Analyzing Social Media Networks with NodeXL

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Author :
Publisher : Morgan Kaufmann
ISBN 13 : 0123822300
Total Pages : 301 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Analyzing Social Media Networks with NodeXL by : Derek Hansen

Download or read book Analyzing Social Media Networks with NodeXL written by Derek Hansen and published by Morgan Kaufmann. This book was released on 2010-09-14 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. - Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA - Demonstrates how visual analytics research can be applied to SNA tools for the mass market - Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis - Download companion materials and resources at https://nodexl.codeplex.com/documentation

Social Media, Social Justice and the Political Economy of Online Networks

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Author :
Publisher :
ISBN 13 : 9781947602847
Total Pages : 225 pages
Book Rating : 4.6/5 (28 download)

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Book Synopsis Social Media, Social Justice and the Political Economy of Online Networks by : Jeffrey Blevins

Download or read book Social Media, Social Justice and the Political Economy of Online Networks written by Jeffrey Blevins and published by . This book was released on 2021-01-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: While social network analyses often demonstrate the usefulness of social media networks to affective publics and otherwise marginalized social justice groups, this book explores the domination and manipulation of social networks by more powerful political groups. Jeffrey Layne Blevins and James Lee look at the ways in which social media conversations about race turn politically charged, and in many cases, ugly. Studies show that social media is an important venue for news and political information, while focusing national attention on racially involved issues. Perhaps less understood, however, is the effective quality of this discourse, and its connection to popular politics, especially when Twitter trolls and social media mobs go on the attack. Taking on prominent case studies from the past few years, including the Ferguson protests and the Black Lives Matter movement, the 2016 presidential election, and the rise of fake news, this volume presents data visualization sets alongside careful scholarly analysis. The resulting volume provides new insight into social media, legacy news, and social justice.

Navigating New Media Networks

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Publisher : Lexington Books
ISBN 13 : 0739186213
Total Pages : 209 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Navigating New Media Networks by : Bree McEwan

Download or read book Navigating New Media Networks written by Bree McEwan and published by Lexington Books. This book was released on 2015-08-13 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigating New Media Networks examines the changes introduced into society through the increasing use of communication technology. The development of a networked society has allowed individuals to acquire the social resources and support needed to thrive in the modern world, but it has also placed great pressure on the individual to conduct the communication work needed to form and maintain relationships. McEwan explores this issue by delving into topics like identity, privacy, communication competence, online communities, online social support, mediated relational maintenance, and mobile communication. This work will be of interest to scholars of sociology, psychology, and communication.

Transpacific Attachments

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Publisher : Columbia University Press
ISBN 13 : 023154488X
Total Pages : 223 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Transpacific Attachments by : Lily Wong

Download or read book Transpacific Attachments written by Lily Wong and published by Columbia University Press. This book was released on 2018-02-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The figure of the Chinese sex worker—who provokes both disdain and desire—has become a trope for both Asian American sexuality and Asian modernity. Lingering in the cultural imagination, sex workers link sexual and cultural marginality, and their tales clarify the boundaries of citizenship, nationalism, and internationalism. In Transpacific Attachments, Lily Wong studies the mobility and mobilization of the sex worker figure through transpacific media networks, illuminating the intersectional politics of racial, sexual, and class structures. Transpacific Attachments examines shifting depictions of Chinese sex workers in popular media—from literature to film to new media—that have circulated within the United States, China, and Sinophone communities from the early twentieth century to the present. Wong explores Asian American writers’ articulation of transnational belonging; early Hollywood’s depiction of Chinese women as parasitic prostitutes and Chinese cinema’s reframing the figure as a call for reform; Cold War–era use of prostitute and courtesan metaphors to question nationalist narratives and heteronormativity; and images of immigrant brides against the backdrop of neoliberalism and the flows of transnational capital. She focuses on the transpacific networks that reconfigure Chineseness, complicating a diasporic framework of cultural authenticity. While imaginations of a global community have long been mobilized through romantic, erotic, and gendered representations, Wong stresses the significant role sex work plays in the constant restructuring of social relations. “Chineseness,” the figure of the sex worker shows, is an affective product as much as an ethnic or cultural signifier.

New Media and Visual Communication in Social Networks

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Author :
Publisher : IGI Global
ISBN 13 : 1799810453
Total Pages : 369 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis New Media and Visual Communication in Social Networks by : K?r, Serpil

Download or read book New Media and Visual Communication in Social Networks written by K?r, Serpil and published by IGI Global. This book was released on 2019-08-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071769501
Total Pages : 289 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by : Dave Kerpen

Download or read book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Indigenous Interfaces

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Publisher : University of Arizona Press
ISBN 13 : 081653800X
Total Pages : 305 pages
Book Rating : 4.8/5 (165 download)

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Book Synopsis Indigenous Interfaces by : Jennifer Gómez Menjívar

Download or read book Indigenous Interfaces written by Jennifer Gómez Menjívar and published by University of Arizona Press. This book was released on 2019-05-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural preservation, linguistic revitalization, intellectual heritage, and environmental sustainability became central to Indigenous movements in Mexico and Central America after 1992. While the emergence of these issues triggered important conversations, none to date have examined the role that new media has played in accomplishing their objectives. Indigenous Interfaces provides the first thorough examination of indigeneity at the interface of cyberspace. Correspondingly, it examines the impact of new media on the struggles for self-determination that Indigenous peoples undergo in Mexico and Central America. The volume’s contributors highlight the fresh approaches that Mesoamerica’s Indigenous peoples have given to new media—from YouTubing Maya rock music to hashtagging in Zapotec. Together, they argue that these cyberspatial activities both maintain tradition and ensure its continuity. Without considering the implications of new technologies, Indigenous Interfaces argues, twenty-first-century indigeneity in Mexico and Central America cannot be successfully documented, evaluated, and comprehended. Indigenous Interfaces rejects the myth that indigeneity and information technology are incompatible through its compelling analysis of the relationships between Indigenous peoples and new media. The volume illustrates how Indigenous peoples are selectively and strategically choosing to interface with cybertechnology, highlights Indigenous interpretations of new media, and brings to center Indigenous communities who are resetting modes of communication and redirecting the flow of information. It convincingly argues that interfacing with traditional technologies simultaneously with new media gives Indigenous peoples an edge on the claim to autonomous and sovereign ways of being Indigenous in the twenty-first century. Contributors Arturo Arias Debra A. Castillo Gloria Elizabeth Chacón Adam W. Coon Emiliana Cruz Tajëëw Díaz Robles Mauricio Espinoza Alicia Ivonne Estrada Jennifer Gómez Menjívar Sue P. Haglund Brook Danielle Lillehaugen Paul Joseph López Oro Rita M. Palacios Gabriela Spears-Rico Paul Worley

Networks Without a Cause

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Author :
Publisher : Polity
ISBN 13 : 9780745649672
Total Pages : 0 pages
Book Rating : 4.6/5 (496 download)

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Book Synopsis Networks Without a Cause by : Geert Lovink

Download or read book Networks Without a Cause written by Geert Lovink and published by Polity. This book was released on 2012-03-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the vast majority of Facebook users caught in a frenzy of ‘friending’, ‘liking’ and ‘commenting’, at what point do we pause to grasp the consequences of our info-saturated lives? What compels us to engage so diligently with social networking systems? Networks Without a Cause examines our collective obsession with identity and self-management coupled with the fragmentation and information overload endemic to contemporary online culture. With a dearth of theory on the social and cultural ramifications of hugely popular online services, Lovink provides a path-breaking critical analysis of our over-hyped, networked world with case studies on search engines, online video, blogging, digital radio, media activism and the Wikileaks saga. This book offers a powerful message to media practitioners and theorists: let us collectively unleash our critical capacities to influence technology design and workspaces, otherwise we will disappear into the cloud. Probing but never pessimistic, Lovink draws from his long history in media research to offer a critique of the political structures and conceptual powers embedded in the technologies that shape our daily lives.

Shadow Network

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1635573203
Total Pages : 449 pages
Book Rating : 4.6/5 (355 download)

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Book Synopsis Shadow Network by : Anne Nelson

Download or read book Shadow Network written by Anne Nelson and published by Bloomsbury Publishing USA. This book was released on 2019-10-29 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Reveals a political trend that threatens both our form of government and our species.” - Timothy Snyder, author of ON TYRANNY "Riveting.... Want to understand how so many Americans turned against truth? Read this book." Nancy Maclean, author of DEMOCRACY IN CHAINS In 1981, emboldened by Ronald Reagan's election, a group of some fifty Republican operatives, evangelicals, oil barons, and gun lobbyists met in a Washington suburb to coordinate their attack on civil liberties and the social safety net. These men and women called their coalition the Council for National Policy. Over four decades, this elite club has become a strategic nerve center for channeling money and mobilizing votes behind the scenes. Its secretive membership rolls represent a high-powered roster of fundamentalists, oligarchs, and their allies, from Oliver North, Ed Meese, and Tim LaHaye in the Council's early days to Kellyanne Conway, Ralph Reed, Tony Perkins, and the DeVos and Mercer families today. In Shadow Network, award-winning author and media analyst Anne Nelson chronicles this astonishing history and illuminates the coalition's key figures and their tactics. She traces how the collapse of American local journalism laid the foundation for the Council for National Policy's information war and listens in on the hardline broadcasting its members control. And she reveals how the group has collaborated with the Koch brothers to outfit Radical Right organizations with state-of-the-art apps and a shared pool of captured voter data - outmaneuvering the Democratic Party in a digital arms race whose result has yet to be decided. In a time of stark and growing threats to our most valued institutions and democratic freedoms, Shadow Network is essential reading.

Network Propaganda

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Publisher : Oxford University Press
ISBN 13 : 0190923644
Total Pages : 473 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Network Propaganda by : Yochai Benkler

Download or read book Network Propaganda written by Yochai Benkler and published by Oxford University Press. This book was released on 2018-09-17 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Is social media destroying democracy? Are Russian propaganda or "Fake news" entrepreneurs on Facebook undermining our sense of a shared reality? A conventional wisdom has emerged since the election of Donald Trump in 2016 that new technologies and their manipulation by foreign actors played a decisive role in his victory and are responsible for the sense of a "post-truth" moment in which disinformation and propaganda thrives. Network Propaganda challenges that received wisdom through the most comprehensive study yet published on media coverage of American presidential politics from the start of the election cycle in April 2015 to the one year anniversary of the Trump presidency. Analysing millions of news stories together with Twitter and Facebook shares, broadcast television and YouTube, the book provides a comprehensive overview of the architecture of contemporary American political communications. Through data analysis and detailed qualitative case studies of coverage of immigration, Clinton scandals, and the Trump Russia investigation, the book finds that the right-wing media ecosystem operates fundamentally differently than the rest of the media environment. The authors argue that longstanding institutional, political, and cultural patterns in American politics interacted with technological change since the 1970s to create a propaganda feedback loop in American conservative media. This dynamic has marginalized centre-right media and politicians, radicalized the right wing ecosystem, and rendered it susceptible to propaganda efforts, foreign and domestic. For readers outside the United States, the book offers a new perspective and methods for diagnosing the sources of, and potential solutions for, the perceived global crisis of democratic politics.

Network Sovereignty

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Author :
Publisher : University of Washington Press
ISBN 13 : 029574183X
Total Pages : 207 pages
Book Rating : 4.2/5 (957 download)

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Book Synopsis Network Sovereignty by : Marisa Elena Duarte

Download or read book Network Sovereignty written by Marisa Elena Duarte and published by University of Washington Press. This book was released on 2017-07-11 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2012, the United Nations General Assembly determined that affordable Internet access is a human right, critical to citizen participation in democratic governments. Given the significance of information and communication technologies (ICTs) to social and political life, many U.S. tribes and Native organizations have created their own projects, from streaming radio to building networks to telecommunications advocacy. In Network Sovereignty, Marisa Duarte examines these ICT projects to explore the significance of information flows and information systems to Native sovereignty, and toward self-governance, self-determination, and decolonization. By reframing how tribes and Native organizations harness these technologies as a means to overcome colonial disconnections, Network Sovereignty shifts the discussion of information and communication technologies in Native communities from one of exploitation to one of Indigenous possibility.

The Business of Media Distribution

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Author :
Publisher : Routledge
ISBN 13 : 1351136615
Total Pages : 578 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis The Business of Media Distribution by : Jeffrey C. Ulin

Download or read book The Business of Media Distribution written by Jeffrey C. Ulin and published by Routledge. This book was released on 2019-05-30 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

Spatializing Social Media

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Author :
Publisher : Routledge
ISBN 13 : 1000425630
Total Pages : 269 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Spatializing Social Media by : Marco Bastos

Download or read book Spatializing Social Media written by Marco Bastos and published by Routledge. This book was released on 2021-08-19 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spatializing Social Media charts the theoretical and methodological challenges in analyzing and visualizing social media data mapped to geographic areas. It introduces the reader to concepts, theories, and methods that sit at the crossroads between spatial and social network analysis to unpack the conceptual differences between online and face-to-face social networks and the nonlinear effects triggered by social activity that overlaps online and offline. The book is divided into four sections, with the first accounting for the differences between space (the geometrical arrangements that structure and enable forms of interaction) and place (the mechanisms through which social meanings are attached to physical locations). The second section covers the rationale of social network analysis and the ontological differences, stating that relationships, more than individual and independent attributes, are key to understanding of social behavior. The third section covers a range of case studies that successfully mapped social media activity to geographically situated areas and considers the inflection of homophilous dependencies across online and offline social networks. The fourth and last section of the book explores a range of networks and discusses methods for and approaches to plotting a social network graph onto a map, including the purpose-built R package Spatial Social Media. The book takes a non-mathematical approach to social networks and spatial statistics suitable for postgraduate students in sociology, psychology and the social sciences.

Connectivity, Networks and Flows

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Author :
Publisher : Hampton Press (NJ)
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Connectivity, Networks and Flows by : Andreas Hepp

Download or read book Connectivity, Networks and Flows written by Andreas Hepp and published by Hampton Press (NJ). This book was released on 2008 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers its readers a critical engagement with three key concepts for social and communication theory today - connectivity, networks and flows. The contributors are committed to conceptualizing contemporary communications in a changing world. They point to globalizing and deterritorializing processes, and to the increasing significance of mobilities in late modern existence - yet this is also a book about the continuing importance of locality, senses of place and physically copresent interaction in daily living." "Connectivity, Networks and Flows combines theoretical reflection with analysis of specific media and cultural practices. Featured examples of such practices include uses of mobile phones and the Internet, activities of online (and offline) working and socializing, and constructions of liveness and immediacy in electronically mediated communication. The book will be of particular interest to researchers and students in communications, media and cultural studies, sociology and social theory."--BOOK JACKET.

Seven Layers of Social Media Analytics

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781507823200
Total Pages : 189 pages
Book Rating : 4.8/5 (232 download)

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Book Synopsis Seven Layers of Social Media Analytics by : Gohar F. Khan

Download or read book Seven Layers of Social Media Analytics written by Gohar F. Khan and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc. Here is how the book is structured: Chapter 1: The Seven Layers of Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Social Media Text Analytics Chapter 4: Social Media Network Analytics Chapter 5: Social Media Actions Analytics Chapter 6: Social Media Apps Analytics Chapter 7: Social Media Hyperlinks Analytics Chapter 8: Social Media Location Analytics Chapter 9: Social Media Search Engine Analytics Chapter 10: Aligning Social Media Analytics with Business Goals The book also comes with a companion site (http: //7layersanalytics.com/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.

The Wealth of Networks

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Author :
Publisher : Yale University Press
ISBN 13 : 9780300125771
Total Pages : 532 pages
Book Rating : 4.1/5 (257 download)

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Book Synopsis The Wealth of Networks by : Yochai Benkler

Download or read book The Wealth of Networks written by Yochai Benkler and published by Yale University Press. This book was released on 2006-01-01 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how patterns of information, knowledge, and cultural production are changing. The author shows that the way information and knowledge are made available can either limit or enlarge the ways people create and express themselves. He describes the range of legal and policy choices that confront.

Undoing Networks

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Publisher : U of Minnesota Press
ISBN 13 : 1452959749
Total Pages : 156 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Undoing Networks by : Tero Karppi

Download or read book Undoing Networks written by Tero Karppi and published by U of Minnesota Press. This book was released on 2021-05-18 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring and conceptualizing practices, technologies, and politics of disconnecting How do we think beyond the dominant images and imaginaries of connectivity? Undoing Networks enables a different connectivity: “digital detox” is a luxury for stressed urbanites wishing to lead a mindful life. Self-help books advocate “digital minimalism” to recover authentic experiences of the offline. Artists envision a world without the internet. Activists mobilize against the expansion of the 5G network. If connectivity brought us virtual communities, information superhighways, and participatory culture, disconnection comes with privacy tools, Faraday shields, and figures of the shy. This book explores nonusage and the “right to disconnect” from work and from the excessive demands of digital capitalism.