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Media Training
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Book Synopsis The Media Training Bible by : Brad Phillips
Download or read book The Media Training Bible written by Brad Phillips and published by Speakgood Press. This book was released on 2012-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
Book Synopsis Media Training 101 by : Sally Stewart
Download or read book Media Training 101 written by Sally Stewart and published by John Wiley & Sons. This book was released on 2003-09-29 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
Book Synopsis Training Talk by : G. Martin Bingisser
Download or read book Training Talk written by G. Martin Bingisser and published by . This book was released on 2018-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sell Yourself Without Selling Your Soul by : Susan Harrow
Download or read book Sell Yourself Without Selling Your Soul written by Susan Harrow and published by William Morrow. This book was released on 2002-05-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A smart guide to self-promotion by a public relations professional shows women how to market themselves while still maintaining style and substance and offers helpful advice on the art of the interview, writing press materials, and how to handle the spotlight.
Download or read book The M Factor written by Tom Maddocks and published by Ecademy Press. This book was released on 2013 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to communicate a clear message, and deal with questions from the media is now a vital skill for almost any chief executive or senior manager. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.
Book Synopsis Merlis on Media Mastery by : George Merlis
Download or read book Merlis on Media Mastery written by George Merlis and published by . This book was released on 2014-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: New and improved, Merlis on Media Mastery distills the knowledge gained in a 40 year career at the top levels of newspaper and TV journalism and an additional three decades of media training to the essence of media mastery. Any spokesperson who will face the media -- either in a friendly exchange or a challenging format -- needs to master certain basic skills to turn the encounter into an opportunity. Merlis on Media Mastery is the essential textbook for learning those skills. ABC News anchor Diane Sawyer said of the book: ?George Merlis knows everything about blasting through the background sound and making your point. He is not just a great coach for acing a media interview. His rules work for all of life. You can use them on TV, at meetings, on job interviews, on dates, or ordering a pizza by phone! He?s talking about being the most effective you.?
Book Synopsis When the Headline Is You by : Jeff Ansell
Download or read book When the Headline Is You written by Jeff Ansell and published by John Wiley & Sons. This book was released on 2010-10-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.
Book Synopsis What Every BODY is Saying by : Joe Navarro
Download or read book What Every BODY is Saying written by Joe Navarro and published by Harper Collins. This book was released on 2009-10-13 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: OVER 1 MILLION COPIES SOLD Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you. Read this book and send your nonverbal intelligence soaring. You will discover: The ancient survival instincts that drive body language Why the face is the least likely place to gauge a person's true feelings What thumbs, feet, and eyelids reveal about moods and motives The most powerful behaviors that reveal our confidence and true sentiments Simple nonverbals that instantly establish trust Simple nonverbals that instantly communicate authority Filled with examples from Navarro's professional experience, this definitive book offers a powerful new way to navigate your world.
Book Synopsis 101 Ways to Open a Speech by : Brad Phillips
Download or read book 101 Ways to Open a Speech written by Brad Phillips and published by Speakgood Press, Washington, DC. This book was released on 2015-07-12 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will introduce you to a broad range of speech starters, using dozens of real-life examples and original suggestions. You will find opens intended to surprise, persuade, motivate, engage, and amuse your audiences. Some tell a story, others help frame your topic, and a few rely on modern technology.
Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Book Synopsis Translation and Social Media by : Renée Desjardins
Download or read book Translation and Social Media written by Renée Desjardins and published by Springer. This book was released on 2016-11-25 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a discussion of translation and social media through three themes, theory, training and professional practice, this book builds on emerging research in Translation Studies, including references citing recent translation and social media industry data. Topics include the translation of hashtags and the relevance of indexing, among others.
Download or read book Journalism Ethics written by Fred Brown and published by . This book was released on 2016-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Closely organized around the Society of Professional Journalists' code of ethics--the news industry's widely accepted "gold standard" of journalism principles--this updated edition features a wide selection of case studies penned by professional journalists--including several new additions--that offer examples of thoughtful, powerful, and principled reporting. Cases where regrettable decisions have taught important lessons are also included, providing a new template for analyzing moral predicaments. This revised edition includes chapters such as "Ethics and the Law," "Conflicts of Interest," "Privacy," and "Source/Reporter Relationships." Describing the basic connection between ethical journalism and excellent journalism, this is a lively, succinct, and accessible discussion of how this type of reporting can be morally upheld in the present day, regardless of medium or platform.
Book Synopsis TV News Live Shots: A Media Training Guide To Crush Your On Camera Interview! by : Scott Wolfson
Download or read book TV News Live Shots: A Media Training Guide To Crush Your On Camera Interview! written by Scott Wolfson and published by Wolfson Productions, Incorporated. This book was released on 2020-03-15 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: A media training guide packed with useful tips and techniques to prepare you for an upcoming on camera interview. You'll learn: how to pitch unique story angles, speak in sound bites, what to wear on camera, the importance of body language, how to handle tough questions, keep the momentum rolling after you successfully crush your interview!
Download or read book Football Training written by Stack Media and published by Triumph Books (IL). This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an inside look at football workouts, together with instructions and advice from ten of pro football's most prolific and well-conditioned players and their coaches.
Download or read book Actions Speak! written by Paul C. Green and published by . This book was released on 2012-01-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to describe in detail a community of potters working for the Jagannatha Temple in Puri, and to explore how the role of temple servant affects the potters' understanding of their work and of themselves. As a pilgrimage centre of national importance, supported by the patronage of successive regional dynasties and by fervent popular belief, the Jagannatha Temple requires earthenware in great quantities for the creation and distribution of the sacred food that is an integral feature of daily ritual and pilgrimage. Three hundred potters participate as temple servants in maintaining the temple's ritual cycle by performing their divinely assigned task. This study, conducted in 1979-1981, observes the potters' technical prowess, sustained by devotion, but also examines the tensions within their relationships to more powerful temple servants and authorities. The role of the potter as temple servant is at once glorious, as demonstrated by texts and personal interpretations of the potters' divinely-appointed service, and pathetic, as shown in the brutality of caste-based hierarchy and cash-based exchange penetrating the modern temple's daily operations.
Book Synopsis Rigging Your Cinema Camera by : Marco Solorio
Download or read book Rigging Your Cinema Camera written by Marco Solorio and published by Createspace Independent Publishing Platform. This book was released on 2014-11-03 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Rigging Your Cinema Camera" is the definitive source for anyone that wants to get the most out of using their Blackmagic Design cameras, from the hobbyist to the seasoned veteran filmmaker. Author and Cinematographer, Marco Solorio (owner of OneRiver Media) has been using the original Cinema Camera since mid-2012, prior to its public release as an early beta tester and first recipient of the camera outside of Blackmagic Design's global headquarters in Australia. Video book trailer: http: //www.youtube.com/watch?v=rkbp44Gyl5c Since that time, Solorio has used various Blackmagic Design cameras as "A-cameras" on a multitude of real-world projects, from commercial, corporate, short film, and feature film productions. Breaking all preconceived perceptions, Solorio implements production-proven rigging scenarios that allow these cameras to be used in both conventional and non-conventional ways while obtaining extremely high quality these cameras are known for. Various Cinema Camera and Production Camera 4K rigging setups are shown in great detail (including parts and cost breakdown) that include: Compact Rig, Studio Rig, B-Roll Rig, Interview Rig, Cine Rig, ENG Rig, Compact Shoulder Rig, Aviator Rig, Skimmer Rig, and many more. Not just limited to the Cinema Camera and Production Camera 4K, Solorio also shows production-driven examples for the Pocket Cinema Camera and URSA. But going beyond rigging and parts, Solorio goes even deeper into the practical theory and balance of rigging itself, lenses (covering 43 pages alone), audio applications with various wired and wireless microphone setups, AC and DC power systems, cables, tools, matte boxes, optical filters, follow focuses, various cage options, and countless more examples that are equally valuable for any camera, not just the Cinema Camera. Over 300 photos (shot by Solorio), over 56,000 words, and over 2 years in the making, all based from actual productions. Coverage includes cost, tips, fabrication, usage, and assembly with various diagrams, tables, and product hyperlinks. Thousands of dollars worth of various gear tested, from cheap to exotic, saving you grief, money, and time. Testimonials: If you shoot with a Blackmagic Cinema Camera, you NEED this book. Everything you ever wanted to know about rigging out the camera for various configurations from someone who actually uses the camera every day. Walter Biscardi, Jr. - Biscardi Creative Media From theory to practice, with all the reference points and ideas insanely illustrated and laid out, there should be no question from the reader that they have the resource on hand to solve most production issues that face rigging any camera. Jason & Josh Diamond - The Diamond Bros This book is a comprehensive filmmaker's shopping list; a ton of valuable insights for accessories and the justification for having these tools. Whatever camera system you have, this book will eliminate the guesswork out of the purchases needed to properly rig out your productions. Steffan Schulz - Strange Media, Inc. Beyond simple on-camera rigging, Marco delves into audio recording equipment, camera support, power, and monitoring, all of which can be equally baffling to the new operator. In short, Marco's book provides a soup to nuts look at assembling a wide range of camera and audio packages, tailoring them to suit the particular needs of nearly any project, and using them practically in the field. Alexis Van Hurkman - Writer, Director, Colorist Marco possesses a genuine desire to share his knowledge with other filmmakers; that's truly a gift! And this book you have in front of you now is your "fast track" to Marco's road-tested experience and hands-on approach to shooting with Blackmagic Design Cinema Cameras. Daniel Berube - Boston Creative Pro User Group"
Download or read book Open Science written by Julian Cribb and published by CSIRO PUBLISHING. This book was released on 2010 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical ways to communicate science to a highly networked world where billions of people still have little or no access to advanced knowledge or technologies. J Cribb: University Technology Sydney.