The Media of Mass Communication, Mycommunicationlab Coursecompass + Pearson Etext Standalone Access Card

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Author :
Publisher : Pearson
ISBN 13 : 9780205652976
Total Pages : 536 pages
Book Rating : 4.6/5 (529 download)

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Book Synopsis The Media of Mass Communication, Mycommunicationlab Coursecompass + Pearson Etext Standalone Access Card by : John Vivian

Download or read book The Media of Mass Communication, Mycommunicationlab Coursecompass + Pearson Etext Standalone Access Card written by John Vivian and published by Pearson. This book was released on 2009-01-15 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media of Mass Communication

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Author :
Publisher : Pearson College Division
ISBN 13 : 9780205251575
Total Pages : 504 pages
Book Rating : 4.2/5 (515 download)

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Book Synopsis Media of Mass Communication by : John Vivian

Download or read book Media of Mass Communication written by John Vivian and published by Pearson College Division. This book was released on 2012-02-28 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This 12 month access code card gives you access to all of MyCommunicationLab's tools and resources, including a complete eText of your book! This access code card is only available packaged with a new textbook and at no additional cost. You can also buy immediate access to MyCommunicationLab with Pearson eText online with a credit card at www.mycommunicationlab.com Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Media of Mass Communication

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Author :
Publisher : Pearson Higher Ed
ISBN 13 : 1292037806
Total Pages : 457 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Media of Mass Communication by : John Vivian

Download or read book Media of Mass Communication written by John Vivian and published by Pearson Higher Ed. This book was released on 2013-08-29 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy.The Media of Mass Communication, 11eteaches students to understand how the media work and why. The material engages students as both consumers and creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills. Praised for its dynamic writing style, The Media of Mass Communication, 11e helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry. Personalize Learning–MyCommunicationLab for Mass Communication delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. With tools such as MediaShare (our video upload and commenting tool), MyOutline, and self-assessments in MyPersonalityProfile, MyCommunicationLab works with students and instructors to personalize the learning experience and make it more effective. Improve Skill Development and Application– Pedagogical tools including Study Preview; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources help students understand central concepts and prepare for the course. Additional activities on MyCommunicationLab.com emphasize skill-building and applications. Engage Students– Introductory vignettes at the beginning of each chapter provide evocative stories that illustrate important issues about the mass media and provide colorful descriptions about people who contributed significantly to the mass media. “Media People” boxes profile key figures in media industries. New “Media Counterpoints” boxes explore two sides of an issue, presenting the key arguments on controversial topics and providing critical thinking questions designed to help students determine their own positions on each issue. Explore Examples of contemporary communication–New “Media Tomorrow” boxesaddress the impact of new technologies on media as well as the public’s changing media consumption patterns. Topics range from eyetracking tablet users’ media access to the growth of digital publications and governmental online access policies. Emphasize Learning Outcomes–“Media Timelines” cast key development in the mass media in a graphic chronology and place media milestones in the larger social context. To help students establish a greater framework for understanding how issues such as culture, democracy, economy, and audience fragmentation in the media, interact with each media industry differently and relate to media literacy, each chapter concludes with a highly visual “Thematic Summary.” Understand Theory and Research — Students also can access Pearson’s MySearchLab where they can get extensive help on the research process as well as access four databases of credible and reliable source material (for details, please see www.mysearchlab.com ). MySearchLab also contains an AutoCite feature that assists students in the creation of a Works Cited document (using APA, MLA, or Chicago formats), as well as Pearson’s SourceCheck, which encourages students to accurately document and cite their sources. Support Instructors– A strong supplements package along with activities and assessments in MyCommunicationLab for Mass Communication. ClassPrep, located within MyCommunicationLab, contains videos, lectures, classroom activities, audio clips, and more.

Media of Mass Communication Value Package (includes MyCommunicationLab CourseCompass with E-Book Student Access )

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Author :
Publisher : Allyn & Bacon
ISBN 13 : 9780205645022
Total Pages : 536 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis Media of Mass Communication Value Package (includes MyCommunicationLab CourseCompass with E-Book Student Access ) by : John Vivian

Download or read book Media of Mass Communication Value Package (includes MyCommunicationLab CourseCompass with E-Book Student Access ) written by John Vivian and published by Allyn & Bacon. This book was released on 2008-02-13 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Media of Mass Communication

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Author :
Publisher :
ISBN 13 : 9780205291069
Total Pages : 548 pages
Book Rating : 4.2/5 (91 download)

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Book Synopsis The Media of Mass Communication by : John Vivian

Download or read book The Media of Mass Communication written by John Vivian and published by . This book was released on 1999 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mass Media Revolution Plus New Mycommunicationlab with Pearson Etext -- Access Card Package

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Author :
Publisher : Pearson College Division
ISBN 13 : 9780205944279
Total Pages : 546 pages
Book Rating : 4.9/5 (442 download)

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Book Synopsis Mass Media Revolution Plus New Mycommunicationlab with Pearson Etext -- Access Card Package by : J. Charles Sterin

Download or read book Mass Media Revolution Plus New Mycommunicationlab with Pearson Etext -- Access Card Package written by J. Charles Sterin and published by Pearson College Division. This book was released on 2013-07-16 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- A revolutionary learning and teaching tool designed to reflect the way students experience mass media today With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs. The alignment of chapter content, in print and online, to national academic standards for the course (ACEJMC) and critical thinking questions throughout develop and refine students' media literacy skills. MyCommunicationLab is an integral part of the Sterin program. Key learning applications include MediaShare, an eText, and a study plan. A better teaching and learning experience This program will provide a better teaching and learning experience--for you and your students. Here's how: Personalize Learning- MyCommunicationLab is online learning. MyCommunicationLab engages students through personalized learning and helps instructors from course preparation to delivery and assessment. Improve Critical Thinking-Learning objectives throughout the text encourage students to focus on what they need to know. Engage Students-Contemporary topics and a visual narrative engage students in the material. Support Instructors- A full set of supplements, including MyCommunicationLab, provides instructors with all the resources and support they need. 0205944272 / 9780205944279 Mass Media Revolution Plus NEW MyCommunicationLab with Pearson eText -- Access Card Package Package consists of 0205890857 / 9780205890859 NEW MyCommunicationLab with Pearson eText -- Valuepack Access Card 0205890997 / 9780205890996 Mass Media Revolution

Mass Media Revolution New Mycommunicationlab Standalone Access Card

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Author :
Publisher : Pearson
ISBN 13 : 9780205969180
Total Pages : 546 pages
Book Rating : 4.9/5 (691 download)

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Book Synopsis Mass Media Revolution New Mycommunicationlab Standalone Access Card by : J. Charles Sterin

Download or read book Mass Media Revolution New Mycommunicationlab Standalone Access Card written by J. Charles Sterin and published by Pearson. This book was released on 2013-09-11 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This access code card gives you access to all of MyCommunicationLab's tools and resources. Want a complete eText of your textbook, too? Buy immediate access to MyCommunicationLab with Pearson eText online with a credit card atwww.mycommunicationlab.com. A revolutionary learning and teaching tool designed to reflect the way students experience mass media today With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs. The alignment of chapter content, in print and online, to national academic standards for the course (ACEJMC) and critical thinking questions throughout develop and refine students' media literacy skills. MyCommunicationLab is an integral part of the Sterin program. Key learning applications include MediaShare, an eText, and a study plan. The print version of this title is a three-hole punched, loose-leaf text packaged with a MyCommunicationLab access card (ISBN 0205944272). A MyCommunicationLab standalone access card is also available (ISBN 020593000X). A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here's how: Personalize Learning– MyCommunicationLab is online learning. MyCommunicationLab engages students through personalized learning and helps instructors from course preparation to delivery and assessment. Improve Critical Thinking–Learning objectives throughout the text encourage students to focus on what they need to know. Engage Students–Contemporary topics and a visual narrative engage students in the material. Support Instructors– A full set of supplements, including MyCommunicationLab, provides instructors with all the resources and support they need.

The Media of Mass Communication

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Author :
Publisher : Allyn & Bacon
ISBN 13 : 9780205632541
Total Pages : 0 pages
Book Rating : 4.6/5 (325 download)

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Book Synopsis The Media of Mass Communication by : John Vivian

Download or read book The Media of Mass Communication written by John Vivian and published by Allyn & Bacon. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to provide extra support, the Study Edition of Vivian's Media of Mass Communication 9/e offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool. Additional content from contemporary media occurrences have also been update through the MyCommunicationLab for Mass Communication to help you stay as up-to-date as possible in the field. Rich with contemporary issues and trends including visual storytelling, Vivian's The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this refined edition engages readers with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

Media of Mass Communication, The, Books a la Carte Plus Mycommunicationlab

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Author :
Publisher : Pearson
ISBN 13 : 9780205773831
Total Pages : pages
Book Rating : 4.7/5 (738 download)

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Book Synopsis Media of Mass Communication, The, Books a la Carte Plus Mycommunicationlab by : John Vivian

Download or read book Media of Mass Communication, The, Books a la Carte Plus Mycommunicationlab written by John Vivian and published by Pearson. This book was released on 2009-06-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Media of Mass Communication

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Author :
Publisher : Allyn & Bacon
ISBN 13 : 9780205611874
Total Pages : 536 pages
Book Rating : 4.6/5 (118 download)

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Book Synopsis The Media of Mass Communication by : John Vivian

Download or read book The Media of Mass Communication written by John Vivian and published by Allyn & Bacon. This book was released on 2008-07 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Media of Mass Communication [rental Edition]

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Author :
Publisher : Pearson
ISBN 13 : 9780135571989
Total Pages : pages
Book Rating : 4.5/5 (719 download)

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Book Synopsis The Media of Mass Communication [rental Edition] by : John Vivian

Download or read book The Media of Mass Communication [rental Edition] written by John Vivian and published by Pearson. This book was released on 2019-01-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media of Mass Communication + Mycommunicationlab + E-book Student Access

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Author :
Publisher : Allyn & Bacon
ISBN 13 : 9780205645039
Total Pages : pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis Media of Mass Communication + Mycommunicationlab + E-book Student Access by : John Vivian

Download or read book Media of Mass Communication + Mycommunicationlab + E-book Student Access written by John Vivian and published by Allyn & Bacon. This book was released on 2008-02-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media of Mass Communication. 11th Ed

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Publisher :
ISBN 13 : 9780205250103
Total Pages : pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Media of Mass Communication. 11th Ed by :

Download or read book Media of Mass Communication. 11th Ed written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Media of Mass Communication + With Mycommunicationlab

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Author :
Publisher : Pearson
ISBN 13 : 9780205798971
Total Pages : pages
Book Rating : 4.7/5 (989 download)

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Book Synopsis The Media of Mass Communication + With Mycommunicationlab by : John Vivian

Download or read book The Media of Mass Communication + With Mycommunicationlab written by John Vivian and published by Pearson. This book was released on 2010-05-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mass Communications and Media Studies

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501329952
Total Pages : 337 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Mass Communications and Media Studies by : Peyton Paxson

Download or read book Mass Communications and Media Studies written by Peyton Paxson and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

The media in your life

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Author :
Publisher :
ISBN 13 : 9780205726646
Total Pages : 460 pages
Book Rating : 4.7/5 (266 download)

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Book Synopsis The media in your life by : Jean Folkerts

Download or read book The media in your life written by Jean Folkerts and published by . This book was released on 2009 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media in Your Life explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. In The Media in Your Life, the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today. The Media in Your Life guides the reader through today's whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives.Readers are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.

Media of Mass Communication

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Author :
Publisher : Allyn & Bacon
ISBN 13 : 9780205179503
Total Pages : pages
Book Rating : 4.1/5 (795 download)

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Book Synopsis Media of Mass Communication by : Vivian

Download or read book Media of Mass Communication written by Vivian and published by Allyn & Bacon. This book was released on 1995-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: