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Author : Newton B. Morgan (Jr.)
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.:/5 (914 download)
Download or read book Measuring Productivity in Marketing written by Newton B. Morgan (Jr.) and published by . This book was released on 1966 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.3/5 (512 download)
Download or read book Productivity in Marketing written by and published by . This book was released on 1960 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : University of Illinois
Publisher :
ISBN 13 :
Total Pages : 151 pages
Book Rating : 4.:/5 (318 download)
Download or read book Productivity in Marketing written by University of Illinois and published by . This book was released on 1959 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Roetzer
Publisher : John Wiley & Sons
ISBN 13 : 1118883438
Total Pages : 260 pages
Book Rating : 4.1/5 (188 download)
Download or read book The Marketing Performance Blueprint written by Paul Roetzer and published by John Wiley & Sons. This book was released on 2014-08-04 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
Author : Suleyman Cem Bahadir
Publisher :
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4.:/5 ( download)
Download or read book Measuring marketing productivity written by Suleyman Cem Bahadir and published by . This book was released on 2002 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 151 pages
Book Rating : 4.:/5 (976 download)
Download or read book Productivity in Marketing written by and published by . This book was released on 1960 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul W. Farris
Publisher : FT Press
ISBN 13 : 0134086120
Total Pages : 550 pages
Book Rating : 4.1/5 (34 download)
Download or read book Marketing Metrics written by Paul W. Farris and published by FT Press. This book was released on 2021-07-27 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and "digital" metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make. Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (422 download)
Download or read book Measuring Marketing Productivity written by and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Guy R. Powell
Publisher : John Wiley & Sons
ISBN 13 : 047082395X
Total Pages : 304 pages
Book Rating : 4.4/5 (78 download)
Download or read book Marketing Calculator written by Guy R. Powell and published by John Wiley & Sons. This book was released on 2008-09-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' "half of my advertising is wasted; I just don't know which half." With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers. Even in a crowded theoretical marketing environment there are three new concepts being introduced: 1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. 2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. 3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results. It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level. Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.
Author :
Publisher :
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4.:/5 (17 download)
Download or read book Measuring Marketing Productivity written by and published by . This book was released on 2002 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul W. Farris
Publisher : Pearson Education
ISBN 13 : 0137058292
Total Pages : 431 pages
Book Rating : 4.1/5 (37 download)
Download or read book Marketing Metrics written by Paul W. Farris and published by Pearson Education. This book was released on 2010 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make."--Publisher description.
Author : Louis P. Bucklin
Publisher : Marketing Classics Press
ISBN 13 : 1613112130
Total Pages : 128 pages
Book Rating : 4.6/5 (131 download)
Download or read book Productivity in Marketing written by Louis P. Bucklin and published by Marketing Classics Press. This book was released on 2011-09-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anthony Johnson
Publisher :
ISBN 13 : 9780368312984
Total Pages : pages
Book Rating : 4.3/5 (129 download)
Download or read book Measuring Marketing Efficiency written by Anthony Johnson and published by . This book was released on 2019-02-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic role of marketing is widely known in the modern business world. Marketing is considered as crucial factor for an enterprise's overall success on a market. Major companies incorporate marketing into their activities to ensure better productivity and profitability. Therefore, a question of measuring the effectiveness of marketing arises. Principles and the importance of marketing for the companies are demonstrated in this paper, along with the means of measurement of marketing efficiency. However, evaluation of marketing efficiency is sophisticated, since no general model for assessment was designed. The main metrics and methods of measurement were presented and analyzed in this paper, in order to develop an evaluation method for assessing the effectiveness of marketing of the case company. TUKIKON Oy's marketing activities were studied in order to detect possible flaws in the marketing performance and improve them. Based on the conducted analysis, the marketing of the case company was found professional, and the low response rate on the marketing campaigns was justified by the complex current political and economic situation in Europe and Russia. The following recommendations, based on the investigation, have been given to the case company: implement marketing researches regularly to respond to changes in the environments; organize marketing strategies; reinforce sales promotion by participating in conferences and exhibitions to enhance brand-awareness; and maintain the employees' qualifications and provide staff with training sessions if needed to assure the high quality of the services provided.
Author : ILO.
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.:/5 (777 download)
Download or read book Marketing-practical measure to improve business productivity written by ILO. and published by . This book was released on 2005 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon Eldon Miracle
Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.:/5 (89 download)
Download or read book A Method of Measuring the Productivity of Advertising written by Gordon Eldon Miracle and published by . This book was released on 1962 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James L. Heskett
Publisher :
ISBN 13 :
Total Pages : 662 pages
Book Rating : 4.:/5 (319 download)
Download or read book Productivity in Marketing written by James L. Heskett and published by . This book was released on 1965 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Venkatesh Shankar
Publisher : Edward Elgar Publishing
ISBN 13 : 1781005222
Total Pages : 529 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
