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Media Of Mass Communication 11th Ed
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Book Synopsis The Media of Mass Communication by : John Vivian
Download or read book The Media of Mass Communication written by John Vivian and published by Allyn & Bacon. This book was released on 2001 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for courses in introduction to mass communication, introduction to mass media, and media and society. In this updated online edition, John Vivian provides a cost-effective and accessible version of the original text, taking the phrase using the media to teach the media literally, with an extensive PIN-coded web site. While the printed book is the core content, the web site provides the energy and excitement of the media. There is up-to-date coverage of industries and issues, along with a thoughtful recounting of key events in media history to give students the insight they need to understand the complexity and impact of the media in the 21st century.
Book Synopsis The Media of Mass Communication by : John Vivian
Download or read book The Media of Mass Communication written by John Vivian and published by Allyn & Bacon. This book was released on 2003 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This up-to-date, reader-friendly presentation of the mass media helps instructors "use the media to teach the media" and explore its excitement, complexity, and impact on our lives. The 2003 Update features up-to-date coverage and analysis of events that have taken place since the last edition was published, including the dramatic events of September 11, 2001. Widely praised for its ability to make learning interesting, Media of Mass Communication excites students as they explore the ever-changing subject of mass communication. The 2003 Update reflects the new reality of mass communication today while retaining the text's extensive coverage of media history, effects, and culture. Every chapter reflects the most current statistics, issues, and challenges facing the media.
Book Synopsis Mass Communication by : Ralph E. Hanson
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2020-12-03 with total page 855 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media. This title is accompanied by a complete teaching and learning package.
Book Synopsis The Media of Mass Communication [rental Edition] by : John Vivian
Download or read book The Media of Mass Communication [rental Edition] written by John Vivian and published by Pearson. This book was released on 2019-01-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Media of Mass Communication by : John Vivian
Download or read book The Media of Mass Communication written by John Vivian and published by Pearson College Division. This book was released on 2011-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in a new 10th edition, Media of Mass Communication balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. It helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry. This Study Edition offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.
Book Synopsis Dynamics of Mass Communication by : Joseph R. Dominick
Download or read book Dynamics of Mass Communication written by Joseph R. Dominick and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content; and, many more.
Download or read book Media Today written by Joseph Turow and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Turow's Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There's a companion website, too, and a password-protected website for instructors."--Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook's focus on consuming media, to give students an insider's perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow--who has been teaching Intro to Mass Communication for well over a decade--demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Book Synopsis The Media of Mass Communication by : John Vivian
Download or read book The Media of Mass Communication written by John Vivian and published by Prentice Hall. This book was released on 2012-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Books á la Carte Edition is an unbound, three-hole punched, loose-leaf version of the textbook and provides students the opportunity to personalize their book by incorporating their own notes and taking only the portion of the book they need to class - all at a fraction of the bound book price. Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Book Synopsis Off and Online Journalism and Corruption by : Basyouni Hamada
Download or read book Off and Online Journalism and Corruption written by Basyouni Hamada and published by BoD – Books on Demand. This book was released on 2020-09-09 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a new theoretical framework of determinants that interact together in five hierarchical levels to restrain or produce corruption. The theory suggests a multilevel analysis that tests hypotheses regarding the relations of journalism and corruption within each level and across levels in international comparative research designs. Corruption as the abuse of power for private gain is built into the journalistic, economic, political, and cultural structures of any society and is affected by its interaction within the international system. The important questions of how differences in corruption across countries can be explained or what makes it more or less in a particular society and how press freedom and social media contribute to the fight against corruption are still unanswered. This book represents a significant contribution on the way to answer these critical questions. It discusses a variety of journalism-corruption experiences that provide a wealth of results and analyses. The cases it examines extend from Cuba to Algeria, India, Saudi Arabia, Sub-Saharan African, Gulf Cooperation Countries, Arab World, and Japan. The primary contribution of this book is both theoretical and empirical. Its details as well as the general theoretical frameworks make it a useful book for scholars, academics, undergraduate and graduate students, journalists, and policy makers.
Book Synopsis Mass Communications and Media Studies by : Peyton Paxson
Download or read book Mass Communications and Media Studies written by Peyton Paxson and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Book Synopsis The Law of Public Communication, 11th Edition by : William E. Lee
Download or read book The Law of Public Communication, 11th Edition written by William E. Lee and published by Routledge. This book was released on 2020-07-20 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eleventh edition of this classic textbook provides an overview of communication and media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners, photographers and other public communicators. By providing statutes and cases in an accessible manner, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This new edition features discussions of hot topics such as the prosecution of WikiLeaks founder Julian Assange for Espionage Act violations, the U.S. Supreme Court's decision in Iancu v. Brunetti addressing the registration of offensive trademarks, revenge porn, FTC guidelines on social media influencers and efforts by social media platforms to develop coherent approaches to misinformation. The Law of Public Communication is an ideal core textbook for undergraduate and graduate courses in communication law and mass media law. A downloadable test bank is available for instructors at www.routledge.com/9780367476793.
Book Synopsis The Dynamics of Mass Communication by : Joseph R. Dominick
Download or read book The Dynamics of Mass Communication written by Joseph R. Dominick and published by . This book was released on 1996 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
Book Synopsis Media in Your Life, The, an Introduction to Mass Communication, Books a la Carte Edition by : Jean Folkerts
Download or read book Media in Your Life, The, an Introduction to Mass Communication, Books a la Carte Edition written by Jean Folkerts and published by Allyn & Bacon. This book was released on 2004-08-01 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by two highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication. In this text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide students through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives.Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.This affordable Books a la Carte Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format -- allowing students to take only what they need to class. As a bonus, the Books a la Carte Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams.
Book Synopsis Strategic Sport Communication by : Paul M. Pedersen
Download or read book Strategic Sport Communication written by Paul M. Pedersen and published by Human Kinetics Publishers. This book was released on 2020-07-05 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
Book Synopsis Media of Mass Communication by : John Vivian
Download or read book Media of Mass Communication written by John Vivian and published by Allyn & Bacon. This book was released on 2010-03-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools. This Package Contains: MyCommunicationLab with E-Book Student Access Code Card and Media of Mass Communication, The, Books a la Carte Edition
Download or read book Media Today written by Joseph Turow and published by Taylor & Francis. This book was released on 2011-09-22 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Todayputs students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition is built around four key concepts: A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day. Unique insights into media trendsgive students an insider's perspective on how media industries are responding to changes from globalization to social networking. Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television. A media literacy goalencourages and builds critical skills to make students more informed and engaged citizens in our media-driven society. Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at: www.routledge.com/textbooks/mediatoday4e.
Book Synopsis The Dynamics of Mass Communication by : Joseph R. Dominick
Download or read book The Dynamics of Mass Communication written by Joseph R. Dominick and published by . This book was released on 2005 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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