Measuring Psychological Responses To Media Messages

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Measuring Psychological Responses To Media Messages

Author : Annie Lang
Publisher : Routledge
ISBN 13 : 1136695591
Total Pages : 264 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Measuring Psychological Responses To Media Messages by : Annie Lang

Download or read book Measuring Psychological Responses To Media Messages written by Annie Lang and published by Routledge. This book was released on 2014-04-08 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies. This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one has available to answer them. As a result, communication research is characterized by the plethora of both qualitative and quantitative approaches used by its practitioners. These include survey and experimental methods, and content, historical, and rhetorical analyses. A variety of tools has been developed in cognitive psychology and psychophysiology which attempts to measure "thinking" without asking people how they do it. This book is devoted to exploring how these methods might be used to further knowledge about the process of communication. The methods chosen have all been used extensively in cognitive and experimental psychology. Each chapter in this book is designed to describe the history of the method being introduced, the theory behind it, how to go about using it, and how it has already been used to study some area of communication. The methods introduced here vary widely in terms of the amount of equipment and training needed to use them. Some require only theoretical knowledge and a paper and pencil; others require more elaborate hardware and software for implementation. These methods also vary widely in terms of what sorts of variables they can be used to measure. Some of them adapt quite readily to traditional communication variables like persuasion, attitude change, and knowledge; others are more applicable to process type variables such as attention, arousal, involvement, encoding, and retrieval.

Psychophysiological Measurement and Meaning

Author : Robert F. Potter
Publisher : Routledge
ISBN 13 : 1136589104
Total Pages : 338 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Psychophysiological Measurement and Meaning by : Robert F. Potter

Download or read book Psychophysiological Measurement and Meaning written by Robert F. Potter and published by Routledge. This book was released on 2012-03-12 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

Media Effects

Author : Jennings Bryant
Publisher : Routledge
ISBN 13 : 1135591105
Total Pages : 657 pages
Book Rating : 4.1/5 (355 download)

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Book Synopsis Media Effects by : Jennings Bryant

Download or read book Media Effects written by Jennings Bryant and published by Routledge. This book was released on 2009-01-13 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

Communication Yearbook 21

Author : Michael Roloff
Publisher : Routledge
ISBN 13 : 1135152721
Total Pages : 525 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Communication Yearbook 21 by : Michael Roloff

Download or read book Communication Yearbook 21 written by Michael Roloff and published by Routledge. This book was released on 2012-03-22 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1998.

The Routledge Handbook of Emotions and Mass Media

Author : Katrin Doveling
Publisher : Routledge
ISBN 13 : 1134017685
Total Pages : 437 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis The Routledge Handbook of Emotions and Mass Media by : Katrin Doveling

Download or read book The Routledge Handbook of Emotions and Mass Media written by Katrin Doveling and published by Routledge. This book was released on 2010-10-04 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of mass media on individuals and society is to a great extent based on human emotions. Emotions, in turn, are essential in understanding how media messages are processed as well as media’s impact on individual and social behavior and public social life. Adopting an interdisciplinary approach to the study of emotions within a mass media context, the Handbook of Emotions and Mass Media addresses areas such as evolutionary psychology, media entertainment, sociology, cultural studies, media psychology, political communication, persuasion, and new technology. Leading experts from across the globe explore cutting-edge research on issues including the evolutionary functions of mediated emotions, emotions and media entertainment , measurements of emotions within the context of mass media, media violence, fear-evoking media, politics and public emotions, features , forms and functions of emotions beyond the message, and provide the reader a glimpse into future generations of media technology. This compelling and authoritative Handbook is an essential reference tool for scholars and students of media, communication studies, media psychology, emotions, cultural studies, sociology, and other related disciplines.

Serious Games

Author : Ute Ritterfeld
Publisher : Routledge
ISBN 13 : 1135848912
Total Pages : 553 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Serious Games by : Ute Ritterfeld

Download or read book Serious Games written by Ute Ritterfeld and published by Routledge. This book was released on 2009-09-10 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The central purpose of this book is to examine critically the claim that playing games can provide learning that is deep, sustained and transferable to the "real world."

Psychophysiological Measurement and Meaning

Author : Robert F. Potter
Publisher :
ISBN 13 : 9780203181027
Total Pages : 0 pages
Book Rating : 4.1/5 (81 download)

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Book Synopsis Psychophysiological Measurement and Meaning by : Robert F. Potter

Download or read book Psychophysiological Measurement and Meaning written by Robert F. Potter and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

A Cognitive Psychology of Mass Communication

Author : Richard Jackson Harris
Publisher : Routledge
ISBN 13 : 1135850372
Total Pages : 559 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis A Cognitive Psychology of Mass Communication by : Richard Jackson Harris

Download or read book A Cognitive Psychology of Mass Communication written by Richard Jackson Harris and published by Routledge. This book was released on 2009-05-19 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

A Cognitive Psychology of Mass Communication

Author : Richard Jackson Harris
Publisher : Routledge
ISBN 13 : 1135850380
Total Pages : 476 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis A Cognitive Psychology of Mass Communication by : Richard Jackson Harris

Download or read book A Cognitive Psychology of Mass Communication written by Richard Jackson Harris and published by Routledge. This book was released on 2009-05-19 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

Testing the Effects of Apology and Compassion Response in Product-harm Crises in Situational Crisis Communication Theory

Author : Ying-Hsuan Lin
Publisher :
ISBN 13 :
Total Pages : 134 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis Testing the Effects of Apology and Compassion Response in Product-harm Crises in Situational Crisis Communication Theory by : Ying-Hsuan Lin

Download or read book Testing the Effects of Apology and Compassion Response in Product-harm Crises in Situational Crisis Communication Theory written by Ying-Hsuan Lin and published by . This book was released on 2007 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Measuring Psychological Constructs

Author : Susan E. Embretson
Publisher : Amer Psychological Assn
ISBN 13 : 9781433806919
Total Pages : 285 pages
Book Rating : 4.8/5 (69 download)

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Book Synopsis Measuring Psychological Constructs by : Susan E. Embretson

Download or read book Measuring Psychological Constructs written by Susan E. Embretson and published by Amer Psychological Assn. This book was released on 2010 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than a half-century has passed since Cronbachs distinction between the correlational and experimental approaches in psychology. Yet measurement today is not much better integrated with psychological theory than it was in the late 1950s, and many argue that the traditional psychometric model itself may have introduced constraints that have limited the integration of measurement and theory. Measuring Psychological Constructs seeks to break through these constraints by offering conceptual alternatives to traditional item-response theorys fixed-content/multiple-choice models. This edited volumes contributors present groundbreaking explanatory approaches to model-based measurement that provide various psychological constructs with more authentic measures such as constructed-response tasks and performance assessment. These new explanatory approaches not only extend rigorous psychometric methods to a variety of major psychological constructs, but also have the potential to change fundamentally the nature of the constructs that are being measured. Grounded in psychometrics and quantitative assessment, and in the history and major theoretical approaches of psychology, Measuring Psychological Constructs is aimed at students, teachers, researchers, and practitioners alike, in variety of psychology subdisciplines that include developmental and geriatric, industrial/organizational, clinical and counseling, educational, social and personality, experimental, neuropsychology, health and rehabilitation, and quantitative psychology.

Modality-specific Attention and Memory for Television Scenes

Author : Michael Dominic Basil
Publisher :
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Modality-specific Attention and Memory for Television Scenes by : Michael Dominic Basil

Download or read book Modality-specific Attention and Memory for Television Scenes written by Michael Dominic Basil and published by . This book was released on 1992 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Handbook of the Psychology of Communication Technology

Author : S. Shyam Sundar
Publisher : John Wiley & Sons
ISBN 13 : 1118413369
Total Pages : 613 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Handbook of the Psychology of Communication Technology by : S. Shyam Sundar

Download or read book The Handbook of the Psychology of Communication Technology written by S. Shyam Sundar and published by John Wiley & Sons. This book was released on 2015-03-16 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions. • A uniquely focused review of extensive research on technology and digital media from a psychological perspective • Authoritative chapters by leading scholars studying psychological aspects of communication technologies • Covers all forms of media from Smartphones to Robotics, from Social Media to Virtual Reality • Explores the psychology behind our use and abuse of modern communication technologies • New theories and empirical findings about ways in which our lives are transformed by digital media

The Routledge Handbook of Emotions and Mass Media

Author : Katrin Döveling
Publisher : Routledge
ISBN 13 : 1134017677
Total Pages : 722 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis The Routledge Handbook of Emotions and Mass Media by : Katrin Döveling

Download or read book The Routledge Handbook of Emotions and Mass Media written by Katrin Döveling and published by Routledge. This book was released on 2010-10-04 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of mass media on individuals and society is to a great extent based on human emotions. Emotions, in turn, are essential in understanding how media messages are processed as well as media’s impact on individual and social behavior and public social life. Adopting an interdisciplinary approach to the study of emotions within a mass media context, the Handbook of Emotions and Mass Media addresses areas such as evolutionary psychology, media entertainment, sociology, cultural studies, media psychology, political communication, persuasion, and new technology. Leading experts from across the globe explore cutting-edge research on issues including the evolutionary functions of mediated emotions, emotions and media entertainment , measurements of emotions within the context of mass media, media violence, fear-evoking media, politics and public emotions, features , forms and functions of emotions beyond the message, and provide the reader a glimpse into future generations of media technology. This compelling and authoritative Handbook is an essential reference tool for scholars and students of media, communication studies, media psychology, emotions, cultural studies, sociology, and other related disciplines.

Children's Responses to the Screen

Author : Patti M. Valkenburg
Publisher : Routledge
ISBN 13 : 113561881X
Total Pages : 288 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Children's Responses to the Screen by : Patti M. Valkenburg

Download or read book Children's Responses to the Screen written by Patti M. Valkenburg and published by Routledge. This book was released on 2004-04-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past several decades have witnessed thousands of studies into children and the media. Yet, much academic research is still in its infancy when it comes to our knowledge about the uses, preferences, and effects of different media. This distinctive volume moves the field forward in this regard, with its insights into the latest theories and research on children and the media. Author Patti M. Valkenburg explores "screen" media (i.e., television, films, video and computer games, and the Internet), and focuses her study on the most fundamental topics in the study of children and the media. In each chapter, Valkenburg examines an essential topic on children and the media: the effect of media violence, children's emotional reactions to news and entertainment, the intended and unintended effects of advertising, and the uses and effects of computer games and the Internet. She has structured the chapters to provide an overview of existing theories and research on a particular topic, and supplements the work of others with her own ground-breaking research findings. She provides a careful and even-handed treatment of research in children's media, and includes current and noteworthy studies. As a resource for study in children and media and media psychology, this volume provides a timely and thorough examination of the state of theory and research. It will serve as a valuable reference for scholars and as an engaging text for advanced students.

Proceedings

Author :
Publisher :
ISBN 13 :
Total Pages : 788 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Proceedings by :

Download or read book Proceedings written by and published by . This book was released on 2005 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Responding To the Screen

Author : Jennings Bryant
Publisher : Routledge
ISBN 13 : 1136690905
Total Pages : 491 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Responding To the Screen by : Jennings Bryant

Download or read book Responding To the Screen written by Jennings Bryant and published by Routledge. This book was released on 2013-11-05 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.