)

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Book Synopsis The Complete Guide to Hospital Marketing, Second Edition by : Patrick T. Buckley

Download or read book The Complete Guide to Hospital Marketing, Second Edition written by Patrick T. Buckley and published by HC Pro, Inc.. This book was released on 2009-09-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.

Hospital Marketing

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Author :
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Hospital Marketing by :

Download or read book Hospital Marketing written by and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cases in Health Care Marketing

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Author :
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763764485
Total Pages : 253 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Cases in Health Care Marketing by : John L. Fortenberry

Download or read book Cases in Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2011 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.

Medical Practice Business Plan Workbook, Third Edition

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Author :
Publisher : CRC Press
ISBN 13 : 1439855315
Total Pages : 128 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Medical Practice Business Plan Workbook, Third Edition by : Peter D. Lucash

Download or read book Medical Practice Business Plan Workbook, Third Edition written by Peter D. Lucash and published by CRC Press. This book was released on 2011-10-17 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a medical practice thrive in a business environment where the margin of management error has all but disappeared? Profit margins are being squeezed by declining reimbursement rates, capitation plans, gamesmanship on the part of the payors, and increasing operating costs. Addressing the specific needs of today’s medical practice, Medical Practice Business Plan Workbook, Third Edition supplies a detailed and ordered work plan to tackle some of the most pressing issues facing the field. Peter D. Lucash delves into decades of experience helping physician groups develop business plans to guide you along the process of building the profitable practice you want and deserve. This updated edition of a bestseller begins with a review of the fundamentals, including the questions your plan should answer, how to get started, how to organize and develop your plan, and the staff support and resources you will need. Complete with a wealth of helpful sample plans and worksheets, this workbook: Reflects recent changes in the healthcare industry, including federal healthcare reform Offers a one-of-a-kind design and approach tailored to the medical practice Covers conceptualization, organization, and implementation of your business plan This updated edition reflects current and forecasted challenges for practices, including the Affordable Care Act, data security, and quality and outcome measures. It supplies detailed coverage of the different types of organizations, governance and management, personnel needs, key business relationships and contacts, demographics and economic factors, patients as customers, competitor analysis, marketing, information technology, disaster and business continuity planning, and financial strategies. The final section outlines a process for implementing your plan. Sticking to this process will help ensure your plan covers what is needed to succeed in today’s complex medical environment. Visit www.Lucash.com for videos and other resources to help you develop and implement your practice business plan.

Professional Practice in Health Care Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136551433
Total Pages : 242 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Professional Practice in Health Care Marketing by : William Winston

Download or read book Professional Practice in Health Care Marketing written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

Social Marketing and Public Health

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Author :
Publisher : Oxford University Press
ISBN 13 : 0198717695
Total Pages : 273 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Social Marketing and Public Health by : Jeff French

Download or read book Social Marketing and Public Health written by Jeff French and published by Oxford University Press. This book was released on 2017 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

Health Care Marketing

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Author :
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763763276
Total Pages : 337 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Health Care Marketing by : John L. Fortenberry

Download or read book Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2010 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.