Measuring Your Media Profile

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Measuring Your Media Profile

Author : Dermot H. McKeone
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566075780
Total Pages : 268 pages
Book Rating : 4.0/5 (757 download)

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Book Synopsis Measuring Your Media Profile by : Dermot H. McKeone

Download or read book Measuring Your Media Profile written by Dermot H. McKeone and published by Gower Publishing, Ltd.. This book was released on 1995 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dermot McKeone's book shows how, with the aid of today's powerful technology, the impact an organization makes in the media can be monitored and evaluated - against the competition if necessary. Using examples and case studies of high profile companies, he describes the various methods available for analysing media coverage (both printed and broadcast) and discusses the costs and benefits involved. He explains how to identify target audiences and choose appropriate messages, demonstrating how media coverage translates into corporate image in the marketplace. Analysing and evaluating media coverage, argues Mr McKeone, should be part of a systematic corporate communications programme, and it is this strategic perspective that makes his book so valuable.

Social Media Metrics

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 047062258X
Total Pages : 265 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Social Media Metrics by : Jim Sterne

Download or read book Social Media Metrics written by Jim Sterne and published by John Wiley & Sons. This book was released on 2010-03-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Evaluating Public Relations

Author : Tom Watson
Publisher : Kogan Page Publishers
ISBN 13 : 0749468904
Total Pages : 208 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Evaluating Public Relations by : Tom Watson

Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2014-06-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

The List Advantage

Author : B. Vincent
Publisher : RWG Publishing
ISBN 13 :
Total Pages : 101 pages
Book Rating : 4.2/5 (15 download)

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Book Synopsis The List Advantage by : B. Vincent

Download or read book The List Advantage written by B. Vincent and published by RWG Publishing. This book was released on 2023-04-19 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: The List Advantage: Unlocking the Power of List Building for Marketing Success is an essential guide for businesses of all sizes looking to effectively build and grow their email list to drive increased engagement and revenue. This comprehensive guide covers everything from the basics of list building to advanced strategies such as personalization, segmentation, and automation. Readers will learn how to create high-quality opt-in forms and landing pages, use lead magnets and freebies to incentivize sign-ups, craft effective welcome emails, and develop killer content to engage subscribers. The book also covers the importance of segmentation and personalization, and how to measure the success of your email marketing efforts using data and analytics. In addition, the book explores the role of social media, influencer marketing, and referral marketing in list building, as well as the benefits of offering lead magnets and freebies. Readers will also learn about email marketing regulations and compliance, and how to build trust and nurture subscribers over time. The future of list building and email marketing is also explored, including trends such as personalization, mobile optimization, integration with other channels, artificial intelligence and machine learning, data privacy, and interactive content. Written in an easy-to-understand and actionable format, The List Advantage is an essential resource for anyone looking to effectively build and grow their email list to drive long-term success in their marketing efforts. Whether you're a small business owner, entrepreneur, or marketing professional, this book will provide you with the strategies and tools you need to effectively reach and engage with your target audience through email marketing.

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466658819
Total Pages : 668 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices by : Kaufmann, Hans-Ruediger

Download or read book Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-03-31 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

The Digital Business Start-Up Workbook

Author : Cheryl Rickman
Publisher : John Wiley & Sons
ISBN 13 : 0857083058
Total Pages : 326 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The Digital Business Start-Up Workbook by : Cheryl Rickman

Download or read book The Digital Business Start-Up Workbook written by Cheryl Rickman and published by John Wiley & Sons. This book was released on 2012-05-09 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub

Consensus and Global Environmental Governance

Author : Walter F. Baber
Publisher : MIT Press
ISBN 13 : 0262527227
Total Pages : 270 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Consensus and Global Environmental Governance by : Walter F. Baber

Download or read book Consensus and Global Environmental Governance written by Walter F. Baber and published by MIT Press. This book was released on 2015-02-27 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter F. Baber and Robert V. Bartlett.

Advances in Interpreting Research

Author : Brenda Nicodemus
Publisher : John Benjamins Publishing
ISBN 13 : 9027224471
Total Pages : 277 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Advances in Interpreting Research by : Brenda Nicodemus

Download or read book Advances in Interpreting Research written by Brenda Nicodemus and published by John Benjamins Publishing. This book was released on 2011 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growing emphasis on scholarship in interpreting, this collection tackles issues critical to the inquiry process from theoretical orientations in Interpreting Studies to practical considerations for conducting a research study. As a landmark volume, it charts new territory by addressing a range of topics germane to spoken and signed language interpreting research. Both provocative and pragmatic, this volume captures the thinking of an international slate of interpreting scholars including Daniel Gile, Franz Pöchhacker, Debra Russell, Barbara Moser-Mercer, Melanie Metzger, Cynthia Roy, Minhua Liu, Jemina Napier, Lorraine Leeson, Jens Hessmann, Graham Turner, Eeva Salmi, Svenja Wurm, Rico Peterson, Robert Adam, Christopher Stone, Laurie Swabey and Brenda Nicodemus. Experienced academics will find ideas to stimulate their passion and commitment for research, while students will gain valuable insights within its pages. This new volume is essential reading for anyone involved in interpreting research.

The Impact and Transformation of Education Policy in China

Author : Alexander W. Wiseman
Publisher : Emerald Group Publishing
ISBN 13 : 1780521863
Total Pages : 425 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis The Impact and Transformation of Education Policy in China by : Alexander W. Wiseman

Download or read book The Impact and Transformation of Education Policy in China written by Alexander W. Wiseman and published by Emerald Group Publishing. This book was released on 2011-12-08 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the transformation of education policy in China, with an emphasis on transformations in the post-1978 period. This title also emphasises on policy change and its subsequent impact on different aspects of education at various levels of educational institutions, particularly in areas of educational financing and curriculum reform.

Gender and Rural Development: Advanced studies

Author : Olanike F. Deji
Publisher : LIT Verlag Münster
ISBN 13 : 3643901046
Total Pages : 411 pages
Book Rating : 4.6/5 (439 download)

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Book Synopsis Gender and Rural Development: Advanced studies by : Olanike F. Deji

Download or read book Gender and Rural Development: Advanced studies written by Olanike F. Deji and published by LIT Verlag Münster. This book was released on 2011 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gender irresponsive nature of most textbooks for postgraduate studies in agriculture contributes immensely to the prevalence of gender inequality in the agricultural profession, production, policies, and budgeting, which promotes rural poverty and food insecurity in most developing countries of Africa, including Nigeria. This book is an appropriate resource for gender responsive and advanced agricultural teaching, research, and rural community development services. (Series: Spektrum. Berliner Reihe zu Gesellschaft, Wirtschaft und Politik in EntwicklungslÃ?Â¤ndern/Berlin Series on Society, Economy and Politics in Developing Countries - Vol. 107)

Experiencing Grandparenthood

Author : Kalyani K. Mehta
Publisher : Springer Science & Business Media
ISBN 13 : 9789400723030
Total Pages : 166 pages
Book Rating : 4.7/5 (23 download)

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Book Synopsis Experiencing Grandparenthood by : Kalyani K. Mehta

Download or read book Experiencing Grandparenthood written by Kalyani K. Mehta and published by Springer Science & Business Media. This book was released on 2011-10-05 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the context of an ageing Asia, the growing numbers of grandparents and the important roles they play within the family propel the need for a book devoted to their experiences. This book, with its focus on the Asian perspective, is pertinent and timely as Asia has undergone socio-cultural, economic and family transformations as a result of modernization, urbanization and demographic aging in the last century. In filling a gap in the current literature, the volume seeks to answer the following questions, what is the state of grandparenting in the Asian context today? How do the roles and functions of grandparents differ depending on rural-urban differences, their relations with daughters and daughter-in-laws, and changing health of the grandparents? The book is a multidisciplinary, cross-national and inter-generational publication, lending voice to the aging grandparents in six countries i.e. China, Japan, Hong Kong, Thailand, Malaysia and Singapore. The volume’s strength lies precisely in its rich body of qualitative, three-generational data, including grandparents, link parents and grandchildren. Gerontologists, social researchers, anthropologists, social workers, policy makers, professionals working with aging families and family caregivers form the target audience of this rich Asian volume.

Getting a Social Media Job For Dummies

Author : Brooks Briz
Publisher : John Wiley & Sons
ISBN 13 : 1119002788
Total Pages : 384 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Getting a Social Media Job For Dummies by : Brooks Briz

Download or read book Getting a Social Media Job For Dummies written by Brooks Briz and published by John Wiley & Sons. This book was released on 2015-03-18 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media, how to research companies to target, the social media sites where you should be active, and much more. Plus, you'll get resume and cover letter writing tips, answers to tricky interview to woo potential employers, and advice on creating a valuable social media position within your current company. You will also benefit from sample resumes, resume templates, and videos available to download and view online. From SEO specialists to online community managers, social media positions are the latest buzz in the job market. As businesses have come to value the competitive edge that a strong social media presence can offer, these jobs have quickly evolved from short-term, peripheral positions to highly sought-after careers. With the help of Getting a Social Media Job For Dummies, job candidates in the social media sphere can hone their skillsets and stand head-and-shoulders above the crowd to not only land an interview, but to score a job in this exciting field. Position yourself wisely in a crowded and rapidly growing field Be active on key social sites Write a winning resume that gets your foot in the door Create a social media position in any company Packed with expert, authoritative information—and with a dash of humor thrown in for fun—Getting a Social Media Job For Dummies is your go-to handbook for landing a social media position.

The Social Media Guide

Author : Bart Manson
Publisher : Bookerang Editora
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis The Social Media Guide by : Bart Manson

Download or read book The Social Media Guide written by Bart Manson and published by Bookerang Editora. This book was released on 2019-12-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In times when everything is connected to the Internet, we must innovate more and more, and learn ways to replace unproductive actions with effective ones, because establishing a social media marketing is very time-consuming. When you are building a business, you are doing a great juggling. The internet is flooded with help services, and also other that are getting in the way, but we have come up with all the topics of social media business under the sun, So don't worry, we've done the hard work for you to get your digital program up and running, so you can use it as a powerful help mechanism and reach your business goals one day dreamed of. Continue reading to learn how to put together the key pieces of your company's social media marketing program and start engaging your audience Bookerang Editora.

Producing New and Digital Media

Author : James Cohen
Publisher : CRC Press
ISBN 13 : 1317570014
Total Pages : 279 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Producing New and Digital Media by : James Cohen

Download or read book Producing New and Digital Media written by James Cohen and published by CRC Press. This book was released on 2015-08-20 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website—designed to aid students and professors alike—that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it. KEY FEATURES For students- a companion site that features research resources and links for further investigation For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor’s Manual. Features a unique approach that covers media studies aspects with production and design tutorials. Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.

How to Measure Social Media

Author : Nichole Kelly
Publisher :
ISBN 13 : 9780133099812
Total Pages : pages
Book Rating : 4.0/5 (998 download)

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Book Synopsis How to Measure Social Media by : Nichole Kelly

Download or read book How to Measure Social Media written by Nichole Kelly and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics-Painlessly Think social marketing is worth it? Prove it. If your boss hasn't demanded that yet, he will. Then what? Hand him some jive about "return on conversation"? Think that'll fly? You'll be gone so fast you won't know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail. Bet you can't wait to see his face when you walk in with metrics that stand up to his most brutal questions. We're not just talking about getting "buy-in" or begging for your proverbial "seat at the table." We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company. Here's the best part: It's not hard. You won't need to become a math nerd. The tools are cheap (or free), and you're probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You'll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She's helped hundreds of marketers prove their value to bosses and boardrooms. Now it's your turn. If you're a marketer or agency pro, this is a game you have to play. Win it. Reliable answers to questions like: How much revenue did our activities on social media platforms generate this month? Are social media prospects more likely to convert to customers? Which status update delivered the highest conversion rate? How long do we retain new social media customers? Do they spend more or less than customers from other channels? Do they make repeat purchases more often than other customers? And much more ...

Social Media Marketing All-in-One For Dummies

Author : Jan Zimmerman
Publisher : John Wiley & Sons
ISBN 13 : 0470932996
Total Pages : 848 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Marketing All-in-One For Dummies by : Jan Zimmerman

Download or read book Social Media Marketing All-in-One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2010-08-26 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back

Social Media Measurement and Management

Author : Jeremy Harris Lipschultz
Publisher : Routledge
ISBN 13 : 1351108050
Total Pages : 317 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Social Media Measurement and Management by : Jeremy Harris Lipschultz

Download or read book Social Media Measurement and Management written by Jeremy Harris Lipschultz and published by Routledge. This book was released on 2019-06-25 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders.