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Author : Michael Gordon Frieze
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.:/5 (332 download)
Download or read book Measures of Advertising Effectiveness and Their Usefulness written by Michael Gordon Frieze and published by . This book was released on 1962 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Wells
Publisher : Psychology Press
ISBN 13 : 9780805828122
Total Pages : 424 pages
Book Rating : 4.8/5 (281 download)
Download or read book Measuring Advertising Effectiveness written by William D. Wells and published by Psychology Press. This book was released on 1997 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Darrell Blaine Lucas
Publisher :
ISBN 13 : 9781258435394
Total Pages : 410 pages
Book Rating : 4.4/5 (353 download)
Download or read book Measuring Advertising Effectiveness written by Darrell Blaine Lucas and published by . This book was released on 2012-07-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roland Moeller
Publisher : GRIN Verlag
ISBN 13 : 3346359204
Total Pages : 23 pages
Book Rating : 4.3/5 (463 download)
Download or read book Measures of Advertisement Effectiveness. Principles and Practice written by Roland Moeller and published by GRIN Verlag. This book was released on 2021-03-09 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Bayreuth (Lehrstuhl für BWL III: Marketing & Konsumentenverhalten), course: Seminararbeit zur Spezialisierung Marketing, language: English, abstract: This paper deals with advertisement effectiveness and how it can be measured. Advertisements have to be well created by companies to target their audience. How can this be accomplished? Also, is there a possibility to measure the effectiveness of such ads? What are the measures for effective advertisements? The paper gives suggestions which measures should be picked and an overview of those. This is followed by recent research and different points of view from scholars on this topic. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is discussed since decades with constantly new developments and updates due to researchers. Through this process many new views on different measures emerged making it more and more complex for advertisers by considering which advertisement will generate the most profit. Since then, marketing science has created many good models which will be presented in this paper. Do you want to experience a 100 meter bungee jump? Or a tremendously fast race in a formula 1 sports car? Do you prefer a survival march through a tropical forest after paragliding down a mountain? These extraordinary adventures are sold as services by companies like Jochen Schweizer. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is being discussed since decades with constantly new developments and updates due to researchers.
Author : Gerard J. Tellis
Publisher : SAGE Publications
ISBN 13 : 1452262713
Total Pages : 217 pages
Book Rating : 4.4/5 (522 download)
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE Publications. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Author : Robert Hal Ducoffe
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.3/5 (129 download)
Download or read book Evaluating the Utility of Advertising written by Robert Hal Ducoffe and published by . This book was released on 1989 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. L. Tyagi
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126902576
Total Pages : 452 pages
Book Rating : 4.9/5 (25 download)
Download or read book Advertising Management written by C. L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
Author : Patricia A. Sorce
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.:/5 (768 download)
Download or read book Benchmarking Insert Advertising Effectiveness Metrics written by Patricia A. Sorce and published by . This book was released on 2008 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Periodic print promotions by retailers are still a popular means of advertising. However, the continued use is being questioned by retail advertising managers who are looking to justify their spending on these forms of advertising. What are they getting in return? The purpose of this research is to determine the advertising metrics used to measure the impact of inserted media advertising. The main research objective was to benchmark the advertising measurement practices of retailers that use inserted media. Descriptive research will assess: 1. The types of inserted media used in the last year, 2. The proportion of inserted media versus ROP (run-of-press ads), 3. The likelihood that the budget allocated for inserts will increase or decrease in the next year, 4. How the retailers assess the impact of inserted advertising, and 5. How effective inserted advertising is when compared to the other advertising media being used. In addition, hypotheses tests investigated whether those retailers who measure results of their advertising make different kinds of decisions than those who do not.
Author : Dan Remenyi
Publisher : Elsevier
ISBN 13 : 0080488757
Total Pages : 405 pages
Book Rating : 4.0/5 (84 download)
Download or read book The Effective Measurement and Management of ICT Costs and Benefits written by Dan Remenyi and published by Elsevier. This book was released on 2007-03-27 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new and extensively updated edition of one of leading and authoritive books on the subject of IT costs and benefits. Since it was first published in the early 1990s, this book has established itself as the most comprehensive and complete approach to understanding the economics of how information is used to boost the efficiency or effectiveness of companies. The ideas in this book are used extensively in business, and the book is widely adopted and recommended at leading business schools around the world.This book will show you:How to use cost benefits analysis or business case accountingHow to use user satisfaction surveys and value for money studiesHow to integrate IT benefit delivery into IT project managementThis book covers a wide spectrum of IT cost and benefit solutions, ranging from business case accounting and user satisfaction studies right through to the business processes which need to be in place in order to ensure the effective measurement and management of IT costs and benefits. This book takes you through a basic understanding of the issues involved and onto the detail of how to perform the techniques required to measure and thus mange IT costs and benefits.The rapidly increasing level of expenditure on information technology in most organisations is one reason why IT benefits management has become an important business concern. Top management have begun to insist that much more attention be paid to the economic aspects of information systems. put the difficulties with IT benefits behind youmeasure IT benefits and manage their deliveryknow what measurement tools are available for the taskNew to the third edition: The evolution of thinking in ICT costs and benefits; management instinct; the chapter on Identification and Treatment of ICT costs is replaced with a more thorough treatment of the subject; the chapter on Risk Analysis is expanded by 50% with new and latest thinking on the subject; new chapters on: ICT evaluation as a political act, and the evaluation of an outsourcing contract. Extensive revisions of the material through out bring the book up-to-date with the latest thinking and evaluation techniques complete with a number of suggested websites through out the book where more information about the subject may be found.Covers all the practical aspects of business case accounting, ranking techniques and user information system surveys in connection with the effective measurement and management of IT costs and benefitsIdentifies a basic framework to help you understand the economic and financial issues of information technology investmentGives you evaluation concepts as well as several approaches to cost and benefit measurement Provides you with an IT Assessment Metric (ITAM) - which allows you to measure your firms progress towards obtaining maximum value from information technology procured* Gives you a basic framework to help you understand the economic and financial issues of IT investment* Covers all practical aspects of business case accounting, ranking techniques, user information system surveys IT costs and benefits analysis* Provides you with an IT Assessment Metric - allows you to measure your firms progress towards obtaining maximum value from information technology procured
Author : United States. Office of National Drug Control Policy
Publisher :
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.3/5 ( download)
Download or read book Performance Measures of Effectiveness written by United States. Office of National Drug Control Policy and published by . This book was released on with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leland Harden
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416209
Total Pages : 257 pages
Book Rating : 4.8/5 (144 download)
Download or read book Marketing by the Numbers written by Leland Harden and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. This book provides you with a foolproof system for determining the effectiveness of all your marketing strategies, online and off. --Book Jacket.
Author :
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.0/5 ( download)
Download or read book Transcript Proceedings written by and published by . This book was released on 1993 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Dunay
Publisher : John Wiley & Sons
ISBN 13 : 0470637625
Total Pages : 347 pages
Book Rating : 4.4/5 (76 download)
Download or read book Facebook Advertising For Dummies written by Paul Dunay and published by John Wiley & Sons. This book was released on 2010-11-16 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
Author : Charles Harold Sandage
Publisher :
ISBN 13 : 9781258305277
Total Pages : 654 pages
Book Rating : 4.3/5 (52 download)
Download or read book Advertising Theory and Practice written by Charles Harold Sandage and published by . This book was released on 2012-04-01 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Douglas H. Schwartz
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.:/5 (129 download)
Download or read book Predicting Advertising Effectiveness Through the Use of Readership Scores, Reader Inquiries, and Inquiry Follow-back Studies written by Douglas H. Schwartz and published by . This book was released on 1985 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Booth
Publisher : John Wiley & Sons
ISBN 13 : 1118240294
Total Pages : 609 pages
Book Rating : 4.1/5 (182 download)
Download or read book Display Advertising written by David Booth and published by John Wiley & Sons. This book was released on 2012-09-11 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
Author : Gerard J. Tellis
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (321 download)
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE Publications, Incorporated. This book was released on 2004 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are supplying a paper edition but we want a case edition set up.
