Marketing Information Guide

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Publisher :
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Information Guide by :

Download or read book Marketing Information Guide written by and published by . This book was released on 1961 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Art of Empirical Investigation

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Publisher : Transaction Publishers
ISBN 13 : 1412835941
Total Pages : 558 pages
Book Rating : 4.4/5 (128 download)

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Book Synopsis The Art of Empirical Investigation by : Julian Lincoln Simon

Download or read book The Art of Empirical Investigation written by Julian Lincoln Simon and published by Transaction Publishers. This book was released on 2003-09-12 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Julian Simon was known for his methodical, and often controversial, writings challenging conventional beliefs about overpopulation, pollution, disappearing farmland, and the scarcity of energy sources and raw materials. But throughout his works is a common theme: that responsible, unbiased research and examination of the data is indispensable to formulating a well-informed and accurate opinion. "The Art of Empirical Investigation" teaches student, professor, researcher, and those interested in ascertaining the truth about social issues just how to proceed. "The Art of Empirical Investigation" is a textbook on the basics of social-scientific research. It discusses all the important empirical methods used in social science, and its examples, drawn from a wide variety of academic and applied fields, illustrate the use of each method in its most appropriate context. The actual decisions a researcher must make at every stage of a project are emphasized, as well as obstacles to knowledge--such as observer bias, deception, unreliability of data, and sampling costs--and how to overcome them. Presupposing nothing, the book introduces the reader to the foundations of empirical social-science research, regardless of a specific field. It also makes an important contribution to beginning researchers' understanding of an operational definition of causality, which cuts through philosophical obscurity and teaches the researcher how to decide whether or not a given relationship is causal. James E. Katz contributes an introduction written for this new edition, in which he explains why, after over three decades, this remains one of the best books on research methods around. Written in a clear, informal style, "The Art of Empirical Investigation" is a must for the student and teacher of the social sciences, researchers, and journalists. Julian L. Simon (1932-1998) was professor of business administration at the University of Maryland and Distinguished Senior Fellow of the Cato Institute. His books, as author or editor, include "Population Matters, Hoodwinking the Nation," and "The Economics of Population: Key Classic Writing," all available from Transaction. James E. Katz is professor of communication at the School of Communication, Information and Library Studies at Rutgers University. He is the author of "Machines That Become Us" and "Connections," both available from Transaction.

The Art of Empirical Investigation

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Publisher : Routledge
ISBN 13 : 135130562X
Total Pages : 586 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis The Art of Empirical Investigation by : Julian Simon

Download or read book The Art of Empirical Investigation written by Julian Simon and published by Routledge. This book was released on 2017-07-28 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: Julian Simon was known for his methodical, and often controversial, writings challenging conventional beliefs about overpopulation, pollution, disappearing farmland, and the scarcity of energy sources and raw materials. But throughout his works is a common theme: that responsible, unbiased research and examination of the data is indispensable to formulating a well-informed and accurate opinion. The Art of Empirical Investigation teaches student, professor, researcher, and those interested in ascertaining the truth about social issues just how to proceed. The Art of Empirical Investigation is a textbook on the basics of social-scientific research. It discusses all the important empirical methods used in social science, and its examples, drawn from a wide variety of academic and applied fields, illustrate the use of each method in its most appropriate context. The actual decisions a researcher must make at every stage of a project are emphasized, as well as obstacles to knowledge--such as observer bias, deception, unreliability of data, and sampling costs--and how to overcome them. Presupposing nothing, the book introduces the reader to the foundations of empirical social-science research, regardless of a specific field. It also makes an important contribution to beginning researchers' understanding of an operational definition of causality, which cuts through philosophical obscurity and teaches the researcher how to decide whether or not a given relationship is causal.

Postal Rate Revision of 1962

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Publisher :
ISBN 13 :
Total Pages : 1098 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Postal Rate Revision of 1962 by : United States. Congress. Senate. Committee on Post Office and Civil Service

Download or read book Postal Rate Revision of 1962 written by United States. Congress. Senate. Committee on Post Office and Civil Service and published by . This book was released on 1962 with total page 1098 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on impact of second class mail rate revision on publishing industry.

Hearings

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Publisher :
ISBN 13 :
Total Pages : 1708 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Hearings by : United States. Congress. Senate. Committee on Post Office and Civil Service

Download or read book Hearings written by United States. Congress. Senate. Committee on Post Office and Civil Service and published by . This book was released on 1962 with total page 1708 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of Workshop-seminar on Market Development and Promotion for Agricultural Products

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Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Proceedings of Workshop-seminar on Market Development and Promotion for Agricultural Products by :

Download or read book Proceedings of Workshop-seminar on Market Development and Promotion for Agricultural Products written by and published by . This book was released on 1966 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Postal Rate Revision of 1962, Hearings ... 87-2 ... [selected Dates] March, April, May, June, July, August, 1962

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Publisher :
ISBN 13 :
Total Pages : 1094 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Postal Rate Revision of 1962, Hearings ... 87-2 ... [selected Dates] March, April, May, June, July, August, 1962 by : United States. Congress. Senate. Post Office and Civil Service

Download or read book Postal Rate Revision of 1962, Hearings ... 87-2 ... [selected Dates] March, April, May, June, July, August, 1962 written by United States. Congress. Senate. Post Office and Civil Service and published by . This book was released on 1962 with total page 1094 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising

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Publisher :
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Advertising by : John W. Crawford

Download or read book Advertising written by John W. Crawford and published by . This book was released on 1965 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:

AMS.

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Publisher :
ISBN 13 :
Total Pages : 1094 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis AMS. by :

Download or read book AMS. written by and published by . This book was released on 1954 with total page 1094 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Product-Led Growth

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Publisher :
ISBN 13 : 9781777119317
Total Pages : 276 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Product-Led Growth by : Bush Wes

Download or read book Product-Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

Media/Scope

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Publisher :
ISBN 13 :
Total Pages : 640 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Media/Scope by :

Download or read book Media/Scope written by and published by . This book was released on 1962 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fundamentals of Marketing

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Publisher : Routledge
ISBN 13 : 1134197438
Total Pages : 616 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Fundamentals of Marketing by : Marilyn A Stone

Download or read book Fundamentals of Marketing written by Marilyn A Stone and published by Routledge. This book was released on 2007-01-24 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool. The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing. Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. Visit the Companion website at www.routledge.com/textbooks/9780415370974

Measuring Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1118153766
Total Pages : 358 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Measuring Marketing by : John A. Davis

Download or read book Measuring Marketing written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-11-19 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success is difficult, but this book shows what and when to assess Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.

Statutes of California and Digests of Measures

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Publisher :
ISBN 13 :
Total Pages : 1740 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Statutes of California and Digests of Measures by : California

Download or read book Statutes of California and Digests of Measures written by California and published by . This book was released on 2008 with total page 1740 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Sales Promotion

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Publisher : Nirali Prakashan
ISBN 13 : 9788185790794
Total Pages : 118 pages
Book Rating : 4.7/5 (97 download)

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Book Synopsis Advertising and Sales Promotion by :

Download or read book Advertising and Sales Promotion written by and published by Nirali Prakashan. This book was released on 1969 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications)

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Publisher : SBPD Publications
ISBN 13 : 9351673693
Total Pages : 192 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications) by : Sanjay Gupta

Download or read book Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications) written by Sanjay Gupta and published by SBPD Publications. This book was released on 2021-07-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.

Advertising Management

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Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126902576
Total Pages : 452 pages
Book Rating : 4.9/5 (25 download)

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Book Synopsis Advertising Management by : C. L. Tyagi

Download or read book Advertising Management written by C. L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.