Media Franchising

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Media Franchising

Author : Derek Johnson
Publisher : NYU Press
ISBN 13 : 0814743471
Total Pages : 302 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Media Franchising by : Derek Johnson

Download or read book Media Franchising written by Derek Johnson and published by NYU Press. This book was released on 2013-03-22 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.

Anime's Media Mix

Author : Marc Steinberg
Publisher : U of Minnesota Press
ISBN 13 : 081667549X
Total Pages : 337 pages
Book Rating : 4.8/5 (166 download)

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Book Synopsis Anime's Media Mix by : Marc Steinberg

Download or read book Anime's Media Mix written by Marc Steinberg and published by U of Minnesota Press. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Untangles the web of commodity, capitalism, and art that is anime

Franchising Dreams

Author : Peter M. Birkeland
Publisher : University of Chicago Press
ISBN 13 : 9780226051918
Total Pages : 564 pages
Book Rating : 4.0/5 (519 download)

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Book Synopsis Franchising Dreams by : Peter M. Birkeland

Download or read book Franchising Dreams written by Peter M. Birkeland and published by University of Chicago Press. This book was released on 2004-04 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he revealed the numerous challenges that franchisees face in making their businesses succeed. Book jacket.

Franchise Era

Author : Fleury James Fleury
Publisher : Edinburgh University Press
ISBN 13 : 1474419240
Total Pages : 432 pages
Book Rating : 4.4/5 (744 download)

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Book Synopsis Franchise Era by : Fleury James Fleury

Download or read book Franchise Era written by Fleury James Fleury and published by Edinburgh University Press. This book was released on 2019-04-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

Franchise Era

Author : Fleury James Fleury
Publisher : Edinburgh University Press
ISBN 13 : 1474419232
Total Pages : 336 pages
Book Rating : 4.4/5 (744 download)

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Book Synopsis Franchise Era by : Fleury James Fleury

Download or read book Franchise Era written by Fleury James Fleury and published by Edinburgh University Press. This book was released on 2019-04-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

Franchising in America

Author : Thomas S. Dicke
Publisher : UNC Press Books
ISBN 13 : 1469610086
Total Pages : 216 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Franchising in America by : Thomas S. Dicke

Download or read book Franchising in America written by Thomas S. Dicke and published by UNC Press Books. This book was released on 2017-12-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Law and Creativity in the Age of the Entertainment Franchise

Author : Kathy Bowrey
Publisher : Cambridge University Press
ISBN 13 : 1107039894
Total Pages : 257 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Law and Creativity in the Age of the Entertainment Franchise by : Kathy Bowrey

Download or read book Law and Creativity in the Age of the Entertainment Franchise written by Kathy Bowrey and published by Cambridge University Press. This book was released on 2014-11-13 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection explores how creators extend the commercial life of their creative endeavours, and the impact of these legal developments.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Street Smart Franchising

Author : Joe Mathews
Publisher : Entrepreneur Press
ISBN 13 : 1613080239
Total Pages : 289 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Street Smart Franchising by : Joe Mathews

Download or read book Street Smart Franchising written by Joe Mathews and published by Entrepreneur Press. This book was released on 2011-05-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.

Hollywood Remaking

Author : Kathleen Loock
Publisher : Univ of California Press
ISBN 13 : 0520375777
Total Pages : 317 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Hollywood Remaking by : Kathleen Loock

Download or read book Hollywood Remaking written by Kathleen Loock and published by Univ of California Press. This book was released on 2024-04-02 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From the inception of cinema to today's franchise era, remaking has always been a motor of ongoing textual production. Hollywood Remaking critically examines the persistent economic and cultural relevance of film remakes, series, sequels, crossovers, spin-offs, and prequels that emerge from the large-scale system of remaking actively shape how the film industry, cinema, and audiences imagine themselves as these movies constantly negotiate past and present, stability and change through a serial dynamic of repetition and variation. The book develops a theory of Hollywood remaking as an inherently dynamic practice situated between the film industry's economic logic and the cultural imaginary and analyzes how remaking has developed as a business practice in the United States, how it has been imagined, discursively constructed, and defined by networked stakeholders from production and reception contexts, how it has shaped cinematic aesthetics and cultural debates, and how it has fostered film-historical knowledge, promoted feelings of generational belonging among audiences, and become deeply enmeshed with constructions of the self"--

Horror Franchise Cinema

Author : Mark McKenna
Publisher : Routledge
ISBN 13 : 0429593848
Total Pages : 349 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Horror Franchise Cinema by : Mark McKenna

Download or read book Horror Franchise Cinema written by Mark McKenna and published by Routledge. This book was released on 2021-09-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores horror film franchising from a broad range of interdisciplinary perspectives and considers the horror film’s role in the history of franchising and serial fiction. Comprising 12 chapters written by established and emerging scholars in the field, Horror Franchise Cinema redresses critical neglect toward horror film franchising by discussing the forces and factors governing its development across historical and contemporary terrain while also examining text and reception practices. Offering an introduction to the history of horror franchising, the chapters also examine key texts including Universal Studio monster films, Blumhouse production films, The Texas Chainsaw Massacre, A Nightmare on Elm Street, Alien, I Spit on Your Grave, Let the Right One In, Italian zombie films, anthology films, and virtual reality. A significant contribution to studies of horror cinema and film/media franchising from the 1930s to the present day, this book will be of interest to students and scholars of film studies, media and cultural studies, franchise studies, political economy, audience/reception studies, horror studies, fan studies, genre studies, production cultures, and film histories.

Global Franchising Operations Management

Author : Ilan Alon
Publisher : FT Press
ISBN 13 : 0132884143
Total Pages : 207 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Global Franchising Operations Management by : Ilan Alon

Download or read book Global Franchising Operations Management written by Ilan Alon and published by FT Press. This book was released on 2012 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the world's leading expert on global franchising helps companies decide whether to franchise outside the United States, identify their best global opportunities, and understand the unique challenges of franchising in emerging ...

Franchise Your Business

Author : Mark Siebert
Publisher : Entrepreneur Press
ISBN 13 : 1613083319
Total Pages : 218 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Franchise Your Business by : Mark Siebert

Download or read book Franchise Your Business written by Mark Siebert and published by Entrepreneur Press. This book was released on 2015-12-21 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for growth on steroids Evaluate legal risk, obtain necessary documents, and protect intellectual property Create marketing plans, build lead generation, and branding for a new franchise Cultivate the franchisee-franchisor relationship

The Educated Franchisee

Author : Rick Bisio
Publisher : Hillcrest Publishing Group
ISBN 13 : 1935098535
Total Pages : 219 pages
Book Rating : 4.9/5 (35 download)

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Book Synopsis The Educated Franchisee by : Rick Bisio

Download or read book The Educated Franchisee written by Rick Bisio and published by Hillcrest Publishing Group. This book was released on 2011 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Educated Franchisee will show you: -How to find a franchise that is right for you -How owning a franchise can create wealth -Where to find quality franchisors -What qualities franchisors look for -How to gather information from franchisees -How to make sure the franchise makes money -How to confidently select the best franchise -The five keys to success in owning a franchise

Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522581839
Total Pages : 1800 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-04-01 with total page 1800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses are looking for methods to incorporate social entrepreneurship in order to generate a positive return to society. Social enterprises have the ability to improve societies through altruistic work to create sustainable work environments for future entrepreneurs and their communities. Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. It also addresses the challenges and solutions social entrepreneurs face as they address their corporate social responsibility in an effort to redefine the goals of today’s enterprises and enhance the potential for growth and change in every community. Highlighting a range of topics such as the social economy, corporate social responsibility, and competitive advantage, this multi-volume book is ideally designed for business professionals, entrepreneurs, start-up companies, academics, and graduate-level students in the fields of economics, business administration, sociology, education, politics, and international relations.

An Introduction to Franchising

Author : Robert Webber
Publisher : Bloomsbury Publishing
ISBN 13 : 1137296100
Total Pages : 288 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis An Introduction to Franchising by : Robert Webber

Download or read book An Introduction to Franchising written by Robert Webber and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.

Franchising

Author : Stephen Spinelli
Publisher : FT Press
ISBN 13 : 9780130097170
Total Pages : 266 pages
Book Rating : 4.0/5 (971 download)

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Book Synopsis Franchising by : Stephen Spinelli

Download or read book Franchising written by Stephen Spinelli and published by FT Press. This book was released on 2004 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood. Franchising: Pathway to Wealth Creation delivers that guidance, from start to finish.