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Media Impact Mindtap Communication 1 Term 6 Month Printed Access Card
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Author :Mary Ellen Guffey Publisher :South Western Educational Publishing ISBN 13 :9780324233643 Total Pages :0 pages Book Rating :4.2/5 (336 download)
Book Synopsis Essentials of Business Communication by : Mary Ellen Guffey
Download or read book Essentials of Business Communication written by Mary Ellen Guffey and published by South Western Educational Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Book Synopsis Writing and Reporting News: A Coaching Method by : Carole Rich
Download or read book Writing and Reporting News: A Coaching Method written by Carole Rich and published by Cengage Learning. This book was released on 2015-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pulling examples straight from recent headlines, WRITING AND REPORTING NEWS: A COACHING METHOD, 8e uses tips and techniques from revered writing coaches and award-winning journalists to help you develop the writing and reporting skills you need to succeed in the changing world of journalism. Full-color photographs and a strong storytelling approach keep you captivated throughout the book. An entire chapter is devoted to media ethics, while ethical dilemmas in each chapter give you practice working through ethical issues before you face them on the job. Offering the most up-to-date coverage available, the Eighth Edition fully integrates multimedia content into the chapters-reflecting the way the news world actually operates. It also includes an all-new book glossary featuring many of the newer terms used in Journalism. Integrating new trends in the convergence of print, broadcast, and online media, WRITING AND REPORTING NEWS equips you with the fundamental skills you need for media careers now-and in the future. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Sell written by Thomas N. Ingram and published by . This book was released on 2015 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "SELL 4 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations."--
Book Synopsis Communication Mosaics: An Introduction to the Field of Communication by : Julia T. Wood
Download or read book Communication Mosaics: An Introduction to the Field of Communication written by Julia T. Wood and published by Cengage Learning. This book was released on 2016-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with the latest research, theory, and real-world practices, COMMUNICATION MOSAICS: AN INTRODUCTION TO THE FIELD OF COMMUNICATION, 8E provides a thorough overview of the discipline as well as practical tools to help you maximize your personal, professional, and public communication skills. It introduces the basic processes of communication as well as explains how they are applied in specific contexts. In addition, every chapter includes a section devoted to digital communication and social media. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Book Synopsis The Definitive Guide to Entertainment Marketing by : Al Lieberman
Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by Pearson Education. This book was released on 2013 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Download or read book Exploraciones written by Mary Ann Blitt and published by Cengage Learning. This book was released on 2015-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: EXPLORACIONES transforms students into culturally competent Spanish speakers by providing learning strategies, systematic self-assessments, integration of the National Standards, and a focus on the practical purposes of language study. Created through a “student-tested, faculty-approved” review process with thousands of students and hundreds of faculty, this text is an engaging and accessible solution. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book COMM written by Rudolph F. Verderber and published by Wadsworth Publishing Company. This book was released on 2008-10-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created through a "student-tested, faculty approved" review process, COMM is a concise, visually appealing text that introduces essential speech communication concepts without any delays or distractions. This brief, affordable paperback includes a full suite of learning aids to accommodate your busy lifestyle, including chapter-by-chapter study cards, self-quizzes to help you review the most important concepts, downloadable flash cards, interactive video, Audio Study Tool review downloads, and Speech Builder Express 3.0 features that let you study wherever you are, whenever you have time. Designed for today's students in every detail, this unique solution was developed through conversations, focus groups, interviews, surveys, and input from nearly 150 students like you. From its abbreviated, no-nonsense title, to its useful content and engaging style, COMM is the perfect introductory speech communication text for modern learners.
Book Synopsis Public Speaking by : Stephanie J. Coopman
Download or read book Public Speaking written by Stephanie J. Coopman and published by Wadsworth Publishing. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: PUBLIC SPEAKING: THE EVOLVING ART, 2ND EDITION/ENHANCED is a fully integrated book and technology program that matches the expectations of today's students while preserving the well-respected traditions of public speaking instruction. The text comes automatically packaged with a printed access code to a variety of online tools: CourseMate (which houses the interactive activities); Speech Builder Express, Speech Studio 2.0, and access to the eBook. Each chapter's material, both in the book and online, takes you through a sequence that starts with reading the text, moves to watching unique integrated videos, segues to companion interactive activities that ask you to apply chapter concepts in hypothetical scenarios, and then to advance work on your own speech project. A unique, practical pedagogical system in the text -- "Read it, Watch it, Use it, Review it" -- gives structure to each chapter, and directs you to the easy-to-access online material. "Apply It" Boxes give you an opportunity to use your newly-gained public speaking skills in situations outside of the classroom.
Book Synopsis Successful Project Management by : Jack Gido
Download or read book Successful Project Management written by Jack Gido and published by Thomson South-Western. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text covers everything students need to know about working successfully in a project environment, including how to organize and manage effective project teams. Communication is also emphasized, with a focus on how to document and communicate project developments within and outside of the team. In-depth coverage of planning, scheduling, and cost estimating is also provided.
Book Synopsis Sociology in Our Times by : Diana Kendall
Download or read book Sociology in Our Times written by Diana Kendall and published by Wadsworth Publishing Company. This book was released on 2004-03-01 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge, applied book highlights the relevance of sociology by including a diverse collection of theories, research, and "lived experiences" that accurately mirror the diversity in society itself. The author's vivid, applied, personal writing style engages students, and activates compelling everyday examples that make sociology particularly relevant to diverse students. A social issue or application opens each chapter and provides various topics for boxes, features, and examples that are carried throughout the entire chapter. Kendall's text is acclaimed in the field for being the first textbook to integrate race, class, and gender issues; as well as for its thorough presentation of sociological theory, which includes diverse theoretical viewpoints such as feminist and postmodernist theory. Kendall shows students that sociology involves important questions and issues that they confront both personally and vicariously.
Book Synopsis Leadership Through People Skills by : R. E. Lefton
Download or read book Leadership Through People Skills written by R. E. Lefton and published by McGraw Hill Professional. This book was released on 2003-09-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pioneers of the Dimensional Model for managerial behavior demonstrate how to master skills that boost productivity Robert Lefton and Victor Buzzotta, cofounders of Psychological Associates, have revolutionized managerial procedure with their Dimensional Model--a behavioral standard that has been adapted and imitated by companies all over the world. Leadership Through People Skills outlines this model, as the authors explain in detail how people skills work and provide exercises designed to improve them. They also offer strategies for using these skills in the right situations, at the right times, in the right ways with direct reports, peers, and bosses. Managers will learn how to improve their: Sizing-up skills: interacting effectively through appropriate action Communication skills: strategies for finding out what others are thinking Motivational skills: giving people a compelling reason to do their best Adaptive skills: fitting actions to the people for whom they are intended
Download or read book PROMO 2 written by Thomas C. O'Guinn and published by . This book was released on 2013 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Life Issues, Medical Choices by : Janet E. Smith
Download or read book Life Issues, Medical Choices written by Janet E. Smith and published by . This book was released on 2023-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Statistics for Business and Economics by : David Ray Anderson
Download or read book Statistics for Business and Economics written by David Ray Anderson and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Basic Spanish written by Raquel Lebredo and published by Cengage Learning. This book was released on 2005 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawn from the successful "Basic Spanish Grammar," 6/e, and accompanying career manuals, "TheBasic Spanish Series" offer a flexible, concise prologue to Spanish grammar and communication. The series has been enhanced and updated to better address the needs of today's students, pre-professionals, and professionals who need a working knowledge of Spanish. The core text, "Basic Spanish," provides the essential grammatical structures needed for communicating in Spanish. The six worktexts, "Basic Spanish for Getting Along, Basic Spanish for Business and Finance, Basic Spanish for Medical Personnel, Basic Spanish for Law Enforcement, Basic Spanish for Social Services," and "Basic Spanish for Teachers," are communication worktexts that encourage students to use and practice the grammar learned in "Basic Spanish." The worktexts present realistic situations a student will encounter in everyday life when needing to communicate in Spanish as well as a variety of authentic workplace situations likely to be encountered by professionals, with attention to specialized vocabulary of each profession, dialogue completions, role-plays, and realia-based activities. "The Basic Spanish Series" offers flexibility for an array of academic, professional, and adult education settings. "Basic Spanish" can be used independently or with any combination of the six worktexts. "Basic Spanish" combined with "Basic Spanish for Getting Along" is ideal for an Introductory Conversation course, while combining the text with any of the career-specific worktexts serves students, pre-professionals, or professionals who need a working knowledge of the language in a short period of time. A comprehensive supplementspackage enhances the program and offers students and professionals helpful tools for developing their language skills outside of the classroom."Early introduction of essential communicative concepts" enables students to begin speaking immediately."Chapter-opening spread" orients and organizes students by previewing the chapter's "Objectives, Structures, and Communication; " highlighting a different Spanish-speaking country, with a profile in English and a map; and providing a legend of icons that indicate additional resources available with the program."Clear, concise grammar presentation" lists the grammar topic in English and Spanish, followed by explanations in English, language models in Spanish with translations and charts, and "Vamos a practicar" exercises for reinforcement of the material."Practical vocabulary presentation" contains lists of chapter vocabulary clearly divided into the following categories: Cognates, Verbs, Adjectives, and Other Words and Expressions--all containing translations with the exception of cognates."Cuanto sabe usted ahora? self-tests" offer assessment opportunities after every five lessons. Answers on the ClassPrep CD give instructors the option to cover the answers in class or provide students the answers so they can monitor their own progress."Para escuchar y entender section" reinforces listening through two types of audio exercises "Practica" (grammar exercises) and "Que dicen?" (listening comprehension)."End-of-lesson activity" provides practice of the active vocabulary introduced in each lesson, in the "Palabras y mas palabras" (words and more words), followed by "En estas situaciones," a pair/group activity that encourages students to applystructures and vocabulary learned in the lesson."Communicative activities" encourage practice of the grammar points through role-plays and group situations.
Download or read book COMM written by Rudolph F. Verderber and published by Cengage Learning. This book was released on 2015-09-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Book Synopsis New Perspectives on Computer Concepts 2018: Introductory by : June Jamrich Parsons
Download or read book New Perspectives on Computer Concepts 2018: Introductory written by June Jamrich Parsons and published by Cengage Learning. This book was released on 2017-06-29 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world where technology impacts every aspect of life, you need to know how to evaluate devices, choose apps, maintain a professional online reputation, and ensure digital security. NEW PERSPECTIVES ON COMPUTER CONCEPTS 2018, INTRODUCTORY offers the insights to help. This book goes beyond the intuitive how-to of apps and social media to delve into broad concepts that are guiding current technologies such as self-driving cars, virtual reality, file sharing torrents, encrypted communications, photo forensics, and the Internet of Things. Numerous illustrations and interactive features make mastering technical topics a breeze, while the book’s proven learning path is structured with today's busy reader in mind. This edition offers an insightful overview of what today’s readers must know about using technology to complete an education, secure a successful career, and engage in issues that shape today's world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
