Media Influence

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Influence

Author : Sara McCorquodale
Publisher : Bloomsbury Publishing
ISBN 13 : 1472972007
Total Pages : 224 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Influence by : Sara McCorquodale

Download or read book Influence written by Sara McCorquodale and published by Bloomsbury Publishing. This book was released on 2019-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.

Digital Media Influence

Author : Andy Ruddock
Publisher : SAGE
ISBN 13 : 1529700272
Total Pages : 155 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Digital Media Influence by : Andy Ruddock

Download or read book Digital Media Influence written by Andy Ruddock and published by SAGE. This book was released on 2020-03-09 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies. Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century. It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences. In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.

Influence

Author : Sara Shepard
Publisher : Ember
ISBN 13 : 0593121562
Total Pages : 369 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Influence by : Sara Shepard

Download or read book Influence written by Sara Shepard and published by Ember. This book was released on 2022-01-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to delve into the world of teen influencers like you've never done before--from the #1 New York Times bestselling author of PRETTY LITTLE LIARS Sara Shepard and eighteen-year-old actress and social media personality Lilia Buckingham comes a twisty mystery that takes place in the fiercely competitive world of Internet stars. After a video she makes goes viral, everyone knows Delilah Rollins. And now that she's in LA, Delilah's standing on the edge of something incredible. Everything is going to change. She has no idea how much. Jasmine Walters-Diaz grew up in the spotlight. A child star turned media darling, the posts of her in her classic Lulu C. rainbow skirt practically break the Internet. But if the world knew who Jasmine really was, her perfect life? Canceled. Fiona Jacobs is so funny--the kind of girl for whom a crowd parts--no wonder she's always smiling! But on the inside? The girl's a hot mess. And when someone comes out of the shadows with a secret from her past, it's one that won't just embarrass Fiona: it will ruin her. Who wouldn't want to be Scarlet Leigh? Just look at her Instagram. Scarlet isn't just styled to perfection: she is perfection. Scarlet has a gorgeous, famous boyfriend named Jack and there's a whole fanbase about their ship. To everyone watching online, their lives seem perfect . . . but are they really? The sun is hot in California . . . and someone's going to get burned.

Public Influence

Author : Mira Sucharov
Publisher : University of Toronto Press
ISBN 13 : 1487587473
Total Pages : 230 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis Public Influence by : Mira Sucharov

Download or read book Public Influence written by Mira Sucharov and published by University of Toronto Press. This book was released on 2019-01-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.

New Media Influence on Social and Political Change in Africa

Author : Olorunnisola, Anthony A.
Publisher : IGI Global
ISBN 13 : 1466641983
Total Pages : 518 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis New Media Influence on Social and Political Change in Africa by : Olorunnisola, Anthony A.

Download or read book New Media Influence on Social and Political Change in Africa written by Olorunnisola, Anthony A. and published by IGI Global. This book was released on 2013-06-30 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: While transitioning from autocracy to democracy, media in Africa has always played an important role in democratic and non-democratic states; focusing on politicians, diplomats, activists, and others who work towards political transformations. New Media Influence on Social and Political Change in Africa addresses the development of new mass media and communication tools and its influence on social and political change. While analyzing democratic transitions and cultures with a theoretical perspective, this book also presents case studies and national experiences for media, new media, and democracy scholars and practitioners.

The Handbook of Media and Mass Communication Theory

Author : Robert S. Fortner
Publisher : John Wiley & Sons
ISBN 13 : 1118770005
Total Pages : 1002 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Handbook of Media and Mass Communication Theory by : Robert S. Fortner

Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes

Contesting Religion

Author : Knut Lundby
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311049891X
Total Pages : 322 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Contesting Religion by : Knut Lundby

Download or read book Contesting Religion written by Knut Lundby and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-07-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Scandinavian societies experience increased ethno-religious diversity, their Christian-Lutheran heritage and strong traditions of welfare and solidarity are being challenged and contested. This book explores conflicts related to religion as they play out in public broadcasting, social media, local civic settings, and schools. It examines how the mediatization of these controversies influences people’s engagement with contested issues about religion, and redraws the boundaries between inclusion and exclusion. FEATURED CONTRIBUTORSLynn Schofield Clark, Professor of Media, Film, and Journalism at the University of Denver, Colorado, USAMarie Gillespie, Professor of Sociology at the Open University, UKBirgit Meyer, Professor of Religious Studies at Utrecht University, the Netherlands

Influence and Behavior Analysis in Social Networks and Social Media

Author : Mehmet Kaya
Publisher : Springer
ISBN 13 : 3030025926
Total Pages : 238 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Influence and Behavior Analysis in Social Networks and Social Media by : Mehmet Kaya

Download or read book Influence and Behavior Analysis in Social Networks and Social Media written by Mehmet Kaya and published by Springer. This book was released on 2018-12-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book focuses on influence and behavior analysis in the broader context of social network applications and social media. Twitter accounts of telecommunications companies are analyzed. Rumor sources in finite graphs with boundary effects by message-passing algorithms are identified. The coherent, state-of-the-art collection of chapters was initially selected based on solid reviews from the IEEE/ACM International Conference on Advances in Social Networks, Analysis, and Mining (ASONAM '17). Chapters were then improved and extended substantially, and the final versions were rigorously reviewed and revised to meet the series standards. Original chapters coming from outside of the meeting round out the coverage. The result will appeal to researchers and students working in social network and social media analysis.

Children and the Movies

Author : Garth Jowett
Publisher : Cambridge University Press
ISBN 13 : 9780521482929
Total Pages : 456 pages
Book Rating : 4.4/5 (829 download)

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Book Synopsis Children and the Movies by : Garth Jowett

Download or read book Children and the Movies written by Garth Jowett and published by Cambridge University Press. This book was released on 1996-01-26 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children and the Movies: Media Influence and the Payne Fund Controversy analyzes the first and most comprehensive study of the influence of movies on American youth, the Payne Fund Studies. First published in 1933, these studies are intrinsically important for their insights and conclusions regarding the effects of movies on behaviour. They are, moreover, also an important landmark of modern social science research, demonstrating the rapid evolution of this discipline in American academic institutions over the first three decades of the century.

The Media's Influence on Society

Author :
Publisher : Greenhaven Publishing LLC
ISBN 13 : 1534508228
Total Pages : 130 pages
Book Rating : 4.5/5 (345 download)

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Book Synopsis The Media's Influence on Society by :

Download or read book The Media's Influence on Society written by and published by Greenhaven Publishing LLC. This book was released on 2021-07-15 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes known as the Fourth Estate, the media plays a powerful role in today's society. It is held responsible for keeping the public informed and supporting a healthy democracy. However, some worry that the media presents the news in a way that is too sensationalized or biased, with its primary motives being ratings and profits rather than the good of the public. This volume examines differing viewpoints on what can reasonably be expected of the media. Readers will evaluate the effects of the internet on the media, and the various impacts that the media has on society, including political, cultural, and economic.

Russian Social Media Influence

Author : Todd C. Helmus
Publisher : Rand Corporation
ISBN 13 : 0833099574
Total Pages : 149 pages
Book Rating : 4.8/5 (33 download)

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Book Synopsis Russian Social Media Influence by : Todd C. Helmus

Download or read book Russian Social Media Influence written by Todd C. Helmus and published by Rand Corporation. This book was released on 2018-04-12 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers analyzed Russian social media data and conducted interviews with regional and security experts to understand the critical ingredients to countering Russia's propaganda campaign against former Soviet states.

Influence Marketing

Author : Danny Brown
Publisher : Que Publishing
ISBN 13 : 0133391647
Total Pages : 403 pages
Book Rating : 4.1/5 (333 download)

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Book Synopsis Influence Marketing by : Danny Brown

Download or read book Influence Marketing written by Danny Brown and published by Que Publishing. This book was released on 2013-04-29 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

Political Influence of the Media in Developing Countries

Author : Mukhongo, Lynete Lusike
Publisher : IGI Global
ISBN 13 : 1466696141
Total Pages : 332 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Political Influence of the Media in Developing Countries by : Mukhongo, Lynete Lusike

Download or read book Political Influence of the Media in Developing Countries written by Mukhongo, Lynete Lusike and published by IGI Global. This book was released on 2016-01-18 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media plays an intricate role in the political economy of developing nations as it conveys the social issues and impacts of a government’s legislation and policy. However, information is often miscommunicated or biased in emergent economies as media owners often tailor news and advertisements to promote their own agendas rather than meet the needs of citizens. Political Influence of the Media in Developing Countries analyzes the use and structure of media in political forums in developing nations. Featuring research on the effects of the media on news consumption and the professional and ethical difficulties journalists and editors face in the dissemination of political messages, this publication is an essential reference source for policy makers, academicians, politicians, students, and researchers interested in the adoption of various media formats used to promote the political environment and civic engagement within developing countries.

Media Effects

Author : Jennings Bryant
Publisher : Routledge
ISBN 13 : 1135647380
Total Pages : 645 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Media Effects by : Jennings Bryant

Download or read book Media Effects written by Jennings Bryant and published by Routledge. This book was released on 2002-02 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition updates and expands the scholarship of the 1st edition, examining media effects in

Research Anthology on Social Media's Influence on Government, Politics, and Social Movements

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668474735
Total Pages : 792 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Social Media's Influence on Government, Politics, and Social Movements by : Management Association, Information Resources

Download or read book Research Anthology on Social Media's Influence on Government, Politics, and Social Movements written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-08-26 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of social media has had varying effects across fields, industries, and governments. As more individuals rely on this technology, its uses continue to develop and expand. Social media has forever changed the way in which politics are discussed, social movements are formed, and how governments interact with the public. To fully understand the future of social media, further study is required. The Research Anthology on Social Media's Influence on Government, Politics, and Social Movements investigates how social media is used within governments as well as the history behind the technology. The book also examines best practices, tactics, and challenges associated with utilizing social media platforms for social movements. Covering key topics such as communication, interactive technology, and social change, this major reference work is ideal for government officials, industry professionals, policymakers, administrators, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

Violence in the Media and Its Influence on Criminal Defense

Author : Cynthia A. Cooper
Publisher : McFarland
ISBN 13 : 0786429518
Total Pages : 213 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Violence in the Media and Its Influence on Criminal Defense by : Cynthia A. Cooper

Download or read book Violence in the Media and Its Influence on Criminal Defense written by Cynthia A. Cooper and published by McFarland. This book was released on 2007-07-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How much are today's youth actually influenced by violence in the media? People who would never dispute the positive influence of programs like Sesame Street are reluctant to acknowledge that other programming may do harm. As early as the 1930s, however, parents were expressing concerns about the content of various media, including radio and comic books. Today, almost every violent crime perpetrated by a young person is probed for evidence of media influence, often while other contributing factors are ignored. With an in-depth look at media violence and its possible influence on young viewers, this book examines how the "media made me do it" defense has affected today's courtrooms. Highly publicized cases such as those of Lionel Tate and Joshua Cooke, both of whom used media influence (television wrestling and The Matrix, respectively) as part of their defense, are discussed in detail. Other topics include the creation and maintenance of rating systems, parental involvement and ultimate responsibility.

Navigating Media’s Influence Through Childhood and Adolescence

Author : Kate S. Kurtin
Publisher : Taylor & Francis
ISBN 13 : 1000640523
Total Pages : 169 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Navigating Media’s Influence Through Childhood and Adolescence by : Kate S. Kurtin

Download or read book Navigating Media’s Influence Through Childhood and Adolescence written by Kate S. Kurtin and published by Taylor & Francis. This book was released on 2022-08-30 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigating Media’s Influence Through Childhood and Adolescence moves through research and questions that are relevant to practicing pediatricians and therapists in their everyday practice. As we navigate post-pandemic life where screen time was unrestricted in most homes, this book has never been more important. Written by a pediatrician and a professor of media effects, this book is a vital resource for practicing mental health clinicians, counselors, psychologists, physicians, and students studying in those areas. Grounded in developmental theory, mass communication theory, current research, and acumen gained from years of clinical and teaching experience, this book gives professionals what they need to understand the colossal effect media is having on their patients. An aid to practitioners, this book is organized by developmental stage and matches specific questions related to media’s effects with explicit research-based recommendations and explanations. It is intended to be a quick resource guide for the busy professional.