Strategic Management in the Media

Download Strategic Management in the Media PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 0857022989
Total Pages : 258 pages
Book Rating : 4.8/5 (57 download)

DOWNLOAD NOW!


Book Synopsis Strategic Management in the Media by : Lucy Küng

Download or read book Strategic Management in the Media written by Lucy Küng and published by SAGE. This book was released on 2008-04-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

Managing Media Firms and Industries

Download Managing Media Firms and Industries PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319085158
Total Pages : 379 pages
Book Rating : 4.3/5 (19 download)

DOWNLOAD NOW!


Book Synopsis Managing Media Firms and Industries by : Gregory Ferrell Lowe

Download or read book Managing Media Firms and Industries written by Gregory Ferrell Lowe and published by Springer. This book was released on 2015-08-20 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Strategic Social Media Management

Download Strategic Social Media Management PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 9819994969
Total Pages : 618 pages
Book Rating : 4.8/5 (199 download)

DOWNLOAD NOW!


Book Synopsis Strategic Social Media Management by : Karen E. Sutherland

Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Rowman & Littlefield Handbook of Media Management and Business

Download The Rowman & Littlefield Handbook of Media Management and Business PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 153811531X
Total Pages : 481 pages
Book Rating : 4.5/5 (381 download)

DOWNLOAD NOW!


Book Synopsis The Rowman & Littlefield Handbook of Media Management and Business by : L. Meghan Mahoney

Download or read book The Rowman & Littlefield Handbook of Media Management and Business written by L. Meghan Mahoney and published by Rowman & Littlefield. This book was released on 2020-12-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Media Management Manual

Download Media Management Manual PDF Online Free

Author :
Publisher :
ISBN 13 : 9788189218317
Total Pages : 135 pages
Book Rating : 4.2/5 (183 download)

DOWNLOAD NOW!


Book Synopsis Media Management Manual by : John Prescott Thomas

Download or read book Media Management Manual written by John Prescott Thomas and published by . This book was released on 2009 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Media Management and Economics

Download Handbook of Media Management and Economics PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1135611688
Total Pages : 746 pages
Book Rating : 4.1/5 (356 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Media Management and Economics by : Alan Albarran

Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2006-04-21 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Information Systems and Management in Media and Entertainment Industries

Download Information Systems and Management in Media and Entertainment Industries PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319494074
Total Pages : 338 pages
Book Rating : 4.3/5 (194 download)

DOWNLOAD NOW!


Book Synopsis Information Systems and Management in Media and Entertainment Industries by : Artur Lugmayr

Download or read book Information Systems and Management in Media and Entertainment Industries written by Artur Lugmayr and published by Springer. This book was released on 2017-01-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book defines an agenda for research in information management and systems for media and entertainment industries. It highlights their particular needs in production, distribution, and consumption. Chapters are written by practitioners and researchers from around the world, who examine business information management and systems in the larger context of media and entertainment industries. Human, management, technological, and content creation aspects are covered in order to provide a unique viewpoint. With great interdisciplinary scope, the book provides a roadmap of research challenges and a structured approach for future development across areas such as social media, eCommerce, and eBusiness. Chapters address the tremendous challenges in organization, leadership, customer behavior, and technology that face the entertainment and media industries every day, including the transformation of the analog media world into its digital counterpart. Professionals or researchers involved with IT systems management, information policies, technology development or content creation will find this book an essential resource. It is also a valuable tool for academics or advanced-level students studying digital media or information systems.

Sport and the Media

Download Sport and the Media PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317690435
Total Pages : 316 pages
Book Rating : 4.3/5 (176 download)

DOWNLOAD NOW!


Book Synopsis Sport and the Media by : Matthew Nicholson

Download or read book Sport and the Media written by Matthew Nicholson and published by Routledge. This book was released on 2015-06-12 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.

Handbook of Social Media Management

Download Handbook of Social Media Management PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642288979
Total Pages : 858 pages
Book Rating : 4.6/5 (422 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Social Media Management by : Mike Friedrichsen

Download or read book Handbook of Social Media Management written by Mike Friedrichsen and published by Springer Science & Business Media. This book was released on 2013-05-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Social Media ROI

Download Social Media ROI PDF Online Free

Author :
Publisher : Pearson Education
ISBN 13 : 0132678020
Total Pages : 485 pages
Book Rating : 4.1/5 (326 download)

DOWNLOAD NOW!


Book Synopsis Social Media ROI by : Olivier Blanchard

Download or read book Social Media ROI written by Olivier Blanchard and published by Pearson Education. This book was released on 2011-02-22 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Models of Management

Download Models of Management PDF Online Free

Author :
Publisher : University of Chicago Press
ISBN 13 : 0226310361
Total Pages : 439 pages
Book Rating : 4.2/5 (263 download)

DOWNLOAD NOW!


Book Synopsis Models of Management by : Mauro F. Guillén

Download or read book Models of Management written by Mauro F. Guillén and published by University of Chicago Press. This book was released on 1994-10-15 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores differing historical patterns in the adoption of the three major models of organizational management: scientific management; human relations; and structural analysis. The author takes a fresh look at how managers have used these models in four countries during the 20th century.

The Oxford Handbook of Media, Technology, and Organization Studies

Download The Oxford Handbook of Media, Technology, and Organization Studies PDF Online Free

Author :
Publisher :
ISBN 13 : 0198809913
Total Pages : 557 pages
Book Rating : 4.1/5 (988 download)

DOWNLOAD NOW!


Book Synopsis The Oxford Handbook of Media, Technology, and Organization Studies by : Timon Beyes

Download or read book The Oxford Handbook of Media, Technology, and Organization Studies written by Timon Beyes and published by . This book was released on 2020 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook explores the largely unchartered territory of media, technology, and organization studies, and interrogates their foundational relations, their forms, and their consequences. The chapters consider how specific mediating technological objects such as the Clock or the Smartphone help us to create organizational form.

Media Organization and Production

Download Media Organization and Production PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 9780761974949
Total Pages : 218 pages
Book Rating : 4.9/5 (749 download)

DOWNLOAD NOW!


Book Synopsis Media Organization and Production by : Simon Cottle

Download or read book Media Organization and Production written by Simon Cottle and published by SAGE. This book was released on 2003-05-02 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the work of international contributors, this book examines a wide range of global-local media organizations and the production of different mediums and genres. Chapters examine a range of topics that help to illuminate how cultural production often involves a complex articulation of differing influences and constraints.

Production Management for TV and Film

Download Production Management for TV and Film PDF Online Free

Author :
Publisher : A&C Black
ISBN 13 : 1408121808
Total Pages : 194 pages
Book Rating : 4.4/5 (81 download)

DOWNLOAD NOW!


Book Synopsis Production Management for TV and Film by : Linda Stradling

Download or read book Production Management for TV and Film written by Linda Stradling and published by A&C Black. This book was released on 2010-06-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete on-the-job reference tool written by an experienced insider.

Managing Media Organizations

Download Managing Media Organizations PDF Online Free

Author :
Publisher : Longman Publishing Group
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Managing Media Organizations by : John M. Lavine

Download or read book Managing Media Organizations written by John M. Lavine and published by Longman Publishing Group. This book was released on 1988 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

McQuail's Mass Communication Theory

Download McQuail's Mass Communication Theory PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 9781412903714
Total Pages : 628 pages
Book Rating : 4.9/5 (37 download)

DOWNLOAD NOW!


Book Synopsis McQuail's Mass Communication Theory by : Denis McQuail

Download or read book McQuail's Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2005-05-20 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

Media Management in Nigeria

Download Media Management in Nigeria PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 ( download)

DOWNLOAD NOW!


Book Synopsis Media Management in Nigeria by : Prince Dimkpa

Download or read book Media Management in Nigeria written by Prince Dimkpa and published by . This book was released on 1997 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: