Media Management And Live Experience

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Media Management and Live Experience

Author : Alex Connock
Publisher : Taylor & Francis
ISBN 13 : 1040005918
Total Pages : 261 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Media Management and Live Experience by : Alex Connock

Download or read book Media Management and Live Experience written by Alex Connock and published by Taylor & Francis. This book was released on 2024-04-03 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered – plus theatre, trade events, conventions, museums and galleries, and immersive media. Live media events included are Burning Man, Glastonbury, the Indian Premier League, the English Premier League, Olympics, NBA and Bundesliga – plus sell-out Taylor Swift tours, the World Cup, Super Bowl, Ryder Cup and Formula One. Business models in this media category start with ticketing and advertising – now amplified with ecommerce, affiliate marketing, subscription and gambling transactions. Deep dives ask: Why is Saudi Arabia investing billions into golf and football? Why is standup comedy big in Nigeria? How are Broadway and the West End evolving? What do immersive technologies like Abba Voyage and the MSG Sphere offer for the future? With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries.

The Social Media Management Handbook

Author : Robert Wollan
Publisher : John Wiley & Sons
ISBN 13 : 0470651245
Total Pages : 352 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Social Media Management Handbook by : Robert Wollan

Download or read book The Social Media Management Handbook written by Robert Wollan and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Handbook of Research on New Media Applications in Public Relations and Advertising

Author : Esiyok, Elif
Publisher : IGI Global
ISBN 13 : 1799832031
Total Pages : 572 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on New Media Applications in Public Relations and Advertising by : Esiyok, Elif

Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Esiyok, Elif and published by IGI Global. This book was released on 2020-08-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

The Rowman & Littlefield Handbook of Media Management and Business

Author : L. Meghan Mahoney
Publisher : Rowman & Littlefield
ISBN 13 : 153811531X
Total Pages : 481 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The Rowman & Littlefield Handbook of Media Management and Business by : L. Meghan Mahoney

Download or read book The Rowman & Littlefield Handbook of Media Management and Business written by L. Meghan Mahoney and published by Rowman & Littlefield. This book was released on 2020-12-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Virtual Events Management

Author : Tim Brown
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1915097053
Total Pages : 259 pages
Book Rating : 4.9/5 (15 download)

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Book Synopsis Virtual Events Management by : Tim Brown

Download or read book Virtual Events Management written by Tim Brown and published by Goodfellow Publishers Ltd. This book was released on 2023-08-30 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective.

Media Management in the Age of Giants

Author : Dennis F. Herrick
Publisher : UNM Press
ISBN 13 : 0826351638
Total Pages : 416 pages
Book Rating : 4.8/5 (263 download)

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Book Synopsis Media Management in the Age of Giants by : Dennis F. Herrick

Download or read book Media Management in the Age of Giants written by Dennis F. Herrick and published by UNM Press. This book was released on 2012 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Social Media for Strategic Communication

Author : Karen Freberg
Publisher : SAGE Publications
ISBN 13 : 1071826875
Total Pages : 489 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Social Media for Strategic Communication by : Karen Freberg

Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2021-06-30 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Live life: an implementation guide for suicide prevention in countries

Author :
Publisher : World Health Organization
ISBN 13 : 9240026622
Total Pages : 142 pages
Book Rating : 4.2/5 (4 download)

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Book Synopsis Live life: an implementation guide for suicide prevention in countries by :

Download or read book Live life: an implementation guide for suicide prevention in countries written by and published by World Health Organization. This book was released on 2021-06-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This product addresses the global public health problem of close to 800 000 suicides every year, of which 79% occur in low- and middle-income countries. Suicide is the second leading cause of death in the age group 15-29 years. WHO guidelines already exist in the area of suicide prevention (https://www.who.int/mental_health/mhgap/evidence/suicide/en/); therefore, this product is not a guideline, but will ensure the implementation of the existing guidelines.

Impact of ICTs on Event Management and Marketing

Author : Birdir, Kemal
Publisher : IGI Global
ISBN 13 : 1799849554
Total Pages : 357 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of ICTs on Event Management and Marketing by : Birdir, Kemal

Download or read book Impact of ICTs on Event Management and Marketing written by Birdir, Kemal and published by IGI Global. This book was released on 2020-12-04 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

Facing Fear

Author : Michael Laffan
Publisher : Princeton University Press
ISBN 13 : 1400845246
Total Pages : 288 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Facing Fear by : Michael Laffan

Download or read book Facing Fear written by Michael Laffan and published by Princeton University Press. This book was released on 2012-10-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fear is ubiquitous but slippery. It has been defined as a purely biological reality, derided as an excuse for cowardice, attacked as a force for social control, and even denigrated as an unnatural condition that has no place in the disenchanted world of enlightened modernity. In these times of institutionalized insecurity and global terror, Facing Fear sheds light on the meaning, diversity, and dynamism of fear in multiple world-historical contexts, and demonstrates how fear universally binds us to particular presents but also to a broad spectrum of memories, stories, and states in the past. From the eighteenth-century Peruvian highlands and the California borderlands to the urban cityscapes of contemporary Russia and India, this book collectively explores the wide range of causes, experiences, and explanations of this protean emotion. The volume contributes to the thriving literature on the history of emotions and destabilizes narratives that have often understood fear in very specific linguistic, cultural, and geographical settings. Rather, by using a comparative, multidisciplinary framework, the book situates fear in more global terms, breaks new ground in the historical and cultural analysis of emotions, and sets out a new agenda for further research. In addition to the editors, the contributors are Alexander Etkind, Lisbeth Haas, Andreas Killen, David Lederer, Melani McAlister, Ronald Schechter, Marla Stone, Ravi Sundaram, and Charles Walker.

Managing Media Firms and Industries

Author : Gregory Ferrell Lowe
Publisher : Springer
ISBN 13 : 3319085158
Total Pages : 382 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Managing Media Firms and Industries by : Gregory Ferrell Lowe

Download or read book Managing Media Firms and Industries written by Gregory Ferrell Lowe and published by Springer. This book was released on 2015-08-20 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Encyclopedia of Sports Management and Marketing

Author : Linda E. Swayne
Publisher : SAGE Publications
ISBN 13 : 1452266484
Total Pages : 1960 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice

Author : Linda Brennan
Publisher : World Scientific
ISBN 13 : 9811276072
Total Pages : 334 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice by : Linda Brennan

Download or read book Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice written by Linda Brennan and published by World Scientific. This book was released on 2023-04-25 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.

Music and the Broadcast Experience

Author : Christina Baade
Publisher : Oxford University Press
ISBN 13 : 0190619538
Total Pages : 304 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Music and the Broadcast Experience by : Christina Baade

Download or read book Music and the Broadcast Experience written by Christina Baade and published by Oxford University Press. This book was released on 2016-08-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music and the Broadcast Experience explores the complex ways in which music and broadcasting have developed together throughout the twentieth and into the twenty-first centuries. It brings into dialogue researchers working in media and music studies; explores and develops crucial points of contact between studies of music in radio and music in television; and investigates the limits, persistence, and extensions of music broadcasting in the Internet era. The book presents a series of case studies that address key moments and concerns in music broadcasting, past and present, written by leading scholars in the field, who hail from both media and music studies. Unified by attentiveness both to musical sound and meaning and to broadcasting structures, practices, audiences, and discourses, the chapters in this collection address the following topics: the role of live orchestral concerts and opera in the early development of radio and their relation to ideologies of musical uplift; the relation between production culture, music, and television genre; the function of music in sponsored radio during the 1930s; the fortunes of musical celebrity and artistic ambition on television; questions of music format and political economy in the development of online radio; and the negotiation of space, community, and participation among audiences, online and offline, in the early twenty-first century. The collection's ultimate aim is to explore the usefulness and limitations of broadcasting as a concept for understanding music and its cultural role, both historically and today.

Media Management and Economics Research in a Transmedia Environment

Author : Alan B. Albarran
Publisher : Routledge
ISBN 13 : 1135969345
Total Pages : 278 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Media Management and Economics Research in a Transmedia Environment by : Alan B. Albarran

Download or read book Media Management and Economics Research in a Transmedia Environment written by Alan B. Albarran and published by Routledge. This book was released on 2013-07-24 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Media Management

Author : C. Ann Hollifield
Publisher : Routledge
ISBN 13 : 1317458540
Total Pages : 416 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Media Management by : C. Ann Hollifield

Download or read book Media Management written by C. Ann Hollifield and published by Routledge. This book was released on 2015-08-11 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.