Media Convergence Handbook Vol 1 2

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Media Convergence Handbook - Vol. 1 & 2

Author : Artur Lugmayr
Publisher : Springer
ISBN 13 : 9783662482926
Total Pages : 0 pages
Book Rating : 4.4/5 (829 download)

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Book Synopsis Media Convergence Handbook - Vol. 1 & 2 by : Artur Lugmayr

Download or read book Media Convergence Handbook - Vol. 1 & 2 written by Artur Lugmayr and published by Springer. This book was released on 2015-11-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

Media Convergence Handbook - Vol. 2

Author : Artur Lugmayr
Publisher : Springer
ISBN 13 : 3642544878
Total Pages : 473 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Media Convergence Handbook - Vol. 2 by : Artur Lugmayr

Download or read book Media Convergence Handbook - Vol. 2 written by Artur Lugmayr and published by Springer. This book was released on 2016-05-11 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

Media Convergence Handbook - Vol. 1

Author : Artur Lugmayr
Publisher : Springer
ISBN 13 : 3642544843
Total Pages : 429 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Media Convergence Handbook - Vol. 1 by : Artur Lugmayr

Download or read book Media Convergence Handbook - Vol. 1 written by Artur Lugmayr and published by Springer. This book was released on 2015-11-20 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Media Convergence Handbook

Author : Artur Lugmayr
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (939 download)

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Book Synopsis Media Convergence Handbook by : Artur Lugmayr

Download or read book Media Convergence Handbook written by Artur Lugmayr and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

Foreign Direct Investment Inflows Into the South East European Media Market

Author : Zvezdan Vukanović
Publisher : Springer
ISBN 13 : 3319305123
Total Pages : 202 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Foreign Direct Investment Inflows Into the South East European Media Market by : Zvezdan Vukanović

Download or read book Foreign Direct Investment Inflows Into the South East European Media Market written by Zvezdan Vukanović and published by Springer. This book was released on 2016-07-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

Media Convergence and Deconvergence

Author : Sergio Sparviero
Publisher : Springer
ISBN 13 : 3319512897
Total Pages : 341 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Media Convergence and Deconvergence by : Sergio Sparviero

Download or read book Media Convergence and Deconvergence written by Sergio Sparviero and published by Springer. This book was released on 2017-10-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture. Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com

Convergence Media History

Author : Janet Staiger
Publisher : Routledge
ISBN 13 : 1135842752
Total Pages : 224 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Convergence Media History by : Janet Staiger

Download or read book Convergence Media History written by Janet Staiger and published by Routledge. This book was released on 2009-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convergence Media History explores the ways that digital convergence has radically changed the field of media history. Writing media history is no longer a matter of charting the historical development of an individual medium such as film or television. Instead, now that various media from blockbuster films to everyday computer use intersect regularly via convergence, scholars must find new ways to write media history across multiple media formats. This collection of eighteen new essays by leading media historians and scholars examines the issues today in writing media history and histories. Each essay addresses a single medium—including film, television, advertising, sound recording, new media, and more—and connects that specific medium’s history to larger issues for the field in writing multi-media or convergent histories. Among the volume’s topics are new media technologies and their impact on traditional approaches to media history; alternative accounts of film production and exhibition, with a special emphasis on film across multiple media platforms; the changing relationships between audiences, fans, and consumers within media culture; and the globalization of our media culture.

Media Convergence

Author : Klaus Bruhn Jensen
Publisher : Routledge
ISBN 13 : 1136997881
Total Pages : 286 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Media Convergence by : Klaus Bruhn Jensen

Download or read book Media Convergence written by Klaus Bruhn Jensen and published by Routledge. This book was released on 2010-02-05 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these ‘new’ media in a comparative perspective together with ‘old’ mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media? Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many. Features include: case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political action diagrams, figures, and tables summarizing key concepts beyond standard ‘models of communication’ systematic cross-referencing. Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes.

Information Systems and Management in Media and Entertainment Industries

Author : Artur Lugmayr
Publisher : Springer
ISBN 13 : 3319494074
Total Pages : 339 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Information Systems and Management in Media and Entertainment Industries by : Artur Lugmayr

Download or read book Information Systems and Management in Media and Entertainment Industries written by Artur Lugmayr and published by Springer. This book was released on 2017-01-03 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book defines an agenda for research in information management and systems for media and entertainment industries. It highlights their particular needs in production, distribution, and consumption. Chapters are written by practitioners and researchers from around the world, who examine business information management and systems in the larger context of media and entertainment industries. Human, management, technological, and content creation aspects are covered in order to provide a unique viewpoint. With great interdisciplinary scope, the book provides a roadmap of research challenges and a structured approach for future development across areas such as social media, eCommerce, and eBusiness. Chapters address the tremendous challenges in organization, leadership, customer behavior, and technology that face the entertainment and media industries every day, including the transformation of the analog media world into its digital counterpart. Professionals or researchers involved with IT systems management, information policies, technology development or content creation will find this book an essential resource. It is also a valuable tool for academics or advanced-level students studying digital media or information systems.

The Oxford Handbook of Mobile Communication and Society

Author : Rich Ling
Publisher : Oxford University Press
ISBN 13 : 0190864397
Total Pages : 1000 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis The Oxford Handbook of Mobile Communication and Society by : Rich Ling

Download or read book The Oxford Handbook of Mobile Communication and Society written by Rich Ling and published by Oxford University Press. This book was released on 2020-04-06 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile communication has dramatically changed over the past decade with the diffusion of smartphones. Unlike the basic 2G mobile phones, which "merely" facilitated communication between individuals on the move, smartphones allow individuals to communicate, to entertain and inform themselves, to transact, to navigate, to take photos, and countless other things. Mobile communication has thus transformed society by allowing new forms of coordination, communication, consumption, social interaction, and access to news/entertainment. All of this is regardless of the space in which users are immersed. Set in the context of the developed and the developing world, The Oxford Handbook of Mobile Communication and Society updates current scholarship surrounding mobile media and communication. The 43 chapters in this handbook examine mobile communication and its evolving impact on individuals, institutions, groups, societies, and businesses. Contributors examine the communal benefits, social consequences, theoretical perspectives, organizational potential, and future consequences of mobile communication. Topics covered include, among many other things, trends in the Global South, location-based services, and the "appification" of mobile communication and society.

Media Convergence in Japan

Author : Various
Publisher : Kinema Club
ISBN 13 : 9780692629956
Total Pages : 295 pages
Book Rating : 4.6/5 (299 download)

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Book Synopsis Media Convergence in Japan by : Various

Download or read book Media Convergence in Japan written by Various and published by Kinema Club. This book was released on 2016-05-20 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Japanese media system is in a state of flux as a result of shifts in the digital economy, new audience metrics and declining print and broadcast revenues. This volume examines issues of media consolidation, participatory culture and franchising in contemporary Japan, and explores how the Japanese media system is adapting to change in light of its tendency toward prioritizing domestic markets, restricting access and co-opting fan movements. The chapters consider conflict and negotiations within the Japanese media system, structural transformations, emerging modes of producer and audience relations and potential sites of innovation.

Journalism and Media Convergence

Author : Heinz-Werner Nienstedt
Publisher : Walter de Gruyter
ISBN 13 : 3110302896
Total Pages : 176 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Journalism and Media Convergence by : Heinz-Werner Nienstedt

Download or read book Journalism and Media Convergence written by Heinz-Werner Nienstedt and published by Walter de Gruyter. This book was released on 2013-04-30 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.

Media and Convergence Management

Author : Sandra Diehl
Publisher : Springer Science & Business Media
ISBN 13 : 3642361633
Total Pages : 389 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Media and Convergence Management by : Sandra Diehl

Download or read book Media and Convergence Management written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2013-05-24 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.

Media Convergence

Author : Graham Meikle
Publisher : Bloomsbury Publishing
ISBN 13 : 0230356702
Total Pages : 248 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Media Convergence by : Graham Meikle

Download or read book Media Convergence written by Graham Meikle and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how everyday media such as Facebook, iTunes and Google can be understood in new ways for the 21st century through ideas of convergence. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media.

Entertainment Computing – ICEC 2018

Author : Esteban Clua
Publisher : Springer
ISBN 13 : 3319994263
Total Pages : 412 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Entertainment Computing – ICEC 2018 by : Esteban Clua

Download or read book Entertainment Computing – ICEC 2018 written by Esteban Clua and published by Springer. This book was released on 2018-09-05 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 17th International Conference on Entertainment Computing, ICEC 2018, held at the 24th IFIP World Computer Congress, WCC 2018, in Poznan, Poland, in September 2018. The 15 full papers, 13 short papers, and 23 poster, demostration, and workshop papers presented were carefully reviewed and selected from 65 submissions. They cover a large range of topics in the following thematic areas: digital games and interactive entertainment; design, human-computer interaction, and analysis of entertainment systems; interactive art, performance and cultural computing; entertainment devices, platforms and systems; theoratical foundations and ethical issues; entertainment for purpose and persuasion; computational methodologies for entertainment; and media studies, communication, business, and information systems.

Branded Entertainment and Cinema

Author : Gloria Dagnino
Publisher : Routledge
ISBN 13 : 1351166824
Total Pages : 76 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Branded Entertainment and Cinema by : Gloria Dagnino

Download or read book Branded Entertainment and Cinema written by Gloria Dagnino and published by Routledge. This book was released on 2019-11-25 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosello’s early format of branded entertainment, up through the more recent brand integration cases in award-winning titles like The Great Beauty, the Italian film and advertising industries have frequently and significantly intersected, in ways that remain largely unexplored by academic research. This book contributes to fill this gap, by focusing on the economic and cultural influence that advertising and advertisers’ interests have been exerting on Italian film production between the post-war period and the 2010s. Increasingly market-oriented film policies, ongoing pressure from Hollywood competition, and the abnormal economic as well as political power held by Italian ad-funded broadcasters are among the key points addressed by the book. In addition to a macro-level political economic analysis, the book draws on exclusive interviews with film producers and promotional intermediaries to provide a meso level analysis of the practices and professional cultures of those working at the intersection of Italian film and advertising industries. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation, this is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies.

Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienökonomie

Author : Paul Clemens Murschetz
Publisher : Springer-Verlag
ISBN 13 : 3658279656
Total Pages : 313 pages
Book Rating : 4.6/5 (582 download)

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Book Synopsis Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienökonomie by : Paul Clemens Murschetz

Download or read book Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienökonomie written by Paul Clemens Murschetz and published by Springer-Verlag. This book was released on 2019-09-30 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Clemens Murschetz befasst sich mit ausgewählten Phänomenen der digitalen Transformation in der Medienbranche und stützt sich vor allem auf Erkenntnisse aus der Medienökonomie und der Medienmanagementforschung. Sein erkenntnisleitendes Interesse ist es, einen entscheidenden Beitrag zur Beantwortung der gegenwärtig stattfindenden Transformationsprozesse der am meisten entwickelten Mediengesellschaften vor dem Hintergrund der Problematiken der „digitalen Mediamorphose“ zu leisten und damit Einblick zu geben in die radikalen Veränderungen, die Mediensysteme in den letzten Jahren in westlichen Demokratien erfahren haben.