Media And Advertising In Japan

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A Japanese Advertising Agency

Author : Brian Moeran
Publisher : Routledge
ISBN 13 : 1136795332
Total Pages : 351 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis A Japanese Advertising Agency by : Brian Moeran

Download or read book A Japanese Advertising Agency written by Brian Moeran and published by Routledge. This book was released on 2013-09-13 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

Media and Advertising in Japan

Author : Brian Moeran
Publisher :
ISBN 13 : 9788787062077
Total Pages : 53 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis Media and Advertising in Japan by : Brian Moeran

Download or read book Media and Advertising in Japan written by Brian Moeran and published by . This book was released on 1991 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Postmodern Advertising in Japan

Author : Ory Bartal
Publisher : Dartmouth
ISBN 13 : 9781611686531
Total Pages : 0 pages
Book Rating : 4.6/5 (865 download)

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Book Synopsis Postmodern Advertising in Japan by : Ory Bartal

Download or read book Postmodern Advertising in Japan written by Ory Bartal and published by Dartmouth. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major study of postmodern developments in Japanese advertising and art

Media Theory in Japan

Author : Marc Steinberg
Publisher : Duke University Press
ISBN 13 : 0822373297
Total Pages : 440 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Media Theory in Japan by : Marc Steinberg

Download or read book Media Theory in Japan written by Marc Steinberg and published by Duke University Press. This book was released on 2017-02-24 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connections between early Japanese television and consumer culture; and architecture's intersection with communications theory. Tracing the theoretical frameworks and paradigms that stem from Japan's media ecology, the contributors decenter Eurocentric media theory and demonstrate the value of the Japanese context to reassessing the parameters and definition of media theory itself. Taken together, these interdisciplinary essays expand media theory to encompass philosophy, feminist critique, literary theory, marketing discourse, and art; provide a counterbalance to the persisting universalist impulse of media studies; and emphasize the need to consider media theory situationally. Contributors. Yuriko Furuhata, Aaron Gerow, Mark Hansen, Marilyn Ivy, Takeshi Kadobayashi, Keisuke Kitano, Akihiro Kitada, Thomas Looser, Anne McKnight, Ryoko Misono, Akira Mizuta Lippit, Miryam Sas, Fabian Schäfer, Marc Steinberg, Tomiko Yoda, Alexander Zahlten

Advertising Media

Author : United States. Bureau of International Business Operations
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Advertising Media by : United States. Bureau of International Business Operations

Download or read book Advertising Media written by United States. Bureau of International Business Operations and published by . This book was released on 1962 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Women, Media and Consumption in Japan

Author : Brian Moeran
Publisher : Routledge
ISBN 13 : 113678280X
Total Pages : 314 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Women, Media and Consumption in Japan by : Brian Moeran

Download or read book Women, Media and Consumption in Japan written by Brian Moeran and published by Routledge. This book was released on 2013-12-16 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.

Information Media Trends in Japan 2019

Author : Dentsu Media Innovation Lab
Publisher : ダイヤモンド社
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4.:/5 (478 download)

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Book Synopsis Information Media Trends in Japan 2019 by : Dentsu Media Innovation Lab

Download or read book Information Media Trends in Japan 2019 written by Dentsu Media Innovation Lab and published by ダイヤモンド社. This book was released on 2019-08-26 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2019 26th fifth This book summarizes a carefully selected set of basic data to give readers an overview of the information media environment in Japan. Commentaries are provided for data in the following eight fields: Print, Broadcasting, Telecommunications, Films and Videos, Pop Culture, Games, Online Services and Advertising, including 70 charts and graphs. This is the digest version in English of “A Research for the Information and Media Society of Japan” edited by Dentsu Media Innovation Lab . * The original Japanese edition, which offers a wide range of data sets and in-depth commentaries for key industries, has served as a very good reference book for all those interested in grasping the landscapes of information and media industries in Japan. Published every year, the latest 2019 edition marks the 26th publication. The English edition is reorganized from the Japanese and has been released for the fifth time as an e-book, with the first release being in 2014. * Dentsu Media Innovation Lab is the think-tank department of Japan’s largest advertising agency, Dentsu Inc. Media Innovation Lab conducts original and proprietary studies on a variety of fields related to media, publishes key findings and insights, and offers advisory and consulting services to the clients involved in the information and media industries.

Media and Politics in Japan

Author : Susan Pharr
Publisher : University of Hawaii Press
ISBN 13 : 9780824817619
Total Pages : 416 pages
Book Rating : 4.8/5 (176 download)

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Book Synopsis Media and Politics in Japan by : Susan Pharr

Download or read book Media and Politics in Japan written by Susan Pharr and published by University of Hawaii Press. This book was released on 1996-03-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan is one of the most media-saturated societies in the world. The circulations of its "big five" national newspapers dwarf those of any major American newspaper. Its public service broadcasting agency, NHK, is second only to the BBC in size. And it has a full range of commercial television stations, high-brow and low-brow magazines, and a large anti-mainstream media and mini-media. Japanese elites rate the mass media as the most influential group in Japanese society. But what role do they play in political life? Whose interests do the media serve? Are the media mainly servants of the state, or are they watchdogs on behalf of the public? And what effects do the media have on the political beliefs and behavior of ordinary Japanese people? These questions are the focus of this collection of essays by leading political scientists, sociologists, social psychologists, and journalists. Japan's unique kisha (press) club system, its powerful media business organizations, the uses of the media by Japan's wily bureaucrats, and the role of the media in everything from political scandals to shaping public opinion, are among the many subjects of this insightful and provocative book.

Information Media Trends in Japan 2018

Author : Dentsu Media Innovation Lab
Publisher : ダイヤモンド社
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.:/5 (478 download)

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Book Synopsis Information Media Trends in Japan 2018 by : Dentsu Media Innovation Lab

Download or read book Information Media Trends in Japan 2018 written by Dentsu Media Innovation Lab and published by ダイヤモンド社. This book was released on 2018-08-27 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes a carefully selected set of basic data to give readers an overview of the information media environment in Japan. Commentaries are provided for data in the following eight fields: Print, Broadcasting, Telecommunications, Films and Videos, Pop Culture, Games, Online Services and Advertising, including 70 charts and graphs. This is the digest version in English of “A Research for the Information and Media Society of Japan” edited by Dentsu Media Innovation Lab .* The original Japanese edition, which offers a wide range of data sets and in-depth commentaries for key industries, has served as a very good reference book for all those interested in grasping the landscapes of information and media industries in Japan. Published every year, the latest 2018 edition marks the 25th publication. The English edition is reorganized from the Japanese and has been released for the fourth time as an e-book, with the first release being in 2014. * Dentsu Media Innovation Lab is the think-tank department of Japan’s largest advertising agency, Dentsu Inc. Media Innovation Lab conducts original and proprietary studies on a variety of fields related to media, publishes key findings and insights, and offers advisory and consulting services to the clients involved in the information and media industries.

Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States

Author : Joseph P. Helgert
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States by : Joseph P. Helgert

Download or read book Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States written by Joseph P. Helgert and published by . This book was released on 2005 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explores the practice and dynamics of advertising in the second largest democratic economy in the world - Japan. The work examines advertising practices through seven case studies, dramatically framed by individual vignettes written in the style of the Japanese business novel. The case problems and chosen solutions illustrate successful Japanese adaptations of advertising from around the world in addition to advertising practices that are culturally unique to Japan.

Marketing in Japan

Author :
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Marketing in Japan by :

Download or read book Marketing in Japan written by and published by . This book was released on 1987 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Anime's Media Mix

Author : Marc Steinberg
Publisher : U of Minnesota Press
ISBN 13 : 081667549X
Total Pages : 337 pages
Book Rating : 4.8/5 (166 download)

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Book Synopsis Anime's Media Mix by : Marc Steinberg

Download or read book Anime's Media Mix written by Marc Steinberg and published by U of Minnesota Press. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Untangles the web of commodity, capitalism, and art that is anime

Marketing in Japan

Author : Ian Melville
Publisher : Routledge
ISBN 13 : 1136379878
Total Pages : 270 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing in Japan by : Ian Melville

Download or read book Marketing in Japan written by Ian Melville and published by Routledge. This book was released on 2012-05-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.

Advertising in the Aging Society

Author : Florian Kohlbacher
Publisher : Springer
ISBN 13 : 1137586605
Total Pages : 155 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Advertising in the Aging Society by : Florian Kohlbacher

Download or read book Advertising in the Aging Society written by Florian Kohlbacher and published by Springer. This book was released on 2016-04-08 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.

The Language of Social Media

Author : P. Seargeant
Publisher : Springer
ISBN 13 : 1137029315
Total Pages : 252 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis The Language of Social Media by : P. Seargeant

Download or read book The Language of Social Media written by P. Seargeant and published by Springer. This book was released on 2014-01-21 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book examines language on social media sites including Facebook and Twitter. Studies from leading language researchers, and experts on social media, explore how social media is having an impact on how we relate to each other, the communities we live in, and the way we present a sense of self in twenty-first century society.

Japan ... Marketing and Advertising Yearbook

Author :
Publisher :
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Japan ... Marketing and Advertising Yearbook by :

Download or read book Japan ... Marketing and Advertising Yearbook written by and published by . This book was released on 1993 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Real

Author : Jonathan E. Abel
Publisher : U of Minnesota Press
ISBN 13 : 145296808X
Total Pages : 326 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis The New Real by : Jonathan E. Abel

Download or read book The New Real written by Jonathan E. Abel and published by U of Minnesota Press. This book was released on 2023-01-31 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlocking a vital understanding of how literary studies and media studies overlap and are bound together A synthetic history of new media reception in modern and contemporary Japan, The New Real positions mimesis at the heart of the media concept. Considering both mimicry and representation as the core functions of mediation and remediation, Jonathan E. Abel offers a new model for media studies while explaining the deep and ongoing imbrication of Japan in the history of new media. From stereoscopy in the late nineteenth century to emoji at the dawn of the twenty-first, Abel presents a pioneering history of new media reception in Japan across the analog and digital divide. He argues that there are two realities created by new media: one marketed to us through advertising that proclaims better, faster, and higher-resolution connections to the real; and the other experienced by users whose daily lives and behaviors are subtly transformed by the presence and penetration of the content carried through new media. Intervening in contemporary conversations about virtuality, copyright, copycat violence, and social media, each chapter unfolds with a focus on a single medium or technology, including 3D photographs, the phonograph, television, videogames, and emoji. By highlighting the tendency of the mediated to copy the world and the world to copy the mediated, The New Real provides a new path for analysis of media, culture, and their function in the world.